Page 126 article text (OCR)
IntnxfaiciDg the Saratop idea: Emovs without more. Saratoga^ 120*8. That's the Saratoga idea. More puffs than 100V Tailored longer and slimmer than 100's, so you enjoy extra smoking time, extra smoking pleasure, without smoking more cigarettes. Priced no more than 100's. And Saratoga 120's are rich, full-flavor cigarettes made from a fine blend of tobaccos. Standard 100's 16mg:'ttr!'1.1 m. nicotine av. per ciaarroe by FTC Method. Warning: The Surgeon General Has Determined ThatCigaretteSmokingls Dangerous to YourHealth. More than just a new brand. Saratoga 120*s are a whole new idea in smoking pleasure. Because now you can enjoy smoking longer without smoking more. Look for them in the new 120 mm crush-proof box. Menthol and Regular. "Saratoga lasts longer. Which means my cigarette money lasts longer."