Sunday Gazette-Mail from Charleston, West Virginia on July 13, 1975 · Page 79
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July 13, 1975

Sunday Gazette-Mail from Charleston, West Virginia · Page 79

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Charleston, West Virginia
Issue Date:
Sunday, July 13, 1975
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Page 79
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Page 79 article text (OCR)

equals better programming in '76 By Les Brows (C) 1975 /V.Y. Time* Newt Service v ' · f . NEW YORK--"There is Freddie Silverman, and then there's the rest of the field," a Hollywood producer said recently. "When he turns you down, at least you know you've gotten it from the best. The guy knows his onions." Fred Silverman's onions are popular television series. Ever since he was 251 the "wunderkind" of the business-he has been making program decisions for CBS, first in the daytime area and later in prime time. Since 1970, he has been the executive in charge of all programming for the leading network. A 38-year-old video impresario with a highly developed sense of what the viewing multitudes will embrace in entertainment, who has also mastered the techniques of competitive scheduling, Silverman has been a star performer on a winning team and one of the highest- paid executives in television. A forthnight ago, he agreed to give up the glory to join the losing team-ABC-for what is spoken of as "a pile of money." Significantly, on the day of- the announcement, ABC's stock jumped almost two points. Habitually trailing in the ratings race, ABC came within striking distance of CBS and NBC two years .'i ago, only to fall back to the rear ? ; last season, with as many shows at '·-, the bottom of the Nielsen ratings as CBS had at the top. An urgent management change * in November elevated Fredericks. S Pierce, a research and planning ex- f pert, to president of ABC Televi- £ sion. Since then, Pierce has been fe retooling for another'attempt at £· achieving audience parity with ? ABC's rivals. His hiring away of § Silverman-which caught CBS sur- p prised and without time for a coun- 1 ter-of f er-is widely regarded in the I television industry as a stunning I coup. , : - . r? 'Silverman has never been fa- I mpus for esthetics, only for shrewjd S judgment in an idiom of the arts 1 known as "commercial." He has had his share of busts, having been responsible for such forgettables as "Me and the Chimp," "Planet of the Apes," "Dirty Sally" and "Khan." I What he is known for are such recent series as "Kojak," "Cannon," I "The Waltons," "Barnaby Jones," "Cher," "MASH," "Rhoda,"] "Maude," "The Jeffersons" and "Good Times"-all of which are regularly in the Nielsen top 20. It was his programs developed and maintained by a crack staff that reaped almost as many Emmy] awards this year as those on ABC. NBC and PBS combined. He leaves behind, at CBS, an immensely potent schedule of his own devising that will pose enormous problems to him in his new work at ABC. He is now competing, almost from scratch, against his own best. Silverman-at-ABC tilted the competitive balance in network television, although the effects may not show up this coming fall, since the schedules for next season are already set. Because producers trust his judgment and admire his decisiveness, ABC is likely to have a better pick of the program projects in 1976. Question Box Q. -- I am intersted in a career in TV commercials; that is, producing and directing them. I know there are such jobs, but how would I go about getting information as to the steps I should take to enter the field? - A. R., Philadelphia., Pa. A. -- There are many ad agencies, which produce the bulk of the commercials you see on TV. There are many talented people involved in making commercials. The best thing to do is get a list of the various ad agencies and write to them directly for information. Q. - Wasn't there a TV special some years back with Julie Andrews and Harry Belafonte? - J.H., Memphis, Tenn. A. -- A Julie Andrews TV special, with Harry Belafonte as her guest,;aired on NBC on November 9,1969. MONTY PYTHON'S FLYING CIRCUS Sunday, July 6 at 10:30 P.M. NU-SASH r SPECIAL... Complete Exterior Casing met with purchase of six or more windows This month you can have complete exterior casing and sills free when you replace your old windows with Nu-Sash . . . end painting and caulking problems, beautify your home . . . but act now. noF BEFORE For over M years Nu " Sash has pio " neere(j the window f ea t ur es that save you money and time while providing new comfort and beauty. Replace old windows and save in many ways. if Lower heating costs ·^ Windows tilt-in for easy cleaning ·jf Available with insulating glass to eliminate storm windows, reduce .,, outside noise if Fast, "no mess" installation if Many styles to enhance your home Take the first step to savings, AFTER sen( f CQ upon or call! CHARLESTON 343-9484 W.Va. TOLL FREE 1-800-642-9014 OUT OF STATE TOLL FREE 1-8231 1 ·· u H n r i i · i· i k»»"""" »»· INU-S ASH of Chariei ton ·P.O. Box 326 ·Charleston, West Virginia 25322 B · D 1 would like free literature at no obligation. Q 1 would like a free estimate at no obligation. K.I City State Zip . «HHMHMM« " 1 · · 1 I 1 | _-4

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