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j^^^^^-- ^M| ' Â©'Â»Â«-Â«. J.MCTHOUM TOBACCO CO. Iryou smoke. i j W ( re n0t teUing you any thin S VÂ° u don)t know when we acknowledge that a controversy about smoking exists. And since we're in the business of selling cigarettes, you obviously know where we stand. So if you don't smoke, we're not about to persuade you to start. But if you do, we'd like to persuade you to try a cigarette you may wish to smoke morthan the one you're smoking now. We mean Vantage, of course. Vantage gives you flavor like a full-flavor cigarette. Without anywhere near the 'tar' and nicotine. That's a simple statement of truth. We don't want you to misunderstand us. Vantage is not the lowest tar and nicotine cigarette you can buy. -It's simply the lowest 'tar'and nicotine cigarette you'll enjoy smoking. We^just don't see the point in putting out a low'tar'and nicotine cigarette you have to work so hard getting some taste out of, you won't smoke it. If you agree with us, we think you'll enjoy Vantage. VANTAGE Waming : The Surgeon General Has Determined That Cigarette Smoking Is Dangerous to Your Health. %*. fito* 12 mj"tar". 0.9 mg.nicotine. Menthol: 11 nig. V. 0.8 mg. nicotine-av. per oganS!e.Frc Report Apr.72.