Sunday Gazette-Mail from Charleston, West Virginia on July 23, 1972 · Page 103
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July 23, 1972

Sunday Gazette-Mail from Charleston, West Virginia · Page 103

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Charleston, West Virginia
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Sunday, July 23, 1972
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Page 103
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David Steinberg at reins of summer show Charles Witbeck was another los«s Hno t« i»^_^ . j : , ^^^^T-. n » . , a "« l "« jos aue to interested in nnw m-o iTM *«n T-- . , By Charles Witbeck H O L L Y W O O D - H . L. Mencken's theory that you can never go wrong underestimating the public-- one that network executives live by -- doesn't work any more says David Steinberg. Funnyman Steinberg, the 29-year-old rabbi's son from Winnipeg, Canada, intends to prove his point this summer, playing guinea pig with five CBS variety shows bearing his name currently being shown on Wednesday nights. The young c o m e d i a n claims that network decision-makers, the ones he's talked with at CBS over the past year, are men of good taste, but have generally gone against their personal beliefs in choosing shows. Now the winds are changing. Execs are dumping Mencken for a bright cigar- smoking kid who admires the Marx Brothers. The bigwigs are about to credit the public with a few brains by giving Steinberg full rein for five -weeks. "Television exposure has done it," Steinberg said, sitting in a CBS cubicle, speaking as boss of his short summer series. "The public grew up, but the media people refused to believe it." The comedian's material on the Bible, oral examinations in philosophy/ cultural changes, social revolution and boy-girl encounters has a l w a y s been considered above the heads of mass audiences, yet guest shorts with Flip Wilson, David Frost and Johnny Carson had him points ahead of the usual knockabout joker. "No one ever picked up on that," said David. "Then I worked two weeks at the Plaza in New York. The people who stayed there didn't know who I was but I broke all records " ' Starts like these, and Steinberg's wit have CBS shooting high for a summer experiment. The front office usually calls all the shots, designating policy, hiring the production staff, yet this time the executives bought the Steinberg package from the star. David hired the writers, and set the format which scared network people at first. At present the comic is writing about 80 per cent of the material, and has laid down the law forbiding cue cards, laugh tracks, black- puts, or the overworked Laugh-In" style of quick cuts on one-liners "We're going back to the Sid Caesar 'Your Show of Shows way of long sketches mixed with transition seg- T^ 5 ' u David explained. And there will be no one out me and two or three iff.? u show ' P e °P Je like Ed McMahon and Leslie Ug- gams (who appeared on the was another loss due scheduling conflicts. In complete control of the show, Steinberg doesn't hesitate to exercise his authority, turning down writers' offerings with a quick, "I don't like that," followed by suggestions of other ways to travel. His main pleasure comes from a new brain flash, a new thought. "I like anything new," he said. "I'm not interested in repeating material. You won't see my Bible monologues this summer, but the crazy German professor will be back, squeezing that horn, saying 'Booga Booga.' Areas I'm interested in now are my childhood and the Marx Brothers atmosphere." For the first time, the comedian will attempt to illustrate the various facets of David Steinberg, approaching each show as though the audience has never heard of him. His guests will not be straight men, setting up laughs for the star either. Steinberg is carefully arranging exists for himself to avoid over-exposure. After taping three shows, the star f e e l s good. "They're funny programs," he said. "The next two may be something else, I can't tell. I'm a guy who wakes up every Monday and wonders if he has anything to say, and I feel that way about watching myself on television. I've never been satisfied." If the summer series jells, Steinberg will probably be back in January with a weekly series. He was Number Two man last January behind Sonny and Cher, and had to wait for the summer opening. The comedian really wants to do one show a month, but would agree to a w e e k l y series for six months, then stop. Anything over would be self-defeating in his mind. BEFORE YOU PAINT OR RE-SIDE YOUR HOUSE... READ ABOUT ALUMINUM SIDING COVERED WITH DU PONT TEDL AR THE SOLID-SHEET VINYL FLUORIDE FINISH Astin , Bernad- Peters, .James Taylor. Tom Smothers, Valerie Harper, Randy Newman, Jack Burns and Avery Schreiber i went more for actors than comedians, since my guests are not doing tokenism " Naturally Steinberg wanted his hero, Groucho Marx, on the show, but he lost to Poor timing. Marx was in France, being honored at tne Cannes Film Festival Basketball star Bill Russell SHOW TIME, JULY 23, 1972 SIDING ' SOFFIT 4 FASCIA TRIM" ,, J E ?! AK 'I '» a . , solid ; sflet v!n y' flu ° r 'de door testing by Du Pont. Siding faced with film finish. And siding factory pre-finished TEDLAR comes in ten fresh colors and in a with TEDLAR won't chip, crack, peel or blister, sparkling white. Which goes to show you thai It resists fading 10 times longer than oil-based the practical can have a beautiful side, too. house paint and 3 to 4 times longer than Look for this Du Pont Seal of Quality when ordinary baked-enamel finishes. And TEDLAR buying prefinished has the stain resistance of ceramic tile. It's so house siding. It is your easy to keep clean (even mildew wipes assurance that the sid- right off), it s practically maintenance-free. ; ng finish is of Du Pont TEpLAR has proved its resistance to the TEDLAR and that it was deteriorating effects of weather. Proved it applied by the Du Pont after 25 years of rigorous and thorough out-. approved process. *TEOLAR R«j. U.S. Pat, Off. piki "TEDLAR"SOLID-SHEET VINYL FLUORIDE FINISH ON QUALITY ALUMINUM GIVES YOU THE BEST SIDING FOR YOUR MONEY! AVAILABLE IN WHITE AND TEN DECORATOR COLORS. E. I. du Pont de Nemours Co. (Inc.), Room 23084 | Wilmington, Delaware 19898. Please send me your free booklet and a sample of TED1AR. Name- Address. city- Send for this free booklet. State. 7i 'P- TEDLAR I I I I I U booklet. NgyruiL^ IEftSk**l% B ·(C U I MTO" .· July 28 MORNING 3:30 Bible Answers OD Today on Farm O Town Crier 0:45 Q Com Cob 7:00 Q Q (0 © C0 Today SB Bullwinkle Q Religion 7:30 Q Sleepy Jeffers (B Underdog O Bonnie Lou 8:00 Q Q Q Kangaroo CB Zoo Revue 8:30 (0 Jack LaLanne 9.00 £| Bess Myerson Q Q Q Romper Room CD Daniel Boone IB Jack LaLanne (0 Phil Donahue IP Peyton Place Q Films 9:30 Q Truth, Consequences Q Coffee Break 03 Flintstones Q Artie Levin Q My Sons 09 One Life 10:00 Q Q Q7) (B Q|) Dinah's Q Q Lucy Dick Van Dyke America Sings 10:30 Q Q 03 O 09 Concentration Q Q Hillbillies 03 Split Second 0 Religion 11:00 Q Q 09 CD 03 Sale fH O Family Affair Love American Style Friends Neighbors 11:30 Q O CD (B 03 H'wood Squares Q O Love of Life Bewitched AFTERNOON 12:00 fD'O 03 03 Jeopardy Q903 News Q Contact B Where Heart Is Q Password 12:30 O Q |B 03 Who, Where g News, Q Search Q Split Second 1:00 Q News O 03 Somerset © Jeopardy Q3 Me Too Show Q Divorce Court O Panorama 03 Q All My Children 1:30 Q Q f D f B Q Three On a Match O O As World Turns Q3 Q Let's Deal 2:00 Q Q ID Q3 Q3 Days of Lives Splendored Thing Newlyweds 2:30 3:00 Guiding Light 03 03 03 Doc- Dating Game Secret Storm General Hospital Edge of Night I Lassie | One Life 10 03 IB 03 iturn to Peyton Place 4:00 Q Cartoons Q Perry Mason 03 Merv Griffin 03® Somerset O Batman My Sons Flintstones 8 Love American Styl' ® Sesame Street 4:30 Q Green Acres 03 Jeff's Collie Asdy Griffith Virginian assword Movie 5:00 Wagon Train Big Valley 03 High Chaparral 03 Dick Van Dyke IB Maverick O© Misterogers 5:30 03 Marshal Dillon Q ® Electric Co. 03 What's My Line EVENING News ffl Jeannie ® Yoga Q Bridge 6:30 Q O Cronkite fE) News ffl French Chef Q Blacks 7:00 Q Q Porter Wagoner U) (0 Consequences § Tom Jones What's My Lin* Circus §Wild West Hymn Time Masterpiece Theater 7:30 Q Green Acres § Adam 12 (0 Dragnet Lyrics § To Tell Truth Rex Eleanor Beat the Clock Partners O O O'Hara IB Q Brady Bunch ffl Book Beat Q Washington Week 8:30 QQQDIDfD Chronolog 00 "Space IBetween Words" Q Saga O Q Partridge Family 9:00 O "Island of Love" B Movie Room 222 9:30 Thou Shalt Not Kill ; College Football vout Young Evening at Pops 0:00 SB Doin' It .0:30 . Simon Locke our Life Peyton Place 03 Rollin on River Gov. J. J. Green Bank 1:00 Q 03 OO03 News 1:30 OQ Q3 03 03 Tonight O "Harum Scarum" B "Something for a Lonely Man" 12:30 1:00 Q News "Thirty" CHARLESTON, W. VA,

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