Sunday Gazette-Mail from Charleston, West Virginia on July 23, 1972 · Page 67
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July 23, 1972

Sunday Gazette-Mail from Charleston, West Virginia · Page 67

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Charleston, West Virginia
Issue Date:
Sunday, July 23, 1972
Page:
Page 67
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Page 67 article text (OCR)

rrMy 2 3, 1972 Sunday Gaaette-Mail Liberated Women Not So Liberated About Marriage The Women's Liberation Movement and the beautiful blushing bride seem light years apart...but are they really? Apart from bra-burning, placard-carrying fringes on one side of the Movement, and t h e t o o - c o n t e n t , non- motivated fringes on.the other side, there is a growing and serious segment of the female population involved in rethinking their traditional roles. And about 2,320,000 of this population will become brides this year. Witness the signs of nuptial liberation: Couples write their own services with a personal meaning and their own promises. They marry in back-to- nature settings like the woods, mountaintops, beautiful gardens or lakesides. They opt for non-traditional wedding dress--far Eastern robes, Mexican wedding dresses, or simply their favorite most comfortable clothes. Mrs. To Be Used With Mate's Name * According to the standard rules of etiquette, a married woman never correctly refers to herself, signs her name, or is introduced or addressed as Mrs. Mary Green in private life. She is either Mary Green or Mrs. John Green. They honeymoon hitch-. hiking through Euroe, or camping across the U. S. * * * WITH IT all, the liberated bride is more radiant and beautiful than ever before.If you think about it, it follows that she cares more deeply about her appearance than her non-liberated sisters of the past. She is concernd with the natural, healthy beauty of her skin and hair, not surface coverups and stiff don't-touch- me hairstyles. This does not mean zero makeup and hair allowed to fly however it will, but a thoughtful consideration of makeup and hair care needs--from both treatment and cosmetic values. All today's bride takes on her honeymoon is an Air Brush styling dryer (the fastest one she can find), an instant hairsetter because a liberated woman would never entertain even the thought of sleeping in rollers, and conditioner to keep her hair silky and lustrous. And her look is natural,uncontrived,beautiful. Once home, the newthinking bride becomes the liberated homemaker. If her husband likes to cook, he should; if she likes to work, she should. So, more than simply blushing and beautiful, today's new bride is a woman who thinks of herself as intelligent and equal. Her thinking will affect her new husband, her family, her job.home and most of all, herself. --_, ..-v- -.,;·.. c-s;~u^'-*j f exc ivC.d I \ ·:'(J.(f VA · ,' .,·;; ·· \\,: i ictmivelti OU.M.,. I diamonds set in 18 J\arat aota Xi-r-i.^-'..'-^ '.·\.v-i.:;V.-r '·-"·. "-'·"·''·...·' , ' · ",'T'i' 93 facet diamonds : ?ts£i 40 extra facets The ninety-eight facets . . . mum exciting beauty The ninety-eight facets . . . mean scintillating brilliance The nine!y-eic,ht facets . . . mcjn protection from chipping The ninety-eight f jccts . . . mean extra security in setting Soft twist setting holds Mult. f a c e t diamond. Contoura "bffttftr fit' 1 style ring $199 Black ribbed deity) boUs Multi-Facet diamond on Con- toura finger-shaped ring. $209 Vo;/ »:,·".· .'·.·:;.'.' «'; ; CHARLESTON fowllewnl 3}»CopilfIIt. 3O- :;.v,:°;.:;f r,r,d r,n.~n$.c payments. HUNTINGTON 171«1hS. 57J-O1»J lank American! and Master Charge Welcomed Open Monday Fridays Till 9 Sears "Campaigner" furniture is top brass in style-NOW ON SALE Sears The military look polished with brass plated trim PLUS stalwart, mar-resistant tops A whole new look is sweeping contemporary 18th century officers' chests. And Sears "Campaigner" has command of the look in choice hardwood veneers. Choose the traditional wood-grained look--rally round our natural pecan finish. All case pieces ready to combat spills with plastic tops! MATCHI!VG PIECES AT LOW PRICES f. 69.99 34-in. Hutch 59 88 h. 89.99 32-in. Corner Chest 79 88 g. 69.99 Headboard, twin or full sizes . . . 49 88 m. 120.99 56-in. Double dresser 89°° SAVE S 30 EACH YOUR CHOICE a. 5-drawer Chest, Regular $99.99 b. Pair of Night Stands, Regular $99.98 c. 34-in. Single Dresser Base, Regular $99.99 d. Student Desk, Regular $99.99 e. 44-in. Hutch, Regular $99.99 SAVE S 20 88 Firm "Scars-O- Pedic"® passed 10-yr. weariest Twin or full mattress Regular 89.99 We gave it the torture test--and "Scars-0-Pedic" came out with flying colors. A 250 Ih. roller simulated 10 years cf average wear--and this mattress s t i l l r e m a i n e d f i r m ! The choice is yours. Innerspring with 504 coils in twin, 620 full. Or the 5-in. foam latex. Foundation, Regular $89.99 69.88 69 SAVE*15 Medium-firm "Caress" or "Night Haven"-budget priced! Twin or full mattress 44' 88 Tkc AMERICAN TEAM.. SHOP AT SEARS AND SAVE Satisfaction Guaranteed or Your Money Back Sears But suppose you're on a tight budget. Yet you still want a mattress that's reasonably firm. Look no further! These mattresses are scientifically designed for correct posture support, Chooso innerspring with 216 coils in twin, 312 full. Or 5-in. Serofoam polyurethane. Foundation, Regular $59.99 44.88 The AMERJCAN STORE* WrcchABC-Tv. Store Hours: Monday thru Saturday 9 to 9 Charleston, W. Va. Phone 344-17 1 1 SEARS, ROEBUCK AND CO.

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