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MMCELLI NttlMMi Will OMM. I, MS CM! IT FWtt ttTBSS OmBME IBKME, AW W MBNMIf MKItB IMMM Pregnancy can be hidden only so much. Bow it is apparent that Marcello Mastroianni, Italy's number-one male screen star, is about to become a grandfather. Only three years ago Mastroianni was celebrating the birth of his daughter, Chiara, by Catherine Deneuve, the French actress who refused to marry him. How, Mastroianni*s oldest daughter, Barbara, is expecting a child by her good friend, Stefano Patrizi, a young actor who. appeared in the Luchino 7isconti film, "Gruppo di Famiglia." H | | The BR Soviets are Quick learners. Several, years ago, Fiat, the Italian automobile giant, designed and "built an $800 million auto plant in Togliattigrad in the Soviet Union. . In this factory the Soviets are now producing the Lada--a stronger and sturdier version of the . Fiat 124, designed, for : . - rough Russian roads and climate. They are producing them at the rate of 600,000 a year and are underselling Fiat in the British market hy about $800 per model. The Soviets also plan to market the Lada in the U.S. at an as yet undisclosed price. The Soviets recently asked Fiat to increase their auto-manufacturing capacity, hut Umberto Agnelli, managing director of Fiat; says not without some export controls. ' "What is the sense," he asks, "of showing the Soviets how to .double their production capacity ' if they, are going to take our markets"away from us?" Agnelli says the West European Common Market has to protect itself against the dumping of. autos in the fast-shrinking European market, "If the Soviets want to sell in Europe and the U.S.," he says, "then they should open their market for cars in the Soviet Union." IDE SOTET-tttlT IADA, A STUtBID VDKKW OF ITALY'S FIAT 124 Film production in Hollywood is way down. The executives who run the studios haven't the slightest idea of what the public wants or will buy. As a result they hire other executives and place them in charge of production. Thus, when a few films bomb, the corporation executive, while, retaining his own job, replaces his production chief with another poor soul. The system, of course, calls for the top exec to survive in the corporate jungle no matter what. In the old days of the gambling Hollywood pirates, L. B. Mayer at MGM, Darryl Zanuck at 20th Century- Fox, Harry Cohn at Columbia, Jack Warner "at Warner Bros.--these men accepted the risks and responsibilities of film production. Today the cautious ones have taken over. The result is a play-it- safe policy reflected in fewer and fewer films and more and more sequels. For example, we have had of late, "Godfather II," "Airport 1975," "French Connection II," "Funny Lady," and "Return of the Pink Panther." Upcoming are "That's Entertainment, Too," "Billy Jack III," and a flock of other sequels and remakes. The major fault of the Hollywood pioneers was that they expected to live forever and never trained replacements. Thus we have Lew Wasserman running MCA, Dennis Stanfill running 20th Century-Fox, Steven Ross running Warner Bros., and Alan Hirschfield or David Begelman running Columbia Pictures. There is no record that any of these men ever produced a feature film. One of the newest education products in Japan is a toilet tissue called "Please English." The product is marketed by an enterprising Yoko^-- hama paper firm, Ziyotomi Shigyo Company, which found itself overstocked with thousands of rolls of toilet paper and decided to capitalize on the study-consciousness of Japanese consumers. Each unit of a roll consists of six seamed sheets on which is printed an English word and its Japanese equivalent. "This enables the user," explains a company spokesman, "to read over and over again the six English words until the roll of tissue is exhausted." "Please English" was originated by Takezo Suzuki, 49, president of the firm, who says he hit upon the idea when he overheard mothers at a PTA meeting discussing how to help their children develop English vocabularies. According to Suzuki, females will learn more English words than males because in Japan, 75 per cent of all toilet tissue is used by females. "We are selling," he announces proudly, "more than 7000 cases a month of our 'Please English' toilet tissue."