Sunday Gazette-Mail from Charleston, West Virginia on July 23, 1972 · Page 60
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July 23, 1972

Sunday Gazette-Mail from Charleston, West Virginia · Page 60

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Charleston, West Virginia
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Sunday, July 23, 1972
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Page 60
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IOE--Julv 23, Sunday Gazette-Mail Ch«rl«lon, Wt«t Vlr»!n!» . BETTY FRIEDAN BELLA ABZUG Quotable Quotes .MARY HEDRICK 'Mostly Hog wash on Inside By The Associated Press "We will all, male and female alike, be able to look back and perceive the female chauvinist pig of 1972 for what she really was--all bristle and pigskin on the outside, mostly hogwash on the inside." Writer Shana Alexander. * * * "Only a female 'chauvinist would say that no matter how good a man's record--on peace, on women--women must support a female opponent just because she is a woman." Women's lib leader Betty Friedan. "Once again Betty Friedan is excercising her right to be wrong. I never asked anyone to vote for me soley on the ground that I am a woman." Rep. Bella Abzug. ". . .Being the wife of an elected official was a diminishing position. You get a tremendous amount of acclaim -and accolade without doing much of anything yourself." Mary Scranton, wife of former Pennsylvania Gov. William Scranton. "I smile but I don't answer. You are not a private individual .once your family is in politics." Carolyn Barrow, wife of Prime Minister Errol Barrow of Barbados, on how to answer a tough question. « * * "Women should have equal rights, but T think there's a place for them. . . Some things I think men should do. Women. . . should not lose our place as women." Mary Hecl- rick, sheriff of Tucker County, W. Va. Lemon Fragrance Is No 'Lemon' When It Comes to Current Uses By John Carmody The Washington No matter how you slice it, the lemon is enjoying a vogue among American consumers these days. Riding the crest of the "natural" craze, an estimated 2,000 labels--from oven clean- swers to shaving creams to floor wax to shampoos to detergents to bath oils to room fresheners--currently pack supermarket shelves. Most of them proclaim what a Revlon product manager calls the lemon's "light, crisp, fresh feeling and fragrance." In fact, the only people not particularly enjoying the current boom in lemons are the people who grow lemons. A spokesman for Sunkist Growers, Inc., in Sherman Oaks. Calif., suggests that the current TV commercial barrage about how good he lemon smells probably has indirectly helped sales of lemons to eat or squeeze--"but only a little." He points out that barely 2 per cent of the lemony "fragrance" currently wafting out of the nation's soapboxes and underarm deodorant cans comes from a real lemon. The great bulk is synthesized in chemical plants in New Jersey and New York, or culled from something called lemongrass--which is mowed, not plucked, in the West Indies. The nation's leading expert on odors. Dr. Herbert Stone. says the boom, which is about a year-and-a-half old, can be traced to three factors. Stone, of the Stanford Research Institute in Palo Alto. Calif., points out that lemon has been in some favor for five to 10 years now. "Today the younger people tend to be shifting towards 'natural type' odors," says Dr. Stone. "Things like a woody aroma, crushed green leaves, anything that's langy or like fresh air." "Our tests here show that lemon fits right into that fad." Dr. Stone says the basic reason for its popularity "is a truism--the odor of lemon is a very pleasant type of odor." But he suggests "a couple of other hypotheses that we can't prove and probably don't, make too much sense but are probably definitely a part of it." "Typically," he says, ''lemons are grown in semi-tropical regions, Florida and California. It may be that somewhere in the consumer's sub- c o n s c i o u s , h e remembers those ads where you can retire at 55. Or the association of the land of milk and honey in California. There's nothing unpleasant at all about California from afar. These are good associations and products are including them now to reinforce the subconscious." Daniel Yankelovich, whose New York research firm publishes a yearly study on the nation's social trends, agrees with Dr. Stone but suggests "it goes even deeper than that." "I think the companies have picked up on how strong the appeal of nature and naturalism is right now," Yankelov- ich says. "There is a deep craving there in our society, a kind of groping, a strong interest in nature, especially with college-age people. Yet you see it in other, disparate manifestations: the buying of second homes in the country, the enthusiasm for tenting among adults. "I don't think the fad in lemon flavors is explicitly a part of that, but we are compiling new symbols in our society that say 'nature* and it probably fits in there someplace." S. C. Johnson and Sons, Inc., of Racine, Wise., was one of the first firms to capitalize 011 the lemon craze. Its "Lemon Pledge" furniture wax--boosted by " L e m o n Tree," an Old Peter, Paul and Mary tune--has been out for three years. Ncal Seiser, the wax firm's public relations manager, recalls that a lemon oil-based wax was produced by rival Bristol Myers back in the 1950s, although the fragrance was not featured. "We've done a lot of market research on this," Seiser said, "but there's no pat answer as to why lemon is so popular. It's just one of those scents people prefer. It has freshness and it is not unpleasant. You can be sure everybody's going to milk this one to death." +ALL CLEANERS ARE IN FULL WARRANTY AND SUBJECT TO PRIOR SALE! To make room for new model Hoovers! DIAL-A-MATIC MODEL 1140 C REG. * 3 ONLY! HOOVER CLEANER MODEL 1020 ONLY A HOOVER BEATS, AS IT SWEEPS-GETS DEEP DOWN DIRT! No. 1121 TOOL KIT ForDial-A-Matic REG. $24.95 1 ONLY! REG. $74.95 $ 58 6 ONLY! FLOOR SAMPLES MODEL 1020 1 ONLY! $ MODEL C 1070 * 2 ONLY MODEL C 1140 * 10NLY 57 64 71 TOOL KIT No. 1031 For Convertible Reg. $12.95 $Q8 1 ONLY! CLENDENIN (|_ LUMBER'S^ 1 WORLD CLENDENIN LUMBER SUPPLY-No Till from Charleston-Dial 965-3302 Picnics Top Outdoor Activities Calendar The Woman's Department of the Sunday Gazette-Mail would appreciate details of club meetings on post cards to be received prior to 1 p.m. Wednesday of each week. Today Constance Temple 16, Pythian Sisters, 1 p.m., picnic, Daniel Boone Park, members and families, bring covered dish, prizes for children. Monday Altrusa Club of Charleston, noon, l u n c h e o n , Daniel Boone Hotel. South Charleston Senior Citizens Club, 12:30 p.m., YMCA, prizes and games, bring sandwich, guilds of Blessed Sacrament Church to serve refreshments. Charleston Chapter, National Secretaries Assn., 6 p.m., C o o n s k i n Park, Gorman Area, picnic. Bridal Notice Information on weddings must be in our hands within 14 days after the date of the ceremony to be eligible for publication. There can be no exceptions to this deadline. Only those weddings occurring on the preceding Friday and Saturday can a p p e a r i'n the S u n d a y Gazette-Mail, and. complete information must be furnished prior to the wedding. The deadline for Sunday engagement and wedding stories is noon Thursday. . --The Editor Selma Chapter, Order of Eastern Star, 7:30 p.m., Masonic Hall. Clendenin, Miss Ona White in charge of refreshments. Constance Temple 16, Pythian Sisters, 8 p.m., Castle Hall, 211 Tennessee Ave. Tuesday Mcadowbrook Women's Golf, 3:30 to 9 a.m. tee off, point contest, nine holes, luncheon, hostesses Mrs. Bill Walls, Mrs. Dale Wade and Mrs. C.E. Galaspie. Sleepy Hollow Women's Golf Assn., 9 a.m. tee off, draw play, most fours, total of foursome, hostesses Mrs. John C o r r i e and Mrs. Charles Baughman. Kanawha Country Club Women's Golf, 9 a.m. mixed foursome, hostesses Mrs. Edward Garrett and Mrs. Albert Starr. Edgewood Country Club Women's Golf, 9 a.m. tee off, guest day, hostesses Mrs. George Greenwald and Mrs. Lee Bird. WCB Club, 6:30 p.m., Dunbar City Park, white elephant sale. Women's Missionaly Society, Emmanuel Baptist Church, 7:30 p.m., program by Mrs. Ruth Trent. Wednesday K a n a w h a Country Club Bridge, 9:30 a.m., party day, reservations with Mrs. Norris McDougal, 407 Sheridan Circle. Larlies Auxiliary to Great Kanawha Post 3466, Veterans of Foreign Wars, 6:30 p.m., covered-dish dinner, Daniel Boone Park. Pilot Club of St. Albans, 6:30 p.m., dinner meeting, Rose City Cafeteria, St. Albans. Thursday Upper Falls Garden Club, 6:30 p.m., home of Mrs. Virginia Burgess, Tornado, picnic, husbands invited, program by Rev. Emmett Hall. Charleston Quota Club, 6:30 p.m., picnic, home of Mrs. Marion Louis, 2305 Fairfax Rd . South Charleston Quota Club, 6:30 p.m., social picnic meeting, 106 Brentwood Rd., Nitro, hostesses Mrs. Dorothy Arden and Mrs. Mildred Javins. Charleston Tops Club, 7:30 p.m., Baptist Temple parlor, guests welcome. Salina Chapter 81, Order of Eastern Star, Masonic Hall, Maiden, constitution and by-laws chairman Mrs. Jean Coleman. Friday Golden Age Club, 10 a.m., Salvation Army activities room, 301 Tennessee Ave., games with prizes, door prize, business meeting, devotions, by Aline Mitchell, bring a sandwich, coffee furnished. Chit Chat Club of St. Aliens, 12:30 p.m. , Villager Apartments, Josephne Hayes and Audrey Smith hostesses. Charleston Grandparents Club, 6:30 p.m., CoonsKin Park, Gorman Area, host chairman Mr. and Mrs. Caton N. Hill. St. Albans Chapter 79, Order of Eastern Star, 7:30 p.m., Masonic Temple, Worthy Matron Betty Chenoweth and Worthy Patron John Castle in charge. Saturday K a n a w h a Valley Chapter, Daughters of the American Revolution, noon, garden party and picnic luncheon, home of Mrs. Eleanor Haner, 155 Washington Ave., M a d i s o n , members with cars available for transportation and members ntediiig rides call Mrs. Isaac P. Long, 342-5518. Use Want Ads. Dial 348-4848 Enrollments Now Being Accepted **?/ 11 i- PF A l-i I \ ! / *-Si\6 / lationalta ^rccreiuteu ^jcnool J, · STYLING TREATMENT CENTER OPEN TO THE PUBLIC COMPLETE BEAUTY SERVICE S MODERN EQUIPMENT STREET LEVEL FACILITIES NATIONALLY ACCREDITED STATE 4 VETERAN APPROVED CASH OR TIME PAYMCNT PLAN MASTER INSTRUCTOR! · TEACHING MEN 4 WOMEN · CUTTING · W I G S ' . · STYLING W I G l E Uv,« · COLORING T NTTEt" """ · HAIR WEAVING PRIVATE ADVANCED THAWING COURSES WIG SCHOOL D I V I S I O N COMPIETE WIG TECHNICIAN TRAINING BASIC i ADVANCED FITTING . CUTTING - STYLING . 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