Sunday Gazette-Mail from Charleston, West Virginia on May 19, 1974 · Page 79
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May 19, 1974

Sunday Gazette-Mail from Charleston, West Virginia · Page 79

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Charleston, West Virginia
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Sunday, May 19, 1974
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Page 79
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Reruns anger TV viewer By Jay Fredericks I have a note here from a reader who is angered and dismayed over television reruns which started about two months ago. "No r e r u n s , " he declares," should be allowed except in June, July and August." Further, he wants to know the names of "sponsors or advertisers" who run their commercials on repeat programs in order, I assume, to take some sort of retaliation against them. While I agree with my reader that the network rerun policy sends viewers up the walls, we have to be fair about putting the blame. The advertisers have little, if anything,-to do with it. (Advertisers"-- think of some of those commercials -- have enough to answer for already without being blamed for the repeats.) Now years ago, when sponsors were entirely responsible for their programs -- they (or their advertising agency) chose the cast, censored the script, picked the time it would be shown, and had total control -- it would have been all right to blame the advertisers for the reruns too. But these days, the networks are the sole arbiters of their programming. Advertisers buy commercial slots in the shows and that's it. The advertiser isn't consulted a b o u t h o w m a n y times the program will be repeated. Now if you want to pick nits, the network will argue that in the long run the advertisers do have the ultimate responsibility for the repeat situation because, they say, it's all economic. In other words, the networks film only 20 or so original episodes of a series, and then repeat them, because costs prohibit making more. But if advertisers would pay more money for their commercial time, then the networks could afford to make more original episodes and therefore less repeats, and so on. My reader may be inter- ested to know that a possible actors' strike is looming over the television industry this summer because of too many reruns. The actors claim that network policy on tepeats has drastically cut into their income. What they want is more original"episodes -- meaning the hiring of more actors; .more often. The Screen Actors Guild is now in bargaining negotiations with the networks. I hate to keep bringing this up, but WTIP is still telling me that I'm about to hear the musical score from "The Happiest Millionaire" and then playing something else entirely. I ' m n o t f a m i l i a r w i t h w h a t e v e r the music is they're playing. There's a song in it about doing it all alone and another one about there being a star on the monument and it sounds as if it's one ofihose off-Broadway productions with just two or three people in it. Also, the only accompaniment is a piano. Anyway, whatever it is, it isn't "The H a p p i e s t M i l l i o n a i r e , " which was a big Walt Disney production. I note also that the radio book reviewer, in reviewing a novel titled "34 East," says that it is by the author of "The Day of The Jackal" and "The Caine Mutiny." As Samuel Goldwyn said, I give you. my opinion of that in two words -- im-possible. "The Caine Mutiny" was written by Herman Wouk. "The Day of The Jackal" was written by another fellow altogether, Frederic Forsyth. And "34 East" was written by still a third guy, Alfred Coppel. They are all different people. It is possible that the book jacket said, "In the tradition of "The Day of The Jackal" and "The Caine Mutiny," but they're not by the same author. Television Movies '^-": - , Sundav, - "~ - "SILVER CITY," (1951) **'/ 2 , 11:30 p. m., O with Yvonne DeCarlo and Edm o n d O ' B r i e n . Assayer trying to escape his past arrives in Silver City to help a girl and her father mine a rich vein, opposed by the owner of the land.'Action Western w i t h plenty of movement for the fans. *· "NEVER GIVE A SUCKER AN EVEN BREAK," (1941) ***%, 11:30 p. m., O with W. C. Fields and Gloria Jean. A Fields nightmare, as he relates a strange tale of romantic adventures in a mythical country to a skeptical movie producer. No use in describing it--plotless farce with some moments of Fields at his best, and a wild car chase at the end. i* "KITTEN WITH A WHIP," (1964) **, 11:30.p. m., CD with Ann-Margret and JohnjForsythe. Juvenile de- linquent girl breaks into the home of an aspiring political figure and nearly ruins his career. Sleazy bit of sensationalism not helped by Ann- Margret's inability to project; direction and the rest of the cast better than the material. Best Movies SUNDAY "Never Give a Sucker an Even Break," (1941) "* ] /2, 11:30 p.m., O. MONDAY "The Spy Who Came in From the Cold," (1965) ****, 9 p.m., (B FRIDAY "To Kill a Mockingbird," (1962) ****, 11:30 p.m., d). SATURDAY "In the Heat of the Night," (1967) ****, 9 p.m., 8 © © IS) ©.. "Dear Heart," (1965) ***, 11:30 p.m., O. "Up the Down Staircase," (1967) ****, 12 mid., (OS. The Original Replacement Window Complete Exterior Casing Only $10°° per Window This month you can have complete exterior casing and sills for only $10 per window when you replace your old windows with Nu-Sash... end painting and caujking problems, beautify your home ... but act now. ^BEFORE For OV6r 34 yearS Nu " Sash nas pio " v neered the window features that save you money and time while providing new comfort and beauty. Replace old windows and save in many ways. if Lower heating costs if Windows tilt-in for easy cleaning if Available with insulating glass to eliminate storm windows, reduce outside noise if Fast, "no mess" installation if Many styles to enhance your home AFTER Take the first step to savings, send coupon or call! T.M. CHARLESTON 343-9484 W. VA. TOLL FREE 1-800-642-9014 OIIT-OF-STATE TOLL FREE 1-800-624-8231 C.N. 5-12-74 NU-SASH of Charleston P.O. Box 326 Charleston, West Virginia 25322 D I would like free literature at no obligation. D I would like a free estimate at no obligation. Best Day and time Name.. Address · City STATE Zip ... Phone I I I I I Jl · ···iBiMiBBMBl^MTMTM CHARLESTON, W. VA. 3s

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