Sunday Gazette-Mail from Charleston, West Virginia on May 12, 1974 · Page 174
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May 12, 1974

Sunday Gazette-Mail from Charleston, West Virginia · Page 174

Publication:
Location:
Charleston, West Virginia
Issue Date:
Sunday, May 12, 1974
Page:
Page 174
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Page 174 article text (OCR)

© 1973--n.-t, REYNOLDS TOBACCO CO. There are menthol cigarettes and there are menthol cigarettes. And if you're a menthol smoker you certainly know by now which one you really enjoy smoking. So what makes us think we'll ever get a crack at switching you? Well, we're going to try. ' Because if you're like a lot of cigarette smokers these days, you re probably concerned about the 'tar' and nicotine stories you've been hearing. Frankly, if a cigarette is going to bring you flavor, it's also going to bring you smoke.' And where there's smoke, there has to be 'tar.' In fact, in most cigarettes, the more flavor, the more'tar.'Except for Vantage. You must know that Vantage cigarettes have a special filter which reduces 'tar and nicotine without destroying flavor. What you may not know is that Vantage is also available in menthol. Not surprisingly, what separates Vantage Menthol from ordinary menthols is that Vantage Menthol gives you all the flavor you want, with a lot less of the 'tar' and the nicotine that you probably don't want. :^^ Now Vantage Menthol is not the lowest 'tar' and nicotine menthol you'll find. It's simply the lowest one you'll enjoy smoking. Since you're the best judge of what you like about menthol cigarettes, don't just take our word for it. Try a pack of Vantage Menthol and then you'll know for sure. Warning: The Surgeon General Has Determined That Cigarette Smoking Is Dangerous to Your Health. VANTAGE r 20 FILTER CIGARETTES Filter: 10 mg. "tari" 0.8 mg. nicotine. Menthol: 11 mg. "tar," 0.9 mg. nicotine-av. per cigarette, FTC Report Sept. 73. 2.3

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