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Hek just won ^20^pouiÂ«d of champagne over his head. He's not going tofallow all that with a boring cigarette. King Size. Long Size. 01 1%' Â· : ~rf^ .^. "^ Â· '..:Â·.'-'Â·Â·. Sti- "Hf?*" ' - ^: 'fe^S Â·/iiiip ^'Â·sn'-^^^M ^5% .-v^- w? ft * : ' r ;; '; '- ..i^i^-n 1 * ;v : JiiSi|S R VICEROT P J G S Viceroy has full-bodied flavor that doesn't flatten out. Always rich ... always smooth . . . always exciting. Get a taste of Viceroy. Get a taste of excitement. Viceroy. Where excitement is now a taste, New Viceroy Extra Milds. Now get a taste of excitement in a lowered tar cigarette. Warning: The Surgeon General Has Determined That Cigarette Smoking Is Dangerous to Your Health.