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Television offers advantage for actresses Â·' *., By Lee Margulies LOS ANGELES-W- What does television have that motion pictures don't? A flock of female superstars. Women Hke Mary Tyler Moore, Carol Burnett, Valerie Harper, Cher, Beatrice Arthur, Angie Dickinson, Elizabeth Montgomery, Lucille Ball. They drew huge TV audiences. . There are star actresses in films, certainly: Faye Dunaway, Liza Minelli, Elizabeth Taylor, Liv Ullman,. Jane Fonda, El|en Burstyn, Glenda Jackson, Julie Christie, Pam Grier. . But only one. Barbra Streisand; is considered a heavyweight- today in terms-of box-office drawing power. Â· . Why the disparity? Â· There are severarreasons, including the number and type of films being made these-days, but the main reason stems from a basic 'difference-between the two^medi"- ums: movies, for most people, tend. to be. special events while televi- siori is "a daily fixture.- Movies, with their-enormous screens, tend to be bigger than-life in both stories and characters. Television, material, both-in subject matter-and treatment, tends to be scaled down to a-much more "ordinary" level for the small screen The result, contends Ethel Winant, head of casting and talent for CBS, is-that women on television, can emphasize warmth* and vivaciousness rather than-glamour.and eccentricity, Vhich the big screen ' seems-to demand. ". ' Â· Of-the female powerhouses on television,.she observes: Â· "They're all easy to know. They come Into your living room as guests and you -could conceive of meeting them and sitting down to coffee." " . " " What it boils down to, she believes, is that these women are not threatening to the viewers at home -- women or men- She illustrates the difference between female movie stars and female television stars for the average woman in the audience this wayr "If Elizabeth -Taylor of Barbra Striesand was coming-over for dinner, she'"d feel h'ke she had to go out and buy a new dress, get her hair done, run next door to borrow a friend's jewelry and get someone else to~cook dinner. "But if Maryortarol-or Bea were coming over," she'd say, 'Well, I'm serving coffee and cheesecake and they'll understand ' " And while'men might fantasize about a'ffairs-with Faye Dunawaay or Julie' Christie, says Ms. Winant, they alsojworry about,what they would say to such a beautiful woman if they were ever really alone with her Not so with the TV stars/she says. Â· "They're like friends, they're nice; they'.re enjoyable. You wouldn't have to try to impress them. They're like the girls you might have married, except they/ re on television." Film actresses face another disadvantage. While all of the TV superstars have or have had their own shows, told from their character's point of view, there just aren't many good roles around for women in today's movies. The emphasis on action and violence has left them'in the background.. ., . , , Â·SH W TIME, 'June 29.1975 Valerie Harper is one of television's female powerhouses. Carol Burnett says of today's you're not going to have women . movies: ''They're all blood and doing that because it would look sil- guts - or most of them are And ly So where else are we going to go POOLS--1975 DIVf! DON'T DRIVE IN 75 COMPLETELY INSTALLED BELOW GROUND 40ft.i20ft.iSft.K9lfCT. $5295.00 34 ft. x 19 ft. x 8 ft. DOT KHMKY $4895.00 32 ft. x 16 ft. x 8 ft. 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"Years ago, when women were doing three or four pictures a year, they could develop a big following," says Kathleen Nolan, former star of "The Real McCoys," referring to the days-when actresses such as Bette Davis, Greta Garbo, Ingrid Bergman, Katharine Hepburn, Carole Lombard, Joan Crawford and Rosalind Russell reigned as movie queens. By contrast, a television actress with her own series or variety show -is seen every week by tens of millions of people. As Miss Burnett observes: , Â·'"Mary,'myself, Cher -- we're probably seeii more in one show, one week, than most movies are in a whole lifetime." ,. "I think-that's the power of television," notes Terry Keegan in agreement. He is head of series development at NBC: "Even with a movie that's relatively successful," sayd Keegan, "when you compare the box-office figures to television, there's a difference of millions arid millions of people. The sheer weight of numbers behind the personality make them a national star." Â· DespHe the greater ntimber of female TV stars, however, television is a long way from deserving meritorious citations for its use of actresses, says Ms. Nolan, who is national chairwoman of the Screen^ Actors Guild's committee on women. She believes there are more women superstars on television only because there are more television shows than movies. "People think we're doing well in television because they associate very strongly with a few very important women," says Ms. Nolan. "They forget that out of a seven- night schedule, we're talking about very few women stars "over-all. She points out that except for Angie Dickinson in "Police Woman," virtually all of television's top females now, as generally in the past, are in comedy and variety shows.. 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