Sunday Gazette-Mail from Charleston, West Virginia on June 29, 1975 · Page 69
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June 29, 1975

Sunday Gazette-Mail from Charleston, West Virginia · Page 69

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Charleston, West Virginia
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Sunday, June 29, 1975
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Page 69
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1-Bedroom Apartment: $122,000 It's Only a 'Shanty' But the View's Great By Kay Bartlett NEW YORK-- UP) - "Let me ,tell you ' about the very rich," F. Scott Fitzgerald once wrote. "They are different from you and .me.'' Ernest Hemingway added: "Yes, : they have more money." . ; Now they've^ got something else. : It's called Olympic tower, a 52-story : high rjse:qf. bronzed glass next door to St. ' £ Patrick's Cathedral-bn the south and Rockefeller Center to the east. Other neighbors? Take your pick Saks, Tiffany's ? Cartier, Pucci. ' Like me address? Good. : ., A .brie bedroom.apartment could be yours for a^mere $122,000, plus the monthly ^maintenance fee of $267. A little rcramiped,/you say. Well, then, how about 3$ourbasic duplex -- nine rooms complete with woodburning fireplace, a circular i- rstaircase^ajsb an elevator if you're a bit ^bushed);, andI a:sauna: Oh;;yes: $65Q;000. f - You;don!t want to hear about the : monthly ^maintenance-just yet. ;J: \ - ?:·-; Thinkfor a moment what that would buy ·itln your town. But thisi isn't Ohamapr Ka- iamazop pr even Poughkeepsie. It's the Big Apple. Not bhly that,, it's Fifth Avenue .:at' 51st Street,''perhaps the most prestigious corner, in the entire world. Aristotle" Qnassis never was accused of thinking smalj. .And half of : the magnificent project iwas his braiiichild; through the Victory Development Corp. The other half belongs to Arlen Realty and Develop- v merit'Corp., believed to be the country's largest publicly owned real estate and development organization. ."'· ' - · ' . · - " ' · *· SEVERAL YEARS ago a.survey was ferehtly from you and me. Only eight per cent have financed these pads; The rest -or 92 per cent -- simply pulled out their trusty little checkbooks and filled in the appropriate six digits. None dipped into checking plus. :-\ . The identities of the residents are held in strictest confidence. So far, 27 countries are represented and-just about any business you can think of from plantation owners to directors of multinational compa- - nies. . ' . : : · . . /-". · . · · ; .;.-..'... There,'are no big name entertainers as yet, although there are no restrictions. .Except the green one. "We're being selective only in that our prices are really out of the ball park," says Don O'Neill, a public relations man. THE NEARLY completed building fea- IE --June 29,1975 taken. Who could possibly afford to live at such an address. Result: There are nearly four billion of us souls in the world today, and only 80,000 of them who can afford Olympic Tower as home. So, if you're one of them, hurry The apartments are selling briskly, if" 'not exactly like the proverbial hotcake. The sales office says they will be gobbled up by the end of summer, when the building is scheduled to open. Half to three- fourths are already sold, including most of the duplexes r the salesman says. The crowd that is buying -- the superstars of capitalism -- do things very dif- ry waterfall, two floors of the very plushest shops, 19 floors of corporate office space, and 230 luxury apartments. There are only going to be about 210 owners since some people felt they needed two or three apartments. Gpodby walls. Hello gigantic apartments. ..,'··. The magnificently tiered waterfall, by the way, is cleverly built over the spot where the garbage trucks will drive in and out. . There's also a financial communications lodge, where residents can sit around and watch how their blue chips did that day, a health club, a sauna, and a private wine cellar for your special vintages. Temperature and humidity Controls will be set to the wine owners' specifications. Only 80,000 Earthlings Considered Wealthy Enough to Live Here 52-Story Olympic Towers Flanks St. Patrick's Cathedral Olympic Towers Staffer Rests While Showing Off $122,000 Model Apartment Fifth Avenue Stretches to Rockefeller Plaza in Background v '«s« . · ' · · · . · Or if you want to watch the ticker tape in yourapartment, you can have a system built, onto your television set; The real name of the price.tag here will ·be service. Much of it will cost extra, beyond the charge for monthly maintenance; ; It will include three concierges, bonded maid service, a doorman, a Mailman, elevator operators, 24-hbur ropih; service, 24-hour dry cleaning. Other amenities will be limousine service, helicopter service, yacht charters, jet charters. Just call the concierges and have the tip ready. Or after a hard summer in Europe, when it's time to get back to the work-a- day world, just call ahead. The Fridge will be stocked when you get there, the fruit and wine a-chilling, the liquor closet a- brimming and fresh flowers perfuming the apartment. THE GREAT majority of the apartment owners will keep these pads as a second, third or fourth home, a pied-a-terre where every whim will be granted. Some will be occupied but three or four months a year and some, will be kept by big corporations to house their executives_ when they happen ; ta be- in town. One of the new owners told the president of Arlen the other day that service was the reason he was buying an apartment. "I'm tired of courteous treatment," the man said. "What I want is service." The concierge will be the chief provider of whatever it is milady or monsieur wishes. : "Let's say the Bolshoi is in town," says Stan Turkel, the man. in charge of hiring the staff. "Pierre, the concierge, may get a call saying Mr. and Mrs. Jones would like two seats in the third row of the orchestra for Saturday night." "Pierre will have to know how to do this. Notice that nobody said keep it under $10. To these people .price is irrelevant. What they want is for someone to get them and that's what Pierre must do." PIERRE -- a hypothetical name since none of the three concierges has yet been hired--also must be able to charter a jet to Vienna, guarantee a hotel room there and make reservations for dinner in the best Viennese restaurant. All at a moment's notice. ' " ' . - . And what will Pierre or Henri or whomever earn for these labors? The salary will be somewhere in the $15,000 to $20,000 range, but that's the very bottom of the bundle. The folks who got those Bolshoi tickets are expected to be mighty grateful. "Pierre will have to be able to deal in anything but the flesh market," says Turkel. Then he laughs and adds: "And maybe I shouldn't be so sure about that." Employment applications also have rolled in from doormen, maids, porters, hallmen, etc. A doorman at a luxury hotel in New York City is said to make over $30,000 wjth tips. So there are plenty of takers. Onassis himself was very involved in the $95 million building during construction, despite some second thoughts. The 23rd floor had been reached when the economy began to come apart in the fall of 1973-oil prices skyrocketed, European currency and the American dollar did a fluctuating dance, and the investors wondered whether they might be building themselves a i elephant of enormous proportions* "The whole world changed in a matter of six to eight months and we were on the 23rd floor," recalls Paul F. Wallace, president of Arleh Development Corp. and project manager of Olympic Tower. There were some worried meetings, Wallace said, but the builders got a vote of confid- , ence from the financial world and onward and upward the building went. · : . . I* ' WHEN HE WAS in New York, Onassis came by daily, donned a hard hat and talked with workmen. "I think the man knew that what we were creating was a very important structure and would be there for years. He was a man of great taste and he wanted this building to be perfect," says Wallace. "A number of his friends have condominiums here," adds. Wallace. But he won't name the friends. ; Onassis concerned himself with" light fixtures, the marble used in the bathrooms, the paneling in the lobby, Wallace said. For instance, a wooden panel was originally planned for the lobby. Aristotle didn't like it. Not warm enough, he said. So instead a velvet wall panel with a great deal of bronze was substituted. "I don't know whether he ran his shipping company that way, but he was bto all the little details himself," said Wallace. There were rumors that Onassis himself would have moved into the. building had he lived. He died in March. . "I know the answer to that but I'm afraid I can't tell you," says Wallace. He also refuses to say whether Onassis 1 widow or any of his family will take a pied-a- terre in the monument. · : · . . . ' . ' * · . " ' \ . . OLYMPIC TOWER is very European in concept, half hotel, half apartment, a bidet in most bathrooms. There won't be any mailboxes. The delivery of mail will be one of the hallman's duties. ' · · · ' · ' If you're expecting an important tele^ phone call--and you're tied up in Paris for the week--Pierre will take the call and forward it to you. When guests arrive, they will be escorted to your floor and the elevator operator will stand there to make sure they are greeted and accepted by you. The security system, besides personnel at every entrance, includes intrusion alarms linked to a central computer that will screech out bloody murder and lead to an immediate investigation. Your wall safe. Your Picasso or your Chagall can be hooked up to the system so that if someone could manage to avoid the first alarm, the triggers would sound off if the Picasso were touched. All windows extend from floor to ceiling and they are electronically cleaned--no surprising window cleaner ever at your window. : And if you like your living room hot and your bedroom cool, no ·problem. There's individual control. And now maybe you're ready for the monthly maintenance on that $650,000 flat. That's $946, payable on the first, please. L.T. Anderson The Creator's Making Signs One of the Gazette photographers used to turn in Fourth of July pictures which invariably showed a near-naked young woman holding an American flag and staring dreamily at a distant vista, like a dog-owner holding the leash while his pet makes use of ^somebody's front lawn. The photographer's concept, of patriotic symbolism .has been borne out by the merchants who have begun to peddle various Bicentennial items of trade. Among these items are beer mugs with Washington crossing the Delaware in has relief. Bicentennial silver ingots are available to the privileged and secure as a patriotic hedge against inflation. - . · · - * * * ' . . LAST WEEK I received in the mail a single playing card, a queen, dispatched to me from U. S. Games Systems Inc., of New York. It was a sample card from the American Bicentennial Historical Playing Card .Deck produced "in celebration of the 200th anniversary of the birth of our nation." - . - · · ' · My sample queen is Anne Hutchinson, who helped found Rhode Island after being banished from the Massachusetts Bay colony. She was accused of practicing anti- nqmianism, which sounds dirtier than it Also last week I received from patriotic publicists at Cypress Gardens, Fla., a picture of the "salute to America's Bicentennial" which will be featured before each of four daily water ski shows. The picture shows a drummer, a fife player, and a flag bearer, all dressed in colonial costumes and drumming, fifing, and bearing while water skiing behind a power boat. * * * I WAS THE original complainant when the astronauts placed on the moon a metallic flag instead of permitting a real one to droop in that airless atmosphere as it, would do on windless days at Watt Powell Park. I am confident that Anne Hutchinson would be appalled to learn that her strident antinomianism has got her nowhere except into a losing poker hand. How many times do queens figure in winning hands? I expect the Creator--who, of course, is an American of impeccable taste, an Episcopalian, and an antinomianist -- to take stern measures if the trend toward gimmickry doesn't subside. He has already given us a sign. On June 3 in the Daily Mail's alphabetical obituary column, these names appeared in sequ- Drumm, Fife, and Hancock. ' 'j 1, V- O.WrvtL ,

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