Sunday Gazette-Mail from Charleston, West Virginia • Page 42

E-MAIL July 10, 1966 Section Page ID tftl Ittf New York--exciting, enchanting home of the tallest skyscrapers glittering Times Square Greenwich Village Lincoln Center the bustling night life of the "city that never sleeps" the cultural heart of the nation. This is the place where fashion is born, where designers often find the inspiration for an entire collection. This is the home of their workrooms where they sketch, cut and fit the clothes you'll be wearing next season. For as New York fashion goes, so goes fashion for the rest of the nation. And to find out just what's in store for you fashion-wise this fall, fashion editors from all America have traveled to this bustling style center for their semi-annual reports on new collections.

Fashion Editor Sandy Wells is in New York now to report daily to Charleston women on fall showings arranged by the American Designer Series. Her reports will begin Monday in The Charleston Gazette. So although it's summer in Charleston, it will be autumn in New York this week for members of America's fashion press. Some of the fall fashion trends they are witnessing include the new tent coat shape, an abundance of pants suits, glittering evening wear, the costume look and the sweater dress. Included among the designers who will display their wares are such famous names as Pauline Tri- gere, B.

H. Wragge, Mollie Parnis, Adele Simpson, Norman Norell, Rudi Gernreich, Oleg Cassini, Anne Fogarty, Jerry Silverman, Christian Dior--New York and Bill Blass for Maurice Rentner. And creations by many of these designers are available right here in Charleston. Some of the selections to be seen by the fashion corps this week include (left) a soft mohair jersey cocktail dress in shades of green and rose by Andrew a gold-yellow suit (right) in an asymmetric design with a long-bodied jacket by Donald a coat dress with front button detail and architectural shaping in a pale, peppered gray by Geoffrey Beene (upper right); and an outfit by Harry Frechte! (lower right) that's in a double-faced fabric, reversing from bright red for the suit to white with red plaid for the overblouse and inside of the unlined jacket. "ilL HIGHLIGHTS ONE TOPIC Newest Cookbooks Becoming Specialised By itmcr made one field or of i i the world i he- roming pecirt' A short i nso eluded a review of a in which every recipe included peanut butter.

Today we have two more of these specialty books The Complete Blender Cookbook, which has more than 500 tested recipes "for better meals and snacks" in which the blender plays an important part, and The Hot Dog Cookbook, in which every page is brimming over with "wonderful ways with the wiener." Sylvia Schur of Creative- Food Service is the author of the blender book, which is published by i and Schuster and sells for $3.50. It offers many new ways to use the blender, and dozens of dishes that are easier to prepare through i Authored by William I. a a the hot dog book provides a sampling of la.sty fare from light to hearty, such as Hot Dog Cheese Succotash 'n' Hot. Dog Chowder, Asparagus and Hot Dog Stroganoff. and many others.

Published by Doubleday, the 87 page hardback sells for $3.95. ANOTHER NEW trend in cookbooks is the publication of smaller looseleaf binders or paper pamphlets with a variety of recipes based on the products of some large food packager or processor. Some of these books nre free for the writing, others require a label, boxtop or other proof of purchase of tiie product, and a few of them re- i quire a token payment, sometimes as small as a dime or quarter. There are two new books of this kind available now. One of them.

Recipes With Something Special, features the use of wheat germ in cookies, pancakes, crumb crust pie shells, meatloaf and hamburgers, and for breading chicken, cutlets, fish and seafood. Details for obtaining the pamphlet will be found on the labels of Kretschmer Wheat Germ jars. The second book, a loose- leaf paperback containing 465 quick to fix recipes using convenience comes from the Campbell Soup Co. However, it has no price marked on it and gives no hint on how it may be obtained. So it might be a good idea to write for information to Carolyn Campbell, Home Economics Department, Campbell Soup Camden, N.

J. Divided i 21 chapters covering everything from soup to dessert, with divisions for children and teen agers added, the book is titled Easy Ways to Delicious Meals. The homemaker i be interested, too, ui chapters dealing with saver meals, easy entertaining, and helps for calorie counters. WHILE WE'RE on the economy kick, we must not miss Gayelord Hauser's Treasury of Secrets, a paperback published by Fawcett which sells for just 95 cents. The 576- page book cannot be classified as a cookbook, for it doesn't include recipes, yet it fails in the same general category because it deals with food 'and nutrition in relation to health.

Some of the secrets Hauser reveals in his book include how to stay young all of your life, three things every man wants, a simple secret for sound sleep without drugs. and the quickest slimming exercise of all time. AND NOW we jump from the low budget category to one of the more expensive hooks coming off the press this spring. Titled Entertaining People" with the subtitle, '-A Guide for the Elegant Hostess," it is authored by Florence Pritchett Smith and published by Macmillan. The price is $8.95, and to our way of thinking, it is worth every penny of it to the woman who wants to do a lot of entertaining and keep it on a high level basis.

Mrs. Smith, wife of a former ambassador to Cuba, had her book in galley form when she died last' year. In its preparation, she enlisted the aid of the most glittering names in society. Touching on every aspect of the art of fine dining, from planning the menu to planning the table setting, she has devoted sections to luncheons, brunches, informal dinners, black-tie dinners, midnight suppers and other occasions. At least one recipe for each menu is included.

JERRY SILVERMAN Pushes Foreign Sales Luci Is Showered With Recipes By Dorothy McCardle The Washington Post WASHINGTON If Luci Johnson and Pat Nugent should decide to honeymoon on a desert island, the bride has an oldfashioned recipe in hand i would provide them instant food without kitchen. Luci. who loves to cook, would have to do a lot of pre- wedding measuring and stirring in the White House kitchens before her wedding day on Aug. fi in order to have that "portable soope" ready for her post wedding travels. The 18th Century recipe for bouillon promises: "This will hold good an East India voyage." Translated, that means it won't spoil without refrigeration.

Luci is directed to "take a shin of young beefe and a leg of veal or any other young meat, cut off all ye fait and make strong broath after ye common way, putting in for seasoning a little salt. 2 drams of mace, 1 of nuttmegs and '-a a dram of cloves. "Pour this into a wide silver basin, or a steew pan well tinned. Let it simmer over a gentle fier until it is boy led to one third of ye quaintity. Yn take it off ye fier and set it in water wch keep constantly boyling.

it is an evencr heat and not so apt to burn too. In this manner let it evaporate stirring it often till if becomes when cold as hard a substance as glew. Let it dry by gentle a and keep it from moisture. "When you use it. put scalding water to it, it will dissolve and make excellent broath strong or small according to ye quaintety you put in." The recipe came from an Old English manuscript in the Folger Shakespeare Library, and was given to Luci by "a classmate at National Cathedral School.

Some of the recipes Luci has on hand could lead her on a shortcut through the kitchen. One features her favorite food peanut butter. Mrs. William S. White, wife of the newspaper columnist, has provided her with the briefest of them all, which reads i way: "Serves two.

Time to prepare 60 seconds. Take 1 jar peanut butter, 4 slices of bread. Carefully crust bread. Spread lightly with peanut butter and grape jelly, if desired. Cut into quarters or halves and serve with a glass of milk." Other recipes Luci may include on her bridal menus are baked salad, given to her by Mrs.

Stewart Udall, wife cf the Secretary of the Interior: Shrimp Creole, from Movers, wife of White House Special Assistant Bill D. Moye a a Crunchy Rolls, from Mrs. Horace Busby, wife of a former presidential special assistant. Mrs. Busby adds a warning footnote.

"Keep hidden from the men in the family or there will be no leftovers." Some of the guests at a recent shower for Luci coordinated their gifts with recipes. Mrs. Hale Boggs, wife of the majority i of the of Representatives, brought a casserole and a recipe for apple casserole. Luci was especially pleased with that gift, because before the Lyndon Johnsons lived in the White House they had an old apple tree in their yard. Lindy Boggs knew how the Johnson family loves apples and apple recipes.

INSIDE FASHION U.S. Styles May Travel Throughout the World By Eugen NEW YORK The famous soon be available to women all they've wanted it long enough. If the big American dream finally comes true of selling our wonderful ready-to-wesr to other countries, lots of the credit must go to the AEF. Forget that those letters once stood for American Expeditionary Forces. The new connotation is American Exporters of Fashion.

Naturally, the American fashion industry has been muttering for years about starting a reverse trend in the flow of fashion. Serious progress started a year ago when New York Sen. Jacob Javits took up the cause. Since then there have been many meetings with the United States Commerce Department, to get an official kind of backing. Everything is still in the talking stage, but within the next month the AEF hopes to get a legal basis for dealing with Europe.

Prime movers in the AEF are Silverman, who heads his own dress business. Malcolm Starr who has already pioneered with a factory in Hong Kong and a showroom in Zurich, Jack Lazar of Kimberly Knits, Gunther Oppenheim and F. Stanley Smith of Modclia (a coat and suit house), George Stewart, who is Mr. Pants, Mike Kislak of Mallory suedes, Alfred Flug, who owns and operates several children's wear firms at different price levels. Bernard Goodman of Sportwhirl.

Abe and Mort Schradcr, and Eleanor Lambert. Rudl Gernreich and Geoffrey Brcne. two of this country's top designers, would like to get in on the project. Fashions by Rudi have al- ia Shcppard American look in fashion may over the world. Goodness knows ready sold successfully in both England and France.

AEF will be set up as a private enterprise with all the members putting in a substantial bit of capital. A good guess is somewhere between $10,000 and $15,000 each. The United States government has never backed American fashion as Paris has backed its couture. Actually, it has never had to since American ready- to-wear has been the great commercial success of the fashion world. If it follows its present plan, the AEF company will make its first presentation in Europe next April.

Each member will design a special European collection. There will be shows in three cities--London, Dusseldorf and Zurich. Shows at some of the embassies, too, will have the blessing of the state and commerce departments. i AFTER THE start, the group plans to keep a mobile selling unit in Europe with a represontctive from each firm. It's not definite yet whether the already existling Malcolm Starr showroom in Zurich will become headquarters, or whether another city, possibly Brussels, will be chosen.

AEF is ready to welcome new members, but the experiment is limited, obviously, to lower medium and budget- price clothes. An American dress, landed in Europe, must sell for three times its original cost, which makes American high fashion fairly prohibitive for a European woman. At a party the othrr day I heard Norman Norell say wistfully that he'd like to sell a few dresses, at least, abroad. The simplest Norell dress would have to be tagged $1,500, and the beaded sequin sheaths would be over Slfl.flflO. Starting next fall the whole campaign will be preceded by what Jerry Silverman calls "advertising at a sophisticated level." He says, "We have been provincial all these years in thinking we had to depend on Europe.

are 25 light years ahead of them in our ready-to-wear know-how." As a bit of advance promotion, he and his designer. Shannon Rodgers, have rented Brighton Pavilion, an hour outside of London, for a giant international party, Aug. 6. The date coincides with the restoration by Queen Elizabeth of many of the original furnishings in the Pavilion. "The way we got it was -we just asked for it," Jerry Silverman says.

He had been dickering for a famous French chateau, but the price turned out to be astronomical. The bill for Brighton Pavilion will be 35 pounds, "and not a shilling more," the curator told them. Three hundred and fifty invitations have gone out and guests will fly in from all over the world. A special train with a combo abroad will take them from London to Brighton and back. Though the party Ls ostensibly a celebration for all those fashion personalities born under the sign of Leo, like designer Shannon Rodgers, there will be a small fashion show in the course of the evening.

All the dresses will be made of silk prints inspired by Brighton. "We don't want to commercialize the evening," says Jerry Silverman, "but we do hope to soften the European market gently.".