The Atlanta Constitution from Atlanta, Georgia • PUB5

Publix An Advertising Supplement The Atlanta Journal-Constitution Thursday, Sept. 15, 2005 5 In just 12 years since Publix arrived in metro Atlanta they've built a workforce of 21,000 potential owners. Even in some large communities, including Gwinnett County, Publix ranks among the top employers. Moore was part of the Publix advance team that moved to metro Atlanta from Florida in the year before the chain opened its stores here. He shopped at the existing grocers and noted products more popular in Georgia than in Florida.

(Perhaps more varieties of grits, less fresh papaya). The company also listened to focus groups that spoke with a Georgia accent. said, make us think we're in Moore said. we were careful not to use beach scenes or palm trees in our advertising. Instead we used Georgia The company also made a commitment to become active in the community from the start.

At about the same time Publix was setting up shop in Atlanta, former President Jimmy Carter was launching a program called The Atlanta Project to bring social services and educational opportunities closer to people who needed them. heavily supported that program because we supported the Reid said. Since then, the list of community organizations supported by Publix has grown very long. A partial list includes: the Special Olympics, March of Dimes, United Way, Children's Miracle Network, the Boy Scouts and Junior Achievement of Atlanta. Publix has also donated more than $15 million to local schools since 1992.

Publix is a major sponsor of the U.S. 10K Classic, held Labor Day in Cobb County, with proceeds distributed to children's charities. Publix sponsorship is credited with helping make possible next year's groundbreaking for the World Children's Center in Haralson County near the Alabama state line. It will be a 710-acre, planned community for about 500 homeless, orphaned and neglected children. has been shared with me more than once that the difference between Publix and some other companies is we not only give funds, but there are faces behind those Moore said.

Publix plans to maintain its steady pace of opening about 15 new stores a year, Moore said, to keep up with the population growth of metro Atlanta. Government forecasters say the Atlanta region will add more than 2.4 million new residents between now and 2025. The steady growth plan Publix follows is remarkable in a business known for its frequent shakeouts and downsizing. has been a lot of competition and a lot of since 1992, Moore said. we came to town we've lost Big Star and Harris Teeter, to name a Recently Winn Dixie shuttered its Georgia stores, including some branded under the SaveRite name.

And, although Publix usually builds its own stores from the ground up, in some cases it converts the shell of a former competitor. just purchased the old SaveRite in Conyers and we expect it to open after remodeling this Moore said. want to turn it around as quickly as possible, but we will take time to make it into a Continued from page 4 Pleasure PUBLIX TIMELINE Special The late George Jenkins, Publix founder, above, always enjoyed talking with customers to get their opinions. 1973 Publix opens a bakery plant and produce distribution center. 1978 Publix grosses nearly $2 billion, with exceeding $32 million.

1979 Publix opens a record 15 new stores. 1982 Publix launches the Presto! ATM network. 1989 Publix marks total revenues of $5.4 billion. 1991 First Georgia store opens in Savannah. 1993 100 Best Companies To Work For in names Publix in its top 10.

1993 First South Carolina store opens. 1994 The Florida Commission on the Status of Women honors Publix for progress in programs that support women. 1996 First Alabama store opens. 2000 Publix ranks 132 on the Fortune 500. 2004 Publix passes the $16 billion mark in sales..