The Gazette from Montreal, Quebec, Canada • 55

THE GAZETTE, MONTREAL, TUESDAY, FEBRUARY 18, 1992 7- 1 I Ox Hit, 4,1 SllPiilPlliiSSlSl flf Xj 1 r- PHOIOS SHANE KELLEY i Button-Your-Fly Speed Race finalists: Rob Clarkson, Peter Moffett, Justin Trudeau. Best decorated: Sondra Hum, Rob Sinclair. Most ripped: Yalmaz Siddiqui, Genie Valle. Michael Padfield (left), John Levinson. uftony doo-dah Jtt Exercise in marketing an exercise in fun SHANE KELLEY THE GAZETTE keting department at McGill to pitch Levi's 50 1 s.

Students were asked to pay 1 (in a raffle for $400 worth of Levi's 501s) or bring in a gift of non-perishable food. Proceeds go to Sun Youth. Organizing-committee members Rhonda Sherwood and Jennifer Randall said the experience of working on the campaign gave them an insight you just cannot gain from textbooks. I left the pub at 12:30 a.m., when the party was just heating up. Everyone was in jeans myself included.

.1.1 1V(-0jv ii Button Your Friend's Fly: Paul Coleman, Picole Poirier. 1 1 Iv 'r Yv Ouchless. That's the slogan for Levi's 501 button-fly jeans. Thursday night, dozens of students, fond of going ouchless and zipperless. gathered at Gert's Pub on the campus of McGill University, in their jeans, for a night of comparing, admiring and competition.

Not likely to become an Olympic sport, the "Button-Your-Fly Speed Race" involved some serious challengers. Rob Clarkson, Peter Moffett and Justin Trudeau (yes, THE Justin Trudeau, were the three finalists (out of about 17) with the quickest times in buttoning up. Moffett's winning time of about eight seconds won him a new pair of the Levi's 501s. Boxer shorts were very much in evidence during the contest; red hearts and pink pigs caught the eye. Law students John Levinson and Michael Padfield were celebrating their first court cases that day, in jeans, shirts, ties, neat jackets.

Yalmaz Siddiqui and Gerrie Valle wore the most ripped jeans; Sondra Hum and Rob Sinclair decorated their 501s with Ouchless buttons. Paul Coleman and Picole Poirier had just met, but were a team in the "Button Your Friend's Fly" contest which preceded the "Best Buns" contest and a couple of others. All of this got its start when the people at Levi's 501 Jeans sent invitations to the marketing departments of major Canadian universities challenging them to compete in the fourth annual "Create An Advertising Campaign" contest. The theme was "Bonds of Time" (tying in with the history of Levi's button jeans, which have been around since the gold-rush days of the 1 850s). The Gert's Pub event was just part of efforts by the mar I vHiL-i i Leslie Calder, Rick Baker, Katie Bumstead, Leandro Lagera, Rags Durvasula Delando Hawthorne, Jennifer Randan, Rhonda Sherwood, Rocco Calabrese.

Coffee-lclatsch Queen holds informal fashion show at teatime Fashion shows from morning to night. From breakfast shows at The Ritz to midnight shows in the clubs, fashion is non-stop entertainment all year-round. The newest fashion show time is teatime: a tea or coffee-klatsch in the Queen Elizabeth Hotel. In the first of this monthly series that was held recently, models did their usual walking around (the shows are informal), sometimes offering trays of chocolates to the fashion fans. Clothes were from merchants in the Promenades de la Cathddrale.

Montreal designer Marie Saint Pierre made a guest appearance. lona Monahan 1 Send in GRAND OPENING mm your coupon today for a chance to win a pair of complimentary tickets to the MONTREAL NATIONAL HOME SHOW plus the LANDSCAPING SHOW at the Olympic Stadium. 40 FILET MIGNONS to anyone placing their 3 month same as cash account with this ad. I NO MONEY DOWN NO G.S.T. NO P.S.T.

CALL TODAY A) All beef cut by A 1 if appointment 1 1 watnh us nut itl 1 11 All beef cut by appointment (watch us cut it) Buy Direct. tifitrfrrffiiWr 1 mm mm Long jacket in modern art print. THE LANDSCAPING On Monday, Feb. 24, 100 names will be drawn at random to determine the winners. Tickets will be mailed to winners.

SHOW Sample Package Includes: Sirloin T-Bones Porter House Pot Roast Rib Eyes Prime Rib Chuck Roast Ground Beef Loin Rib Chuck Extra Parts Flanks for Ground Beef WTS from 400 to 800 (Variety of cuts depends on weights purchased.) BONUS PACK! 150 LBS. FREE! With purchase Of Beef Side 80 lbs. Chicken 30 lbs. Pork Chops 60 lbs. Steak Fries Pork Roasts PLUS for repeat customers Pork Sides Chicken Leg Quarters lb.

lb. Winners names will be published in The Gazette Feb. 26. Tickets are valued at $8 each. Total value of prizes is $1 ,600.

No purchase is necessary. Complete rules available at The Gazette. 1 I i Chicken Leg Quarters Grade A lb. Or bring to: Send to: The Gazette Home Show Ticket Draw P.O. Box 4500, Place d'Armes Montreal, Quebec H2Y 3X6 I The Gazette 250 St-Antoine Montreal "-l 0 0 0 PRETRIM $1.79 to $6.39 Free Items With Beef Side Purchased All 100 Guaranteed.

Beef sold hanging to guarantee flavour and freshness. Price per lb. will increase according to customer cutting instructions. NAME ADDRESS. cny APT.

PROV POSTAL CODE. Oi TELEPHONE (HOME). (DAYTIME) Dl I I recewe home delivery of The Gazette I buy The Gazette at BEEF SIDES CORNWALL (613) 937-1217 or (613) 936-8635 if busy please try again. (location) De Advertisers Please Call 987-2311 Placinc a classified ad in The Gazette h-i. never been easier PHOTOS 8Y PIERRE 0BENDRAUF Triangles of color on sheath dress.

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