The Gazette from Montreal, Quebec, Canada • 52

Montreal, Tuesday, March 8, 1988 E-8 BEST AVAILARl COPY Vermont public TV fundraisers woo younger viewers' support TV RADIO Mike Boone Gore, Darlene Love, Brenda Lee and Carl Perkins; Rock and Roll: The Early Days (March 15 at midnight) with Elvis Presley, Chuck Berry, Little Richard and Fats Domino; The Compleat Beatles (March 16 at 11:30 p.m.) and a reunion concert by the Everly Brothers (March 18 at 11.30 p.m.) Curran thinks there is a chance that rock 'n roll nostalgia may be more than a fundraising gimmick. Citing the popularity of Austin City Limits and Lawrence Welk reruns, she says there is room on public television for music programs that lack mass-audience acceptability. PBS exists as an alternative to mainstream television and the mass-market imperatives that govern scheduling decisions at networks in the U.S. and Canada. So don't click away to another channel the moment the pledge-drive shills appear on Vermont ETV.

Try to remember that fundraising is a temporary aberration and try to imagine what television would be like if PBS didn't tion's auction raises 7 per cent and 1 per cent is derived from miscellaneous sales, while support from the state of Vermont (27 per cent) and the federal Corporation for Public Broadcasting (14 per cent) round out the funding. Channel 33 has been on the air since October 1967. The station was initially financed almost completely by the state of Vermont. Federal funding began in 1970, and Vermont ETV launched community fund drives five years later. The initial beg-a-thon raised about $20,000.

But fundraising has intensified and the proceeds have grown in the 1980s as PBS stations have seen state and federal public broadcasting appropriations frozen or slashed. Despite general awareness that the Reagan years have been tough for public television's government funding, there are still viewers who turn a deaf ear to PBS pleas for support Vermont ETV estimates that of nine households in which people watch Channel 33, one will respond to the station's fundraising efforts. "That's better than some of the They're at it again. The people at Vermont ETV have begun beating their drums, shaking their tambourines, rattling their tin cups and singing the praises of their own programs. On channel 33, March is coming in like a lion, throwing back its mane and roaring for money.

This is the best of times in American public television: Excellent programs every night It is the worst of times: The shows are constantly interrupted by pleas to support public broadcasting. It is pledge-drive time at the Public Broadcasting Service station in Burlington. Every day through March 20, "pledge breaks" will be telecast during PBS programs and viewers will be reminded again and again and again that their support is needed to keep public television alive in the U.S. No one likes pledge drives, the more so because they occur on stations that are delightfully free of commercial interruption for most of the year. But as bad as the pledge pitches are and their de- stations within the public television system," says Ann Curran of Vermont ETV, "but there's still room for growth." PBS has targeted young adults as a group overdue for a pledge-drive shakedown.

Vermont ETV will telecast several nostalgic rock 'n roll specials including tonight's Buddy Holly and the Crickets A Tribute (at 9:15) in an effort to break through to the audience that doesn't necessarily dig Great Performances. "If you look at the profile of an average PBS station member nationally, you find someone older than the average age of the population," says Vermont ETV's Curran. "That's partially because younger people raising families might not have a lot of money to give away, but it's also a reflection of the programming. "The average age of our viewer-ship is affected by kids who watch Sesame Street and young homeowners who like This Old House," Curran adds. "But the audience for current affairs and cultural programs is older." Results of a 1984 study bear out Curran's analysis.

Viewers aged 50 and older made up 55 per cent of the audience for Frontline, 44 per cent of the audience for Nova and 45 per cent of the viewers watching American Playhouse. In the case of each of the aforementioned shows, less than 33 per cent of the audience was in the 35 to 49 age group and less than 25 per cent were between the ages of 18 and 34. On the theory that older viewers who plan to contribute to public TV are doing so already, PBS is going after its last untapped market. So roll over Beethoven, and tell Tchaikovsky the news that the channel that brings us Live From the Met is going to boogie for dollars. Other pop music specials during the pledge drive include The Arlo Guthrie Show (March 14 at 11:35 p.m.) with Pete Seeger, Bonnie Raitt, David Bromberg and Jerry Jeff Walker; A Tribute to Ricky Nelson (March 15 at 8:30 p.m.); Shake, Rattle and Roll (March 15 at 9:35 p.m.), with Chubby Checker, Jerry Lee Lewis, Ben E.

King, the Coasters, the Drifters, Lesley gree of acceptability ranges from tasteful whimpering to strident Shiller-esque shrillness the begging is a necessary evil. Unlike Canada and Britain, civilized English-speaking countries where public broadcasting is well-established and its financing relatively secure, the U.S. offers minimal government support for PBS. American public television is paid for by the people who watch it. Channel 33 will raise $1.8 million U.S.

from viewers (half of them Canadian) during its current July-to-June fiscal year. These contributions account for the largest single chunk (45 per cent) of the station's annual budget. Corporate underwriting accounts for 6 per cent of the money Vermont ETV receives. The sta tonight's television usTOGs-y mom-m i -mmmmmmmm CF Vg 7:00 I 7:30 8:00 8:30 9:00 I 9:30 10:00 I 10:30 I 11:00 I 11:30 I 12:00 I 12:30 I 1:00 I 1:30 04 04 L'Heure Disney Robert Pare des braves Dallas Le telejournal Le point Sports (1 1:05) Cin6ma (1 L'Histoire dXrokia. (1986) Sou Offair fj) 03 03 CBS News HollywoodSquares CBS News Special: Super Tuesday Cagney Lacey News WKRP Cincinnati Diamonds Movie Bamn and the Kid.

Chop Suey Epopee rock Les Grands romans Ad Lib NouvellesTVA Nouvelles Mongrain de sel (12:10) Pop (12:55) Offair CS Kate Allie Golden Girls Chasing Rainbows National Journal News Maude Movie: Live in Grosvenor Square. 1946) Rex Harrison, Robert Morley Entertain. Tonight Golden Girls Chasing Rainbows National Journal Batman Three's Company Candid Camera Late Night With David Letterman Off air J6 ii. Family Ties Cheers Billy Graham Crusade Best of National Geographic NBC News Special News Best of Carson Late Night With David Letterman Off air '3 13 Kate Allie Golden Girls Chasing Rainbows National Journal News Maude Movie: Live in Grosvenor Squatt. (1946) Rex Harrison.

Robert Morley 20 20 Chop Suey Epopee rock Les Grands romans Ad Lib NouvellesTVA Nouvelles Mongrain de sel (12:10) Pop (12:55) Offair (S 28 29 Smithsonian Treasures Who's the Boss? '88 Vote: Super Tuesday News Nightline Hit Squad News Offair 21 21 Entertain. Tonight Last Frontier Matlock Mount Royal CTV News News (1 1:20) Movie Popeye. (1980) Robin Williams, Shelley Duvall (g) 09 Communiques For Elderly Beaute Parlonsart Nos belles eglises Concours Des planetes D'un journalistc Right 438 Signes echanges Offair 0 26 1 5 L'Heure Disney Robert Pare des braves Dallas Le telejournal Le point Sports (1 1:05) Cinema (1 La uerredes polices. (1979) Claude Brasseur. Maflene Jobert Off air CD 07 07 Chop Suey Epopee rock Les Grands romans Ad Lib NouvellesTVA Nouvelles Cinema: La Loi du milieu.

Ml) Michael Cainc. fan Hendry L'Heure Disney Robert Pare des braves Dallas Le telejournal Le point Le Supplement P. detour 1 1 :20) Rencontres Cinema L'Histoire dXrokia. 1986) M. Sou S3 1 1 11 Entertain.

Tonight Last Frontier Matlock Mount Royal CTV News Pulse (11:20) Movie: Starrmn. JS84) Jeff Bridges, Karen AHen C3 L'Heure Disney Robert Pare des braves Dallas Le telejournal Le point Sports (1 1:05) Tragedie silencieusc 1 1 :20) Offair 08 08 Teleservice Cinq pour un Argent Nord-sud Cinema: Mali Tama (1985) Farrah Fawcett, Michael Nouri. L'lndice Tservice (11:15) Discours d'ouverture de la 34e Legislature Off air 21. whegl of Fortune Current Affair Who's the Boss? '88 Vote: Super Tuesday News Nightline Mind Power Off air 27 2T Dear Aunt Agnes Science Edition National Geographic Intimate Contact Women and Politics Hanes Report Talking Film Question Period Federal Off air (B) 14 14 Business Report Crossroads Nova Special: Whale Rescue Buddy Holly and the Crickets a Tribute Moviefl The WM One. (1954) Marlon Brando Hollywood Legendsj Money World 63 05 05 Comptant content NHL Hockey: Hartford Whalers at Quebec Nordiques Grand Journal Jasmin Sports plus Amkalement voire Offair MacNeil-Lehrer Newshour Lemer Loewe: Broadway's Last Romantics Spider's Web MacNeil-Lehrer Newshour Offair 63 1 5 30 Fete comme chez vous De Vignola Mardi cinema: les jeux Nouvelles Radio-France 55 29 33 Movie Pouvoir Intime.

Movie: Tftree Card Monte. (1978) Richard Gabourie, Chris Langevin Movie; At Chiv: Range Movie: The Secret Door. (1964) Robert Htttton The Hitchhiker 33 30 34 Fishing Curling: Canadian Men's Championship Evening Draw Auto Racing Sports Desk Thoroughbreds Wrestling Tractor Pull SI 32 32 Pierre Bertram! Cinema: Un heureux ivfnement. (19SS) Mike Krager Tcinema: Memoket du Texas. (1985) Geraklme Page Cinema (1 Pcmbk impasse.

(1987) Margot Kidder Cinema frerts firterrl 33 34 35 Moneyline Crossfire Super Tuesday Political coverage SportsTonight NewsNight Inside Politics News Update 01 35 Travel Magazine 1 World of Survival Mat ic: Eleanor Roosevelt Story Movie; Naming the Names. (1987) Slwestra Le Matoncy GoodTimeCafe Things Rotten Movie: Efcamr Roosevelt Movie: Naming the Wamf E3 2i i6. VJ: Laurie Brown I MuchMusic West: Terry David Mulligan Genesis Spotlight MuchMusic West: T.D. Mulligan VJ: Laurie Brown E3S 33 36 I Musique video Flashback Musique video A la plage Rock en Bulle Musique video CHANNELS LISTED OCKM (CBC) QCHLT (TVA) 9 Cable TV CDCBVT (SBC) CB CIVM (RQ) VT-CTV (PBS) ED TVFQ (France) GlTVpayante CQPayTV CF VCh OCBFT (SRC) OCFCM (TVA) (5) WPTZ (NBC) (SJWMTW (ABC) CKSH (SRC) CFCF (CTV) (23 WVNY (ABC) CFJP (QS) Pay TV G23 Pay TV CQTVpayante Channel position for (DWCAX (CBS) C4)CBOT (CBC) CBMT (CBC) CJOH (CTV) CD CFTM (TVA) CKTM (SRC) g) CtCO (TVO) WCFE (PBS) imPayTV CI Pay TV CF Cable and Videotron. WHAT'; 335 de Maisonneuve Blvd.

E. Festival Interna- Blvd. W. Identification une femme, 8:30. tional du film sur art: Itineraire and Maria Ouimetoacope (525-8600) 1204 St.

Cath- Callas, 10. erine St. E. L'homme dans la lune, 20 jours Conservatoire eTart cinematographique de sans guerre. Down By Law, Les val- Montraal (848-3878) 1455 de Maisonneuve seuses, 9:30.

Music Montreal Symphony Orchestra with guest director Maris Jansons and violinist llya Kaler performs works by Verdi, Prokofiev and Rachmaninoff at 8 p.m. at Salle Wilfrid Pelle-tier. Place des Arts. 842-2112. Frankie Lain and the Jerry de Villiers Orchestra perform at 7 p.m.

at Le Rustik. 47 St. Jean Baptiste St. in Chateauguay. Call 691-2444 for details.

Maison Alcan Music Series Flutist Angela Knock and pianist Scott Bradford perform at noon at Maison Alcan, 1188 Sher-brooke St. W. Free admission. Theatre Noh Cycla by Harry Standjofski, opens at 8:30 p.m. at Theatre Elysee.

35 Milton St. Tickets $10; students and seniors $8. 843-6376. ObMrva the Sons of Ulster Marching Toward tha Somma by Frank McGuinness, previews at 8 p.m. at Centaur Theatre, 453 St.

Francois Xavier St. 288-3161. Qui a pew da Virginia Woolf? (in French) by Edward Albee at 8 p.m. at Theatre de Rideau Vert, 4664 St. Denis St.

844-1793. La Chlen (in French) by Jean-Marc Dalpe at 8:30 p.m. at Salle Fred Barry, 4353 St. Catherine St. E.

253-8974. CampieUo (in French), presented by Theatre de I'Opsis, 8:30 p.m. at Theatre de la Veillee, 1371 Ontario St. E. 526-6582.

Play Strindberg (in French) by Durrenmatt. at Theatre du Nouveau Monde, 84 St. Catherine St. W. 861-0563.

La Traaor da pyramidea (in French) by Robert Gravel at 8:30 p.m. at I'Espace Libre, 1945 Fullum St. 521-4191. La Tampa d'une via (in French) by Roland Lepage and presented by Compagnie Jean Duceppe, 8 p.m. at Theatre Port Royal, Place des Arts.

842-2112. The Road to Mecca by Athol Fugard at the Centaur Theatre, 453 St. Francois Xavier St. 288-3161. La Mutlca Deuxieme (In French) by Marguerite Duras at 8 p.m.

at Theatre du Cafe de la Race, Ptace des Arts. 842-21 12. Rince Crime (in French) at 8:30 p.m. at Le Stage Dinner Theatre in La Diligence, 7385 Decarie Blvd. Dinner packages available.

731-7771. Clubs Andrew Bar. 1241 Guy St. Marty Daniels. 932-4584.

Baker Street, 1238 Bishop SL Confession. 875-2058. Biddies Jazz and Ribs, 2060 Aylmer St. Johnny Scott and Geoffrey Lapp Quartet at 8 p.m. 842-8656.

Checkers, 4514 Park Ave. Top Secret. 276-8525. Lea Foufounea Electriques, 97 St. Catherine St.

E. Bliminals and the Stephen Barry Band. 845-5484. Club Jazz 2080, 2080 Clark St. Guitarist Mike Gauthier.

285-0007. Kilometre Heure Bar, 4171 St. Denis St. Beasties. 843-4604.

Peat Pub, 1106 de Maisonneuve Blvd. W. The Bullets. 845-9002. Poodles, 3699 St.

Laurent Blvd. The Flying Bulgars Klezmer Brothers. 844-7762. La Portage, Bonaventure Hilton. Living Proof featuring Stephanie Biddle.

878-2332. Quai Sara, 164 St. AnneSt. Snapshot. 457-5961.

Rising Sun, 286 St. Catherine St. W. Jab Jab. 861-0657.

8tation 10, 2071 St. Catherine St. W. Savage Garden. 934-0484.

Upstairs, 1429 Bishop St. Norman Zubis. 284-3315. Yellow Door Coffee House, 3625 Aylmer St. McGill Folk Society.

Etcetera Poets Ken Morris and Dwayne Perrault read from their works at 8 p.m. at the Double Hook Book Store, 1235A Greene Ave. 932-5093. Repertory Cinema (489-5559) 5560 Sherbrooke St. W.

Stakeout, 7: Planes, Trains and Automobiles, Slamdance, I've Heard the Mermaids Singing, 9:30. Cinema da Paris (866-3636) 896 St. Catherine St. W. Hotel New Hampshire, The Tenant, 9:30.

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