Logansport Pharos-Tribune from Logansport, Indiana on December 24, 1957 · Page 41
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Logansport Pharos-Tribune from Logansport, Indiana · Page 41

Logansport, Indiana
Issue Date:
Tuesday, December 24, 1957
Page 41
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A MERRY CHRISTMAS TO EVERYONE THE LOGANSPORT PHAROS-TRIBUNE A MERRY CHRISTMAS TO EVERYONE Actor Creates "Voices" For Variety of Objects NEW YORK — Allen Swift has made a career out of putting spots before our eyes—and cacs. Swift does the voices for those short "spot" radio and TV commercials. Among the 400 "voices" he has created during the past four years are those of a coffee pot, spark plug, piston, kitchen sink, pencil, bottle and flashlight battery. Swift is able to jive competing brands of the same product different voices. At present, for example, he does three different cigarettes, five different gasolines and a couple of competing candy bars. start on the "Howdy Doody" TV show, doing voices for most of the puppets. Ad agency executives used to call up and ask for "Mr. Bluster's voice," or "Howdy Doody's voice," and Swift would answer each call. After a while, they began calling directly for Swift. He feels there is no danger of running out of voices. The supply is endless, because each one is a mixture of age, geography, personality, background and texture. Pencil Color Swift said the hardest voice to The 33-year-old actor got his imitate is the one closest to "nor-*: youue yet snjoyetl! NORWALK VAULT CO. ROBERT HEDDE LAUREL KOBERSON 322 Highland mal" because it has no color, nothing to make it stand out." Recently, Swift made "spot" commercial history by giving a rhinoceros a high, squeaky voice. "That," h« said with pride, "was for shock effect. Most people expect a rhino to talk with a deep voice. They don't expect a squeaky sound. When they hear it, they pay more attention." Swift enjoys throwing advertising executives into a dither with what he calls his "straightforward, professional approach." When asked to create a voice for a pencil, for example, Swift will say, "What color?" This leads to some hurried conferences and the answer comes back: "A .yellow pencil." Swift asks, "Mechanical?" There's another conference. "Actually," Swift said, one pencil sounds like another. Measles, Distemper Viruses Seen Similar LOS ANGELES—The same serum that is used against measles- virus will destroy distemper virus and the distemper serum will destroy measles virus, the Univyr- sity of California at Los Angelas j medical school doctors reported. "This cross-immunity indicates a common chemical element in the two viruses," according to Dr. John M. Adams, who led the research. Other similarities are that both viruses attack the respiratory system and both produce a rash. "Human mothers need not fear that junior will -catch distemper from a puppy," Adams said. "There has never been a proven case of cross-infection. The viruses are different enough to prevent this." Sea Otter Making Comeback on Coast LOS ANGELES—The sea otter, once a prize that partly inspired the opening of the far west, is making a comeback in California waters after near extinction. The water-bound, four-footed an- imals lurel so many 'hunters to seek their pelts, an historic badge of royalty, that the otters almost had disappeared by 1900. As a result, the United States adopted laws to protect the animals. University of California experts estimated that about 640 sea otters now inhabit the kelp beds off the California coast. They live off sea urchins and black mussels, and rarely, if ever, go either to sea i ashore. best wishes for the Holidays Small's Bakery 1 Eel River Avenue CHRISTMAS We *vf Than** to «ut Many Loyal Customers And Add our Best Wishes that Your Holiday Be Warm and Glowing Wolf Construction Co. US West Market Street Dial 4695 Hunter's Food Shop 823 N. Third Street When joUy old Santa makes , * liis aotiuaf trip lo your home, • may'jie find every eye bright. Murphy-Kitchell AGENCY, Inc. General Insurance — Income Tax JAMES E. KITCHELL Fourth and North—Masonic Temple Building—Phone 2531 fo out many customers a»d tforuk — May H*s Cfa'simas be bright and gay And Steel wflfe manf, many Firestone Store Third and Eel River Ave. Dial 3922 Joy <md Blessings We send to all our friends our warmest wishes for unlimited Holiday joy and bountiful Christmas blessings. THE GIBSON COMPANY 707 Burlington Avc. Phone 3145 or 3146 MARY'S CHILDREN'S SHOP 426 K. Market Street Phone 2854 Just a friendly message •^ to thank you for your patronage ??»~\ and wish you and your loved ones a holiday season full o£ -, „,,, „ „ friendship, good cheer, %^- Af •& \ **-"**-•;% g O od health and much happiness! J. L. (Jack) Hawkins Co. LIVESTOCK Nth St. on Highway 35 Dial 4434 hoick? season. Hwefc hoping jwwM bwe a ] : ttfagJ (hot betong to Chr»ftna»»-^k<s of'1awgt*er aod s«gk«. gite and #»d Wisbes, fan aod feastJog. fa*e and fetowship, peace aod good wffl. SCHMIDT COAL CO. 923 W.Broadway Phone 4402

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