The Gazette from Montreal, Quebec, Canada • 46

FAIRVIEW-POINTE CLAIRE SHOPPING CENTRE de 46 THE GAZETTE, THURSDAY, AUGUST 12, 1965 impsons s-tovi Full Service Ra Spectacular is the only word to describe the new Simpson Store in the Fairview-Pointe Claire Shopping Centre. From the magnificent entrance Court on the Mall to the novel Terrace and Open-Air Shopping Patio on the Upper Level, everything has been planned to provide Simpson's Fairview-Pointe Claire customers with the latest in efficient, convenient and enjoyable shopping. Simpson's Fairview-Pointe Claire is, in fact, the most up-to-date projection of the downtown store image that modern design and materials can MMMm MMS I MMM MM: liiitlillll iW. SSPilr' i JKii. -h li i I l-4 Phi I T'tfii- ''J-Mm Mill sWt hct I' I jttMj'H I I chandise.

The carpeting in special merchandise areas is all custom-made for Simpson's Fairview-Pointe Claire. Walls: All perimeter walls were specially designed by Simpson's store planning and constructed of fire-resistant materials. Walls are finished in vinyls, paint and imported wallpapers and in many cases display exciting murals by some of Montreal finest artists. Lighting and Air Conditioning: The inside lighting, devised by Simpson's, incorporates many modern features. Where ceilings ar placed high lw opacniu.sne.so, a combination of fluorescent and incandescent units are positioned to give the ideal illumination required for the proper selection of merchandise.

An excellent air conditioning system assures you of the ultimate in comfortable summer shopping. Customers entering Simpson's Fairview-Pointe Claire store from the central Mall do so via a spacious and strikingly beautiful Court. The Court, which rises over 40 feet, has comfortable benches, conveniently arranged to blend with the decor, lush green plantings, and an exciting "Rain Fountain" a ndpool. The main restaurant is a lovely "Cafe o'er the Court" designed with a distinctive Parisien motif. There "Cafe Vendome" provides a superb view of the "Rain Fountain" and a panorama of Simpson's lovely landscaped Court area below.

The French atmosphere, designed for relaxed dining comfort, features a red, white and blue decor, custom-made carpeting, elegant "fleur de lis" table settings, and a delightful mural of the Place Vendome in Paris. The cafe serves a variety of foods and includes, for con- provide. The Simpson Store is gen erally rectangular in shape with a impressive Court opening onto the enclosed central Mall. It has both a Mall and Upper Level and a total floor area of square feet with provision for expansion to 240,000 square Adjacent to the store is Simpson's huge Auto Centre featuring an Esso Electronic Auto Clinic. Surrounding the Centre there is anfple parking space for over 5,000 cars much of it adjacent to Simpson's Store.

While the structure of this new store is architecturally exciting, the emphasis is on wide selections of merchandise and their convenient dis-p 1 a y. Simpson's Fairview-Pointe Claire is a full-fledged department store in every sense of the word, with 62 colorful and inviting merchandise departments and a full complement of service departments on the Mall aud Upper Level. The use of varying color tones, lovely murals by well-known Montreal artists, and special lighting tends to create a feeling of sophisticated casualness, ideal for suburban shopping. All departments are cleanly marked and particular care has been taken to keep associated departments together. is readily accessible by virtue of modern display fixtures and aisles that flow easily into each other all factors that make for easy selection.

A few of the outstanding features of Simpson's Fairview-Pointe Claire Store are: the Court with its greenery, benches and magnificent "Rain the "Cafe Vendome" overlooking the Court, the Terrace and Open-Air Shopping Patio, the three-in-one Auto Centre, the excit ing murals, and the beautiful Elizabeth Arden Salon. Situated at the extreme eastern end of the Centre, corner of Trans Canada Highway and St. John's Road, the Simpson's Store is architecturally unique. Contemporary in design and classic in feeling, the facade is of precast concrete and has a white quartz texture. Ornamental steel lamp posts that flank the South and East of the building and prominent entrance canopies contribute to the classical impression.

In addition to lamp posts, lovely shrubberies and walkways surround the south and eastern walls. The store has six entrances four direct from the parking area, one main entrance from the Simpson Court and one from the Court to the Upper Level and Cafe Vendome. There are electric snow melting devices to keep sidewalks clear at each of the four outside entrances. At night the exterior of the store is a fascinating spectacle from any vantage point. An enchanting crown-like effect is provided by a perimeter of set-in, beige-yellow lights at the top of the building.

Complementing this are the classical lamps, the bright canopied entrances and the two green neon displays of Simpson's familiar signature. This special lighting serves to characterize and identify Simpson's Store for those visiting the Centre besides adding a handsome attraction to the Poinle Claire skyline. Floors: A combination of approximately 120,000 square feet of rubber tile and carpeting. The tile is specially designed and arranged in varying patterns to create traffic aisles and clearly define areas of related mer- A Simpson's large department store graces the east end of the centre complex (Gazette Photo Service) much more. Two exciting departments on this floor are the elegant Silver and China venience, both table service and a canopied quick-serve bar.

There is an entrance to the Cafe Vendome from the L'pper Level and from the Mall. Stepping from Simpson's garden Court, one enters a Congratulations! Mount-Royal Concrete Floor Ltd. 8025 Delorimier, Montreal GRANDEST OPENING YET! the customer to browse and shop amidst the extensive selections of furniture and 'home furnishings. Items on this floor include major a ppliances, housewares, lamps, vacuum cleaners, sewing machines and (Gazette Photo Service) Continental Barber Shops of Place Villa Marie are proua to announce tne OPENING of their New Branch at 5-" A''r0 R.6.I. welcomes you to Be sure to visit the RBI Richstone Bakeshop in the North Moll of Canada's most spectacular Shopping Centre the FAIRVIEW CENTRE 695-3004 8 CHAIRS 2 SHOE SHINE STANDS 2 MANICURISTS onfinenfal FREE GIFTS WITH EVERY PURCHASE (SPECIALS! SAT.

ONLY) 6 Hot Dog Rolls plus 1 lb. Levitt's Franks (both for 59 cents) Reg. $1.00 FAMOUS RBI APPLE PIE only 39 cents eo. Reg. 59 cents PLUS! FREE SHOPPING BAGS WITH ANY PURCHASB STORE HOURS: 8.30 A.M.

to 11 P.M. DAILY Shop and the colourfully arranged Curtains and Draperies department. 725-7433 OF ROYAL TRUST of Ploce Ville Marie 866 2881 coats, dresses and sportswear are on the Mall Level, as well as accessories from leather goods to a jewellery boutique. The Men's departments on this floor stock everything from suits to slick sportswear for the younger man. Other departments include Children's Wear, Teen Shrtp, Cosmetics, Sporting Goods, Toys, Luggage and Footwear.

Upper Level A smoothly gliding escalator or automatic elevator carries customers to the Upper Level a floor carrying all the merchandise needed to brighten your home. Here, the whole atmosphere welcomes if Approach to Simpson's flanked by attractive sloping garden Follow thelS Lr3 "World of Fashion" on the Mall level. Here, up-to-date styles abound, amid wide aisles, high ceilings, modern lighting, and pleasant decorator colours. Paint, fabric and wallpapers, interspersed with exciting murals are used with a most delightful abandon to define departments, Women's departments with conveniently arranged selections of suits, To meet the demands of the West Island area we announce the opening of a second office at Fairview Shopping Centre As general contractor for the exciting new Fairview Centre we extend our heartiest congratulations on the occasion of the official opening; and offer our best wishes for the continued success which this beautiful and highly functional shopping centre richly deserves. Cadillac Development Corporation Limited CPODllCoJ REALTIES DIVISION NOW 2 LOCATIONS FAIRVIEW CEACOIISFIELD SHOPPING CEI1TRE SHOPPING CENTRE 697-5710 697-1840 Picturesque "rain fountain" in East Court.