The Gazette from Montreal, Quebec, Canada • 28

23 THS GAZETTE. MONTREAL. THURSDAY. JULY VOL. CLIII.

No. nor' was there any guarantee that a I rattle in XiguM -fyr; Wlth Fold ear- jo.OU'-1 i In snrt-s and snr In tlnenU, trip 1 Nw t' Re-Sale Price Of Ford "Used Cars" Has Been Fixed On Mileage Basis possession as "trsLde-iivs" on the of a new ctn. and Che dealer must dispose of the used car without loss, Not only Ford Dealers eocept "used Ford cars" as (part payment for a. new Ford, tout dealers of other makes will accent "used Ford cars" In part payment for their make of car. realizing that It Is not lien tlltl not exist ugalnat it.

Correction of those many evils In the selling of used cars is not an easy taslc. Correction of them Jn respect to "Used Ford Cars" will be secured under the new plan, which la illustrated on this page, aa far as authorized Ford dealers are concerned. In offering this new method of times a proper aervlolnf of Ford cara. The buyer of a ua I car Is therefore assured that If repairs should be iie.juanary he will la bla to obtain proper and prompt service whenever naceaaarj. The plan of Ford Cara" by the authored Kor.l ilulr aa outlined Hit, rrritr and evils of tl" old May, It nii tii.tt the Fon! I Mm liitflml t.ne from whom lh publii' kIhkiM t.uy uxe.1 Ford t'r," jul aa Im tlia only one from h-mi In buy 'new Ford cars." I mei(i Unit lh pir- i ail-as ri" iricoin i i Hi.

wh fini J-j ''irv 'l Them, iiK' II st h. 'A difficult for them to dispose of "used Ford." It la accepted that of Ths (problem of "used ears" has riven automoMle circles much serious thougfht. To handle them in a -way satisfactory to the uutotio and to the If Mufti' Uh, has been the subject of long deliberations. The Ford Motor Company of Canada, Limited, presents the new method of (handling "Used Ford Cars" by authorized Ford Dealers, feeling tha.t al) used cars, a. Ford Is the most easily sold.

The resale price of a used Ford car I'l'Hlifl 00 llll Then i ikliitf 'll III ill nnl It IK ureit llil the III' rhfmer la wrfc .1 'luiue tll ailer 1 the desire of all. It la one Is affected by the amount allowed for it in the transaction, by wMOh it Is turned in as part payment on the und la given tht ua nw a distinct end progressive step ihas been taken and recognising that this Iti.iua i nary for hi The Ford l-lef a Imrmunertry purchase of a new car from any handling "used Ford cars" through its Dominion-wide dealer organization, the Ford Motor Company of Canada, is confident that the buyers of used ctirs will appreciate the splendid protection given them by Authorized Ford Dealers. TTnuVr the operation of this iplan, confldenre in used Ford cars will be established on the ame plane a exists towards "new Fords." The company, through a study of used Ford car prices in different points In Canada, 1 able to keep Ford dealers posted on the proper value In "umused tra.nsportntlon" in t.ly (I rei'fcl- (Irs advancement Is possible only through the existence of such a eelling and iiiiiiiii vim I fi nnl'1' In 'm eiira and the iur tt a rr I assured of proper rvtt at aiy time. service organization as its authorized Ford Dealers. On the wlndabJM I I Ford Bum Trutl nan ubi x.

v. f-v i In aDDroachlne a difficulty it is of fhe most important problems before the industry, and it has been a 'wore spot" notwithstanding the i many cures that have been suggested and tried. The Ford Motor Company of Canada, Limited, in common with other automotbiUe manufacturers, has given this problem a great deal of serious consideration. "Used Cars" are actualities among Ford Dealers, and 1 are very Important. How to handle and sell them, so that satisfaction 1 111 V.

A Cara" Hold by Aullmr Kifl l. well to understand the iMs and evils Mill Ull'l lltjtt Wlflrf- I gtvrl tvil e-ll yilll IM 1 1 tiy, which are to be corrected and over Pits wh.iri dealer. In keen competition deal-era, all endeavoring' to sell thekrmake of car, the allowance made on a "trade-in" used car has often ibeen In excess of the value as represented by the umied "mileage" or "transportation" remaining tin the car. This excess is given either through lack of knowledge of the real value or in the expectation of 'toein? able to find some unwary ljuyer to whom the used car may be sold without loss. An authorized Ford jDeaJer is not come.

The rights of the publio must fur l.ian-1 H.triiu min na His lit isi limn mi be safeguarded, but not at the sacri III mt-mtm with I Hiniik in- hill fice of the interests of the dealer. pMK. Tito i i jr Utl 'li kr dark af! i rWrfrrj ''mil I ij fn'M ill thf tm il bii si Summarizing briefly the evils of each "model of Ford cars, depending upon the year of manufacture. All models that have built within the last five years are in thia list. The basis of this eotlmatoil value to the purchaser is that thf used car shall be in normal running the old system, it is recognized that: wan v9 given 10 ne purcnasers, ana.

Only Ftr ti Ihli marxil" f'ft-m I I i -t Itinn llml "iirm ill' 1 train at the same time, to the dealers Ueed cars come into the dealer's l-r aa 1,1 l.i.:i limtf 1, I "I Ike Ford MJmr, Truck operated by Pearsor. piir-hel street. only thoroughly tfa-mjliar with (the vadue of the "unused mileage" or "transportation" that should be in a ueed Ford car, dpendlng upon the make and year, but Is the 'logical dealer to properly and accurately r-" rnn Ha ia.iux? estimate the cost of repairs and of replacements (if necessary) by genu ii i' i 1 i ii 1 1 ill 1 1 lira i CTm t-1 ine Ford pants. The dealer in an HUIIU I7J1M I i I llil ill other make of car cannot be as well posted. The result 'has been that Ohrough ignorance of the read value i i ir i i ii in ii i a a a a t- B'" "HP WW1 -urn mi 6 J-S I This is a 7 USED "CAR rjjy WHICH MEANS THAT (See other side) i -e rt x.

II I-. )lv i UUI IU 11 1 1 1 1 1 BBS Bill -v il I -aa Saw saar mm II II aTBI SB 1st fa a in a "used Ford car." or fhrough great eagerness to make a sale of their ears, these outside dealers have Increased the cost of "used jh ord 5 1 cars to the pmblic. Itesale prices excess of the real value as repre condition, and. therefore, will furnish that amount of mileage expected of it. Inasmuch as -freight costs caune a difference in th-e price of new Ford cars, according to the distance from Ford.

Ontario, the price on used cars, which is approved of by the company, is et as at Ford. Ontario. Authorized Ford dealers, using the approved valuation prices as supplied them by the Company, are nr.le to estimate the true allowance th.it they are able to make on a "trade-in" and still have any neresry margin for the cost of re-conditioning the car and putting It in norm.il running condition. This will to a certain degree standardize prices according to actual value of used car to a purchaser. In thi way the purchaser Is assured that he is paying only for what he gets In the wy of "unused transportation" or "mileage" in the used Ford car that he buys.

Since the re-condltlonlng under these condition Is done by an authorized Ford dealer, only "Genuine Ford rarts" will be used In making any necessary replacements. Further these parts will rje charged at 25 per cent, off liat price of such parts, and lahor charges will be according to the standard scale. With the ex AT LOIR 11 sented by the "unused transporta tion" have been responsible for much 9 tf I of the dissatisfaction of the pur chasers. When a used car is traded in on a new car, it htwl3 be thoroughly examined, and necessary adjustments. WHAT THAT "(See Other Side)" MEANS: replacements end repairs should be The Mvinjj possible the of die castings in place of und ia t' 1 1 I inr ukuria 1 in.

I made. An authorized Ford dealer, with his stock of genuine Ford iparts nd sipeclal equipment for repairing die Castings Jf Aliyninum, Zinc Iin and Lead Base Fords, is the only deaher properly i.uilll bVII.IMI.IIIII nilWIb titles are rcnuircu. iot in i it: r-os- positioned to re-condition a used Ford car. As a result of the. accept ance of ueed Fords as ipart payments sihle to secure cattj.ig whioF is closer to nrcificntions ird with t-f.

in-' 1 by other dealers, usetd Ford cars have been eold to the publio either with no or with Httle re-condltlonins, and ner wall, hut mny pAih are cl in. 1t, MACHINES VACUUM atri and no finish mac unmff or e-- i spurious parts have often been used Instead of genuine Ford parts, in the necessary replacements. A. used car cial jipn nre required. UK-9j MACHINERY AND DE- under such conditions cannot g-lve satisfaction.

Aa soon as the sale of a used car was made the transaction was con 'rti. JwfttOUANTITY PRrmiifTiov In our procc. of lie castir pert knowledge of Ford cara. with th speolal equipment for making -pairs with the of proper p' all of which will be available In a Ford Dealer's handling of used cars, the purchaser is assured that the reconditioning -Is properly done. An authorized Ford dealer will properly investigate the true ownership of a used car.

In receiving It In a trade-In, and. in selling It as a ued car. guarantees the purchaser ogn.r.r loss through any question of trie ownership. A similar Investigation Is mad regarding possible liens exiatlnr against the car. In thia matter also the buyer Is guaranteed against In.

The Ford Motor Co. of t'anudi. requires from its dealers at all 4 is Required. a more clenr And dur -'e castir-s secured thin othrrvvii nossiblc. I A sidered completed.

The buyer had to retain his purchase. There was no obligation or expectation of service and" no guarantee of the represented condition was given by the dealer to the purchaser. The purchaser of a used car had no "come back." Thfl mirrhfliiftr nrAii not Insured 19 A This is a Guaranteed Ford Used Car Which Means That: It has been bought by a Ford Dealer on a price basis which has received the approval of the Ford Motor Company of Canada. Limited, for the protection of purchasers of used cars. The price of this car appears underneath.

The purchaser of this car may check to see that this price is the proper price aa follows: Ask to be shown the base price approved by the Ford Motor Company of Canada, Limited, which is the price the car should be worth if it was in normal condition when it was turned in. See that an appraisal sheet is attached to the car showing what deduction, If any, was made from this price to put the car in normal condition. The appraised price which is on this appraised sheet, plus the actual cost of repairs, is the price you pay. The repair order will be attached to this car so that you may check the cost of these repairs. In this way you pay only for the unused mileage in the car.

This is the Ford method of protecting the purchasers of used cars. IN ADDITION. Genuine Ford Parts only have been used. You are protected against liens and stolen oars. If this car is not satisfactory and it la in the same condition as when purchased by you, it may be returned by you within ten days, and the full price you paid for it credited on the purchase of any model new and unused Ford car or truck.

Do not buy a Ford Used Car unless it contains (he Winged Pyramid Guarantee, This Guarantee can be obtained only from tainctl wch smooth hnrd surface f. fJiMSicuid Blue Prints or yWfi9Mwy Guaranteed in against a loss by a guarantee that I t.ikes a polish. Accurn qu.mtity dup)icntion it urcJ. the Tjsed car was not a stolen car. aT'MSMIHM MARK Write Ui For Further Informat I a Ford Dealer, Hi ALUMINUM STEIEI PRODIICTS.

Limit hd CARS TRUCKS TRACTORS Plus Cardinal Date Signed Ford Dealer. 7 APPRAISED PRICE (On basis of price approved by Ford Motor Company of Canada, Limited) REPAIRS SALE PRJCE OWEN SOUM), ONT. 0 Attt tt Stomp I I BBS BB1 BBBB ISBs I I I I I SER VICE. Aluminum Castings DUM PS aQaJrrr FOUR FORWARD SPEEDS TWO REVERSE 1 WordsFroiti tte WE are the only Authorized Ford Dealers in Cartierville; it is, therefore, only natural for all residents in this section of the city to come to us for Ford Cars and Genuine Ford Parts and for Standard Ford Service. We present our compliments to our customers, grateful for their patronage, and soliciting its continuance.

GOOD SERVICE COURTEOUS TREATMENT PROMPT ATTENTION ALWAYS We are fully equipped to give immediate service or repairs on cars and batteries. I ai ri of the 'Oil Pitjmafc Ii I Industry a.La.IIBJ I IT6 Make The lord ttor ftit T'filiJ't kern a continuou cfownf of I XSIWU Wcukvcry hijMy, thi 'nn; rd aMwU'uij, ft pllw ilrrlinif worth in ou YOUIi Ford Mat Vfc; ALAyAYS IN STOCK a better car or trusli You can now combine the dependability and economy of your present Ford with the greater convenience of four forward speeds. The Ruckstell 2 extra-speed Ford Gear Shift-not an accessory but a built-in part of your car-it now being made ia Canada and sold exclusively by all authorized Ford dealers. No more needless waste of time or of gas and oil of crawling unnecessarily in "low" of strain and wear and tear. You now win have 20 more road speed and 50 more power when required.

No road is too rough, or mud too deep and no hill too long or steep for tba Ruckstelled Ford. rURFECTION RFBINGS 6pilally ISullt for FORD TRUCKS Literature sent npon raqoaat m'Mrrriv ri.lj m'Mf'f ntsttiMft mm I tinV it, ft i i- ailiotttriW 1 tH. 4 Sold only by Ford Dealers Ash for a Demonstration I if 'ii Dunlop "Tire Rubber Goods Co. C. CARDINAL WSmiGeatSiaft I Authorized FORD Dealer Limited ivhti In the Llidinf Cities Atlaatlla liw 2246 GOUIN BLyD.

RUCKSTELL AXLE COMPANY. LIMITED Bl. AUmimIw Stmt, Martnal Ad.l.lda Stmt Toronto ARTIER VI LLE 1 1.