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Chippewa Herald-Telegram from Chippewa Falls, Wisconsin • 20

Location:
Chippewa Falls, Wisconsin
Issue Date:
Page:
20
Extracted Article Text (OCR)

PA 13 SECTOR (KFPtWA HTOTEEGftAM WfJ, JULY TS33 popularity of drive-in theaters is on the wane A t- two or three weekend days at the majority of the under-the-stars moviehouses. Mike Delfino, owner of the Orcle Drive-In on the SCTanton-Carbondale H-Ighway, says drive-ins cant compete with the movie houses for first-run features. Although Delfino doesnt foresee a shutdown of his operation, he admits, "Everything has its price." With that, Delfino hit upon what is probably the major threat to drive-ins. IN RECENT years, the sylvan settings of most of these places have become increasingly open to individual homebuilders, developers and other businesses. Space for building within the established cities either is running out or is unavailable.

That puts the pressure on the outlying areas, and the price offerings for such pieces of land that now contain the open-air theaters are rising almost daily. Frank Scavo, operator of the Oak Hill Drive-In in Moosic, says his business is not what it was in the past, but adds that his operation isn't anywhere near the point where he would abandon it. At least two of the Scranton-area "ozoners," as the movie trade papers like to call drive-ins, have kept the wolf from the door to some extent by opening their places to flea markets on one or two days a week. ALL' THE theater owners point out that they rely heavily on younger people as their audience. "It's a place," one of them said, "where they can meet and be together without parental eyes on them.

That doesnt mean we operate a lovers' lane. It Just means that the kids can for a couple of hours, away from the social pressures they may have in a theater." So the rage for drive-ins that prevailed during the late 1940s through the 50s and "60s has cooled. Shop Summer Clearance I VV WofnensTeehw CkthingX 1500 Main Su TJloomet i 3 'J I By DANIEL CUS1CK Tunes SCRANTON, Pa. (AP) The obituary of the drive-in theater industry Is not ready to be written but, according to some, there Is a growing Illness that may not bare a cure. Following World War II, these massive outdoor ahowplaces sprang up all over the landscape, usually just far enough out of town to be accessible while giving the feeling that a carload of fy I people were going someplace when they set out to reach one.

THE SMALLEST of them needed several acres to accommodate the parking spots, the standards for the speakers and heaters, the ever-present gaudy refreshment stand and, of course, the screen which rose several stories above everything else in sight. Gasoline was cheap, compared to today's prices. So people could, and did, make their way to what they called, variously, "passion pit," "balcony in the boonies," "poorman's palace" and a welter of other nicknames. It was a relatively cheap and enjoyable way for a whole family or a carload of friends to spend the entire evening. The drive-ins had it all going for them.

They showed first-run features along with newsreels and previews of coining attractions. Just like their counterparts under roofs. And they even conducted those popular giveaways and game shows at intermissions. BUT THERE was one other aspect that they had as an advantage over the standard theaters. People could attend without getting as well-dressed as the custom then demanded for going downtown to an in-house theater.

Gone now are all the little extras. There are no more carhops waiting to serve the viewers, no newsreels or giveaways, and the schedule has been cut back, in most cases to WANDA AND ROBERT LECLEIK LeCleirs celebrate 25th anniversary Wanda and Robert IeCJeir, 1221 Stanley Chippewa Falls, will celebrate their 25th wedding anniversary by hosting a dance from 9 pjn. to 1 a -in. Friday, July 23 at White Pine Steak House, Bloomer. Music by Fat Albert's Polka Band.

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About Chippewa Herald-Telegram Archive

Pages Available:
531,209
Years Available:
1887-2022