The Montgomery Advertiser from Montgomery, Alabama on November 3, 1940 · 30
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The Montgomery Advertiser from Montgomery, Alabama · 30

Montgomery, Alabama
Issue Date:
Sunday, November 3, 1940
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SUNDAY, NOVEMBER 3, 1940 1 TWO THE MONTGOMERY ADVERTISER Charles Theater Announces Gala Formal Opening Monday Night CharlesT.Rook .Will Operate iNew Cinema 'Scatter-brain' Scheduled For Opening Film Z Attraction r Charle T. Rook, veteran Oklahoma .r theater man, wiQ tee one of tot fond-hopes of nil life come true when The Charle Theater swings wide it Cdoora Monday sight for the first Oime. After operating two theaters for the better part of hii life. Mr. Book -old them and sine then, he has been parching for place In which "Zlo open again. After a tour of some Jl states, be chose Montgomery. The new Charles la the answer. Built by the Bear Lumber Company on Commerce Btreet aite leased from Lenora and Meyer Orion, the theater aland aa a monument to Mr. Rook. It la on the exact pot on which - the old Southern Hotel stood. The old hotel was one of the last .places in town to have, a balcony jutting out over the aidewalk. Beginning his theatrical career early in We, Mr. Rook bought a theater In his home town of Sayre, Ok la, at the age of II. From there, he went to Watogna where he built and operated two theaters for IS yean. Since his eighteenth birthday, Mr. Rook has been In the show business and, acccording to him, he loves it. In building the Charles, nothing was spared to make it one of the finest theaters in the whole South. Although tt will seat but 1.000 people, the latest modern conveniences axe available, plus the finest of equip- Congratulations To The Charles Theatre We are uroud that we were selected to do the roofing and sheet metal work on this beautiful theatre. G. A. McDade & Sons Roofing and Hearing Contractors 1066 Madison Ave. Cedar 4997 Heartiest Congratulations To another important w. ELECTRIC VilRlflG JOB ; installed by Montgomery Electric Company Engineers and Contractors 110-112 North Perry Street lirtkJTffAli tB V Al ABAUA 1 " J George M. Stowert Phone Cedar 5414 ' r "' x -SSS : - . . , ,. a asnaaa luoiiiiwM " L ; I : ' - ' f .J iiey "iMWiutMui' f" 1 OPENING SCHEDULED Above is shown the front of Montgomery's newest theater, the Charles, which will be presented to the publ ic in its grand opening Monday, Nov. 4. ment on the market today for theaters. Especially were the sound and projection equipment found to be ol the highest type before they were placed in the new theater. Judged by experts as near perfect, the acoustics In the Charles are the very best. New addition to the Charles Is the installation of opera seats. They are large enough for an specially large person. This effect has been brought in together with stagger seats. These seats are so built as to allow a person, no matter where they are sitting to have a full view of the screen at all times. The chairs are of the latest design, upholstered and are built so 'as to provide a maximum of comfort for the movie-goer. Impressive opening , ceremonies have been planned for Monday night. Some of the most Important people In the city are fo take part. All the effects of a Hollywood premiere are to be Congratulations And Best Wishes . " To THE CHARLES THEATRE In the completion of the new Charles, Montgomery boasts a three fold accomplishment the removal of an eye-sore in cur business section, a new, and modern amusement house, and the acquisition of a good citizen in the person of Charles T. Rook'. ' ....-..'. i ' 1 The lease on" the Charles Theatre property was handled by SMITH & COCHRAN Cedar 3127 302 Dexter Ave. Tomorrow Be Sure To Visit rr Rii a rh n n- sum sSee this beautiful new theatre, designed in everyway for your comfort and enjoyment. We are proud to have played an important part in building this new entertainment center for Montgomery MASOIilTE INSULATING BOARD FOR WALLS AND CEILING Local Representative GEORGE S. MARTIN Masoniie Corporation Installed by... BAKER INSULATING COMPANY 1757 13th Avenue, S. Birmingham, Ala INDEPENDENT Charles T. Rook, owner and operator of the new Charles Theater. Mr. Rook was an independent theater operator in Oklahoma for many years. He is now a resident of Montgomery and will be in charge of his new theater. incorporated into the opening of Montgomery's newest theater. Searchlights, a brilliantly lighted street, both radio stations are to be present and will catch the words of the first night crowds. "Scatterbrain" starring Judy Canova has been secured by Manager Rook for the opening attraction. Will Use Usherette Highlighting the many new attractions with the Charles is the fact that che people will see charming young usherettes instead of the usual male ushers. These girls are of almost the same size, selected for their beauty and will wear striking uniforms. ' Adding to the comfort of the theater-goer, Mr. Book has built into his thester rest rooms of the latest design. There is to be a special powder room for the ladles. Serving the public at the Charles will be one of the finest staffs Mr. Rook has been able to assemble. Mr. Rook, himself, is to serve In the capacity of manager. Robert Rogers, former chief of staff with Keith's Aloe Theater In Cincinnati, and for a time owner and operator of a movie house in West Florida, is to be the assistant manager. Frank C. Smith, Jr., is to be the general utility man of the theater helping Mr. Rook and Rogers and doing other jobs. Miss Mary Armstron and Miss Moselle Wells are to be the cashiers. Serving in the capacity of usherettes will be Misses Wray Mc-Bride, Margaret Franklin, OUie Vincent and Rena Murphy. Outside of Mr. Rook and Mr. Rogers, all the personnel has been made up of local people. The Charles obtained the services of E. S. Haynes and D. L. Steakly, both Montgomerians, for projectionists. They ar members at Local Union 92. Four Fragrant Changes Program changes at the Charles are to take place four times ' weekly. There is to be a Saturday night preview each week of the Sunday show. There la to be a ' show Sunday. The bill will change on Monday, again on Wednesday and again-on Friday. For the benefit of those patrons who like action and western A Grand Success To C. T. ROOK and WE BUILT THE SPECTACULAR VERTICAL SIGN o NEON NOLEN 310-312 Dexter Congratulations i o the NEW CHARLES THEATRE PLUMBING AND HEATING INSTALLED BY bob f. Mcdonald PLUMBING 4 HEATING CONTRACTOR ALL WORK GUARANTEED CEDAR 487 19 S. PANAMA Charles Theater Program, Week Oct. 3 . Monday and Tuesday -Scatter-brain," with Judy Canova. Alan Mowbray; color cartoon. De touring America." musical abort, -Swingttme Wednesday and Thursday "Rose Of Washington Square." Fox News, cartoon, and "Robin Hood.".' Friday and Saturday "Dodge City," to technicolor; chapter No. 1. "Hawk ot the Wilderness eartoon an musical. ' - ' pictures, arrangements hare been made to book these types of shows for the Friday and Saturday billings. AImi on Friday and- Saturday, the Charles is to show the latest la the aerial motion pictures. Return pictures. Intermixed at Intervals with first runs, is to be the policy of the Charles in booking shows. Old pictures, re-issues of film-dom's real favorite, arc to be shown when the reprint arc available to the management of the theater. The box office at the Charles is to open at 11 a-m. during the week and at 2 P-m. on Sundays. v Impressed with the friendly hospitality of Montgomery and it people, Mr. Rook has definitely decided to make It his town no matter what manner of theater expansion be may undertake at a later date. He se lected this city out of those visited in bis tour of 33 sUt?s. ' The theater baa many vari-oolored light that enhance it beauty many fold. Everything that ha gone Into the theater has been put to with the Idea of making the theater a happy and a pleasant place for entertainment. ., The largest postoffio is to Chicago. Best Wishes To DO ttOOOd ASPHALT TILE Installed By J. G. WIIIDDOII 1920 S. Perry Street Cedar 5519 ; i Montgomery Theatre' Goers Will Enjoy The CHARLES THEATRE! HEATED BY You too can enjoy, the advantages of NATURAL GAS In Your Own Home With NEW LOW RATES Now In Effect 209 Montgomery St. Cedar 4111 r i ii I 'ti I ,thJi ! -JLfVi 4 v 1 r "t.mi tmrmmr. IWARU3 THATR 70 OPfN SOON SPECIAL RADIO ' BROADCAST WCOY and WSFA 7 fo 7:30 P.M. o BIG STREET EVENT SOUVENIRS FOR ALL O MONDAY NIGHT AND TUESDAY We Present JUDY CANOVA ' "SCATTERBRAIN" Remember They're Always "First Run" Until You 've Seen Them! f CHILDREN ioc ) ANY TIME J COLOR CARTOON FOX NEWS and Leith Stevens in SWINGTIME ADULTS 15c ANY TIME ram 35 COMMERCE STREET

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