The Montgomery Advertiser from Montgomery, Alabama on January 25, 1930 · 9
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The Montgomery Advertiser from Montgomery, Alabama · 9

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Location:
Montgomery, Alabama
Issue Date:
Saturday, January 25, 1930
Page:
9
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SATURDAY, JANUARY 25, 1930 THE MONTGOMERY AOVEK 1 1SER Constructive Fearless Independent NINE ATLANTA EXPERTS DESIGNEDJHEATER Officials Of McDonald And Company Declare House One Of Most Modern NEW THEATER HEAD The Paramount Theater Is one of the best equipped and most modern theaters In the South, having incorporated in it every modern convenience for the comfort of the public and the best and most modern equipment that science has been able to produce for the screening of pictures, according to officials of McDonald and Company, architects of the theater The building is substantially constructed of steel, concrete, stone and marble, with such additional materials necessary for decoration of the building. There is not sufficient wood on the interior of the building to make a fair sise fire on one's back yard. All of the doors and trim are of metal, both tin, steel and bronze, and all of the floors of concrete, cement and tile. AU partitions are of tile, concrete and brick. The building is adequately protected against fire with fire hose cabinets, automatic sprinklers and automatically controlled doors and windows. The walls of the auditorium have been treated with accoustical materials and the other architectural treatment to give as near a perfect audition as possible of the reproduce 1 voice and music. For the convenience of the. public, there are drinking fountains and a rest room for the ladies with comfortable furniture and vanity tables, while the men have a comfortable smoking room. Electrically, the building has everything needed for the operation of either a stage or screen production. All lights are controlled by dimmer attachments for any degree of intensity and have four colors for the obtaining of any effect desired. The chairs In the auditorium are the best that money can buy, being upholstered both on the seat and back. They are wide enough to be comfortable without crowding and spaced for easy accessibility. The house is designed for a comfortable atmospheric condition for either Summer or Winter, there being both a heating and a refrigerating plant, both being automatically and thermostatically controlled for any degree of desired temperature: for Winter temperature, when it Is 20 degrees Fahrenheit outside, the inside temperature can be regulated to any degree above 70 degrees Fahrenheit. For Summer conditions when it is 96 degrees Fahrenheit on the outside, the inside temperature can be regulated 75 degrees Fahrenheit. For both the Summer and Winter conditions, all air that is Injected in the building is filtered and washed for dust and germs and circulated by a machine with a capacity of 33,000 cubic feet a minute and the air is circulated and completely changed at such intervals as to make breathing comfortable. To take care of the cooling equipment, an lee plant of a generating capacity of 103 tons has been installed and a deep well of 500 feet with a capacity of 220 gallons a minute. The entire theater has been designed with the people of Montgomery in view, with the idea of giving them the type of building that will be a credit to the city and a pleasure and recreation house that they will be proud of. No expense has been spared to attain this end, together with comfortable seats, good atmospheric conditions, pleasing in artistic effect and good audition. The theater building is owned by the Birmont Theaters, Inc., a syndicate of business men of both Montgomery and Birmingham, and Is leased by the Southern Enterprises, which is the Southern operating company of the Publix Theaters Corporation. It was designed by McDonald & Company, Engineers and Architects, Atlanta, Oa. WILLIAM WOLFSON Following the policy set by Sam Katz, president of Publix Theaters, Hoxie Farley, managing director of Publix Theaters to Montgomery, has promoted William Wolfson, manager of the Strand to manager of the new Paramount, which opens its doors to the public today at 1 p.m. Mr. Wolfson is a native of Texas, born and raised in Ft. Worth. He is a graduate of the University of Texas at Austin. He decided a couple of years ago, after watching the operation of the Worth Theater, a Publix house at Ft. Worth, that Publix was the firm to tie to. Without even one days' experience in the business he so impressed John Friedl, then division manager of that territory, that Mr. Friedl sent him to the managers school in New York. Here he remained six months, tutosed In the various details of handling a de luxe Publix Theater. At the close of his course he went to Atlanta, as assistant manager of the Howard, later being given the post as manager of the Strand. His cleverness at ad writing and handling the house in general so Impressed Manager Farley, that no other person was thought of when it came time to place the manager in the new Paramount. Production Unit Of ParamountHolAs Quality Essential Since that early day when Adolph Zukor founded Famous Players he has steadily maintained that theater prosperity through popular interest in the magic appeal of the filmed story is dependent upon a continuous week-m-and week -out supply of the highest type of motion pictures, that only with an uninterrupted flow of superior attractions which enjoyed the broadest popular appeal could his organisation create and retain the good will of both the public and the exhibitors. These ideals of quality and service are the solid foundation upon which Paramount has built a world-renowned institution for the making- and distributing of the best In picture entertainment on the screen. Paramount 's department of production has made this growth possible, not alone through the quality and popularity of its subjects but also through its volume of pictures produced, and its ability to function according to the schedules of theater demands. From the day when the Famous Play-ers-Lasky Corporation was formed, the entertainment ideals and production standards of Paramount have been entrusted to Jesse L. Leaky, first vice-president in charge of production. He has met every stage of Paramount's progress with a creative organisation which marched with and often ahead of Its era. How supremely well Mr. Lasky has realized and safeguarded the essentials of Mr. Zukafs dealers is recorded net alone in the growth and present stability of the Famous Players Leaky corporation but in the prosperity of all theater owners everywhere. MANAGER SHARED VISION WITH BELL i ('outlined from Page Eight) Bell was notified of the deal b telephone. The next day ground was broken for i the new Empire Theater. The theater cost about $100,000 and in It was placed the first refrigerating cooling system for a theater in the world. Sow Pabiix Bess The new Empire is now operated by the Publix Theater Corporation. It has held BM Hon of a period tat World War in contract from the :'h t:it excep- ISMH which practically all One block above the the Jefferson Davis Hotel, a U lory structure, while in the same block li the Shepherd Building of eight floors the street is the Bell Building of II and the Whitley Hotel All of the buildings mentioned have been erected since the Empire Theater, with the exception of the Bell Building. Opening today on the corner across the street from the Empire is the new Paramount Theater, the fullfUment of Farley's keen vision and confidence In Paramount pictures and Won (canary. In the Japanese language there Is but one word for the three English words writing, drawing and painting Daramount Cafe Which Serves aramount Meals Paw rraa f 1 a 4-a aramount Theatre Which Shows aramount Pictures And Now! The Cjkimnmui We congratulate The Birmont Theatres on the building and the Publix Theatres on the equipment of this beautiful Temple of Amusement, which provides entertainment second to none in the United States. "THE SHOW PLACE OP MONTGOMERY" Jefferson Davis Hote "Dispensers of True Southern Hospitality" CABLING L. DINKLER President W. H. MOORE Mgr. Polly And Marie Score In 'Dangerous Females' If ever the line "laugh and grow fat" fitted a situation, it does just that when you see "Dangerous Females" with Polly Moran and Marie Dresser, who are on the opening program at the Paramount Theater today and continuing through Tuesday. The plot Is baffeling, the scenes are hilarious, for two old maids are certain ly in a terrible mixup. Marie Dresser, who will be remembered several years ago in stage shows is still one of the greatest contributors to comedy on the screen and Polly Moran needs no introduction. These seasoned stage and screen stars come into their very own on the audible screen and 22 minutes of real joy is certain in this comedy. Gunpowder was discovered by Berthold Schwarz, a German, in 1320. TODAY "Paramount" Day We Offer SPECIAL Delicious Devil Food Layer Cake 25c each and Old Fashioned Salt Rising Bread 15c A LOAF Electrik Maid Bake Shops 104 Dexter Ave. Cedar-4678 216 Montgomery St. Cedar-5273. OPEN ALL NIGHT! Just One Block from the New Publix Paramount Theatre JEFFERSON DAVIS DRUG CO., Inc. PHONE CEDAR-1241. In Jefferson Davis Hotel Congratulations' Montgomery's Most Attractive Playhouse All Plumbing Fixtures in the New (Paramount J THEATRE Furnished and Installed by Morgan Plumbing Co. Cedar-833. All roads lead to the C'mon MONTGOMERY C'monl ! "mil J w 1 Vf 1 ii 1 i TODAY ! 1 P. M. All Montgomery Is Expected Out! COME EARLY! COME TODAY! Doors Open At 1 P. M. liovs at. 1 :00 2 :30 4 :5ft 7 :05 9 :20 Be among the first to see this Beautiful Theati and Brilliant Opening Program. a Ilome of Paramount Pictures ammaiuih T H C A T D C V Montgomery At Molton

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