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The Billings Gazette from Billings, Montana • 9

Location:
Billings, Montana
Issue Date:
Page:
9
Extracted Article Text (OCR)

The Billings Gazette Thursday. Aug. 7. 1 986 9-A. KG HI.

gains listeners, keeps iop Billings BUSINESS Barry Conver, KOOKKBIT manager, said he was disappointed in the results. "I'm somewhat surprised in how it came out," he said. "I thought the AM station (KBIT) would do better. I havent seen all the numbers and, until you break it down, it's hard to telL" Longtime morning radio personality "Major" Dan Miller apparently took much of his audience with him to KUUS, a station with a "beautiful-music" format. Miller, who left KOOK in a management shake-up, joined KUUS as the morning disc jockey this spring.

The audience share for the 6-10 a.m. time slot at KUUS jumped from 6.6 percent last year to 11.6 percent." "I dont take credit for it; it's all Dan's," said Ken Cook, manager of KUUS and KZLS. "He's a well-respect- ed man, and he has a following." The 13-week ratings period was accompanied by heavy promotions at some stations. Station managers and observers agreed that KGHL's "$1,000 Thursday" promotion was a big success. Wallis said he may conduct an independent audience survey later this year but plans no changes for now.

market-share drop, the estimated total number of listeners for his station increased by 1,000. "I like to think that the two bigger winners are the two best stations in the market," he said. "We pretty much held our own. We're still getting 20 to 30 percent of our 18- to 34-year-old target market" Ratings for the remaining five Billings commercial radio stations were: KZLS-FM, 10.1 percent; KUUS-AM, 9.5 percent; KOOK-FM (formerly KBIT) 5.3 percent; KBIT-AM (formerly KOOK) 3.6 percent; and KURL-AM, 3.6 percent. KOOK and KBIT switched radio-dial locations last November.

KOOK, with an adult contemporary music format on the AM dial, moved to the FM spot formerly occupied by KBIT, a country-music station. The move didn't fare well with listeners as ratings dropped for both stations. "I'm not surprised KOOK did poorly in FM because they were the fourth contemporary station on the FM dial," said Bill Aldrich, president of the Aldrich Communications advertisingpublic-relations firm. "I think they were stronger on AM because they were an alternative to the other programming." By PAUL J. HOLLEY Of The Gazette Staff The long-awaited "book" arrived this week with few surprises for Billings radio.

Station KGHL again led the Arbitron ratings, but the country-music station increased its total listenership share by 7.4 percentage points and led its nearest competitor by almost 5 percentage points. Meanwhile, a dramatic dial-location switch for stations KOOK and KBIT failed to attract more listeners to either station. "The numbers are absolutely awesome," Jerry Williamson, KGHLKIDX general manager, said of the new ratings. "We're very happy and flattered that this many people like us. You have to wonder how high is up?" KGHL, which broadcasts on the AM dial, posted 31.4 percent of the BillingsYellowstone County listeners aged 12 and older.

A year ago, the station had a 24 percent share. KGHL also led the market among male listeners aged 18 and older and female listeners aged 18 and older. This year's ratings, conducted by the Arbitron re- search firm, were based on the entries in radio-listener-ship diaries kept in 948 households in 18 counties. The results included 607 diaries returned from Yellowstone County households. The ratings period ran from April 3 to June 25.

Ratings are often used by radio stations to lure advertisers and set advertising rates. In second place, with 16.6 percent, was KYYA (Y-93) while KIDX-FM was in third with 11.2 percent The top three stations finished in the same order as they did in 1985. This year's ratings, however, showed a drop in Y-93's share from 20.1 percent a year ago. KIDX had an 11.2 percent share last year. Monty Wallis, Y-93 manager, said that, despite the House sustains Reagan veto of textile bill Union boss blasts BN-layoffs speech to their economies," said Randy Johnson, executive vice president of the Montana Grain Growers Associa-.

tion. "They would naturally have to retaliate in some ways," he said. "The best way they can do that is to buy grain from somewhere else. There is no shortage of wheat in the world today, and they can probably get it" cheaper elsewhere." Gilbert counters that it isn't trade restrictions that will determine whether American farmers can sell their produce abroad. It's the price, as the recent subsidized sale ot American wheat to the Soviet Union; demonstrates, he said.

Price also determines whether textiles sell. "They bring all these textiles in' produced by cheap labor and you just can't compete," Gilbert said. lost over this." Many of those jobs could be lost in Montana, he said. Most of the wool grown in the state is purchased by domestic textile companies, he said. "By and large, the domestic manufacturers are going to read it as the policy of the United States is to import our clothing," Gilbert said.

"They may get out of the textile business altogether and Montana producers would have no place to sell our wool" Grain growers, on the other hand, viewed proposed limits on textile imports as a threat to their ability to sell their wheat abroad. "The textile bill was aimed specifically at 12 of our best (grain) customers, Pacific Rim countries where the textile industry is very important From Gazette Staff And Wire Service Reports WASHINGTON The House, under furious pressure to deliver President Reagan a victory, on Wednesday narrowly sustained his veto of major rollbacks in textile and apparel imports. Reagan, whose personal lobbying was described by both sides as a major factor in the outcome, expressed satisfaction at the 276-149 vote, eight short of the two-thirds needed to override the veto. Montana wheat growers who believed that customers in foreign countries would retaliate against new trade retrictions by cutting purchases of American wheat were elated by the outcome. State wool growers say the results will be devastating.

Montana representatives in the House split their votes. Republican Ron Marlenee supported the Presi dent's effort to sustain the veto. Democrat Pat Williams voted to override. The House action apparently put an end to the debate over the textile bill, which had been the focus of the trade battle in Congress as U.S. imbalances in world markets reached record proportions.

No further action by the Senate was needed. Marlenee took the grain growers' side in the debate. He said that restrictions on textiles could have jeopardized talks that he and other Republican House leaders have initiated with the Chinese to keep them buying American grain. Williams was in committee meetings Wednesday afternoon and evening and could not be reached for comment. "It's extremely discouraging," said Bob Gilbert, secretary-treasurer of the Montana Wool Growers Association.

"There are going to be jobs By STEVE SHIRLEY Gazette Helena Bureau HELENA -Burlington Northern Railroad officials who complain about employees' high wages and low productivity aren't giving the public an accurate picture, a representative of BN engineers said Wednesday. John Bartlett, local chairman of the Brotherhood of Engineers Division 499, in Whitefish, was responding to BN Railroad chairman Darius Gaskins' recent comments that the company will lay off more workers and sell facilities as cost-cutting measures. Gaskins said the railroad will "get rid of employees who are not as productive as they should be, and cost us too much." He said a typical train engineer earns $50,000 a year while a truck driver makes a year. Gaskins also criticized "onerous" union work rules that drive up BN's costs. Reached by telephone, Bartlett said an arbitration board forced a new contract on BN employees July 1 that did away with the work rules.

He also said the new contract, in effect, cuts BN workers' pay. The contract would have reduced BN engineers' $55,000 annual salaries by 20 percent unless they agreed to make more trips each month, he said. Instead of taking the cut, he said, engineers will do more work. Bartlett also criticized Gaskins' comparison of train-engineers' and truck drivers' salaries. "The next time you see a train please attempt to imagine how many trucks and drivers at $30,000 would invade our highways to handle the load driven by one through-freight engineer," he said.

He said a typical train and its cargo can be worth $5 million. If truck drivers were handling such expensive loads, they'd probably earn more too, he said. Bartlett said locomotive engineers produce more than rhetoric, and they don't cost as much as the top managers. Engineers want to negotiate fairly with the railroad, he said, and "seek elimination of unadulterated greed on the other side of the table." "There's no doubt that top management cares solely for the dollar at the ridiculous expense of people" while employees care deeply for people, he said. WINTER SKI CLOTHING SIDEWALK SALE Aug.

7, 8, 9 VEEDER, BROEDER MICHELOTTI, P.C. is pleased to announce that CRAIG D. MARTINSON has become a member of the firm engaging in the general practice of law. First Bank Building, Suite 805 Phone 248-9156 I I 50 off RETAIL (12 PRICE) Energy futures up again MflMM BB BPksMsWssJj MMHMHHJ fMMMMsS kJ lJ yiJ Lgfl Bjl Bfl kiJ Hbgfl mM Kw MEN'S; WOMEN'S CHILDRENS' Insulated Jackets Insulated Bibs Stretch Pants Sweaters I I '4VW L3 The Associated Press Petroleum- and energy-futures prices suffered September setbacks, but continued their dramatic run-up in frenzied trading Wednesday at the New York Mercantile Exchange. Crude oil settled 5 cents lower to 76 cents higher, with the contract for delivery in September at $14.97 a barrel; heating oil was 0.73 cent lower to 3.37 cents higher, with September at 42.06 cents a gallon; and leaded gasoline was 0.36 cent to 3.96 cents higher, with September at 42.17 cents a gallon.

Platinum futures soared to life-of-contract highs across the board, while gold moved ahead more modestly and silver was slightly lower at the New York Commodity FEICE Platinum prices settled $7.40 to $8.80 higher, with October at $481.50 a troy ounce. Gold settled $1.40 to $1.50 higher, with August at $360.80 a troy ounce; silver was 2.3 cents to 3.3 lower, with the contract for August at 517.1 cents a troy ounce. Grain and soybean futures moved mostly higher on the Chicago Board of Trade. Wheat settled yA cents to 3 cents higher, with September at $2.60 a bushel; corn was a cent lower to 1 cents higher, with September at $1.61 a bushel; oats were unchanged to 2 cents higher, with September at $1.03 a bushel; and soybeans were 2 cents lower to 2 cents higher, with the contract for August at $5.04 a bushel. Reiter's Ski Outfit Hours: 9-6 Ph.

252-9341 450 Main St. Billings Heights CTHLLEMGE Midas will Not Be Undersold We Will Meet or Beat All Competitive Muffler or Exhaust System Prices Find us in the white pages It Coupon 5 jgfl LT RUDAS BRAKE VALUE opa, August 8, 9, 10 Our New Display Store corner of 24th St. West Broadwater Ave. Billings, Montana FREE GIFT 25' To First Hot Dogs 500 Free Home Owners Pop Balloons $21 .95 Value SAVINGS HAVE NEVER BEEN BETTER! $rc95 F1 DISCBXAKES Repack Wheel Bearings Resurface Rotors Inspect Calipers New Midas Pads Lubricate Caliper anchor or DBUM BRAKES (bee ot rear eode) Resurface drums Inspect Wheel Cylinders and Springs Inspect Hydraulic System New Midas Linings Readjust Brakes Most Cars And Light Trucks Ask About Our Midas Lifetime warranty On Brake Shoes and Disc Pads Additional Parts Service Extra i i 1 1 i 1 1 1 i rn ri ri Coupon Must Be Presented at Time oi Purchase ECONOMIZER MUFFLERS Most Cars Light Trucks Markets set: Farmers markets are scheduled for three weekends in August, September and October in downtown Billings. The first market is set for 10 a.m.

to 1 p.m. Aug. 16 in the First Federal Savings Loan parking lot at Fourth Avenue North and 30th Street. Coordinator Mary Underriner said anyone with excess produce from a garden or orchard is invited to sell at the market. Deadline for signing up for the first market is Aug.

11. Later markets are scheduled for Sept. 13 and Oct. 4. Signs regulated: New regulations on the use of temporary signs in Billings go into effect Thursday, according to city officials.

Under an ordinance recently adopted by the City Council, any business intending to use a temporary sign must obtain a permit from the sign administrator on the fourth floor of Parmly Billings Library. The new ordinance allows new and relocated businesses to use portable signs 60 days a year and gives other businesses 30 days of usage a year. The 30-day period must not exceed two 15-day periods per year, the ordinance says. The ordinance also controls the size and placement of signs. Under the ordinance, failure to comply will result in a $150 fine.

The full text of the ordinance is on file at the building department in the the library and at the city clerk's office at City Hall. Firm honored: SunTerra Homes, of Billings, has received one of four awards for energy-saving projects given by Gov. Ted Schwinden. Winners of the 1986 Montana Awards for Energy Innovation have been submitted to the National Innovative Energy Awards competition sponsored by the U.S. Department of Energy.

SunTerra won its award for the cost-effective mix of solar energy and conservation techniques in moderately priced designs. The homes were found to have lower mortgage and heating costs than most conventional homes. Other winners were St Patrick Hospital in Missoula, Forsyth Municipal Pool for its energy-efficient design and low operating costs, and Montana State Hospital at Galen and Warm Springs. Additional Discount For Appointments Made During Grand Opening 50 YEAR NON-PRORATED LIMITED WARRANTY, TRANSFERABLE Low Interest Rates NO DOWN PAYMENT! 100 FINANCING 0 Reg. 39.95 FREE Additional Charge lor any new Clamps or Hangers Needed The Economizer Muffler is warranted by Midas lor one year from the date of installation provided you still own your vehicle.

II during mis period it tails, a new warranted Economizer Muffler will be installed on your vehicle upon presentation of the warranty certificate by any Midas Muffler Shop in the United Stales or Canada without charge ior the Economizer Muffler and its clamps or me iodot requirea uwuii them. Expires August 31, 1986 Factory Direct Distributor CUSTOM STEEL VINYL PRODUCTS Retail Display: 701 24th St. West Office Complex: 7440 Clark Ave. Billings, MT 59106 406-656-2922 "Serving Montana Wyoming Since 1966" (mums) 4th Are. N.

4 on Central Near 24th N. 27th St. S52-4SCQ 2SMUS icll Since 1956 we'll be here tomorrow.

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About The Billings Gazette Archive

Pages Available:
1,788,227
Years Available:
1882-2024