Daily News from New York, New York • 204

Innovative Products for Professional Results a lot of people screw up because they're scared of not winning the money." So when it comes to the show, where upward of $50,000 is on the line, he says, people are most afraid of failure: "You're worried about whether you can pull it off Smell rat stew, and you'll know there's fear in eating disgusting things. A lot of it is about performance anxiety. Fear Factor is the name for the show; but it's all about com- Sharlt. -mmm. AUTOMATIC Sewing Machine AUTOMATIC built-in threader AUTOMATIC built-in button holer Full-size solid metal construction msrp NOW ONLY SS488 over 50 OFF! BY MICHELE HATTY JBOMJS Hani Cover I RE YOU SCARED?" Joe Ro- 'a: gan asks.

It's a fair question, as the two of us are currently pebtioa Rogan, whose engaging smile almost, but not quite, distracts from his perfectly sculpted body, knows more about facing fear than most people. A trained martial artist with a background in kick-boxing, tae kwon do and, most recently, jujitsu, he knows what it's like to stare down an opponent. "With kickboxing, when it's just you and another dude and you're throwing your bones at each other, trying to knock each other unconscious, once Sharfc NEXT GENERATION Intelligent Sweeper 3 Speeds optimized for all flooring surfaces Exclusive "Wall Hugging" technology Extra large 13" cleaning path Fj NOWONLf standing about a foot away from the open doors of a tram suspended 250 feet above NewT York's East River. Normally, the tram is outfitted with seats not to mention tightly closed doors as it transports people from Manhattan to Roosevelt Island. But today, Fear Factor, NBC's hit reality show, has taken over the cable cars and is using them for one of its trademark fear-inducing stunts, timed to celebrate the series' 100th episode, which airs Monday at 8 p.m.

ET. Later today, six contestants (with safety harnesses attached) will rappel out of this tram we're standing in, climb underneath and try to pull as many flags as they can from the underside of the big metal box. That is, before they lose their grip and swing freely over the river. But for now, Rogan, 37, seems to enjoy this ride. It's scary to know, though, that if we step a few you've done that, anything else is not that scary," he says with a laugh.

"Whether it's stand-up comedy or Fear Factor or asking a hot chick on a date, it's not that scary. 'Cause, worst-case scenario, you get rejected, you lose, whatever. Shark. PROFESSIONAL Quality Iron Powerful steam with variable control Full-size stainless steel sole plate Ergonomic handle for easy maneuvering After our interview on this tram, contestants competed here for the show's 100th episode. inches in the wrong direction, we may be in trouble.

Naturally, the conversation turns to fear What's the most surprising thing Rogan, after hosting Fear Factor since 2001, You're not gonna get your butt kicked." Point taken. But does that mean he's not at ail queasy about eating some msrp NOW ONLY s39p9 thing as nasty as rat stew? "I don't knowT. Back when I was broke and eating peanut butter sandwiches for dinner, for $50,000, I would have tried it all. Nmc, I don't know." a On sale Nov. 7 through Nov.

13m, 2004 TARGET has learned about the nature of this most basic instinct? "A lot of the stunts like unlocking keys and letting yourself free from things there's nothing scary about that. But 20 USA WEEKEND- Nov. 5-7, 2004 www.sharkhomecare.com or call 1-866-98SHARK.