The Times Leader from Wilkes-Barre, Pennsylvania on November 8, 2004 · 23
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The Times Leader from Wilkes-Barre, Pennsylvania · 23

Wilkes-Barre, Pennsylvania
Issue Date:
Monday, November 8, 2004
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1 TIMES LEADER OUR LI F E MONDAY, NOVEMBER 8, 2004 PAGE 5C Coty marks 100 years, taking time to smell success By SAMANTHA CRITCHELL AP Fashion Editor NEW YORK Coty, the cosmetics and fragrance giant, celebrates its centennial with several high-profile fragrance launches, but CEO Bernd Beetz says the success of new products is all built on the ideas and ideals that Francois Coty had 100 years ago. It was Francois Coty's vision to bring beauty to the lives of all. He knew that the big picture of someone's life could be changed with the self-confidence that could come with one very small bottle or tube, Beetz says.- Francois Coty also had good business sense, Beetz notes, understanding from the very beginning that it was important to be a leader, spotting a potential Zeitgeist before it happens. He says that principle continues to guide the company, pointing to a new partnership with Baby Phat designer Kimora Lee Simmons, which comes on the heels of new launches from Jennifer Lopez, Celine Dion, Marc Jacobs and Kenneth Cole. But that doesn't mean Coty rushes into things, either. "I give everything the 'eternity test.' I ask, 'Can it hold up for the next 20 to 30 years?" says Beetz. Tm right most of the time." Simmons, for example, was a very strategic choice. "Kimora is a unique creative talent. ... She's entrenched in hip-hop and fashion, she's a successful woman. That's what attracted us," explains Eric Thoreux, president of Coty Beauty Americas. Yet, the first fragrance probably won't hit the market until fall 2005, as the company searches for the right scents or, as fragrance insiders say, juices that will appeal to people of all ages and backgrounds, Beetz says. Td never underestimate the juice. Image is important and TIPS Continued from Page 1C funds from your checking account to the merchant to whom you write the check. Learn about the differences between electronic check conversion and a regular check as a payment with "When Is Your Check Not A Check" from the Federal Reserve Board. You v v V v v y v y y v (matin' SPECTACULAR Dfc.Wior!2th$9 Every Monday Night 25C Wings $1 Killer Lite Pints ftil midnight) Parrish aecni Barney Inn Comer gf Morton I Barney St 823-519$ Check Out What Everyone Is Wedrtrntfa; Thursday Spedab Talking About 'Dan's Bourbon Sauce OnrMayToll Hour Hon Sat 4-10 PH B9aan-W,95 prtwjioiiBerulad Lasagna w salad, bread & butter $7.95 6 oi. Lobster $13.95 French Fries, Coleslaw Open Daily For lunch .til A.M. DominiciYs Cafe HUDSON 829-9612 Zltl with Meat Sauce Salad A Braad $5.95 BBQ Baby Back Ribs $12.95 Special Menu Available Windows By Belles J A Division of Belies Construction Co Inc. v Proudly Serving NEPA Since 1957. ENERGY SAVINGS SALE! Plygem Vinyl Windows Maximum Energy Efficiency & Elegance "Like Our Prices Love Our Quality" All Windows Installed by Our National Award Winning Co. Roofing & Siding Specialists Tool Call 824-7220 For Free Estimates you can die with a good juice, but you can't succeed with a bad juice," he adds. . Stetson is one' of Coty's brands that had strong products but its image needed to be updated. Instead of abandoning it, the company named Texas-born actor Matthew McConaughey as the new face of Stetson. The company says both the fragrance and McConaughey represented "the modern cowboy." Celebrities are particularly helpful in reaching a broad audience because they convey an immediate image to consumers, Beetz says. His colleague, Michele Scannavini agrees: "Young people use celebrities, especially in the music world, as a point of reference for their lifestyles. Entertainment affects the way they (young people) look and 'the way they live." To some, Lopez is a fashionable star, but to teenagers, she's also a role model, says Scannavini, president, president of the Coty division, Lancaster Group Worldwide. When it came to working with Lopez, it was a conscious decision to launch Still, fashioned after her more glamorous movie-star image, before J.Lo Glow, which is a little edgier and trendy. Glow might create more buzz; Still likely will have a longer life. Beetz, Scannavini and Thoreux all say the celebrity or fashion designer offers their personal input on the product instead of simply selling their name. "Just putting a name on a bottle or jar is not enough. The product has to clearly mirror in a very straight way, the personality of the character we are portraying. ... For Jennifer Lopez's fragrances, she has been involved since the beginning and she's the reason of the big success. The con- have different rights when it comes to electronic check conversion, so learn what to do if you have a problem. This public cation costs $1. For your copy, call toll-free 1-S8&878-3256 and ask for Item 339L. Have your credit card handy. Or send your name, address, and check or money order for $1 to the Federal Citizen Information Center, Dept. 339L, Pueblo, CO 81009. v v y V t V ? NiTi'fifiiHi? GONDA'S HOAGIES A WINGS 824-8747 EVERY MONDAY LUNCH: Ham t Cheese Sub 16 ot. Drink $4.79 a22037 EVERY MONDAY NITE 5 -11PM 25' lengendary Wings (Take Out 3ff) By the Dozen 9- 11PM J1 .50 Bottles $2 Some Imports'!) .25 Guzzlers MONDAY NIGHT FOOTBALL WBUTCH 1 SEB'S BARTENDERS VOTED BEST AREA BARIIII t11N.MAINST.W-B IITCKKMS OmtimtnMm -Ml fLMMF MOM 01 MM Stax 6 Co. 1174 Memorial Highway Dallas, PA 675-7007 Weekly Specials Jumbo Lump Crab Cake Dinner -$15.99 Shrimp Scampi - $13.99 Grilled Salmon Steak $13.99 Ahl Tuna Grilled or Blackened-$13.99 TRY OUR NEW SUNDAY BRUNCH FROM10-2 in)W?T:ti!!IS2ti(Wi I Open lor Dinner j I 7 Days a Week, j I ipTjMw lanqutt Facilrlies available far yws y t ttO sumer realized this was a little piece of Jennifer Lopez they could take for themselves. Mark Jacobs is the same way," Scannavini says. Here's a look back at Coty and its place in the beauty world over the last 100 years: 1900s. Art Nouveau along with an ever-increasing notion of luxury fueled the creation of the new cosmetics industry, and Francois Coty is considered to be one of its forefathers. His first fragrance, La Rose Jacqueminot, was launched in a Baccarat bottle, and Coty said it was is goal to improve the quality of women's lives and self-esteem by making them feel beautiful. Coty also opened a shop at 33 Place Vendome in Paris and commissioned jeweler Rene Lalique to design the fragrance flacons that would be sold there. 1910s. During a decade marked by increasing liberation of women, social unrest and technological advancement, Coty created Terfume City" in a Parisian suburb that catered to female workers, even offering day care. The company introduced two products, face powders and a synthetic fragrance, Chypre, that grew to become important parts of the business. 1920s. Coty did not see the economic downturn that ended the decade, partially thanks to EE LONGWOOO GARDENS X-m Display 1 King of Prussia Shopping Nov. 27 CANDYLANEChocoiate World & Outlet Shopping - HERSHEY ...D. 4 CHflTY CHTTTY BANG BANG MAMMA MIA Great GUtS JUxl 7 825-3206 www .davtweafctoiirsonHne .com Tom's Tree Care A Removal Trimming. Dead Limb Removal, V Health & Planting Advice, . Lot Clearing & Cleanup, . Stump Removal . Firewood, Mulch - Tom YVormon (570) 868-6970 : (570) 814-2961 How do two ot the area s largest waterproofing contractors compare? Einci;v;cs3vs.B-cnY S. SYSTEM: Essentially the same. drain tile connected to a sump pump. S. WARRANTY: Same. Life of the home, transferable to the future owners. . C. PRICE: Sirchwood Waterproofing . can be more reasonable due to lower . overhead costs. B. TIMELINESS: Birchwood , Waterproofing can guarantee the. , work will be done within 28 days. I BIRCHWOOD WATERPROOFING: Oldest waterproofing company in . Wyoming Vailey, over 24 years 10 USSSBtTT - Expires Nov. 30, 2004 829-3752 frii3;i3:i74iAUiii CINEMARK MONTAGE MT. & E una ALL STADIUM SEATING kAOOR4(PG-13) spiusatranitifrx Mtffl(R) RAYfPG-H tftlMISVttljM 2erHI..3rUSli FORGOTTBITHE (PG-13) . WiffiM ' SHALL W DANCE? IF&11) GRUDO,TH (PG-U) . S!Vi.Mffl1MHf ' mwjhohibopum SHAM TALE PG) 4:m.HOIJ.r10IVWW 9J5PH10MPII IHWTHUOA3EE5! :ts ran SCOTSTK W : HBtfflHISI X,WH(GCH!ETUS(PW1 73S Si'?Ill Hi Stlt'iSI '5V2I ,TH0 (PG-1J) . t5II?llIS!'Sin wffv.'iiwsJNra-n m 2H0W ?2rV45WJ5PH :JSW yoton Her Holidays Handbags Footwear Wallets 'Belts Sunglasses Jewelry Watches AndMore... :o'"ie ' Francois Coty's focus on "accessible glamour" and the arrival of Coty in the United States. New fragrances Emeraude and L'Aimant. remain on the market today. 1930s. Francois Coty died in 1934 but the company's commitment to technical progress allowed for an expansion in production. The following year, Coty Air Spun Powder, which was supposed to give ordinary women the matte skin of silver screen stars, arrived in stores. In 1939, Coty joined the New York Stock Exchange. 1940s. The Coty American Fashion Critics Awards were established in New York to help the fledgling American fashion industry and the Coty name gain recognition and prominence. 1950s. With many women opting not to give up the jobs they began during World War JJ, they suddenly had more discretionary income to spend on products such as Coty 24, a long-lasting lipstick. 1960s. Jovan, a fragrance with a heady musk scent, signaled an emerging category of "sexy" perfumes, while cosmetics played off the explosion of color seen on fashions by Mary Quant and Emilio Pucci. $4.00 - ALL SHOWS, BEFORE 6:00 P.M ilnlTheams INCREDIBLE (PQ 4J0, M,W,m & MO RAT" (PG-13)...;;;..,,..... XJW 1 8KW SHALL WE DANCE? (PG-13) S00 & 701 SAW K , , , 5:10,7:10 MO THE GRUDGE (PG-13) -WOonly STARTS WElVPOLAR EXPRESS" Mops Towels ;. Restroom Supplies 37 Year Old Family Operated Buisness Over 250 C-Stores wGas Businesses Only Bid Individually PA, NY, DE & MO How-to-Buy Seminars 1115-Prmborgh, I 1 117 Wilkes-Barre, PA ll16Harrabwg,PA 1 118 Narrhern NJ ItIll JFK Airport, NY : BID DEADLINE DECEMBER 3 800.747.3342. www.nrc.comuni-morl . NRC Realty Advisors, LLC n amralon h tonfi I lodu, a f k. Ma. IKnun'i fanmri I ySOTU,iMh bren WJ f ifrgnA: I tomw, 8 W k. tote and took Hants, t bu. riL TT 1970s. Lancaster, a company that would become part of Coty in 1991, introduced the Selective sun-care line and Lancaster Suractif anti-aging collection, which used Retinol in cosmetics for the first time. 1980s. Coty rolled out Stetson in 1981 and Lady Stetson in 1986. 1990s, Licensing became an accepted method of brand extension, and in 1992 Coty was Mis m a C! ut 5:30 -10:00 a.m. Weekdays 5:30 a.m. - Noon Saturday www.wick Ainr Ncthinir Like Michael McDonald is one of the most recognizable artists of the past 25 years and perhaps the greatest "blue-eyed soul singer with his husky, soulful barirone voice. His ability to bridge rock, adult contemporary and soul successfully has made him a leading solo singer and backing vocalist. McDonald has always exhibited an uncanny knack for creating and performing on some of the most influential records of our rime. Faithful and innovative renditions of "I Heard It Through the Grapevine," "Distant Lover" "How Sweet It Is" and other great Motown songs have reintroduced those songs with a great voice at the helm and the crisp sound of modern recording techniques, bringing new life to classic favorites' (I purchased by Joh. A. Benckiser, a German specialty chemicals manufacturer, bringing Lancaster, Davidoff, Jil Sander, Margaret Astor, Adidas and JoopI all under the. same Coty umbrella. Toward the end of the decade, Coty introduced aromatherapy to the masses with the Healing Garden collection and addressed a more diverse, sense of beauty with Isabella Rossellini's Manifesto perfume. , ID 7T7 - ' November 7th 8:00pm This Performance is Co-promoted by F.M. Kirby Center, Cross Country Concerts, F.M. Kirby Center Box office 570-826-1100 Ticketmaster 570-693-4100 Gold Circle $64.00 Orchestra SM.OO Biiconv $36.50 "i m j si u mm w m x 11 II u J TIMISIi:l)I3 WtElSER

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