The New York Age from New York, New York • Page 3

Akiss Prododoeira beadle Pssolbie iy Ads iTL mm ol Existence of Some Stores Rely On Aid I By JULIUS J. ADAMS 1 President Calvin Coolidce was noted for his silence, but he is creaiiea wan one statement that "spoke out loud." Discussing the part advertising has played on economic development, Mr. Cool idge, in 1926 said, "Mass production is only possible where then is mass demand. 1 "Mass demand has been created almost entirely through the devel opment of advertising." The story of advertising is an old one, and as a social and economic force it gainedrecognition far back as 1869, when an anonymous writer in a magizlne in England, speaking of a lecture he had heard said. "The lecturer's discourse on 'forces had overlooked the greatest force jof all, the advertisement, which "is too omnipotent for even imagination to grasp at its lllimttab' pow ers.

ment dedicated to the welfare of Just as they levy a tax to support a chamber of commerce or a board of trade. If you doubt this, watch how quickly a non advertiser will become interested in a move to get a newspaper to campaign for "cleaner streets," "more police protection." "fight against hoodlums," and many other things that threaten the business man's prop, erty. BETTER CLIMATE Every time a newspaper campaigns for better housing, better jobs and better conditions for the people generally, that newspaper is creating a climate in which every business man will enjoy bigger and better business. Yet, many of these same business men will glibly assert that they don't need the newspapers because they "can't help my business." It's funny, though, that if just one line gets in the paper that is unpleasant, the ame guy will yell, "What are you trying to do, put me out of business?" SALES INCREASE But, how's business in Department store sales were about even with last year, most cities report, though many retailers here in New York report that, strangely enough, 1953 was not particularly a boom year in clothing; food sales have increased during the past two weeks; auto output is expected to rise again this week, with much of the action spurred by General Motors; steel production is up; unemployment is leveling off. A itorr out of Washington, D.

reports that a "second roond of easier money, Intended to stimulate business and possibly bring the economic downturn to an end, is reported nnder serious consideration by top White House advisers." The story goes on to report that the plan calls for release of several billion dollars suddenly into banking channels by reducing the amont of reserves which member banks of the Federal Reserve aystem have to keep on deposit with the, regional Federal Reserve Banks. This money would be available to business. It would also have some depressing effect on interest rates, and thus would make borrowing terms easier. WATCHING DOLLAR The national administration in Washington is watching the taxpayer's dollar, and reporti a number of economies that have amounted to a good deal of cash. For instance, the Foreign' Operations administration has cut its costs by $15 million.

The Washington administration has been reduced by 398, and in the Paris office, all types of personnel have been reduced 49 percent. These are some of the reasons why the foreign aid program has cut its reauests to $3.5 billion, which is a reduction of $1 billion from this year. Another saving has been planned by the post office department. Mail bags will now be repaired on the spot, instead of being ahiDoed to Washington. About 4 million bags need repair each year.

They will be repaired in Kiw York, Cincinnati, Phila del Ur. wV vlv Davega stores in New York cele ht fltintf thoip riiamnnrl inhilpA with thepeople. 'sales in all 27 of their stores in the The newspapers seek to enlight met utan Sea Da. en, educate and inform the public. adver.

exposes wrongdoers and pro tecto the people from abuses It is 7 "Villi UKU UiC of a community or the business people would have to subsidize pau, Jonej nd rour Roses yvuuuiiais nunc cic caiauusu ed through private capital. HINGE TO EXISTENCE There are perhaps some stores that could exist without advertis ing their business, but there prob ably is not a single one that could! exist very long if there were no: newspapers. Under such circumstances, the: business community would have to! levy a tax to publish a new spaper, April liiilli; Va KINGSTON, Jamaica Local, confidence in the Bustamante Labor government was expressed In' impressive terms recently when the first million dollar installment Monarch Wine company planning a concentrated campaign to push1 its Gold Ribbon California brand wine. What ever happened to block by block property rehabilita i Frankfort Distillers campaign tion campaign Dry Dock Savings i ing tp boost on the premises sales bank announced it was going to launch in Harlem this year? I 1 PLAN SELASSIE WELCOME Wlth the visit of B. Phillips, United African Nationalist head, Emperor Halle Selassie to these shores set.

for James Lawson; Father Peter Ford, and Carlos the end of this month, the Selassie Welcome com Valle. Standing (same order) are Edward Brown, mittee met In the Theresa hotel Friday afternoon. Roy a 11 Lacot, and Richard Valle, (Lewis Photo). Shown above (seated) left to right are: Mme. phia, Chicago, St.

Louis or Atlanta, and this will save $250,000 a1 year. WAJUR sTATlN The Defense department is now Advertising has achieved a ma usjng new simplified reporting Jor status in the publishing busi form replacing five others used ness so much so that many people1 the past. This will sav forget the basic role of the news paper. It was not created to carry AROuxo TOWN auverusing, dui as a social himiu Loan Shows OK For Bustamanfe of Jamaica's $15 million local loan for development purposes was over subscribed in 24 hours on the Jamaica market. Finance minister Donald Sangs ter.said that "more than half the applications for the loan came from private individuals for1 sums of $2,850 and under, but the greater volume came largely from insurance companies and building societies, including some companies registered in other British Caribbean territories, which have no offices in Jamaica." Hearing Set For Woman For Slaying Of Husband A hearing in Brooklyn Felony court has been set for May 12 for Tolithe Birchette, charged with fatally stabbing her James, 23, on April 25.

Arraigned on April 26, Mrs. Birchette who lives at 857 Prospect, allegedly stabbed her husband during a quarrel over money and' another woman. The attack occurred in the home of Mrs. Bir chette's mother at 325 Washington ave. Brlchette was found by policemen slumped over the wheel of a car in front of 404 Washington ave.

I His wife was apprehended as she was about to enter the car. According to detectives, Birchette stabbed her husband in the chest with a two inch knife. I He pulled it out, laughed and walk 1 ed out of the house. The woman 1 and a friend. Albert Wtnn a i who was in the mother's house at the time, followed with the Bir chette's two children.

Seeing Birchette slumped In the car, Birchette took the knife, burled it nearby and continued to the Birchette home where they left the children. Remember Mother ON MOTHER'S DAY With FLOWERS FROM TRYFOROS BROTHERS FLORISTS 14 last JMth Naw York City TEL. IE. 4 4412 West Indies Freight Passenger Service Wt mb weur tour oln Ttcktti ina Ship Tour Blftw Bol to following lilwdc A Jamaica. Natuu, St Tht (ft Prt Die, tt Klttt, Navit, Antigua, at.

Lucia," I. Vinaaat, lartWM, tlntauc Dwninicia. Orm. a Trlnitfaal. Aruka, Cu is' scroll of rionor presented to for its pioneering rote in trie advancement of fair employment practices.

By voluntarily instituting policies of employment and promotion solely on the basis of individual merit by pursuing these policies devotedly in spirit a well a in letter through the yeartf, Hi management of Odett Clark, mm haspat the principtetf of democracy into everyday practice and haef performed a notable erviee far alt the ctxzzxS of the community asasooD recognition and appreciation whereof this award tepreentedlnj the abar andJttdustty Gammittce'netti'yorliBraTichy Of the National Association for the Aluancement of olmred People. P. Crawford BnmcK Prtfidenf OAT wmrnm, vvmjria ana anar faraiga aarta. PACKING SHIPPING CRATING TO ALL PARTS OF THE WEST INDIES alaklUhaaJ llnca 124 ar. irf a.

at ta.n, H.um Oacl.r.ti 4 .11 Nac TrZSSi J.A. BYRON 301 East 99th SL MANAOI NfjtR SICOND AVINOS DAY AND NIOHT PMONI AT. S2S4 Naw Vark N. V. TR.

4 4 OAV HONI TR. 6 3962 They Can Cook You think boys can't cook? The Food shop of PS 120 will send a group of teenagers to Blum stein's Department store Friday, May 7, to demonstrate skill in preparing a nutritious lunch for a family of five. Under direction of Miss Mildred Englander, the boys will work in N. Y. AGE DEFENDER May 8, 1954 cooperation with the district nutri tion committee of the Harlem Tuberculosis and Health commit, tee and Central Harlem Health center.

Nutrition week began, Sunday and will end Saturday. The demonstration in the basement of the 125th department will be conducted from 19 am. to 7 p.m. Wool and human hair are rich in sulphur. BIRTHDAY GREETINGS TO OUR FRIENDS Nancy Jones; Miguel Andrade; Mrs.

B. Alt man; Doris Cumberbatch; Linda Smith; George Hayes; Barbara Pace; Helen Scott; B. Joseph; Carrie Reese; Elfreda Phillips; James Martin, Geraldine Wright; Jane Smith; Jay Jamison; Geneva Sanflerson; Brenda Smith; Marion Barzey; Lomie Lindsay; Eddie Strom an; Ida Mills; Bonlta IRiIing; Mrs. M. Hunter; Gladys Pharmes; Mrs.

F. Phillips; Julius Farrell; Florence McKnlght; Harold Carter, Gertrude Sieners; Evelyn Warner; Little Triewn; Lydla Melts; Mrs. L. Rodgers; Emanuel Davis; Mrs. E.

Carter; Pamela Parker; Leslie Stew, ard; William Jackson; Doris Jones; Dotsie McCloud; Harold Blackett; Mrs. R. Kato; James Pace; Diane Freeland; Judith Jones; Ruth All; John Durham; Mrs. Lewis; Anna Kfferson; Sylvia Davis; Dorian Bernier; Vernon Griffin; Sadie Brown; Mae Wiseman; Martha Williams; Paula Wright; Mazie Reed; Susanna Wigfall; James Chapman; Lodira Owens; John Lewis; Martha Johnson; Anna Holloman; Gwendolyn Belcher; Grace Haley; G. Copes; Janice Green; Emily Brown; Lessie Adams; Lidia Nazario; Shiriey Cooke; Robert Orum; Gertrude Hog wood; Carolyn Davis; Mrs.

M. Ly tell; Debbie Block; June Sburland; Jerome Ruffin; Mrs. C. Senhouse; Ahmed Ali; Andrew Harrison; Zoe Dillard; Lucille Jackson; James Trent; Mrs. M.

Lesanie; Sandra Tread well; Mrs. S. Cheese borough; Iola White; Bernard Wilkes; Mrs. Robert Floyd; Margaret Wakoer; Ruppert Griffith, Mrs. M.

Jackson; Soma Saavedra; W. Hosten; Clara Brooks; J. Hudson; Vasilios Antonios; Hattie Johnson; Mrs. C. Franklin; Myrtle King; Kirt Fancher; Geneva Parker; Leonard Birdsall, Denise Nielson; Mrs.

R. Williams; Muriel Rogers; Mrs. G. Manning; Hattie Hill; Janet James; Melrin Dowdy; Mrs. E.

Griffith; James Losey, Judy Lawrence; Fanny Hightower; Mattie Regman; Madlyn Keets; Burke; Elsie Goodwin; Willis Sanderson; Iona Passley; Charles Stewart; Arnold Stewart; Geraldine Sharpe; Charlie McNeal; Mrs. A. Maxwell; Stonewall Holcomb; Mrs. Romiel Singho; George Hoard; Mary Williams; Simeon Jacobs; Cora Russell; Robert Granato; Deloret Brice; David Carpenter; June Davis; John Brown; Dorothy Jones; Morris Keating; Trivilla Caf fey; Abraham Britt; Igleme Tucker; James Crigs; James Mott; Catherine Brown; Bernard Oaten; Gregory Brown; Edna Gray; Wilhel mina Ferguson; Clara Woodall; Keith Wheeler; Joseph Thomas Have YOU I Remembered Mama? mUGUET Cbooe it trota this charouiis collection of beauty and bath i v) xiih the Fragrance oi Springtime Itadf! What better gift (or Modw ttata COTY's beloved "tngranc of love and lock' acoestories. arN tyii Open Sat.

To 9 Fn. to 8:30 DtSTDK KVDfl fOUIWMQL 100 TOkinncr CDafaCf Wa4 KW tkamy sra ftVMM.65 Brtgbtea Her Dejr With A Choiot of Theeo Other "Mawt" ftvorik: i'erfome, L2S to 500 Sachet and Toikt Watec, LSO Toilet Water (hrt uu) wkh Akaniw, 2.r Tale with Toilet Water, LSO Toilet Water with Solid Cologne, New "Creamy Skin purse six aeU dwpeoaer. LM Twiatidk" Solid Cologne, US.