The Los Angeles Times from Los Angeles, California on June 2, 1989 · 72
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The Los Angeles Times from Los Angeles, California · 72

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Friday, June 2, 1989
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72
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Eo AnaeU States KVEA Shakeup Stirs Talk at Latino Stations 1 2 Part VI Friday. June 2, 1989 J I -- , . , ' ' w.'Jeaaaaaaaen By VICTOR VALLE, Times Staff Writer For months, KVEA Channel 52 staffers have privately grumbled about the "miserable' representation of Mexicans or Mexican-Americans in key decisionmaking positions at Los Angeles' No. 2 Spanish-language TV station and its New York-based parent network. But it topk the departure of three ranking .Latino staffers from KVEA's news department on Tuesday to make the debate public and give KVEA the distinction of becoming the second local Spanish-language station to come under fire in recent weeks for its staffing policies regarding Mexicans and Mexican-Americans.. Last month, 80 of 150 employees at KMEX Channel 34-KVEA's chief rival signed an obliquely worded petition that was widely interpreted by staffers and Latino community leaders as a warning that viewers of Mexican descent are losing senior management positions within the station and its parent network, Univision. "KVEA's viewership is 90 Mexican and Mexican-American, but this station gives nothing back to the community at the leadership level," said Bob Navarro, a veteran reporter and news writer who for the past 10 months had been news director at KVEA. Until his firing Tuesday, he said, he had been the last Mexican-American in senior station management after the resignation in February of Frank Cruz, former vice president and general manager. As KMEX and Univision did with the allegations against them, management at KVEA and the parent Telemundo network denied Navarro's charges, citing the station's steady ratings gains as the best evidence of its popularity. "We produce a service that responds to and serves the community," said Stephen J. Levin, who replaced Cruz as vice president and general manager. "The community is overwhelmingly Mexican and Mexican-American. We would not be serving that community if we did not similarly represent it in our news and entertainment" Levin said KVEA still features several Mexican and Mexican-American reporters, including Alberto Aguilar, who anchors the station's half-hour local newscast at 6 p.m. Levin declined to characterize the nature of Navarro's departure. The other two employees, Ray Diaz, managing editor, and Mabel Solares, an assignment editor, resigned, a station spokesman said. Levin criticized Navarro for over-emphasizing local news while failing to report several major breaking international news stories, such as the pro-democracy protests in China and recent changes in Mexican law allowing American citizens to own land in Mexico. Other news staffers privately said another factor contributing to Navarro's ouster was a recent decline in KVEA's ratings for its 6 p.m. newscast. According to Arbi-tron Ratings Co., "Vea Noticias" went from a 1.9 rating, or a record 44 of the Latino audience, during the February sweeps to a 1.2 rating, or 33 audience share, during the May sweeps. Navarro challenged both these claims, arguing that Levin had gone to great lengths to tell his staff that he agreed with Navarro's local news emphasis. The newsman, who previously worked at KNBC Channel 4 and KCBS Channel 2, added that the recent drop in "Vea Noticias' " ratings were due to the normal spring viewing drop-off, weaker lead-in shows and the new competition in April from KWHY Channel 22, the third Spanish-language station to broadcast in the Los Angeles market The allegations of declining Mexican or Mexican-American representation in senior management have caught the attention of Latino community leaders. "It Navarro's departure is beyond disappointment," Antonia Hernandez, president of the Mexican American Legal Defense and Educational Fund, a national Latino civil rights organization, said Thursday. "It's an affront to our community that they feel they can bring people in who do not reflect the community. It sends a signal of total disregard." "Personnel issues aside, we are obviously concerned with this trend," said Armando Duron, president of the Los Angeles-based National Hispanic Media Coalition. "It is really ominous. We have been so involved in pushing for higher Latino employment in English-language TV that we've held off on Spanish-language TV. But it may well be time for us to took into the issue seriously." like its rival Univision which is principally owned by Hallmark Cards Inc. none of Telemundo's board of directors is Latino, a network official in New York said. Other network officials acknowledged that two of Telemundo's top eight managers are Latinoneither of whom is Mexican or Mexican-American. At Univision, upper level management is all Latino, though only one of these executives is Mexican-American. Latino numbers at Telemundo improve when it comes to the general managers of the six TV stations it owns. Two of them are Cuban or Cuban-American and two are Mexican-American, network officials said. KVEA's Levin insisted that Telemundo's commitment to its Latino viewers must be viewed as a long-term investment "Telemundo's truest goal is to create an environment in which Hispanics are trained for more management positions," he said. At the same, Levin added, he cannot allow questions of national origin to dominate his thinking when it comes to staffing decisions. Do you have a taste for terror? FRIGHT NIGHT FART ' 32Z The suckers are back. KMWniUHMIUIWUM IMMIIIUIHtMlintWIMj BMtM If Kmn Ut MUU R MM I M Bittsa it kw amm ma rut ra t ifti m visa MEMoron hiwcw i f mi asms ssavn. vxa NOW SHOWING WESTWOOD Mann Weslwood 208-7664 DOM 12 30 3 00 5:30 400 4 1030 HI HOLLYWOOD Hollywood Pacific 464-4111 ALHAMBRA Edwards Alhambra Place 818281-0980 AZUSA Edwards Foothill Center 818969-9632 BAKERSRELD UA Movies 805395-1091 IREA UA Marketplace 714529-9036 BUtHA PARK Pacific's Buena Park Drive-In 714821-4070 CHATSWORTH Pacific's Wlnnetka Drlve-ln 8183494806 CITY Of COMMERCE Pacific's Commerce 726-8022 COROMA Edwards Corona 11 Clnemos 714279-1160 EA9LE ROCK PLAZA Pacific's Eagle Rock 254-9101 LA MIRAOA MALL Pacific's la Mlrada 714994-2400 fLAKEWOOO Pacific's Lakewood Center South 519-5559 MARINA DEL RIY UA Cinema 964-3333 MOMTCLAJR PKO RIVERA Pacific's Montdair Pacific's Fiesta 714624-9696 DriveHn 948-3671 M0REN0 VALLEY Edwards Towngate Cinema 8 714653-1000 NORTH HOLLYWOOD UA Valley Plaza 818766-4317 NORTHRHME Pacific's Norfhridae Cinema 818594-1490 ORANGE Stodlum Drlve-ln 7146394770 OXNARO ' Pacific's Sky View Drlve-ln 805486-1212 PA6ADCNA Pacific's Hastings 818351-7555 PUENTE HULS AMCPuenle MorllO 818810-5566 REOONOO BEACH GCC GoHeria So. Bay 542-4361 RIVERSIDE UA Park Sierra 714359-6995 SAN BERNARDINO AMC Commercentw 714888-1400 SAMTA ANA Edwards Hutton Centre 8 Cinemas 714662-2266 UNIVERSAL CITY Ctneplex Odeon Universal City Clnemos 818508-0588 VAN NUYS Pacific's SepuNeda DriveHn 8187864520 VENTURA Mann Buenaventura 8056584544 EL CENTRO Crest 619353-2200 FOUNT AM VALLEY FamHy Four 714963-1307 -f LANCASTER Movies 1-4 8059454686 PALM DESERT Palms To Pines 619322-3456 POMONA Mission DriveHn 7146280511 RIVERSIDE Ruoidouk Drlve-ln 714683-4455 PRf 86NTID MM STIRfO CHICK MAIM ONKCTOMfS 01 CAIi for SHOwnms MM-' "MISCHIEVOUS, ELEGANT AND DELICIOUS!" -jack Knoll, NEWSWEEK BEAUTIFULLY DIRECTED!" -jack Garner, GANNETT NEWS SERVICE "HOT! A TEASING MIX OF SEX AND POLITICS. jOHN HURT IS BRILLIANT!" -Bruce Williamson, PLAYBOY ? ) "ELECTRIFYING! PREPARE TO BE WOWED! SCANDAL LOOMS LIKE A COLOSSUS! BRIDGET FONDA IS A COMIC DELIGHT!" Peter Travers, ROLLING STONE Ljouwp2ciiiowiNicMicno71 ontojmiililimtoteM CHMAM Right ttettfvtd lyaaaattaw WIITWOOD HVtM.VMUi MaftnPlsia CmeplaK8svarly Cantor tMMftMrtll.MI 2083097 6927710 lai.wae 0(r:ll:t.: SuwailOaWf: llt'l IMthnMI ttt IMI HtJI 7NM UMtfeMMIt 11:11 numnnoii Paiwwula Cinema 9 544 3454 MIA CHMTOS U Movies UAMal 1714)990 4022 9247726 COSTA MEM Edwards Town Cenlar (7I4 751 -4114 Edwards Univtrsily (714)154 tan MAAtrM Of L REV MUDCHA , Laimmla Esoutra MarkMplacaCmmas lt 793 6149 nilHTIHtUI INCIHO LmhuiW AMCPlua 10 Town 1 Country (81S)9Bl-Mt1 111)964 2240 mumnwm iruoncm woodlam)illi i mwosaiuch GCCGaatna MannSludio GCC Btoo 542 4361 1611)769-4441 Woodland H 519-5663 UftMO lenino-wi PMMtnwiM Mann 4 1714)962-7651 Plata Ihtatm WUtMHttTlllUA Mai (714) (930541 I lai326S8 SANTA ANA AMC Man Plan 1714)972 1500 miTa bhnawa Latinr Monica 4Pia EsirrroiNii--l 394 9741 SCA'NDAII EM L4a,iTheAitjvt f and the LRST CRUSRDE APWLAJkfXtvTfrTTJtE 11 M COSTA MESA South Coast Plaza HUNTMOTON KACH Choflef Cefitra LASUNA HtUS Laguna HHts Mai MISSION VKJO Crown Valley NEWPOtT UACH Newport Cinema TEMPli CITY Temple - - o. -s --m COKONA Corona Tl Cinemas COSTA MESA Harbor Twin Da MAI Flower HI ESCONMOO Corousel VME Woodtxidge U6UNA KACH South Coast MNtA MESA Mlra Mesa MSSI0N VCJO Vlejo Mol MONTEREY PAKX Monterey Mat RANCHO CUCAM0N6A Roncho Cucamonga SAN MARCOS San Marcos SANTA ANA Hutton Centre 8 Clnemos TFTST STANTON VWage Center UPLAND Upland 8 WESTIMNSTBt cinema West PRESENTED IN X cxxhystcheo I 11 I -ttir RWAIU XMH AW rai atmlm yjTlTl 7M644-07M LAST OeVSABi IPf-tJl 7222122 t-ait..ifl. v rft-rOD-ao-a3 vmnmmiariwf wmMm wmo mB w h Sti AiW LA5I CRV5AM Kavta CasDvar Jami Earl Jm 7M2-22M 5:45-t3-1tag TKX Mby SMrnHRU OtUAtl () f MO- tl48-4- ti-;30- ;4S TUX DO) lUiwRWMABHtRl 5.0-7:00 tt-1l 30 3&M4lrackDoRjyBMAM JOtKS fiam tl'nR MmusroMSAMipe-m 1t-l:40-4ctS-O-tat 07MAMlAC(r-ll) ttz: sM-iM-im-iti LIDO Mbv FMSkMTtlOB Rliilnt-LMe 5BR0tV.BURR0IYlHl iwm-asF""- sSfja o'i"A(rj) &46-t:46-t:46- 46- 0:30 (""" First Skew S3.00 EIWAR8S Bek BrSftOO Afm mOWtlrXIM-Ilt SineROM ROWfJRI 7t454B-3Hg 5:46-1: te-t(r.40 kat-tM-rtM-dt T fHrat S)iw$3.00 JLjL.... umfZ StrMANRAOl till) Sc-W0 7MB31-3S01 uaammZl) SHmimnmriwm Bert" MiHMM-13.00 f9m WHO RimnimiR) tXyI-f(P-lJ) 7:45-lt:4S (ttOO-)4:30-7-30 DotbyJAY Ami(f-li)!S:4S-46 BtiaMbit3.0B MStrnOM MESA Aisem-.oo . . 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RUN NO IVNIR) (t24-2:8) 4:30-6:45-94)4 Bargain Utlnat-$300 lyIOA6NOra(R (12:10)420-8:30 SWMIBT INBNT: PART II R) (20)6:30-10:44 BVaalnMaHneia $3.00 Ul?S TEMPLE at 70aan)6 Bld( MaviS LatTanaa U$TMMABf(N-l3) (12:15) $18286-3179 34)W34-11:o4 Bargain MaOnaas $3.00 DoyPM CABtUC(P-13) (0:00-2:30) 5:8-7:45-10:15 Bargain aiannaaa aj.nu 35ntn 4 track OctvNMUN ANN TM LAST OVSAM (114)0-1.4514:30 MJP6-I3) l-7:15-:45 -$3.00 OolSBnXllYaLNUINOIYNjR) (1.410 3:8)5:30-14)0-108 Bargnln MaNaaai tlotl MONTEREY MALL oetai AaMcSa. JMSAMTBIUST Bargain Mattnaaa $3 00 DorbvIIMOAitSU) (11:45-1:45) O0-! 8-6:30-10:45 0:401 450-9:00 2:40)6:50-114)0 filft- lll D'alK'J' MISSION nMaainy 605541-2141 MLB Of 6MAA(P) 4:45-7410-9:8 First Snow $3 00 NO NOLBS BARMJPe-ISl 5:45-7:45-9:45 FM Skew $3.00 DorbyR0aO(R)7:30 Dl-(ro-IJ 5:3()-:40 Firat Stww S3. 00 MADONNA PLAZA MglMay ni at PNBL (ABBiACIPO-13 Madonna Real 5:00-7:30- TO 605544-3486 Ftrrt Snow $3.00 BOaWAMSIR) 54)0-7410-9:8 First Snow $3.00 DodySB NO IVN MAR NO IVNjRI 5:45 00-104)4 First Snow $3.00 TOWNGATE Ml M Franarlck St MTiaiinalaOanaar Naat ta Marvyna 714653-1000 THXOotiystaraa PNU Of WAJISIPO) 14X1-4:30-10:34 70ma 8 TW Colby Mm UWMMOf AAUkIA(!y lyroaai aoan 5:30-6:00- aonial B. TUB CVtit EMtwoodiNrMdittB PifSfv I (MbyPM UkMLACIPV-IS) 5.00-7:31 OntwNO NOUS BAaBaaHPfl3 6-$:-T0: nVyIIHtlinr PARI 111) 1:45 646-10:46 OoniyMT AnTTTMat-jPO-ll) OtON (miBallATJJ CORONA D4BWAJUI0BBBrVNi Nans) Meaa Si. at 161 LAST OWSAJf IPO-IS) (11:40-2-30) to AaaeanSL jaat Hart) of II Frwy. 714279-1160 I0O-W30 $3.00 OoOyPIT SUUTAIYII) (0:8-2:30) 446-74)0-f:ff Bargain Uatkma-$3.00 DorbyUMIABH(R) (14W-3 8) 5:30-7:45-104)4 Bargain Mattnaaa $3.00 LMbvNO NOLBS IAIS(P-13) ( 0:45-2:45) 4:45-6:46-6:46-10:34 Bargain MatJnoss-$3O0 IWbvl-flP-)3) (11:30-130) 3:45-600-620-10:40 Bargain MatJnaw-$3O0 DoibySa NO IYI, MAI NO EVllR (O:45-i60)5:8-7: -W (12:30-2:45) S4. a ami LhtaM i 00 I StWWFRKtT MT: PART II R) I L54-7:8-9:30 I atMas-$3.00 k DoftyFBU Of MSAAHIPO) (11:30-1:30) 345-600-6:30-10:44 Bargain Mattnaaa $3.00 fotbWtOAl HOVSIII) (0:30-34)4) 5:46- 8-1045 cnrfaM naonaaa ao.uu OorbyPBM OaMLUKIPO-IS) 1 04)0-2:301 54-7:30-lOOt) -ion DotDyAUJOR LUCNIIR! uoroylBi 1:15)54)0-646 MIPO-13) (3:81 7410-10:46 'rJjflpsi-4.WfiijMf' Datw UST RANCHO CUCAMONGA HNvmAvtat MMAJU JOMS AM DtffM PMIaVWt I DotjySH NO IVft, RUN NO lftlN) 131 4:JU-K4D-KW Bvglfatlnam (0:8-: iyROWNON$i(NI 4)5:30-OO-1O:34 Bargain Matinees DorbyR(MAMSl) (0:30-2:451 54)0-7: l5-34 OoRMNO NOLBS IAMH(P-13) (11:30-1:15) 34-54-7:00-voO-1045 Bargian Mattnoas Dolbyl-ejPO-13) (t2:45-3;XI5:tt-7':30--.4S Bargain Matinaas UPLAND tkKE.Fooewl NtMAMJOMSj at Greva-Mtat to OMV UST CIHSABflPO-131 THX Dolby star MSAJMT a$ABf(Pe-l3l (11:45-2:301 5:15-600-10:34 Bargain MaOneee $2.75 DolbySB NO ML RU NO (Vlll) (11:30-1:45) 44B-6 8-630-10:35 Bargain Marinaaa-$2.7J THXOotov (11:30-1:30) 345-64)0- 8 iR8MANfS(RI -10:30 6WgalnMalln4-$2.7S DoyPiai CAMUACIPS-ll) (11:30-2:8 4:45-7:8-9:45 Bargain Mattnaaa $2.75 IMbyIOAB BOWIjR) (O4-2:34)54)0-7:-104)4 Bargaai Manaas-$2.75 imn nafiaviB) (12:30-2:45) 54)0-7:8-9:34 BtataiBBi nc.n (11: OotHltmt Of ttUMSIPS) 0-1:45) 44 8-30- Bargain Mattnaas-$2.75 PAST POOB(P-I3I (11J0-t:15-34)0) 54-74-O0-45 Bargain Malaaaai $2.75 r.f,,a.' 1 (-"tlla. FOOTHILL CENTER King's AMalCHnia DotnrPIT SUMTANY(R) :w 2 at 818! 210 9632 1 0:46-2:46 H 645-645-10:45 BaygalnMatlnaaa-$3.00 (0:45 Bargain RIHHAMSIR) L 5: 8-7:30-9:45 a0naas-$3.00 (tt:( rHnHOUSIAIa(PJ-l) b-2:0O) 44-6:X-84-1O0tl Bargain Matinaas $3.00 PAST F0OB(P0-13) (11.30-1:8-34)0) 54)0-74)0-94)0-10:45 Bargain Mattnaaa $3.00 DoRjyROANNONSilNl (0:8-2.46)5:30-64)0-10:34 Bargain Mattnaaa-$300 1 OottyMAJOR LU4MIN) (11:30-1:45) 44B- 8-1:30-1045 Bargain Ma ttnaas-$3.X DoOySFJ NOIYYLHURNO IYIIR) (0:45-34)0) 5:8-7:3044 Bargam Mattnaaa-$3 00 SlereamONT MONT: PANT 1( R) (11:45-1:45) 4.4)0-6: 8-630-10:34 Bargaai Mattnaoa-$3 00 OoRryTM MfAH 1UA1IPO-I3) (11:50) S50-606 MbySVS ONT OF COBTiiotlPO (fuu) auo- Rrua waonaaa ao.uu OotjyUY ARTTMHOIPO-13) (11:45)3:45-7:46 OoaVyIAITI 66NS AM USYPOJ -ainr AZUSA D.I. Wast at Okaa (16334-0263 PNNI CABIUC(f-13) 8-0:34 ROAIBOSI(l) 1030 Swap Meat Sunday CtaWraa UMar O Free EDWARDS D.I. LNaOakat TM UST CmSAM(P-1J) fAMvrtta tB-O: CMMrfnUndir Sound fl

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