The Los Angeles Times from Los Angeles, California • 85

t-MUAI. MAT 1. HOT NU1I ri A Drama by ANNE DEVLIN OURSELVES TV STATION produced programs and news," said Prieto. "Now, everyone is complaining that the Cubans have taken control of Univision," Prieto said. "But the reason Cubans have climbed up the network ladder is very simple.

WLTV in Miami invested in local program production and their news department." expense of Mexican viewpoints in news as well as other programming. Rafael Prieto, a Spanish-language media consultant and former newspaper editor, puts the problem of declining Mexican influence on the doorstep of KMEX's recently departed general manager, Daniel Villanueva. He "made the station a lot of money, but very little of it was invested locally in Directed by DONNA DEITCH THE TIFFANY THEATER THU. THRU SAT. SUNDAY FOR TICKET RESERVATIONS CALL (213) 652-6165 OH IMS XtOOMVO PIS May 17-21 Margaret Sitb cf Use-TV's urn cmedyteried But KMEX's Olmos doesn't feel reassured by these new shows.

He said "Portada" and "Cristina" are hosted by Cubans or Cuban-Americans while Miami-based "TV Mujer" tends to draw heavily from its resident Cuban population for guests. These programs not only ignore the needs of the majority Mexican audience, said Sari Bermudez, a West Coast correspondent for "TV Mujer," but they also tell Mexican and other non-Cuban viewers that they aren't as important, as educated or as successful as their Cuban counterparts. Univision officials contend that their programs offer many positive Mexican and Mexican-American role models, including network news anchors Jorge Ramos and Mari a Elena Salinas. KMEX officials characterized the comments of staffers such as Olmos as the "irresponsible," divisive ravings of disgruntled employees. Nicolas, the station's new general manager, suggested that these complaints border on discrimination.

"I am a Chicano," he said, "but I don't discriminate. The key factor is reflecting the needs of the audience. Not everyone has to be Mexican to do that." Univision's critics worry that the plan to consolidate network production operations in Miami sometime next year will further entrench Cuban influences at the "WHAT SECCSD CITY BELIVEM ltfATIO0t 2i Atm IS PRCS STUFF." Magic Comedy Co. mVKDtACI CA.TMM (213) 3 Mi 2 bring Hui ad-2 for 1 admUiioit BOX OFFICE 'If the programming is going east and the population growth is in the Southwest, then they Univision are losing a window of Antonia Hernandez, president of the Mexican American Legal Defense and Educational Fund (213)4510621 wm4w THE BOYS NEXT DOOR by TOM GRIFFIN dlwrtN fcy JOSEPHINE H. ABADY Continued from Page 20 Univision Holdings, the parent firm of the network and its stations, acknowledged that the recent KMEX petition does reflect some legitimate employee concerns.

"I will share some of the blame for this," Grimes said. "It indicates to me that we have not brought people up to speed on what we are trying to do with our local news," such as plans for increasing news programming. "When I spend my next day in Los Angeles, I will get everybody together and update them on what we are trying to do out there." He and his associates dispute many of the critics' specific complaints, however. A Univision spokeswoman in New York said that five of nine general managers heading full-power Univision stations are Mexican or Mexican -American, including Emilio Nicolas KMEX's new general manager. The same official said that all of the Univision network's eight highest ranking executives are Latino: Four are Cuban or Cuban -American, three are of South American heritage and one is Mexican-AmericanEmma Carrasco, senior vice president of marketing.

While Univision lists Carrasco as the No. 2 person in the network hierarchy, many employees and observers question whether her title matches her authority. They also view Grimes as Univision's real decision -maker because he not network president Joaquin Blaya has the last word on budgetary and financial matters. "I kind of lament the perception that Anglos are making the decisions," Grimes said. "I'm the token Anglo.

The two people who are picking the programs are Hispanic Blaya and Rosita Peru," Univision's vice president of programming. In the past six months, network officials maintain, Blaya has helped boost the amount of U.S.-produced programming on Univision from 22 to 30.8 of its schedule. (The rest of Univision's programming comes from Latin American coun- DON'T MSS OUT! FINAJ. PERFORMANCES THIS WEEKENOI mvmgkrun's mm tries.) KMEX officials noted that some of the new programs, including "Portada" a news magazine, are already being produced on the West Coast. Other new shows produced in Miami such as "Cris-tina," an "Oprah Winfrey" -style talk show, and "TV Mujer," a morning women's program have scheduled live shooting in Los Angeles.

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