The Los Angeles Times from Los Angeles, California • 69

1 0 Part VWcdnesday, February 25, 1987 Eoa Angeles ffltnes TODAY ON TV KVEA GAINS IN SPANISH-SPEAKING MARKET A STRONG CHOICE FOR LATINO VIEWERS STATIONS CBS SHELVES 3 SHOWS CBS has shelved "Designing Women," "Nothing Is Easy" and "Hard Copy" and will bring back a Sunday night movie on March 8, the network announced Tuesday. "Designing Women," a sitcom starring Dixie Carter, Delta Burke, Annie Potts and Jean Smart as wise-cracking Southern belles, has been bounced around the schedule all season. It started out on Mondays, was pulled and replaced by "The Cavanaughs," then moved to Sundays and is now being pulled again. "Hard Copy," a mid-season replacement starring Michael Murphy as a crime reporter, debuted with the Super Bowl as its lead-in but has never prospered in the ratings. The family sitcom "Nothing Is Easy" had returned after being pulled earlier in the season.

CBS said the three shows will return to the schedule later. SANOIEGO XI IV UNO I IMMBICBSI 10 KGtV IABC( 1SKPBS (PBS 39 KCSt IN8CI SUUSHINDI PALM SPRINGS 36 KM1R (NBCI 42KtS0ABC) SANTA BARBARA 3 KEY! (ABC) SAN BERNARDINO 24 KVCR PBS 10S ANGELES-ORANGE CO IKCBSICBSI 4 KNBC INBC) SKUA IND IKABC IVlABCI 9KHJ IV UNO milVIINDI 13KC0PIIN0I 18KSCIUND) 22 KWHY IN0 28KCHIPBSI 34 KMEX(IN0 1 40KIBNHNDI SO KOCf PBS 56 KDOCUNO) S8 KICSIP8S) AE Movie "The Scarlet Pimpernel" (1935) Leslie Howard. (2 hr.) CSPAN Hoist Hearing "Computer Security Act of 1987," continues from 7 a.m. CINE Movie "Agnes of God" (Stereo) (1985) Jane Fonda. (PG-13) (2 hr.) (CNN Take Twe-Magazine DlSNEYj Yoi and Me.

Kid (ESPNi Bodies in Motiei LIFE What Every Baby Knows MTV Video Music USA Great Space Coaster WGN Hoga's Heroes WOR News-Report (WTBS) Perry Mason-Drama Movie "Rustlers' Rhapsody" (1985) Tom Berenger. (PG) in hr.) 9:30 a.m. OCX) Card Sharks-Game CD That's My Mama S3 Blockbusters Odd Couple-Comedy Dick Van Dyke-Comedy ID Alice-Comedy (DMorktMindy This Old House 3 Stocks; Executive Report Modern Maturity A star preceding a listing indicates it is an advertisement. MORNING uyAniuxieuer Mister Rogers tij) Beverly Hillbillies DISNEY Movie "The Bandit of Sherwood Forest" (1946) By VICTOR VALLE. Times Staff Writer KVEA Channel 52 is bent on exploding the notion that Southern California is only large enough for one Spanish-language TV station.

In less than 15 months, the Reliance Capitol Group has transformed the former pay-TV station into a 16-hour-a-day broadcast outlet that has more than tripled its market share of a viewing audience still dominated by 24-year-old KMEX Channel 34. Arbitron average weekly ratings show, for example, that the Glen-dale station has jumped from a 2 share of the Los Angeles market's Spanish-speaking audience when it went on the air to a 34 share last month. But more exciting for Spanish-language TV in general, officials from both stations say, are signs that KVEA's growth has not come entirely at its competitor's expense, but by creating for itself a new viewing audience. "The old ground rules with which Spanish-language TV was played are gone," said Frank Cruz, the former news anchor at KNBC Channel 4 who is KVEA's vice president. "It is now more competitive, more professionally run, and run by people with a lot more broadcasting background." Felix Gutierrez, a USC journalism professor who writes about Spanish-language media in the United States, tends to agree.

"The clear winners are the Hispanic public because they now have choices," said Gutierrez. "Before, if viewers didn't like what they saw, they didn't watch TV. Now they can watch another channel. The ultimate effect has to be an increase in the viewers for everybody." Despite the different language, there's nothing exotic about KVEA's tactics. "Counterprogram-ming," Cruz said.

"It's something English -language stations have been practicing for years." When KMEX broadcasts tele-novelas, the Spanish-language equivalent of English -language soap operas, KVEA airs When its rival shows movies, KVEA runs telenovelas. "It would be ridiculous to have the same kind of programming at the same time," said Cruz, pointing during a recent interview to a youth-oriented show on KMEX that illuminated one of two screens in his office. "You try to go for the audience that isn't tuning in to their program." Movies many of them Spanish-dubbed spaghetti westerns and vintage Mexican musicals comprise about 40 of KVEA's daily programming mix. Another 25 of its schedule is filled by telenovelas, compared to the higher proportion of soaps about 40 carried by KMEX. Local and national news make up another 12V4 of KVEA's programming.

The fledgling station also has tried to distinguish itself from the "other" Spanish-language station with an aggressive approach to public affairs, sports and news programming. Among the firsts it takes pride in are a bilingual broadcast of last fall's East L.A. football classic, the Garfield -Roosevelt high school game, its preseason broadcasts of Los Angeles Raiders games and its bers ago when it took control of a 64 share of the station. The balance is owned by John Blair a subsidiary of Reliance. Today KVEA airs about 14 hours of news each week, including the 2V4 hours of "Noticiero Telemundo" out of Miami KMEX broadcasts about 15 hours of Univision and locally produced news each week.

Spanish-language news viewer-ship "is exploding," concludes Mar-i-aala Massakas, research director at KMEX. "We have kept our viewers and KVEA has added theirs. Their success is our common success because they show each station's commitment to news." Massakas said that KMEX has maintained its ratings for its locally produced and network news shows while KVEA has built its own news following. "Together," she added, their viewership "outranks CBS' news ratings locally and are now edging up on NBC." Across the broadcast day, however, KVEA's growth appears to have caused a drop in KMEX's ratings, although KMEX has been recovering. KMEX's viewership on a weekly, sign-on to sign-off basis dropped by 6 to 667,000 households last February from 706,000 households a year earlier, Arbitron ratings show.

Since then, KMEX has been edging upward: In January, an average of 673,000 households tuned in to KMEX each week, only a 1 decrease from the 683,000 households it averaged during the same time last year. Meanwhile, KVEA's sign-on to sign-off viewership grew to 471,000 households last month, a 40 increase over January of last year. Daniel Villanueva, KMEX's president, concludes from these figures that KMEX's viewership losses do not account for KVEA's growth. Instead, Villanueva said that KVEA's success proves something else: "Once again it shows that this is such a vitally growing market that it has absorbed another media outlet without missing a beat." "I think he's right," said Bob Kurtz, KVEA's research director. "Some of their KMEX's audience has eroded.

But if you look at the numbers they were delivering then and now, it looks like there are more people" watching Spanish -language TV. Despites its successes, KVEA still must overcome several challenges, the most serious of which is advertising-America's reluctance to invest heavily in Spanish-language media. So far, the industry's overall reluctance has meant that KVEA continues to run in the red, a normal situation for a new station, Cruz maintained. "Most stations don't begin to make money until the third or fourth year," he said. Although Cruz would not specify what KVEA's revenues were, Hispanic Business, a Santa Barbara-based magazine that charts Spanish-language media performance, estimated that KVEA had revenues of $9V6 million last year compared to $36 million for KMEX.

Given the explosive growth of the Latino population and its purchasing power, however, Cruz insists that KVEA's future cannot be anything but bright: "We've come a hell of a long way. And we've only begun to scratch the surface." AUKELIO JOSE BARRERA KVEA exec Frank Cruz. airing of Archbishop Roger Ma-hony's address to the Latino community at Dodger Stadium last summer. The station will also be producing a Dodgers highlight show on Saturday afternoons during the baseball season. The half-hour program, hosted by Jaime Jarrin, the Dodgers' Spanish sportscasting voice and KVEA's sports director, will profile Latino players and recap the week's best plays.

Another key ingredient of KVEA's programming menu was unveiled last month: "Noticiero Telemundo," a national, half-hour newscast at 6:30 p.m. that is provided by the Telemundo Group, the nation's second Spanish-language network. Telemundo, also a subsidiary of the Reliance Capital Group, promises in the coming months to provide another six hours a week of programming to KVEA and its sister stations in New York, Miami and San Juan, Puerto Rico. Cruz bristles when KVEA is compared to its cross-town rival, KMEX, arguing that the station deserves the same undivided media attention that English-language broadcasters routinely receive. Yet he doesn't hesitate to make comparisons himself.

Maintaining that KVEA has changed the way Spanish-language news is presented in Los Angeles, he said, "People have forgotten just how bad the quality was" at KMEX before KVEA began producing its own newscasts. KMEX's local news and the national newscast provided by its parent company, Univision, have indeed undergone a renewal since KVEA went on the air. "Noticiero Univision," a national nightly newscast, premiered last month. Produced at KMEX studios, the 50-minute program starting at 10:30 p.m. replaced the stolid "24 Hours," a nightly news show produced in Mexico City by Univision's parent company, Televisa.

Luis Nogales, director of Univision's national newscasts and former chairman of United Press International, said that "Noticiero Univision" is "not a reactive" move to Reliance, but part of the Mexi-can-owned network's long-planned expansion into the U.S. market. Whether KVEA prompted the changes at KMEX, one thing is certain: The news diet of Los Angeles' Spanish-language viewers has more than doubled since Reliance made its first move into Spanish-language TV two Novem William Grant Still: Trailblazer From the South DD Chinese World TV financial News; Stock Hotline Square One TV Business File QHerencii Maldita Mary Tyler Moore Diana Carolina Sound Off Newton's Apple AE Spyship CNN International Hour ESPN Skiing nroaTT) Steve Garvey Ski Clsssic HBO Movie "Ralntree County" (1957) Montgomery Clift. (3 hr.) LIFE Marcus Welby, M.O. NICK Mysterious Cities of Gold SHOW Movie "Gung Ho" (Stereo) (1986) Michael Keaton.

(PG-13) (2 hr.) USA Movie "Sylvia Scarier (1935) Katharine Hepburn. WGN Leave It to Beaver WOR VegaS-Drama WTBS Tom Jerry I Friends 12:30 p.m. 0 As the World Turns HD Great Decisions '87 Stocks; Commodity Report Real Estate Principles New Literacy Cicatrices del Alma Joy-Talk Bob Newhart Green Acres Zoo, Zoo, Zoo; Teletales (12:45) DISNEY Ozziet Harriet GALA Cuatro Hombres Para Eva MOVIE Movie "Fandango" (Stereo) (1985) Kevin Costner. MTV Metal Music Half Hour NICK Turkey Television WGN Bugs Bunny-Cartoon Movie "Teen Wolf" (1985) Michael J. Fox.

(PG) p.m. 0 Another World 0 Falcon Crest-Drama I Dream of Jeannie (H) One Life to Live News-Ron Tank CO All in the Family QD Neighborhoods: The Next Frontier CD Asia TV USA Financial News; Commodity Eye Opener A Country Practice Mujer Comprada HDCHiPs-Drama Vea Noticias Mr. Ed-Comedy Film Feature; Art Maker (1:15) AE Movie "The Firemen's Ball" (1967) Jan Vostrcil. CSPAN House Floor Debate Continues from 11 a.m. CINE Movie "The Bad-landers" (1958) Alan Ladd.

CNN Newsday DISNEY Movie "Something for the Birds" (1952) Victor Mature. (1 hr.) ESPN Wrestling LIFE Movie "The Cho-. sen" (1981) Robby Benson. MTV Video Music NICK You Can't Do That on TV WGN Ghostbusters WOR Police Woman-Drama WTBS Scooby-Doo-Cartoon 1:30 p.m. Capitol-Serial Bewitched-Comedy Sally Jessy Raphael Actresssinger Gloria Loring.

(D Here's Lucy-Comedy (0 Penny Stock News Charting the Market Mother! Son tester Sumrall Doris Day-Comedy 3-2-1 Contact GALA PaginasdelaVida NICK Lassie-Drama WGN Smurfs-Cartoon WTBS Flintstones Cartoon p.m. Guiding Light CI 9 Santa Barbara (J Emergency-Drama Happy Dan-Comedy CD (OS General Hospital I Strike It Rich CO Woody Woodpecker CD Casper-Cartoon QD Firing line OD Forgotten Children YouTre on the Line Economics USA We're Cooking Now Adrians Praise the Lord (S) Adam-12 Cine "La Culpable" (1950) Donna Reed American Enterprise CNN Newswatch ESPN Winner's Circle MOVIE Movie "Macaroni" (1985) JackLemmon. NICK Dennis the Menace SHOW Movie "The Best of Times" (1986) Robin Williams. USA love Me Love Me Not WGN G.I. Joe-Cartoon WOR Hart te Hart WTBS Gilligan's Island 2:30 p.m.

Silverhawks-Cartoon 0 Dating Game 01 Flintstones Cartoon CD Tom I lerry-Cartoon Stock Options Futures Wild, Wild World of Animals Magic of Oil Painting Centurions Father Knows Best Characteristics of Learning Disabilities AE At the Met CINE Movie "Looker" (Stereo) (1981) Albert Finney. (PG) DISNEY The Mouse Factory ESPN Inside the PGA Tour GALA Stefania NICK Double Dare USA liar's Club WGN Transformers-Cartoon WTBS Rocky Road (Stereo) Movie "The River" (1951) Nora Swinburne. p.m. 0 Divorce Court Hour Magazine Donahue-Talk Male strippers. Charlie's Angels Scooby-Doo-Cartoon 7 OPRAH WINFREY! SHE'S AN ORIGINAL! Oprah Winfrey-Talk Vietnam veterans discuss tragedies of war with members of the cast of "Platoon." OBJLobo 03) Magnum-Drama CD Dennis the Menace My Little Pony QD Sesame Street (0 Can Yoi Be Thinner? Impacto Latino MacNeillehrerNewsHour El Mundo del Espectaculo Movie "They Drive by Night" 1940) Humphrey Bogart.

Wheel of Fortune Praise the lord Mister Rogers dD Rambo-Cartoon Cine "Amorcito Corazon" Movie "Castle of Evil" (1966) Scott Brady. (1 hr.) Body Buddies AE One by One (CSPAN) Call-in DlSNEYj Dumbo's Circus ESPNI SportsLook HBO Not Necessarily the News LIFE Family-Drama NICK The Monkees-Comedy SELECT Movie "Defcon-4" (1985) LenoreZann. (R) USA Joker's Wild WGN Facts of life-Comedy WOR Magnum-Drama WTBS Beverly Hillbillies 3:30 p.m. People's Court Transformers-Cartoon CO Defenders of the Earth C0 Smurfs-Cartoon CO News-Report Mister Rogers ffi Video Exitos Jeopardy-Game Please Turn to Page 11 cornel wiioe. (ift nr.) ESPN Getting Fit LIFE Mother's Day WGN Twilight Zone Cl The Price Is Right tl Wheel of Fortune love Boat I Love Lucy-Comedy CD Fame, Fortune Romance Value TV One Day at a Time IDBewitcned-Comedy QD Modern Maturity The 700 Club 63 Financial News; Net Worth Mister Rogers OD RETAC Instructional TV 69 Hoy Mismo-Variety Sally lessy Raphael Behind the Scenes; Religion Instructional TV Good Times-Comedy la Verdadera Eva Self, Inc.

(10:15) ESPN Tennis (Live) HMD International Players Championships, Early-Round Coverage. HBO Movie "Maxie" (Stereo) (1985) Glenn Close. LIFE Attitudes MOVIE Movie "Avantil" (1972) JackLemmon. (R) NICK Pinwheel SHOW Movie vv "Kiss Me Kate" (Stereo) (1953) Kathryn Grayson. (2 hr.) USA Gong Show WGN News-Report WOR Movie "The Seduction of Miss Leona" 1980) Lynn Redgrave.

(2 hr.) WTBS Movie "Border Incident" (1949) Ricardo Mon-talban. (2 hr.) 10:30 a.m. 05Scrabble-Garne Oick Van Dyke-Comedy CI CD Webster Movie -The Old Man Who Cried Wolf" (1970) Edward G. Robinson. 1 hr.) 0) Value TV 83 1 Dream of leannie (JD Seniors Speak Out Stocks; Commodity Digest Photographic Vision Jimmy Swaggart Saudi Arabia; Finding Our Way 10:45) USA Anything for Money Or the Film Scene 1 a.m.

Photoplay 0 Super Password Bonanza-Western Happy Days-Comedy (D Ryan's Hope The Young and the Restless TJ Dating Game 09 Get Smart QD Sesame Street CD 100 Huntley Street 69 Financial News; Tax-Free Investment James Robison HD Archie Bunker's Place La Cruz de Papel June Cain Miller Great Music ef the Intimate Kind; German Scene (11:15) AE One by One CSPAN House Floor Debate (CINE) Movie "Thomasine Bushrod" (1974) Max Jullen. CNN Newsday DISNEY Animals in Action LIFE Regis Philbin's lifestyles NICK Today's Special USA Eddie Capra Mysteries WGN Dick Van Dyke-Comedy Movie "Another Country" (1984) Rupert Everett. 11:30 o.m. fl The Young and the Restless (UP Wordplay Odd Couple-Comedy loving QdJ News-White, Emerald CO News-Deaner-Bryce Get Smart Financial News; Entertainment News We're Cooking Now Square One TV witkltichardHogue (55 lucy Show-Comedy Paul Ryan En Francals; tutei Tag, Wio Gent's? (11:45) DISNEY Walt Olsney Presents NICK Belle Sebastian WGN Andy Griffith-Comedy 7:69 a.m. Today (Stereo) Grammy Award winners; actress Isabella Rossellini; children's health month; skaters Tai Babilonia, Randy Gardner, Scott Hamilton.

Zoobilee Zoo GoBots-Cartoon CD Good Morning America From Florida: author Robert Ludlum Bourne retirement, bluo waterways, Cuban Miami, Grammy Award winners, immigration, Jack Nicklaus, Judd Hirsch and Cleavon Little, pelicans. Froozles Children Thundercats-Cartoon QD Heathcliff Cartoon tH) Sesame Street (DSimi-Y-Ashena. 60 Stocks; Telephone for Tactics 6D Hooked on Aerobics fSRitmo Vital QDOceanus News-Report QD Instructional Specials AE Oscar Remembered CSPAN House Hearing "Computer Security Act of 1987" (CINE Movie "Zulu Dawn" (1979) Burt Lancaster. (PG) CNN Daywatck (DISNEY Good Morning, Mickey! (LIFE Woman to Woman (SHOW Follies: A Concert Documentary (Stereo) (USA) Cartoon Express WGN Falcon Crest-Drama WOR My Favorite Martian WTBS Movie "Quentin Durward" (1955) Robert Taylor. Movie "King David" (1985) Richard Gere.

7:30 a.m. The Morning Program Frank Sinatra and Tom Selleck; Grammy Award winners; chef Edna Lewis: Peter Scofarl. Popeye Club Smurfs-Cartoon There Is a Way-Religion ID Flintstones Cartoon QDTomtlerry-Cartoon 09 Financial News; Stocks 63 Mister Rogers CD Mundo Latino E0 Marilyn Hickey Body Buddies S3) Defenders of the Earth DISNEY Pooh Corner ESPNi Big League Dreams Sports Magazine HBODFraggle Rock (Stereo) LIFE Couples WOR Abbott Costello a.m. leave It to Beaver (6) Flintstones Cartoon (J) Sun Up San Diego lim Tammy-Religion Woody Woodpecker GD Inspector Gadget (Q Church Triumphant 63 Stocks; Decision Makers FJD Sesame Street 0 Heritage Singers 6DHD Captain Kangaroo Galaxy Rangers Hispanic Christian Communications Heart of the Nation By the People; VirJeomathe- matics (8:15) CNN Daywatch DISNEY Donald Duck Presents ESPN NBA Today HBO Movie "Night of the Comet" 1984) Mary Woron- ov. (PG-13) (2 hr.) LIFE Or.

Ruth-Talk WGN Beverly Hillbillies WOR Partridge Family 8:30 a. rati Happy Days-Comedy Dennis the Menace GO Gumby-Cartoon Transformers-Cartoon (TD lilias, Yoga I Yon (D limmy Swagiart Q) Commodity News; Commodity Eye Opener OD John Wintber Hooked on Aerobics HSMy little Pony Bodies in Motion The Mole Concept (8:45) (DlSNEYj Dumbo's Circus ESPN Sportslook MOVIE Movie "Carson City" (1952) Randolph Scott. SHOW Movie "Police Academy 2: Their First Assignment" (Stereo) (1985) Steve Guttenberg. (PG-13) (1 hr.) WGN Odd Couple-Comedy (WOR) I Dream of Jeannie OCSThe d) Strike It Rich 09 Sale of the Century Olavernel Shirley tl A.M. los Angeles fj MidmorningVA.

Women understanding men. (Vol Oprah Winfrey-Talk fSl QD I Love Lucy Comedy 09 Superman-Adventure QS) Gourmet Cooking (D Richard Roberts-Religion 0 Stocks; Income Report Sesame Street 9p Donahue-Talk Get in Shape 3-2-1 Contact (55 The Jetsons Cartoon Movie "The First Traveling Saleslady" (1956) Ginger Rogers. (2 hr.) RETAC Hour (9:15) FM AM AM 106.7 101.1 90.1 68.6 88.7 103.1 94.7 88.9 91.6 101 98.7 107.9 88 9' 106.3 93.9' KACE K8IQ KBOfl K8PK xcpa KCRW KCSN KEZY KFAC KFOX KFSO KIIS KIKF KIQQ KJLH KJOI KKGO 103.9 KKLA 104.3 KLON 98.3 KLOS 90.1 KLSX 91.1 KLVE 89 KMAX 88.8 KNX 96.9 KNAC 92.3 KNHS 93.8 KNJO 98.3 KNOa 102.7 KNTF 94.3 KOCM 100.3 KOST 102.3 KPCC 98.7 KPFK 106.1 KPWR 99.6 KROQ 88.1 KRTH 96.6 KSAK 97.1 KSBR 107.5 KSPC 107.1 KSRF 93.1 KTWV 106.8 KUCI 69.7 KUSC 92.7 KUTE 97.1 KWIZ 83 6 KWVE 103.1 KXLU 103.6 KVMS 89.3 KZLA 90.7 106.8 KTNO 1020 KTSJ 1220 KTYM 1460 KWIZ 1480 KWKW 1300 KWNK 070 KWOW1SOO KWBM 1370 XEQM 60 XFKS 1090 XTRA 090 KABC KAU KMT KOAY KFAC KFI KFRM KFWI KGfR KGfJ KGH KGAO 790 KKV 1430 KIO 740 KLAC 1MO KMPC 1330 KN8C 640 KMOY 12M KNX MO KPfC 1300 KPZE 1230 KRLA 12M KRTH eoo KSKQ 70 1160 570 710 ItIO 860 1070 1240 1190 1110 30 1S40 1- 10 p.n.-EvMHig Becomes Eclectic, jazz, rock, folk, KCRW-FM (89.9). I p.aL-nMiiM-Acmtkaly Speakkg, KSBR (88.5). 10 p.a-1 Niks, jazz, KKGO-FM (105.1).

It p.a-mM!kt-Happy Trails, KXLU-FM (88.9). II pjL-aWlkt-Ti AfeM Nw, KNJO (92.7). 11 pJL-2 bjl lizz: pianist Kenny Barron is featured, KLON-FM (88.1). MkMikt-l i.a-MkMtkt Tracks: "Inner Rhythms" (Susan Mazer), KUTE-FM (101.9). NEWS -COMMENTARY CMtkmis KFWB (980), KNX (1070).

3- 1 Eoitin, KCRW-FM (89.9); 5-0 a.a KPCC-FM (89.3); II a.a., KCSN-FM (88.5). Magizkt, KPFK-FM (90.7). Niii- 12:30 p.i. Newsjtaed, KCRW-FM (89.9). 2- 3:30 P.H.-AI TMags Ciisidtred, KPCC-FM (89.3); 4-7 pa.

KCRW-FM (89.9), KCSN-FM (88.5). PA-Moaitir ladle, KUSC-FM (91.5). p.a-Enf Editke, KPCC-FM (89.3). 0- 7 p.a-TkMi levin, KPFK-FM (90.7). 1- 7 pjL-MxNiMtkrtr ntuHew, KUSC-FM (91.5).

SPORTS Spirts Reptrtt 15 and 45 minutes past the hour, KFWB (980), KNX (1070). 7-1 a.a.-Frrt Walk, KFOX-FM (93.5). 4- 7 p.m. Sports Talk, KABC (790). p.n.-Kn Hiah, KMPC (710).

0- 7 p.a.-leel Meyers, KMPC (710). p.t.-NIA liskitval: Los Angeles Lakers vs. Phoenix Suns, KLAC (570). 10-11 p.a Spirtt Faria, KPZE (1190), TALK, INTERVIEW 5- 1 Md It! Cmpaiy, KABC (790). 5-1 Ml-fta Matm, KGIL (1260).

1- 10 Jwatey, KGl (1260). I a.a-1 p.aL Mickatl lacfcsaa: travel expert Arthur Frommer "The Reformation ol Education" (U-noon), KABC (790). 10 1.H.-1 p.a).-0r. Tial (rut, highlights, KFI (640). 10 1.K.-2 P.M.

liM Skm, KGIL (1260). TyidaO, KIEV (870). Nmb-1 Hoar, KFOX-FM (93.5). Nim-2 p.a-titrgi Film's Talkbxk: "The Fitzgerald and the Kennedys," KIEV (870). 2- 3 tkiisi, KPFK-FM (90.7).

2-4 p.a-lr. lavM Vhcitt, KABC (790), 2-1 p.a.-Cark Htttktiwiy, KGIL (1260), 4-1 pa. fai) WalKi, KIEV (870). 1-7 Maitk's Mrtalk, KPCC-FM (89.3). I I i.a.-ir.

Tori trait, psychologist, KFI (640). I I Bruce Williams, KGIL (1260). I p.a.-aldtlit-larr Mm, KFI (640). 1-11 p.n.-Taft.tit, Sally Jessy Raphael, KGIL (1260). I P.a.-MiMglt-ki Uttel, KABC (790).

p.M.-MMttir Tatki, KIEV (870). II p.a.-aldilgM-AI Abut Leva, KIEV (870), MldilfM-S Irlin, KABC (790). Mldnlgkt-I I.M.-RM McCoy, KIEV (870), TIPS FOI TODAY I pa MrkiB fflttNy Mnti Special: historic look at blacks in sports and the role of sports figures in the community, KPFK FM (90.7). 7-10 pjL-Mrkai Khtwy toeta Special: interviews with Miriam Makeba and Hugh Masekela, followed by Ladysmith Black Mambazo in concert, KPFK-FM (907). A(rlca) Msterf Mat! SpttW: "The Effect of Marcus Garvey on Present-Day Thinking," KPFK-FM (90.7).

HUUCOMttJY 11:30 i.a-iMt-AlrleN-ltjlciB Classics, poetry literature, KPFK-FM (90.7). p.A-nrrear PlaykNti: "No Place to Hide," Part 5 ol 8, KCRW-FM (89.9). KCOW nqkttse: "The American Dream," Part 3 of 4, KCRW-FM (89.9). p.tL-Klfi lathci, KPCC-FM (89.3). I lay, KCRYY-FM (89.9) Un Itra, KCRW-FM (89.9) 7-1 p.K-SM Tint.

Sm JtitiN, old-time radio programs, KPCC-FM (89.3). 0- 1:30 iJU-llwkKk IMm, KNX (1070). a-Tilts of tie Tins lugm: "Canned Death," KNX (1070). FOREIGN UNGIJAU CHtlmis-SiMisI, KAU (1430), KLVE FM (107.5), KNSE (1510), KTNO (1020), KWKW (1300). 12:30 VarlMt latum: tiiilti p.m., 8 p.m.-midnight); Itpmse (6-7 p.m.); YhmIi (7-8 p.m.), KMAX-FM (107.1).

1- 10 i.n.-riti AMrkia Hw, KPCC-FM (89.3). HAITI 1 CONHMEI WrOIMATION i i-tutt liy In, women's health care, KFOX (93.5). iJL-OmtlNlM Mtfcktt, KFOX-FM (93.5). II IJU-CkHcri, KFOX-FM (93.5). l.a-lit'l also 1111:30 l.m 1-2 p.m., KPZE (1190).

1000-11 nm Ihw, KNX (1070). ia-CM Mire, cooking, KIEV (870). 11:15 i MN-KitllM, KIEV (870); ilso 8 p.m.; 4:30 p.m. KPZE (1190). p.m.-Tlw HiDtk CmtictlM, KCRW-FM (89.9) 1- 2 Ope FmM Mealtli, K.ABC (790).

2- 3:30 pA-hmstM's CM if tlw Air, KIEV (870). p.iL FMMst Mag ukN, KPFK-FM (90.7). p.a-liskNSS Ipiiti, KUSC-FM (91.5). pJL-SKtktra Catfltnia TutlgM, diningentertainment guide, KPZE (1190). 1- 1:30 p.fc-fokNSS Ipditl, KLON-FM (88.1).

PJL-Accut Wtf, KCSN-FM (88.5). i.a-Ciriii ntinkfW, KPZE (1190). pjL-kmstMit fir May, KIEV (870). 7-0 p.BL JKkit (Hon, food, KABC (790). MUSIC: CLASSICAL 0- 10 in-Tin MwbJij PrtgrM, KUSC-FM (91.5).

2- 3 p.n.-PtrlrmKi May, KCRW-FM (89.9). 1- 7 B.M. Earty Evtnbig Concert, KXLU-FM (88.9). p.n.-Misk kj Hack: "The Classic Image," KPFK-FM (90.7). 71 p.i.-ICLA Cntw for tta Arts, KFAC (1330 AM, 92.3 FM).

7-1 p.a-first Ktarhit, KXLU-FM (88.9). 7-1 pa-JaUktrg Fisthral 1981: pianist Rudolf Buchbinder performs Schumann, Beethoven, Chopin, KUSC-FM (91.5). 7-11 p.a-CNCirt lal, KCSN-FM (88.5). I-10 p.R-EvMit CNCtrt, KFAC (1330 AM, 92.3 FM). 0- 10 p.tL-Misie it tke ttitlii Mastiri: Keyboard works by Frescobaldi, songs by Caccini, guitar works by Pitrassi, KUSC-FM (91.5).

10 p.m.-Mld)M1it New Yark Ckambtr Mitle Sarin: works by Beethoven, Kirchner, Mendelssohn, KUSC-FM (91.5). MUSIC: rOP-COllflTRY-FQLK-JUZ larklty, KJOI FM (98.7). IIOi.a-CiryOMM,KFI(640). I Iknms (ckctk, jut, classical, folk, KCRW-FM (89.9). 0 1.D.-2 itL-liat ll lues, KPCC-FM (89.3).

11 i.a-2 p.oi.-lizi: trumpeter loo Newman; Ed Beckirt Trio (noon concert), KLON-FM (88.1). NUB-1 Hi Special, KUTE (101.9). 1- 2 p.m. In WMtCMt, KCRW-FM (89.9). 2- 1 p.m.

Im: guitarist Laurindo Almeida is featured, KLON-FM (88.1). p.i.-WIk MartMali, KMPC (710). p.m.-lazi: "Supersax," KLON-FM (88.1). KFWB AIRS OPTIMISM Listeners will still get their daily dose of headlines, weather and sports Thursday, but from 6 a.m. to 6 p.m., KFWB-AM (980) will also fill the air with "California Dreamin' instead of commercials.

For about 20 minutes each hour, the all-news station plans to air optimistic observations from celebrities, politicians, sports figures and as many as 1,000 common folk who will be interviewed by KFWB reporters in "man-on-the-street" spots about their hopes and dreams for a better Southern California. KFWB Executive Editor Dave Forman said the daylong promotional event will feature live and taped comments from as diverse a lineup of Southern Californians as George Burns, Mayor Bradley, Maureen Reagan, Tommy Lasorda, Barbara Billingsley and U.S. Sens. Pete Wilson (R) and Alan Cranston (D). Forman said that the station will sacrifice about 17 minutes worth of commercial time per hour throughout the day which would normally sell for about $75,000 during the 12 hours of "California Dreamin'." Including overtime, advertising and other expenses for the promotion, Forman said the station will spend about $300,000.

-DENNIS McDOUGAL AFTERNOON Noon OP Days of Our lives UTarzan PerryMason-Drama CD All My Children CO News-Levin, Healy fl Eight Is Enough-Drama CO Hour Magazine Barry Bostwick; Tyne Daly and John Karlen; parentchild therapy; Stephen Bishop; testing for colon cancer. CD Movie ivw "The Postman Always Rings Twice" (1946) John Garfield, Lana Turner..