Logansport Pharos-Tribune from Logansport, Indiana on June 3, 1957 · Page 18
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Logansport Pharos-Tribune from Logansport, Indiana · Page 18

Logansport, Indiana
Issue Date:
Monday, June 3, 1957
Page 18
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Tuesday Evening, June 4, 1957. LOGANSPORT Logansport, Indiana, Pharos-Tribune Serai Copyright 1957, Bureau of Advertising /or the Summer June, July and August are busting out all over — in sales. Last year summer retail sales were $1,400,000,000 more than spring sales. Summer sales gains in 1956 over 1955 were 32% greater than gains for the average quarter for the rest of the year.* 'Summertime is shopping time because shopping's easier. Days are longer and the weather is better. Our booming economy has given more people more money to spend. Last year civilian employment averaged an unprecedented 65 million and zoomed as high as 66.8 Bullion fieonle at tie seasonal peak during the summer months!* Daily newspaper circulation is highest ever, too — now up over 57,000,000. And it remains practically .constant throughout the year. There is no summer replacement for the daily newspaper! Each summer more and more advertisers — national, regional and l oca ] — are rushing their ads into newspapers to take advantage of the surge in summer buying. Make sure you get your share of summer sales. Use the daily newspaper this summer—all summer long. All business is local ...and so are all newspapers. *U.8. Department of Commtn* tft tfw falnrtit of MOT* •ffoetfv* odv*rtiiing by TK* Pharot-Trtbun* and PFMS. i

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