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The Los Angeles Times from Los Angeles, California • 18

Location:
Los Angeles, California
Issue Date:
Page:
18
Extracted Article Text (OCR)

22 Part ISunday, June 1. 1986 EoaAnQclea ftlmee ATTENTION, Mura Cordless Telephone Users Science Medicine Developments in Brief Biological Factors May Tell the Boys From the Girls in Mathematics Tests they should remember that unprotected exposure can greatly accelerate aging of the skin." The Harvard study was based on the assumption that the average child spends three times as much time in the sun as the average adult and on a statistical model that predicts the potential long-term benefits of sunscreen use during childhood and adolescence. "All of our evidence indicates that the risk is dependent on the amount of ultraviolet-B rays a person is exposed to," Stern said. "Several factors determine skin cancer risk, For instance, a person Is at greater risk in Albuquerque than in Seattle because more ultraviolet-B rays can penetrate the atmosphere at that latitude," The two common skin cancers are basal and squamous cell it has learned that batteries the manufacturers of the models have, in certain instances, ruptured and shattered in the telephone handset. This recall free replacement of the batteries within the cordless telephone circumstances should you for modification without Mura has announced a recall of certain of Its cordless telephone models.

This recall applies only to the following Mura models: MP 510, MP 600, MP 610, MP 650, MP 710, MP 800 and MP 900. Check your cordless telephone handset markings to determine whether you have one of the units listed. If your handset Indicates that it is one of the models listed above, you should SAFETY NOTICE i mi mm im mt Please complete and return this coupon to: Mura Recall Program P.O. Box 347 Shelton, CT 06484 Name Address City State Daytime Telephone Mura Model No. MP- Date Purchased Where Purchased -Zip.

mm gram because utilized by above-listed cordless will involve located handset. Under no return a handset immoaiawiy aiscon-tinue using it, disconnect the power supply and complete and return the coupon below. Mura, upon receipt of the coupon, will send you complete shipping instructions so that your cordless telephone may be modified. Mura has implemented this pro- The home loan that cated effort ever is being planned to scan the heavens for signals from outer space. The NASA-financed plan will eavesdrop on microwave radiation that reaches Earth from space, using machines and computers to listen for microwave patterns that nature never produces but that humans, with their crude technology, often do.

The program will break the microwave spectrum Into 10 million or 100 million channels and search them systematically. "It will cover a volume of space that is 10 million times greater than everything that's been done over the past 25 years," said Jill Tarter of the University of California, Berkeley, last week. "These are the initial steps of a grand exploration of the microwave system, looking for evidence of an artificially generated signal. Our civilization, for the very first time, can contemplate undertaking, out of pure curiosity, a search that may not bear fruitful results for many generations." Tarter said the extraterrestrial search is in the third year of a five-year research and development program. The project is expected to search for alien signals through the end of the century.

Sunscreens Can Help Grab Some Rays Safely Using a sunscreen regularly can reduce the incidence of two of the most common skin cancers by up to 80, a Harvard Medical School study found. But despite more than 400,000 annual cases of sun-related skin cancer, public awareness of the benefits of using a high-protection sunscreen is surprisingly low, it said. "Simply by applying an SPF 15 sunscreen to their face, neck, upper chest and arms each summer day until they are 18, children can substantially reduce their risk of non-melanoma skin cancer," Dr. Robert Stern said. "And, for those who remain committed to tanning, Biological factors may be more important than environmental factors in explaining why boys tend to outscore girls on mathematics tests, even though their verbal skills are statistically identical, reports Iowa State University psychologist Camilla P.

Benbow. She said studies in recent years simply have not found conclusive links between how girls are reared and their math skills, while biological research has shown that the male hormone testosterone may enhance development of the part of brain responsible for reasoning needed in math. When the discrepancy was first publicized in 1971, many theorized that girls are not as adept at math because of the way they are reared, the way they are treated in classrooms and even the toys with which they are taught to play. But subsequent studies, involving hundreds of girls, do not bear out the theory. "They lend credence to the viewpoint that these sex differences may have a biological component," Benbow said last week at the annual meeting of the American Assn.

for the Advancement of Science. She said related studies have shown that math skills of girls can improve with encouragement and special teaching techniques. At the same time, biological studies have shown that fetuses exposed to high levels of testosterone often favor their left hands and develop immune disorders such as allergies. Both of these traits are twice as common in mathematically gifted children than in other children. These studies suggest that testosterone slows the development of the brain's left hemisphere, thus enhancing the development of the right, which is associated with many of the reasoning skills needed to solve mathematical problems, Benbow said.

NASA Eavesdroppers to Listen In on Space The most ambitious and sophisti makes you cash t-1 i Low monthly payments. If you have a high-rate mortgage, you can refinance at Gibraltar's low rates and reduce your payments probably by hundreds of dollars. That's more cash on hand each month. Or if you're looking for a new home, our low rates make it much more affordable. $100 cash rebate.

You'll receive a $100 cash 10.82 apr Rites offered subject to change. Rate adjusted each 6 months based on FHLB Uth District Cost of Funds Index, so annual percentage rate and payment amount may change. Ask for free copy of 'Consumer Handbook on Adjustable Rate IQM NOUSJiC LENDER 1 Commune-Raised Kids Doing Fine, Thank You Children reared in religious communes in the 1960s and 1970s are quite well-adjusted, contrary to a perception that they are unable to function effectively in the outside world, UCLA researchers says. Since 1974, the anthropologists have been studying 25 children across the country who live in religious communes. The children, now 12 years old, function well socially with their peers and do well in their studies, the UCLA researchers reported last week at the annual meeting of the American Assn.

for the Advancement of Science. They described the children as "bicultural" and attributed much of the children's attitudes to what they say is the Americanization of religious communes meaning that many of the communes stressed such traditional values as family, hard work and achievement in life, they found. "Although the groups have a significant effect on the families' religious and cultural attitudes, the children are still developing in culturally appropriate ways," Thomas S. Weisner said. "They so far also show culturally normative developmental profiles for American children." He said the study does not involve children of cults.

Compiled from Times staff and wire service reports. Outlets Rise Opinion on weekends. English-language media also eye the growing Latino audience. Television station KTLA simulcasts Spanish dialogue for news and some entertainment shows. Disc jockeys on oldies-but-goodies radio station KRLA sometimes give call letters a bilingual twist.

Along with the economics, the social bottom line of the Latino media boom is reinforcement of the Spanish language and Latino identity by media and advertisers playing off Latin themes. "There are a lot of economic factors pushing for reverse assimilation," said Carlos Arce of Nu Stats, an Austin, research firm. "The direction we have gone on the continuum of assimilation has been reversed. There is an increasing ability and desire to retain the Spanish language and Hispanic interests." GIBRALTAR SAVINGS" Founded 1886 Assets $11 billion Member Gibraltar Financial Group mmmmm 1986 Gibraltar Savings first sending in the coupon. When you receive your shipping instructions from Mura, read them carefully before returning your handset.

We apologize for any inconvenience this may cause you, but we are concerned for your safety. Thank you for your cooperation. richer, I rebate on our regular process ing fee if you sign up for our Automatic Payment service as part of your loan application. Our cash rebate offer expires August 31, 1986, so call today for an appointment. You'll be cash richer.

Right away. And in the future, too. Offer applies to 1 to 4 unit resi dential properties, either a new purchase or the re financing ot a nrst or second mortgage. 100 rebate paid upon funding of loan. RANCHO MIRAGE SAN LUIS OBISPO (6191324-0498 18051 541-5342 RIVERSIDE WESTLAKE VILLAGE (7141682-5540 (8051373-6025 nwijij MEDIA: Spanish-Language Loan Offices throughout So.

Caliiomia: ANAHEIM7FULLERIDN BEVERLY HILLS DOWNEY LA MESA (7141773-0791 12131278-8720 (2131923-3395 (6191698-5127 ARCADIA CARLSBAD LACUNA HILLS NORTH HOLLYWOOD (8181357-8540 (6191434-4166 17141951-6288 (8181980-4412(8001232-2020 Mm vui.AMmm Michael A. Gray ot vJCiieiai manager Microdot Inserts MBA, Continued from Page 3 advertising in 1985. Nationally, advertisers spent an estimated $333.5 million to reach Latinos in 1985, up 17 from $284.5 million in 1984. Media directors for Latino advertising agencies say clients now fine-tune their appeals to segments of the Latino audience, just as they do with advertising in English. "Los Angeles is a terrific Spanish radio town because we've got five viable stations," said Mario Lazo of Mendoza and Dillon in Newport Beach.

"They the stations have to know who they are and where they want to be. 'Do I want the young people, or the housewives, or to go after "They are conscious of how they format and who they go after." Lazo cited KWKW with traditional Mexican music; KALI and KSKQ with pop music in Spanish; KLVE with a soft, beautiful music appeal, and KTNQ with the most popular disc jockey. In television, KVEA also wants to distinguish itself from KMEX by offering different programs. "It's largely alternative, counter-programming," KVEA's Wal-lach said. "If someone is watching a no vela on KMEX, maybe you can have a documentary.

It's giving the viewer a choice." KMEX and KVEA offer entertainment shows produced in Latin America. But KVEA also airs Spanish -dubbed versions of U.S. movies, such as "Dr. Zhivago," and television programs, such as "Medical Center." In print, Prieto said, an in-house survey showed Noticias del Mundo has drawn relatively new immigrants from Central and South America. He said the newspaper has a weekday press run of 30,000, with many readers buying La Hoy refiallcrs! x' (vT vVlMM (flip Mm Is tho high cost of advertising getting you dotvn? Lower your costs end lift your spirits going co-op In Tho Times.

recover these dollars and put them to good use in The Times. vVe'l provide tree copy and layouts. Assist with brings and reimbursements. Even plan your Times campa'ga In short we know that co -op advetisg can be time-consuming for retails caught up the Ca operation of a business. So we do a lot of tor you.

For free. To see how co-op can worn for you. ccr'act De d-e B-ajn. Times co-op manager, at (213) S72-3C21. Because the Pcpperdinc MBA program is designed for emerging and mid-career managers, it deals with the kinds of problems that its students fate in the workplace each day.

And Ix-cause faculty members prac tice wliat tley teach, by consulting or by running their ow businesses, they combine theory with the practical comimnents of corjuratc pruljcm-solving. The rnx.rdine MBA program merges rigorous academic standards ith a fix us on rc-al-wukl management tools that can be xit to work immediately By attending convenient wiiknight and wtxkend classes, the lxrdinc MBA program can br compktcd in 2 i months. ft individual counseling and details uf twr MBA, Bac he krt' Siiencc in Management or I kitutivc MBA dVgrxT programs, call 2H) MfVW5 7 V-2W MBABSM Information SeMions: LAX Center June 2, 4, 9, 11 Pepperdine Plaza: June 3, 5, 7, 10 Sherman Oak Center June 2, 4, 9, 11 Orange County Center June 3, 5, 10, 12 Downtown (Broadway Plaza Hyatt): June 3 1110-1145 pm and 1.00-1:45 pm N. Long Beach (Holiday Inn): Jane 4 Century City (Century Plaza Hotel): Wed. June 11 1116-1145 pm Information tensions begin we knights, 6:30 pm; Saturdays, 10 00 am.

Fall trimester classes begin September 2, 19S6. Application deadline is July 3, 1956. LAX Center. 360 N. Sepulvcda, El Segundo Peffcrdine Plara, 413 Sepulvtda, LA.

Sherman Center. 15250 Ventura Blvd. Orange County Center, 21)1 Mhe I son. Irvine. Pepperdine University School of Business and Management When you buy from a manufacturer or dstrtbutor.

chances ae they set aside co-op dcxiar lor you to feature th products your a 2s Or for you to be bsted in the co-op campaigns. That" where we come n. The Tiroes has a seraa'e Co-op Saies Decarfient by Ke Ml-tme special! who kro co-op from top to benexn. Vie I revea'ch your mauactjre' to firvJ out what krOS of CC-00 thy cer. (h ton- cases, a na-Vacter I pay as rvjch as iX your co-op Vie I rso show you how to.

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