The Los Angeles Times from Los Angeles, California • 3

1 Sunday, June I. I96Part I 3 STATEWIDE OFFICES -M, VI ttv" At The Crowded GOP Senate Race Tops Tuesday's Ballot Vl' IFV; 4 rtWV liVv' Spanish Media in L.A. on Upswing Din Stanford Don A. Sebastian William Campbell Guy Davi John Garamendi Aimer McAlister THE CONTROLLER'S RACE By CATHLEEN DECKER. Times Staff Writer With political careers and partisan control of the U.S.

Senate hanging in the balance, the Republicans' vaunted 11th Commandmentthou shalt not speak ill of another Republican was dismissed hastily in the scrambling race to pick a challenger to incumbent Democrat Alan Cranston. From the opening shot when candidate Ed Davis accused fellow candidate Bobbi Fiedler's campaign of trying to bribe him out of the race to the last flurried weekend of tag-team political hammering, no candidate in the crowded race escaped the barrage. Neither did voters, buried in a blizzard of campaign advertise- sound -alike to warble a tune in radio ads about the "big boys" backing his opponents and dubbing McAlister "Honest McHonest." On the Republican side, state Sen. William Campbell of Hacienda Heights and Sonoma Assemblyman Don A. Sebastian! have waged a two-man battle, mutually ignoring the third GOP candidate, former Fair Political Practices Commission chief Dan Stanford.

(A fourth candidate on the ballot, former state Sen. Marz Garcia, withdrew from the race.) Campbell, who served as Senate minority leader for eight years, has vowed to improve the state's auditing procedures and whip up business development in California. Sebastiani, one of a tribe of young, conservative post-Proposition 13 Republicans who pride themselves on refusing to compromise, has campaigned as a staunch fiscal conservative. Left behind in the Republican race, according to several polls, is Stanford, who has found that it is easier to be a political watchdog than a political candidate. Stanford's campaign has been marred by accusations that he exaggerated his political and financial support to maintain his credibility.

California Elections SMOOTH SAILING When Incumbent Kenneth Cory bowed out of the state controller's race, he set off the most furious bipartisan state campaign of the year. Three Republicans and three Democrats have survived the scramble for money and public notice in a sniping campaign waged largely in television ads. The spirited battle for the Democratic nomination has been dominated by aggressive advertisements featuring such diverse symbols as the Med fly and missing children. Most often in the public eye have been two candidates, state Sen. John Garamendi of Walnut Grove and Assemblyman Gray Davis of Los Angeles.

For months. Garamendi sought to blame Davis for the most unpopular actions of Davis' one-time boss, former Gov. Edmund G. Brown whom the assemblyman served as chief of staff. Davis' ads, describing him as the candidate who can make a difference, highlight his campaign to reunite missing children with their families.

The third and most conservative of the Democratic candidates, Assemblyman Alister McAlister of Fremont, has opted for the road not often taken in political races ingenuity. He employed a Randy Newman LIEUTENANT GOVERNOR Four years ago, Mike Curb and H.L. (Bill) Richardson stood shoulder-to-shoulder against a common adversary, then-gubernatorial candidate Gov. George Deukmejian. But with Deukmejian now the Incumbent governor, that political triangle has shifted, and Curb and Richardson, like competing suitors, are trying to outdo each other courting Deukmejian's favor.

But the campaign for lieutenant governor, which early on held promise as a down-and-dirty contest, has remained remarkably civil, with each candidate advertising his own credentials while stressing his Deukmejian connections. Curb, 41, has tried to live down his image as an impulsive and controversial politician as he bids to retake the office he lost in 1982 when he unsuccessfully ran against Deukmejian for the Republican gubernatorial nomination. A millionaire record producer, he opened his campaign with a political rarity an apology for not doing a better job during his first term and since has kept a low profile. Richardson, 58, who supported Curb until the two had a falling out over a $36,000 bill Curb owed Richardson, is a staunch conservative best known for his stewardship of a huge gun owners' lobby that funds conservative candidates. But because Curb has refused to debate him, the 20-year Senate veteran has been stymied in his attempts to raise his name identification.

The winner of the Curb-Richardson primary will face incumbent Democrat Lt. Gov. Leo T. McCarthy, who is running unopposed for his party's nomination. McCarthy won his first term in 1982 by defeating Republican nominee Carol Hallet.

vative Los Angeles county supervisor since 1980. tried to capitalize on his longtime activism in the California GOP and high name identification in Southern California. He also sought to link himself with President Reagan and Gov. George Deukmejian. But late-campaign polls showed that Antonovich, wooden speaker, had clearly lost ground to the more articulate ultraconservative in the race Herschensohn.

Ed Davis, the state senator from Valencia, was the first Republican to jump into the race in February, 1985 and has centered his campaign on his tough-cop image, left over from his nine years as Los Angeles police chief. "Retired police chief," in fact, was his self-selected occupation on the ballot. But polls show that Davis, 69, was hurt by his wrangle with Fiedler, and he has not been able to raise enough money to match the ad campaigns mounted by his rivals. Bobbi Fiedler, 49, the San Fernando Valley congresswoman, was weaned on tough races against liberals something she sought to remind voters of in anticipation of a November race against Cranston. But her momentum was all but shattered in January, when a grand jury accused her of trying to bribe Davis out of the race.

A judge threw out the indictments as groundless. Economist Arthur Laffer, the boy-wonder of Reaganomics, learned some lessons in his first foray into the elective fray, specifically about the dangers of being a one-note candidate and, ironically, the financial difficulties a California candidacy can present. Laffer, author of the Laffer Curve, which advocates tax cuts, focused his message almost exclusively on economics and found that voters wanted to hear instead about foreign policy. Laffer, 45, raised and spent $1 million, leaving him broke in the final stretch. Robert W.

Naylor, a 42-year-old assemblyman from Menlo Park, was hoping to be the only Northern Californian in the race, a strategy which dissolved when Zschau entered and touted a similar fiscal conservative-social moderate image. Naylor bitterly attacked Zschau's voting record and crossed his fingers that longtime Republican activists would come through for him in a surprise sweep on Election Day. Wfc-te Jeite Unruh John Van de Kemp ments and commercials costly enough to float another Olympics. But as the last days approached, there emerged no undisputed front runner among the following competitors: Ed Zschau, the Silicon Valley congressman taking his first fling at statewide office, traveled from obscurity in the polls to the front of the tightly wedged pack in a matter of months on the back of a well-financed media campaign that started with something basic: how to pronounce his name. Enough people apparently learned, for his fellow candidates showed their respect by ganging up on the pragmatic candidate as the campaign ended.

Zschau, 46, hoped that voters would approve his fiscal conservative-social moderate stance. Bruce Herschensohn, 53, entered the campaign known only in Southern California, where he rode the airwaves as a KABC-TV political commentator. At campaign's end, he still had little name identification in Northern California, but his ultracon-servative, foreign policy-focused campaign in the South brought him up in the polls. Unlike many vague candidates, Herschensohn loosed a 23-point battle plan for the Senate, centered on his strident call for the "preservation of the United States." Mike Antonovich, 46, a conser Incumbent Democrat Jess M. Unruh, who propelled the Assembly speakership Into the political big-time in the mid-1960s, has pushed the state treasurer's post into the financial industry's spotlight during his three terms.

Such is the state of Unruh's power and his $1-million-plus bank balance that the Democrat not only deferred any challenge within his own party but also scared off Republican competitors. Mis campaign lasted one day: In February he asked voters to return him to office for a fourth term. Incumbent Atty. Gen. John Ven de Kemp, a Democrat, faces Republican opposition in name only.

None of the Republicans attorneys Lawrence J. Straw Duncan M. James and Bruce Gleason has a statewide name or the funds with which to buy one. Van de Kamp, 50, has been most visible in ads opposing the bitterly contested Proposition 5 1 By FELIX GUTIERREZ, Associated Press Los Angeles' swelling Latino population has prompted an explosion of Spanish-language media that is attracting a surge of "smart money" investors eager to cash in on $60 million a year in advertising. "You're going to see more of them coming into the marketplace," said Daniel Villanueva of television station KMEX.

"In Spanish we call them convenen-cieros opportunists. It's opportune money. It's smart money." Last December, Rep. Cecil Heftel (D-Hawaii) and Kenneth Wolt of San Diego paid $40 million for Spanish-language radio station combination KLVE and KTNQ, the most paid for a single-city AM-FM pair at the time. 'Crest of a Rising Tide "We think we're at the crest of a rising tide," Wolt said.

"All of a sudden people are discovering the Spanish market. We saw this as a tremendous opportunity and intend to keep both stations in Spanish." Reliance Capital Group of New York City and other investors converted UHF Channel 52 to Spanish-language station KVEA after buying it for $30 million. President Joe Wallach, former director of Brazil's Glo-bo-TV, launched the station with a $500,000 advertising blitz last November. "There are about 3.4 million Hispanics in greater Los Angeles. You're talking about a very, very nice market," said KVEA vice president Frank Cruz.

"The advertisers see it, and they want to reach that market. The easiest way to do it is through Hispanic media." In print, new Spanish-language media players include the Rev. Sun Myung Moon, connected to Noticias del Mundo, a Spanish-language daily newspaper launched in 1984. Soon Mexican investors plan to open the city's third Spanish-language daily, El Diario. In 1984, Country and Western AM station KZLA was switched to Spanish station KSKQ after it was bought for approximately $5 million by New Yorkers Raul Alarcon his son, Raul and Jose Grimalt, said Ligiah Villalobos, sales assistant.

Managers of older Spanish-language media report that the new competitive environment has helped them. "This Latino market is expanding so much that we are absorbing the new media," said Villanueva, who added that KMEX posted record sales after KVEA hit the air. "It appears they've created some new audience. We have the numbers where we were before, and they have some people, too." 'Doing Very Well' "We're doing very well" with the new competition, said Jose Lozano, whose grandfather founded La Opinion newspaper in 1926. He reports circulation grew 16 to 63,500 between 1984 and 1985 and advertising was up 20 in 1985.

The newcomers have brought more awareness of Latino media among possible users and advertisers, Lozano said. The older media also have become more competitive. Last September La Opinion hired circulation employees to replace the independent contractors who used to stock the paper in newsstands and markets. It has also targeted free sample papers and subscription calls to prime Latino areas around downtown Los Angeles. "The competition has been good for the Spanish-language media and for the community," said Rafael Prieto, a former La Opinion staffer who edits Noticias del Mundo.

"It has forced La Opinion to improve. There is better coverage than before." Villanueva said KMEX added a new news crew after KVEA went on the air. There is room for a third Los Angeles Spanish-language television station, he said, and predicted that at least two more radio nations will switch to Spanish. With mere Latino rci i. ad-verusers are more choosy than a decade ago when cne newspaper, one television sta-Uor, and two rsio suuora competed for the Los Arfelei Latins r.i.'kft.

ILjparjC Burjxisi isarazx. Cilli Lot Ar.pelei the LaLno rl4 rarket t3 rrla, ar4 til r-Ijca for print ria te EDI, Pt 2 PROPOSITION I WHAT IT WOULD DO ARGUMENTS FOR ARGUMENTS AGAINST Proposition 42 Authorize the state to issue $850 million in bonds to continue The bond funds would finance about 12,140 low-interest No organized opposition. Veterans Bond the Cal-Vet farm and home loan program. loans for California veterans to purchase or improve homes, farms and mobile homes'. The program is self-supporting and never has been a cost to taxpayers.

Supporters: All major veterans' groups. Proposition 43 Authorize the state to issue $100-million worth of bonds to Local funds for local parks and recreation projects fall User fees for recreation purposes are preferable to general Park Districts finance grants for local park districts, acquisition and seriously short of amounts needed for upgrading parks and obligation bonds, and enactment of this measure would development of sites, repair of existing facilities, access to for handling increasing numbers of visitors. increase the existing bond debt of the state. beaches and preservation of historical sites and buildings. Supporters: California Chamber of Commerce, California Opponents: California Farm Bureau.

Taxpayers Defenders of Wildlife, County Supervisors League of California Cities. Proposition 44 Authorize the sale of $150 million in bonds to provide low Public health, business and agriculture in California are The bond issue would subsidize large agricultural interests Water Conservation interest loans to help finance local government water dependent upon a continued supply of clean water, which that are capable of financing treatment of drainage water conservation, quality and ground water recharge projects must be conserved and be of high quality. Recharging themselves, and when investors buy tax-free bonds, money along with agricultural drainage water treatment. (refilling) underground water supplies is more practical than is removed from private enterprise and the state loses constructing dams, and safely treating agricultural drainage revenue from income taxes, water is as important to Californians as is the treatment of Opponents: San Jose attorney Gary B. Wesley municipal sewage.

Supporters: Central Valley agricultural interests, Atty. Gen. John Van de Kamp, state Water Resources Director David Kennedy, Californians for Clean Water. Proposition 45 Allow public money managers, such as city treasurers, to This measure would provide a wider investment choice for Smaller government entities, such as special districts, could Treasury Investment deposit public funds in any credit union in the state in addition state, county and municipal money managers. Public funds, encounter delays in getting their money back should a credit Changes to banks and savings and loan associations.

under law, would be secured by securities equal to 1 10 of union voluntarily go out of business. (Involuntary credit any public money on deposit. union closures are federally insured up to 100,000.) Supporters: The state's 1,100 credit unions. Opponents: California Municipal Treasurers Assn. Proposition 46 Allow an exception to the 1 property tax rate ceiling Bond sales would provide local governments with a Bad policy because it would lead to more public Tax Exception established by passage of Proposition 13 in 1978.

The money-saving alternative to borrowing funds to pay for new indebtedness; the needs of those for whom benefits are exception, on a two-thirds vote by local taxpayers, would schools, hospitals, police and fire stations. intended do not justify taking this step. enable local governments to issue and service general Supporters: California Chamber of Commerce, California Opponents: Anti-tax crusader Howard Jarvis. obligation bonds to finance land acquisition and building Taxpayers League of California Cities. construction.

Proposition 47 Amend the Constitution to guarantee that the current practice The measure is needed to prevent the state from siphoning off No organized opposition. Vehicle Taxee of returning all California vehicle license fees to cities and what is historically a source of local funds. counties is not changed. In the post-Proposition 13 state Supporters: State Sen. Ruben S.

Ayala (D-Chino). budget crunch, the state has made use of the fees for itself in California Taxpayers League of California Cities and recent years. The amendment would not stop the state from California Sheriffs Assn. cutting revenue shares for local governments from other programs. Proposition 48 Set limits on retirement benefits for judges, legislators and Under current law the pensions of most public officeholders, The new formula could still allow some pensions to more State Ret-ement statewide officeholders such as the governor.

Limits would such as legislators and the governor, can increase without a than double when pegged to the current salary being paid Benefit Umita apply to individuals who retire after Dec. 31, 1986. cap based on formulas linked to the annual inflation rate, for the same job. Retirement pay would be limited to the current salary being The result is that retired public officials can be paid Opponents: California Taxpayers Assn. paid for the same job, or to the highest salary that the retired allowances greater than the full salaries of the current person had received while he or she held office, whichever is officeholder.

higher. Supporters: Sens. Wadie P. Deddeh (D-Chula Vista) and Jim Ellis (R-San Diego). Proposition 49 Prohibit a political party or party central committee from This constitutional amendment would properly keep partisan The amendment violates the free speech guarantees of the Endorssments in endorsing, supporting or opposing a candidate for nonparti- politics out of nonpartisan races.

The measure is needed to U.S. Constitution. California doesn't have the type of party Nonpartisan racea san office. keep local officials, such as judges, from being unduly bosses that could influence nonpartisan officeholders. influenced by political interests.

Political parties should have the same freedom to endorse Supporters: League of California Cities. Assemblyman nonpartisan candidates as any other organization or special Richard Mountjoy (R-Monrovia), Sen. Joseph 8. Montoya interest group. (D-Whittier), Los Angeles City Council President Pat Russell.

Opponsnta: State Democratic Party, Common Cause. Proposition 60 Provide an exception to currant law calling for cash-value Sometimes property owners can't rebuild on the same site 1. The measure doesn't go far enough end thus should be Aeeeeemsnt Changes reassessment whan property changes hands, which usually following disasters such as earthquakes or landslides. This defeated as I message to the Legislature to repeal means a higher tax bill for the new owner. The exception measure would give owners an option to rebuild or purchase a Proposition 13 I automatic property reassessment clause, would exempt individuals who move from property demsged replacement home at another location and still retain their Proposition 13 basic flaw is this reassessment feature, in a disaster, such as an earthquake, from facing a property same tax base.

The aim of the amendment is to prevent which invariably triggers higher taxes every time properly is tax increase at the new location. property owners from suffering property tax penalties sold. 2. There is sufficient local government reM available because of a disaster. for disaster victims, making this measure unnecessary.

Supporters Sens. Jim Ellis (R-San Diego). Becky Morgan Opponents: 1. Son Josa attorney Gary B. Wesley.

2. (R-toe Altos Hills). Diane Watson (D-Los Angela). Howard Jarvis. Proposition 11 Unit the payment of non-economc damages.

Such ss lasting The current law unfairly forces co-defendants with the most Tne measure psssage would encourage more envronmen- Dea Pockets' "pern and a personal injury or wrongful death wealth or most insursnce those with "deep pockets" to tel pollution, the manufacturing of dangerous products and UaUety lawsuit to a co-defendant degree of blame. Payment of pay in some esses 100 of damages personal intury discourage the proper maintenance of streets and economc damages, such as tost earnings or medical lawsuits, although they may be only minimally at fault, highways. Intury victims would not receve the full jury expanses, would continue to be paid by the co-defendants Victims would receive the fu compensation for economic awards, and the courts would be clogged with more with the means to pay reoardtess of the levels of fautt damages, the number of frivolous lawsuits would be reduced lawsuits. Proponents are mistaken teyng that the and the measure would ease the insurance cost and atsurence crisis would abate: evidence other states eveeMiTy crisis teced by cts and counties. shows otherwise Supporters: Local governments, busmesses, nsurance Opponents: Consumer groups.

lawyer and noutry medical profession. victim orpanustions. rnumiinnlT AvTVxus tie uunt of 9S-iKn wort txrxH for te Severed w-CTowd3 eoirvry umH pot a senouj hM'th erJ Tuee are better ways to reduce owxcrowovg epend Je construct! and renovstwn of county axis and avenue safety hazard. As tougNe- enmmai laws are enacted, more wo furlough end community service seencr proo'sms 0'ntn fetal. serous and went cen6er that once were sent to state more peopt emssted caj'i be rd on t4 people sjch i -i prisons are bemg crowded nto total tH meant to house at pubfac drunks and ifce mentay fltsordered wo ox moor ofenoers.

Thirteen es are wnoer court-ordered cs should be placed nrreed oo -an a-d poputeTon emits, and ha forced the release of some eommunrty car acn--rs. Tha legiilativo), congressional outlook Pa 30 Or Commee on i fanaaif a County of Lot Ar-w. LA County Sher tan Ltrha Unon. Snrnen frpct Gov Georps Peutmertn.