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The Atlanta Constitution from Atlanta, Georgia • 29

Atlanta, Georgia
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II" Oct II, 1995 ilia Ths Markets C4 Dew average Nasdaq -L27 Prime rate 8.75 26-week T-bills 532 Technology Apple ripe for a takeover, analysts say Business Report, C2 Business in Brief Georgia Stocks Stock tables Earnings Report C4 C4! Ik The Atlanta Journal The Atlanta Constitution C8- ''HUM) illiil: OFFICIAL OLYMPIC TTTN A A OAT TTT1 i v. '-mm- i i From active wear to dinnerware: 110 companies have landed coveted tie-ins to the 1996 Games. Candy in decorative tins: Maggie Lyon Norcross Condiments: Oak Hill Farms, Atlanta Gourmet biscuits tins: Seckinger-Lee Atlanta Ice cream: Good Humor-Breyers Ice Cream, Green Bay, Wis. Water and holders: Crystal Springs Water, Atlanta Official salad dressing: It's Vidalia onion vinaigrette from Oak Hill iIORETTt Accessories: Starline Creations, Cranston, R.I. Active wean Haddad Apparel Group, New York; Logo 7, Indianapolis Children's clothing: Cutler Sports Apparel, Grand Rapids, Mich.

Clothing: Terry Manufacturing, Roanoke, Two Hype co NS Apparel, Los Angeles; WEK Enterprises, La Mira-da, Calif. Footwear: Reebok, Stoughton, Mass. Headgear: Drew Pearson, Addison, Texas; Logo 7Universal Industries, Mat-tapoisett, The Game, Columbus Hosiery: L'eggs, Winston-Salem, N.C. Jackets: Identity, New York. Knitwear Champion, Winston-Salem, N.C; HanesHanes Her Way, Winston-Salem, N.C.

Menswean Perry EllisSlant, New York Outerwear, accessories: American Toons, Honolulu; Mirage, New York; Starter New Haven, Conn. Rain gear Essex Manufacturing, New York Shorts: Big Dog Sportswear, Santa Barbara, Calif. Shorts, pajamas, robes: College Concepts, Atlanta Silk neckwear and scarves: Ralph Mar-lin Hartland, Wis. Sport bras, leotards: Champion Jogbra, Williston, Vt. Soccerhockey jerseys and shorts: High Five Sportswear, Seattle Swimwean SpeedoAuthentic Fitness, Los Angeles Windsuits: Logo 7 Indianapolis; Salem Sportswear, Hudson, N.H.

Women's sportswear ScotchMaid, New York liiiMii Books: Carlton Books, London; Favorite Recipes Press, Nashville; IMS Studio 6, Lausanne, Switzerland CD-ROM: DiscUS Sports, Redwood City, Calif. Greeting cards: Hallmark Licensing, Kansas City, Mo. Maps: H.M. Gousha, Comfort, Texas Postcards: Postcard Factory, Markham, Canada Prints, posters: Fine Art, St. Louis Sports guide: Pindar Press, New York Travel guide: Macmillan USAFrom-mer's Travel Guides, New York Software, interactive video: U.S.

Gold, San Francisco "Them that's got, shall get Them that's not, shall lose. So ACOG said, and it still is news. (With apologies to Billie Holiday) By Shelia M. Poole STAFF WRITER If you're thinking about landing an Olympic licensing agreement, forget it. You'd have a better chance of getting front-row tickets to the Opening Ceremonies.

On Tuesday, ACOG officials said some 110 companies cleared the final hurdle to make and market official Games gear and merchandise, from $12 shorts to 14-speed bikes for $2,500. There's even an official salad dressing Vidalia onion vinaigrette and an Olympic anti-theft device from the makers of The Club, a bar that locks the steering wheels of cars in place, preventing them from being stolen. "While not everyone can have a medal, just about everybody can have a little piece of the Olympic Games," ACOG licensing official Robert Hollander said Tuesday amid a backdrop of Olympic bottled water, toys and clothes. With just 10 more deals in the works, the push to round up companies for licensed products is over. The next step: lining up more store shelves for Olympic products and heavily promoting items, particularly for the upcoming holiday season.

So far, sales of licensed merchandise have reached $250 million, Hol Backpacks: EK Sports Everything Kids, New York Bags, stationery, writing instruments: Copywrite Products, Elgin, III. Checkbook, document covers, wallets, portfolios: CheriansFoamina USA, Decatur Coffee gift packs: First Colony Coffee and Tea, Norfolk, Va. Collectible scale vehicles: Lledo, Atlanta Crystal bottles: Sunbelt Marketing, North Charleston, S.C. Crystal medallion, paperweights, vases, trays: Waterford Crystal, Wall, N.j. Flags: Emerson USA San Francisco Gifts: RGA Accessories, New York Gifts and souvenirs: Fort, East Providence, R.I.

Jewelry, key rings, paperweights, charms: Balfour, N. Attleboro, Bogarz, Los Angeles; Michael Anthony Jewelers, Mount Vernon, N.Y. Knives: Swiss Army Brands, Shelton, Conn. Lapel pins: Aminco, Irvine, Ho Ho Art Craft International, New York Lighters, money clips: Zippo Manufacturing, Bradford, Pa. Mats, rugs: Beaulieu of America, Dalton Milk capspuzzles: Pacific Rim Trading Caps, Costa Mesa, Calif.

Mugs, bottles, coolers: Aladdin Industries, Nashville Novelties: Reed Barton, Taunton, lander said. By the end of the Games, retail sales of licensed merchandise are expected to exceed $1 billion, with clothing making up most of the sales. "There's certainly more Olympics merchandise in more places now than any Olympics I've been to and I've been to seven," said John Bevilaqua, president of Atlanta-based sports marketer Bevilaqua International Inc. But Karen Raugust, executive editor of The Licensing Letter, said "it's too early to tell" how products will do. "The majority of sales will come a lot closer to the actual event." Licensees have agreed to pay ACOG at least $60 million in royalties.

ACOG hopes royalties will reach $75 million. During the 1984 Los Angeles Games, Bevilaqua said, there were 65 licensees who paid $13 million in royalties to the Olympic organizing committee. In the past, Olympic sales were primarily limited to the geographical area where the Games were held. How well are businesses doing? At Wal-Mart, where Olympics-related merchandise is sold in 390 of the discount retailer's 2,188 stores, merchandise is "selling well," said Wal-Mart spokesman Keith Morris. Sales also are good for New York-based Swatch, which is making several Olympics-related watches.

The Olympics "is really the cornerstone of our marketing efforts for the next 12 months," said Swatch spokesman Bill Schoonmaker. Mass. Ornamental eggs: Lipert International, Washington Pennants, buttons, bumper stickers, magnets, key rings: Win- Izzy: He's even on footballs. craft; Winona, Minn. Pens, keyholders, letter openers: Topline Products, Seattle Playing cards: US Playing Card, Cincinnati Souvenirs: Aerial Photography Services, Charlotte; Dakin, Woodland Hills, Equity Marketing, Los Angeles; Imprinted Products, San Diego; Mondo S.pA, Gaua D'Alba, Italy, Atlanta Steins and tankards: Anheuser-Busch, St.

Louis Sunglasses, binoculars: Bausch Lomb, Rochester, N.Y. Toys: Play-By-Play Toys Novelties, San Antonio Trading cards: Collect-A-Card, Greenville, S.C. Umbrellastotes: Salamander, Watson-ville, Calif. Walking canes, golf club head covers: West Georgia Golf, Tallapoosa Watchesofficial timepiece for games: Swatch, New York, Atlanta, Switzerland, Texas Writing instruments: AT. Cross, Lincoln, R.I.

MARIA SAPORTA Fernbank closer to agreement for state funds aybe the second time will I I be the charm. Leaders of the Fernbank Mu- of Natural History are agree to a partnership dur- the next session. Last year, a proposal for the state to buy Fernbank failed be-i "cause political leaders had sev-; eral unanswered questions. This year, Lawrence III, chairman of Fernbank board, is far more optimistic because of the strong progress the museum has made injthe past year. will end up this year operating in the black," Geller- i stem saia.

"we are up to aate i with all our vendors, and we are navinff $67,000 a month in rlfihr. We also have had a fantastic year attendance-wise." "Over the summer, Geller- and Fernbank President Lee Burge have been meeting jwith state leaders, including Gov. Zell Miller and House I Speaker Tom Murphy, to dis-! how such a partnership could be structured. Fernbank also asked Geor-, gia State University's Policy Research Center to analyze the possible partnerships between Fernbank and the state. That study, likely to be re-.

leased in a matter of days, will 'recommend that the governor 'allocate lottery funds to help ay off the remaining $20 mil- lion debt on the museum. The state, through the Board of Regents, then would own the museum. Fernbank would have its own governing board to over- see the operations of the muse- um. There also would be a pri- vate foundation to seek corpo-I rate and philanthropic support for the museum through spon- sorships and fund-raising. Such a structure is similar to that of Georgia Public Televi- sion.GPTV and the regents also would use Fernbank to provide distant learning opportunities to the rest of the state.

Gellerstedt said he believes I that the consortium of banks holding the $20 million debt would be willing to settle for a one-time payment of $12 mil-. lion to $15 million. i nere no question mat Fernbank is a $40 million to $50 million asset," he said. Since last year, Burge has cut expenses and kept within the $7 million annual budget. "The GSU study also says that the museum, "as it is cur- rently staffed and with no debt, ought to be able to operate in the black every year with no ad- ditional support from the Gellerstedt said.

4 That could alleviate one of i major political concerns I 'about the state owning 'Fernbank. Also, Fernbank received a $1 million pledge from an anon- foundation, which it will allowed to use once the debt fs paid off. Fernbank in April received one-year grace period from banks so it could work on long-term solutions. If an agreement with the 'state falls through, Gellerstedt -feaid Fernbank officials would have to work out an agreement with the banks to extend the Joan payments. "I feel pretty positive about working out an agreement with Xhe state," Gellerstedt said.

Vi'I'm also realistic that we have V. a long way to go. But we are X' In a lot better shape than we "'Wereayear ago." 1 i Maria Saporta's column, with 'assistance from Connie Mayberry, appearnuesday throughV)turday, vk Ji Dinner time: Table souvenirs. Ceramics: Hunter Manufacturing Group, Lexington, Ky. Decorative tins: Golden Harvest Products, Overland Park, Kan.

Glassware: Mack II, Atlanta Plastic dinnerware: Zak Designs, Spokane, Wash. Textiles: Fieldcrest Cannon, New York 1 mm Anti-theft automobile, truck, door and bike clubs: Winner International, Sharon, Pa. Athletic equipment: Dudley Sports, i Chicopee, Spalding Sports, Chico- pee, Mass. Automotive accessories: Tag Express, Duluth Backboards: Sure Shot, Holly, Mich. Badminton equipment: Yonnex, Tor-) rence, Calif.

Balls: Molten, Sparks, Nev. Boats: Sunfish Laser, Portsmouth, R.I. Computer accessories: FellowesC-2, Chicago if First aid: Kendall-Futuro, Milford, Ohio High jumpvaulting equipment: POR- TaPIT, Dallas Production eels, animated artwork: Cricket Arts International, Atlanta SERVICE LICENSEES: Animation: Film Roman, North Holly- wood, Calif. Appearances of Izzy and former Olympians: Easton Events, Easton, Pa. Embroidered emblems: AA World Class Embroidery, Ridgefleld, N.J.; Lion Brothers, Owings Mills, Md.

'f Holographic tags and labels: Bridge- stone Graphics Technology, Bridgeport, Conn. Marketing for Games Club: Respon- sive Marketing, Schaumburg, III. Olympic family catalogs: Southern Liv- ing, Birmingham Outerwear, advertising specialities: Carlson Marketing Group, Minneapolis; Swingster Marketing, Kansas City, Mo. Pin society: Coca-Cola USA, Atlanta Point-of-purchase materials, concept shop designs and fixtures: MillerZell Atlanta Product placement in films and tele- vision: UPP Entertainment Marketing, Hollywood Woven labels: Pittsfield Weaving, Pitts- field, N.H.; U.S. Label, Greensboro, N.C4 Tell us what you think about the ticket situation and Atlanta's preparations for the Games on computer.

Information, PageA2. Members, jump: Olympic Survey. Nobel prizewinner; Called the greatest influence on research since 1970, American Robert E. Lucas Jr. (right) wins the '95 Nnhel Lucas economics prize.

Article, C2.1 Growing Rhodes Rhodes Inc. is buying We-4 berg Enterprises, a Denver -J furniture chain. Article, C3. Third-quarter slump fey i I 1 GeoNova plans reshaped Midtown dome targets post-Olympic debut, adds sponsor Tempus opened its first specialty retail-entertainment attraction, named Tempus Expedition, last December in the Mall of America in Minneapolis. It plans five more in 1996 and 100 by 2000.

In GeoNova, Tempus will initially have two 21-seat simulators presenting a film that explores Leonardo da Vinci's earljt, attempts at flight and his artistic creations. The show will be co-produced by Tempus and Vision-eering International developer of GeoNova. Tempus is headed by William K. Sadleir, whose financial partners include Capital CitiesABC, mall developer Melvin Simon, aerospace contractor Moog Inc. and Ted Mann, a movie producer and theater developer.

Another sponsor or two is needed to kick off construction of the $40 million project. Foah said construction could start at the beginning of 1996, and that GeoNova could be open in early 1997. The Arm has not disclosed the location of the project nor has it submitted any plans for city review or approval. Rezoning is typically a three-month process, but Eplan said a few Midtown commercial sites such as one on 10th Street between Peachtree and West Peachtree streets might not require rezoning. Mayor Bill Campbell vowed to prohit GeoNova's giant video screen exterior from being an advertisement.

The sphere will be 200 feet high. "I don't think any of it will be open for the Olympics," GeoNova developer Robert Foah said Tuesday, adding that he explained this to Campbell in a recent meeting. The mayor could not be reached for comment. The additional sponsor announced Tuesday is Salt Lake City-based Tempus Entertainment Group which is starting a chain of thrill-ride simulators that will be mostly in malls. Tempus has committed to a $10 million, 10-yeSr By Sallye Salter STAFF WRITER GeoNova, the high-tech, sphere-shaped entertainment-education project planned for Midtown, has another sponsor, but said Tuesday it no longer expects to be even partially in operation by the Olympics.

Concerns over the potential for ambush advertising were raised last month when Pepsi announced it would be a significant sponsor of GeoNova. The Atlanta Committee for the Olympic Gamea expressed concern mat Pepsi's ties to GeoNova during the Games would undermine Atlanta-based Coca-Cola's Olympic sponsorship. U.S. automakers are ex- 4 pected to report significantly i lower nrnfits. Article.


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