The Los Angeles Times from Los Angeles, California • 159

28 Part VIFriday, November 22, 1985 Cos Angeles (Times KVEA-TV BROADCASTS START SUNDAY Unbelievable Christmas Sale CHANNEL 52 GETTING A SPANISH ACCENT 2080 WITH THIS AD ONLY SALE 1123 thru 121 (EXCEPT LUDRO) LLADRO Fine porcelain from Spain. One of the largest LLADRO i Galleries in the nation. Over 1,000 including limited edition museum pieces. "MUCOUS MOMENTS lOVf IHC PEACE MAKEB" Ret, SUM. tiN pnn S4e ae First 12 custtMrs cm purchase NHS refjrei Itgvri tt ksm erica.

tkere 10 AM slurp Ovtr JO0 ligurt suck NORMAN I0CKWEU. tOMIM TO SEA I Ten ktwtM tas-nM hue tmatm reMei mile is klMX edMl ef 7 000 MS Otl Reg $50 00 Sale 111 95 NEW SHIPMENT JUST ARRIVED CHRISTMAS SPECIAL. Every LLADRO purchaser will get a beautiful lead crystal bowl, 8" diameter from West Germany, valued at $40.00 ATTENTION: The lirst LLADRO purchasers will have an additional gift of the most beautiful and valuable LLADRO Color Catalog. Valued at $50.00 (Not available on the market.) from KMEX-TV's in three noteworthy ways. First, while KMEX-TV obtains the majority of its programming from Mexico, KVEA-TV will be carrying shows from a broader range of Latin American countries.

Second, KVEA-TV will offer a block of children's programming on weekday afternoons. Third, KVEA-TV will be showing U.S.-made movies and series that have been dubbed in Spanish. Among the titles it has scheduled are the films "Dr. Zhivago," "Mutiny on the Bounty," "The Defiant Ones," "North by Northwest" and "Singin' in the Rain," and the series "Medical Center," "The Man From U.N.C.L.E." and "DaktarL" KVEA-TV also will produce a local magazine show, "VEA L.A.," which will air weekdays from 5:30 to 6 p.m., and a 15-minute local newscast, "VEA Noticias," airing weeknights at 11 p.m. There are plans to expand the local production commitment as time and money allow, Wallach said.

He said he hopes to add an information show for women to the daytime schedule early next year and said that he would like the station eventually to be producing comedy and drama programs that reflect the Latino experience in Los Angeles. After a special opening-day schedule that begins at 1 p.m., KVEA-TV will begin a broadcast schedule that will run from 10 a.m. to 12:15 a.m. on weekdays, from 11 a.m. to midnight on Saturdays and from 1 p.m.

to midnight on By LEE MARGULIES, Times Stafj Writer Los Angeles television station Channel 52 gets a new name, a new look and, most significantly, a new sound on Sunday. What was KBSC-TV for most of its recent past the home station for the ON-TV subscription servicehas changed ownership and become KVEA-TV. It begins broadcasting Sunday as the area's second full-time Spanish-language station. Rather than directly challenging well-established KMEX-TV Channel 34, however, the owners of the new station are promoting KVEA-TV as an additional source of entertainment and information for the area's large and growing Latino population. "Financially, the market is more than ripe for a second station.

Our success does not have to come at the expense of Channel 34," said Paul Niedermeyer, general manager of KVEA-TV. "I give them (KMEX-TV) a lot of acknowledgment and respect for all the pioneering work they've done over the years; they have certainly done a lot of good. But no matter how sincere and devoted a station is, there's no way with an audience of 3, 4, 5 million that it can be enough things to satisfy all those different, diverse people." While Niedermeyer and other executives at the new company believe there are more than enough viewers and advertisers to permit both stations to coexist peacefully and profitably, they said that there is bound to be some rivalry. "The competition will make 34 better, it will make us better and the ultimate winner of this friendly battle will be the Hispanic audience," said Frank Cruz, a former reporter and news anchor at KNBC-TV Channel 4 who has joined KVEA-TV as vice president His assessment is shared by Danny Villanueva, general manager at KMEX-TV. "I'm looking forward to it," he said.

"I think we can all work together to help the Hispanic community. As long as that is their motivation to help the community I think they will be successful." Channel 52 at one time offered a part-time schedule of Spanish-language programs, as KSCI-TV Channel 18 does today, but it dropped them when the ON-TV pay service went to 24 hours a day. Earlier this year ON-TV was folded into the SelecTV subscription service, which is broadcast over the Channel 22 frequency. KBSC-TV was then sold by Oak Industries to Estrella Communications, Inc. Joseph Wallach, president and chief executive officer of Estrella, said he chose to return Channel 52 to a Spanish-language format because he believes there is room in the market for a station that can counterprogram KMEX-TV, an affiliate of the Spanish International Network, in much the same way that English -language independent KTLA-TV counterprograms network-owned KCBS-TV, KNBC-TV and KABC-TV.

Niedermeyer said that KVEA-TV's program schedule will differ 60RHAM EXQUISITE PORCELAIN MUSICAL BIRD. Great gilt for Chrlslnus. Sale at 75 OH. Rig $40 00. Sals $10 00 CALIFORNIA SEA OTTER by SADAK0 MAN0.

Plats Reg. $30 00 marked price $150 00 (sold cut). Figuring 4i6Vtx5 lull color on line porcelain tirsl edition of series "Endangered limited edition S.000. This collectible figurine at 70S Oil. Reg.

$65 00 Sale $19 50 ALL THESE FREE GIFTS FOR YOU BE THERE AT 10 A.M. SHARP! LLADRO 1429 Winter Wonderland Reindeer LLADRO 1454 Flower Cart Of The Season LLADRO 1500 Car In Trouble LENOX 1985 Christmas Plate. Reg. 70 Sale 56 B0EHM Just Joey Rose Reg. 1,050 Sale 525 MANHATTAN VILLAGE SWAR0SKI ELEPHANT.

Rag. $90 00, Sale $72 00 Over 400 Austrian crystal in stock. MALL eaporrunique yiftglmm oonn CfDin irrn PT v-' NEAR LA AIRPORT MANHATTAN BEACH COLLECTIBLE PLATES COMPLETE LINE OF RON LEE GOLD CROWN INCLUDING 19000 CAROUSEL LARGE SELECTION OF CHILMARK PEWTER MUSEUM ART SEIKO CLOCKS MUSIC BOXES OVER 400 DESIGNS ENGLISH BOSSON WALL ORNAMENTS FINE CRYSTAL TABLE WARE PORCELAIN COLLECTIBLE DOLLS ETC. ENVIRONMENTAL SCOPING MEETINGS Qiewolefe Emidio Y. T.

Grapevine I vf -S Wf Nr.peine Koirm Mftw vVi L. HI LOS PADRES iMATiniMAi cnDcer AGONAL A Sanl.B.,b.r. jNt F-JSA hAbn NAT I ONAL Proposed Angeles Pipeline Easterly Alternative Westerly Alternative mm am Los Padres Pipeline REST sW sIN -OVar hi mtc" -l I si '1 1 New Nova- a car built in America that combines the latest in Japanese manufacturing techniques and the American dedication to quality. created by a joint venture between General Motors and Toyota. A delightful new value.

SUBJECT PROPOSAL New Nova-New Nova- Construction of 130-mile Angeles Pipeline Project between Kern County and refineries in the Los Angeles Basin The California Department of Transportation (CALTRANS) and the Forest Service, U.S.D.A. have been given the responsibility for preparing an environmental review of the Southern California Pipeline System (SCPS) proposal. This proposal is to build a common carrier pipeline system to transport treated crude oil produced from offshore Santa Barbara, the Santa Maria Basin, and the San Joaquin Valley to refineries in the Los Angeles Basin. CALTRANS and the Forest Service, U.S.D.A. will evaluate the proposal's environmental effects pursuant to the provisions of the California Environmental Quality Act (CEQA) and the National Environmental Policy Act (NEPA).

The following set of scoping meetings constitute the initial phase in developing project alternatives and guiding future environmental studies. The purpose of these scoping meetings is to insure that public agencies and interested individuals are involved in the planning process. These meetings also help to identify the significant environmental issues to be considered in the Environmental Impact ReportEnvironmental Impact Statement. Those who attend will have the opportunity to learn about the proposal and make suggestions regarding what are the most relevant issues that need to be studied. New Nova- Imported from America.

Nova Eeatures- front-wheel-drive transverse-mounted 1.6 liter engine seating for 5 radial-ply tires EPA estimated MPG city, 37 MPG hwy. PURPOSE WHEN WHERE $7,959.00 December 10, 1985 Tuesday, 6:30 p.m. Placerita Jr. High School Multi-Purpose Room 25015 Newhall Avenue Newhall December 11, 1985 Wednesday, Gardena High School Auditorium 1301 W. 182nd Street Gardena CONTACT December 12, 1985 Thursday, John Marshall High School Oral Arts Room 3939 Tracy Los Angeles The meetings will begin at 6:30 p.m.

with an open house followed by a formal presentation at 7:30 p.m. For further Information on the scoping process or to submit written comments, please contact: Mr. Richard Simon Environmental Coordinator, Special Projects CALTRANS 120 South Spring Street Los Angeles, CA 90012 (213) 620-4038 Thank You for Your Interest! Use for comparison. Your mileage may differ. "Manufacturer's suggested retail prices include destination charges and dealer prep.

Tax, license and optional equipment additional. See your Chevrolet dealer JH Lei gel II logeirwi Buckie up.