The Atlanta Constitution from Atlanta, Georgia • 21

ghf Atlanta journal AND CONSTITUTION MONDAY, MARCH 24, 1986 3. Popci, oCio docSo in danger? Daily stock trends 1000 Dec. 31, 1983 IH Hg I Georgia Stock Index IB HBfl AdJu8teJ standard 4 Poor's 500 index 1460 Some expect the FTC to block acquisitions PEPSI With completion of Pepsi's recently By Keith Herndon Staff WrHer XT? announced agreemeni 10 ouy oeven-Up, and Coke's to acquire Dr Pepper, the two soft drink giants would have all but 19 of the market. TF MT WT 33 MTWTF 317 310 TWT.F MTWTF MTWTF 210 "217 224 Th Georgia Stock Index, compiled by Astrop Advisory Corp. Is million shares outstanding, and trades 50,000 shares dally.

The composed on 30 public companies based hi this state. The aver- Standard Poor's 500 stock index is adjusted to a base of 1000 The Federal Trade Commission has intensified its investigation of the proposed acquisitions of Dr Pepper by the Coca-Cola Co. and of Seven-Up by Pepsico Inc. Some industry observers say the stepped up antitrust investigation may not bode well for the deals. The FTC is believed to have issued more than 25 subpoenas to soft drink bottlers and company executives throughout the industry.

"With the widening investigation of both deals over the last few weeks, the chances that the FTC will seek an injunction to prevent these mergers from taking place are increasing," said Martin Romm, an analyst with First Boston Corp. in New York. "We assess the likelihood of an FTC ruling against the mergers as and with the passage of time and requests for more data, the likelihood of a government challenge increases," he said. i Romm said an FTC ruling on both cases is expected by mid-May, at the latest. But Emanuel Goldman, a leading beverage analyst with San Francisco-based Montgomery Securities, age company in the index has annual sales of SI bHNon, has 21 on uec.

31, 1963. clined. Bureau of Labor Statistics figures show that average soft drink, prices declined 0.1 Pepsico announced in January that it reached an agreement to buy Seven-Up from Philip Morris Inc. for $380 million. Coca-Cola countered in February with an agreement to purchase Dr" Pepper from Forstmann Little Co.

of New York for $470 million. -a If both acquisitions are completed, Coca-Cola will increase its share of the market from about 39 percent to about 46 percent, while Pep-sico's share will increase from about 28 percent to about 35 per-- Cent -V; In other words, the two giants would control all but 19 percent of the soft drink market, which is val-. ued at about (26 billion at the retail level. said he doesn't believe the government will seek an injunction to -block the deals. "It is more likely that the FTC will approve the acquisitions than to not approve them," he said.

"The consolidation in the soft drink industry is part of a decadelong consoli- dation trend in the food products industry. "That two' companies have emerged to control the soft drink market reflects what has happened with the Hunts and Heinz brands in ketchup and between Kelloggs and General Mills in cereals." i Goldman said the FTC is aware that Coca-Cola and Pepsi are strong enough to garner a lot more of the soft drink market even without these acquisitions. He also that while Coca-Cola and Pepsi have gained share in recent years, overall soft drink prices have de Ford Factory Square work starts this week By Tom Walker Staff Writer Latnl Previoua Veer report Current report age EMPLOYMINT Jobless rate. Jan. .4.4 4.8 4.8 Georgia Jan.

5.6 6.5 U.S 7.3 6.7 7.3 Weekly unemp. claims, Atlanta 315 16.066 17,325 15,493 Net change in Atlanta Jan. 11,045 Average hourly wage, Feb. $9.67 $9.59 $9.20 TRANSPORTATION Passengers at Hartsfield Jan. 3.4 3.5 3.2 MARTA ridership (mil.) Dec.1 5.6 5.6 5.0 Georgia port tonnage (thou.) Jan: 608 535 570 KITS UTILITUS Ind.

electricity sales (bil. kwh) Dec. 2.54 2.50 2.28 Industrial gas sales (mil. therms) Feb 84.7 79.8 82.6 Net telephone access lines Jan. 8,088 5.338 8,088 iszTso Single-family permits Feb.

2,395 2,304 1.857 Apartment permits 850 936 1252 Townhouse and condo permits Feb. 172 193 214 Apartment vacancy rate 3rd q. 7 7 6 Single-fam. loan-price Dec. 80 82 80 METRO CONSTRUCTION Residential expenditures (mil.) Jan.

$243 $188 $144 Commercial expenditures (mil.) Jan. $164 $86 $114 Office vacancy rate, downtown 4th q. 12.8' 15.3 15 Metro 4th q. 20 17.4 12.2 New construction loans (mil.) Oct. $94.8 $103.7 $99.5 CONSUMER PRICES Change, annual rate, Atl.

4.2 3.0 3.7 JU.S. Jan 2.6 1.2. 2.9 New home price," At'I'thou.) Feb: $110' $113- $110 Gasoline price, Atl. (gal.) Dec. $1.14 $1.19 $1.17 Already under construction is a Kroger Co.

supermarket measuring some 45,000 square feet on property that was part of the original Ford Factory Square The Kroger will include a pharmacy, restaurant and a food department. Listed on the National Register of Historic Places, Ford Factory Square was built in 1914 by the Ford Motor Co. as the first auto assembly plant in the Southeast. It turned out both Model Ts and Model As. atrium, and; about 16,000.

square feet of commercial shops on the ground floor. Ground breaking is set for 4:30 p.m. Tuesday, according' to Atlanta architect Richard H. Bradficld, designer of Ford Factory Square and general partner of Ford Factory Square Associates. The other owners are Marvin L.

Singer and James Beeson, who with Bradfield purchased the building and adjacent land in 1983 with plans for rehabilitation and conversion. Work is scheduled to begin this week that will transform an historic, old Ford manufacturing plant on Ponce de Leon Avenue into a stylish apartment building complete with shops and boutiques. Located next to Sears, Roebuck and regional headquarters, Ford Factory Square will include 122 one- and two-bedroom apartments designed around a three-story THE LEADING EDGE MICROCOMPUTER Do it faster Metro mortgage rates 30-yeer fixed Pnlntt Alliance Mortgage 2yk B.F. Saul 9 2Vt Cameron Brown 10 2ft Commercial 93 2 Collateral 10 Commonwealth 10. 2 Decatur Federal 10 Vk Ensign 97s 1ft Fulton Federal 10 2 Georgia Federal 93 2 Gulf Slates 10 Great Southern 9y4 2 Home Federal 9V? 2 ICA Mortgage 9y 2 Morris Mortgage 97k 1 Nationwide Lending 10 2 PineStatesLiberty 9fo 2 Trust Co.

10 VK United Federal 9V? 3V Wachovia 9ft 3 Rates as ol last Thursday tor the top 20 mortgage lenders, listed alphabetically, in Clayton, Cobb, DeKalb, Douglas, Fulton, and Gwinnett counties. Listing is based on the Kennerty Report and compiled with assistance ol Home Federal Savings and Loan Association. Metro money rates Money U-mon. 1 mirfcttCP YtoM Anchor 6.90 7.79 Bank South 6.75 7.46 Cal Federal 7.00 8.11 Citicorp 6.70 7.5 6.75 7.40 Decatur Federal 6.75 7.71 DeKalb Federal 6.90 7.71 First Atlanta 6.90 7.40 First Cobb 6.75 First Federal 6.90 7.79 First Georgia 6.75 7.40 Fulton Federal 6.80 7.13 Georgia Federal 6.90 7.7 i Gwinnett Federal 6.75 7.56 Heritage Bank 6.90 7.61 Home Federal 6.90 8.10 NBG 6.75 7.45 NCNB 6.75 7.46 Tucker Federal 6.90 7.71 Trust Co 6.75 7.45 Stated rates for money market accounts and annualized yield for 12-month certificates ol deposit at the largest banks and savings institutions, listed alphabetically, in metro Atlanta. Rates are based on the minimum deposit, which ranges from 1 .000 to $2,500 tor money market accounts and from $200 to $2,000 on 12-month CDs.

Some institutions pay hlqher rales on larger amounts. UDI 055-9005 lotaf dfem itgnttttd ttifcmrti tl Im Jj ftaiuct! tie. METRO RETAILING Communigraphix. Inc. has chosen to locate its offices at Uorthlake, 2302 ParklaJce Atlanta.

V' Property management'and marketing by Carter Associates, Inc. 0 VI VI VM Taxable sales (bil.) 4th $7.0 $6.5 $6.5 Dept. store sales (mil.) Dec. $319 $201 $309 OA. BUSINESS SCORECARD New incorporations Feb.

1,862 .2,630 1,641 Corporations Feb. 84 85 86 indicales year-to-date total SOURCES Employment: aH figures are from the Georgia Department of Labor except the national unemployment rate, which is from the U.S. Bureau of Labor Statistics. The na-; tional unemployment rale Is seasonally adjusted; the local and state rates are not. Trans-.

portalion: Atlanta Airport Commissioner; MARTA; Georgia Ports Authority. Metro utilities; system-wide totals for Georgia Power Co. (figure includes commercial sales) Atlanta Gas Light Co. and Southern Bell. Metro housing: permits in a 15-counly area from the Home Builders Association of Metropolitan Atlanta; apartment vacancies lor the same area from i DataBank.

Metro construction! contract value in the 16-county Metropolitan Statistical Area from F.W. Dodge downtown vacancy rate from Coldwell Banker; office vacancy in a 7 -county area from ColdweH Banker; new loans in stale and price loan ratio In the 18-county MSA from Federal Home Loan Bank. Consumer prices: inflation rates for the 16-county Metropolitan Statistical Area and the United Slates from the U.S. Bureau ol Labor Statistics; average price of a single-family home in the 18-county MSA horn the Federal Home Loan Bank; average composite price of all blends of gasoline in the MSA from the U.S. Bureau of Labor Statistics.

Metro retailing: retail sales in the 18-county Metropolitan Statistical Area from the Georgia Department of Revenue; department store sales in the same area Irom the U.S Department of Commerce. Ga. business scorecard: Georgia Secretary ol State. Compiled by Cathy Bradford NOKTHLAKE- is pleased to announce that 4 Conrail has chosen to locate its offices at Northlake 2295 Parklake DriveAtlanta. S-' i 1 L'.

's Property management and marketing by Carter Associates, Inc v. INVESTORS TRUST AT GWINNETT PLACE Minimum opening balaneut Submanlial Inlrml penally for early withdrawal Ralea are nubjeel lo ckanne daily mw without notice Mwi Member CDIC 7 OP YCIQCSF TO ATLAIjiA AP7E3 DAGII. THE' ATLANTA CONSTITUTION I dr Means A Great Deal 'OU0 APR Great Price Great Service Great Deal SAVE UP TO Right now you can flnanceaty new 1986 Coupe Devi lie, Sedan Devi He, Fleetwood, or Cimarron for an Incredible 9.9 APR. That means you'll -save thousands of dol lars In finance charges) Combine that with Capital Cadillacfealreadycompctitlvcpriccsandoubtandingscwiccandthat adds up to a great deal. 2210 COBB PARKWAY, SOUTH 1 Mile North of Cumberland Mall 952-2277 Sale Hours: 9-8 9-6 Sat.

Service tloursi '9 9 Annual Porconlago R.ito availablo on all now Coupo Dovillcs. Sedan Devillos. f-leetwoods and Cimarrons in slocK. Actual savings will dopond on amount linancod and length ol contract. Available to qualilied buyers.

ryftlll 'Jl 1 it'" TTl wJMl CTv Ml um GM QUALITY SERVICE PARTS GENERAL MOTORS PARTS.