The Atlanta Constitution from Atlanta, Georgia • 214

7-K SUNDAY, MAY 20, 1 984 She Atlanta 8ournal AM) aS I I I UlluM 'J EXPERIENCED MANAGER Tough project? Turnaround 6-12 month assignment? Let's talk it over. Moved to Atlanta 284. Ready to go to work. 447-4337 INVESTORS WANTED 15 yield on your investment Fully Secured. Call: Exclusive Properties, Inc.

435-3723 TAX DEFERRED ANNUITIES aT Guaranteed For Interest Rates Minimum Investment $5000 -J? $5000 $2500 13 1 Year 12.25 1Year 11.50 1,3,5 Years CALL: Steven A. Rein at (404) 321-1200; fj jr ttW5v v-jrvv A. BRIDGES JR.StaH SHONEY'S SIGN: 'Big Boy' is gone from new operation. PROGRAMS UNLIMITED Pl'n AUCTION AUCTION WEDNESDAY MAY 23 2:00 P.M. PROPERTY OF: American National Bank of Jacksonville, FLA.

The American National Bank of Jacksonville, is going to liquidate at auction 5 great investment properties in and around the city of ATLANTA. This Is your opportunity to buy at your price properties in the fastest growing section of ATLANTA. PARCEL 1 Approximately 315 acres located on Peters Rd. in South Fulton County. Ideal tor residential and apartments.

Offered subdivided and as a whole. Selling in small parcels. DIRECTIONS: Take 1-85 South to Shannon Mall Exit. Turn left go to Peters Rd. Turn right.

Signs will make the way. SALE SITE: Atlanta International Airport Ramada Inn PARCEL 2 9 acres of land (Camp Creek Parkway.) This piece of property is located on one of the main arteries to ATLANTA INTERNATIONAL AIRPORT off 1-285. Ideal for apartments. PARCEL 3 62 acres of land (Redwlne Road). Property front Redwine Road and 1-285.

Good for subdivision development. PARCEL 4 92 acres (Cleveland Road and Forest Park Road). PARCEL 5 19.14 acres (Brown's Mill Road) offered in 3 tracts and as a whole. For plats and Information, contact BUCK HEARD or AUCTION UNITED at 1-800-222-5003. Auctions United.

Inc. Shoney's FROM 6K INVENTORY REDUCTION SALE SAVE UP TO $975 ITEM LIST SALE PRICE COLUMBIA VP PORTABLE $2995 $2195 COLUMBIA MP 1600-1 DESKTOP 3270 2295 SANYO PR5500 PRINTER 995 745 (LETTER QUALITY, 17CPS) BROTHER KR 15 PRINTER 599 495 analysts say those developments ensure that (he company's growth will not be restrained. "They can build a Shoney's anywhere in the country (now)," said Steven A Rockwell, a restaurant analyst with the Alex. Brown Sons brokerage in Baltimore. "If they were constrained by the franchise agreement, they would be constrained by the territory, and at some point they would be saturated." Danner said he has no fear of encountering stiffer competition in new markets.

"Bring on the competitors," he said. "Just don't block my 3 495 (LETTER QUALITY, 13CPS) OKIDATA 92 PRINTER 599 (DOT MATRIX, 160 CPS) 1 MULTIPLAN ELECTRONIC SPREADSHEET 195 145 TK SOLVER! 300 125 PEACHTEXT5000 395 195 BASE II 795 395 I YOU NEED A GOOD Georgia Auctioneers License 519. till MJ-Tra USED i CAR! mm II INC. AUCTIONS TRAINING AVAILABLE ON ALL PRODUCTS PRICES GOOD WHILE QUANTITIES LAST THIS AD SMYRNA 951-0134 SANDY SPRINGS 843-1111 7 I CAR I 16 COMMERCE COURT rH GA. TOLL FREE 1-800-222-5003 U.S.

TOLL FREE 1-800-554-7003 IEH) CAR SALES Sti our ad in today's Classified ROME, GEORGIA PHONE 404-295-7501 A I i their success in running the company without much help from Marriott was a key reason they wanted to break the franchise agreement. They also feared that the requirement to keep Shoney's Big Boy restaurants within their 11-state Southeastern region would stunt the company's growth. In 1980, Spoleta began mapping a strategy to add Shoney's coffee shops outside of its franchise area and to prepare for the lawsuit they expected the move to trigger. New restaurants, known as Shoney's Towne and Country, were opened without any sign of the Big Boy trademark. At the same time, the company de-emphasized the Big Boy symbol and hamburger when it redesigned its existing restaurants and revised menus.

Shoney's executives said playing down the Big Boy affiliation, however, was a matter of changing with the times rather than out of concern of violating a franchise agreement. "It was a Depression burger, a lot of bread and no meat," Spoleta said. "When Wendy's asks, 'Where's the you don't want to have that on the menu." In 1982, Shoney's was sued by wFrisch's Restaurants a Cincinnati-based Big Boy franchisee territory was being invaded by the new Big Boy-less Shoney's in Florida and Kentucky. Frisch's argued that the new Shoney's restaurants violated its territorial rights because they resembled the Big Boy restaurants in architectural design, menus and advertising. In March 1984, however, the suit was dismissed.

That cleared the way for Shoney's to reach a auick. settle- 14 a i ll ment with Marriott and to keep ex- tending without the Big Boy symbol. -Shoney executives and industry ULJ LJU Li I II ILAJU UW innTnni 'if 1. iBi'i Franchises there top all If Shoney's Even though Shoney's Inc. makes more money on its company-owned restaurants, it likes to open fran-chised outlets, to expand its market share and to spread the word about its coffee shops.

And company executives are particularly happy about the marketing message getting across to the public in the Atlanta area. That is so because the local franchisee, Atlanta Big Boy Management has consistently outperformed company-owned res-'taurants and has led all of the franchises in sales per restaurant. For instance, in the second week of May, the 20 Atlanta-area franchises averaged sales of $33,820. During the same week, company-owned restaurants averaged sales of $28,556 and all franchises averaged slightly more than $23,000. Gary P.

Spoleta, Shoney's president and chief operating officer, dismissed the possibility that the area's strong economy has boosted sales of the local franchise, noting there is also intense competition among restaurants in the Atlanta area. Instead, he lauded Atlanta Big Boy Management President Sam Ingram for paying close attention to restaurant quality and for trying new ideas. Ingram, for instance, was the first to offer the breakfast food bars that have come to be one of the leading attractions at Shoney's restaurants. He said Ingram, who started at Shoney's as a dishwasher, is "the closest facsimile to (Shoney's Chairman) Ray Danner that I've ever seen." Stuart Silvtrsltin Learn hoiv lo manage your finances from a leading Georgia financial I If you re one of millions of people who paid more in taxes than you had to, then. I 11 r'jcZ, I we've got some free advice you can't afford to miss.

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