The Atlanta Constitution du lieu suivant : Atlanta, Georgia • 268

I 1 v' -T James, founding editor, Sports Dlns-trated; Barbara Jordan, former con-gresswoman, professsor of public affairs, University of Texas at Austin; Kitty Carlisle Hart, chairman, New York State Council of the Arts; Dr. Lionel C. Barrow, Dean, School of Communications, Howard University; Elizabeth S. Carpenter, public affairs director, Lyndon B. Johnson library, Austin, Texas; Peggy ChUds, representative, Georgia Legislature; John Daly, broadcast consultant, Washington, D.C; Don Freeman, TV editor, San Diego Union, San Diego, Calif 4 Robert Hudson, former vice president, National Educational Television; Dr.

William G. Barley, president emeritus, National Association of Educational Broadcasters, Washington, D.C; W. Thomas Johnson, president and chief operating officer, Los Angeles Times, Los Angeles, Dr. Karl E. Meyer, TV editor, Saturday Review, Weston, Cotm; Wade H.

Mosby, TV Screen editor, Milwaukee Journal; Dr. Harlod Niven, vice president. National Association of Broadcasters, Washington, D.C; and Terrence OTlaherty, radio-TV editor, San Francisco Chronicle, San Francisco, Calif. Members of the board assemble for the final selection process at the university near the middle of April each year. They are presented with a list of faculty award recommendations, but are free to screen every entry over the three-day period.

Members of the board are compensated only for travel and living expenses. They receive no pay for serving on the board. Because of state law forbidding allocation of state funds for awards of any nature, monies for administration of the award its presentation luncheon and the bronze medallion itself come directly from entry fees from each contestant Entries are judged in seven principal categories news, entertainment, education, programs for children, documentaries, public service, nominations of individuals or organizations. Each entrant's program is evaluated on a one-to-five point scale for its merit according to content, program quality, interest production, technical quality and overall evaluation. Includ- ing this year's 28 winners the largest number ever 560 Peabody Awards have been presented from more than 17,000 entries.

According to Peabody director Worth McDougald, Peabody winners are now announced two weeks in advance of the early May presentation luncheon in New York, to prevent erroneous reporting I in the press. I Last Thursday, the 1979 Peabody winners were presented awards during ceremonies at the Pierre. Among this year's 28 winners were Richard S. Sa-lant, president of CBS News; Jim Henson for The Muppct Show; CBS News for the CBS News World Roundup; NBC for Bob Kceshan for The Captain Kangaroo i Show; CBS News for 69 Minutes; i 1 WAVE-TV and the Louisville, 1 Junior League for a documentary- 1 drama on child abuse titled "Whose Child is and Atlanta radio station WABE-FM for a two-part program called "The Eyewitness Who Wasn't The Matthews Murder Trials." This year's winners were selected from 724 entries 486 in television and 238 in radio. According to Dr.

McDougald, all of 1979's submissions wQl now become part of the Pea-body's permanent collection. "This is really one of the more exciting aspects of the Peabody," explains McDougald. "At the rate the collection is growing and because of its unique mix of being the best of national and local radio and televison programming we have, and will have, one of the most important film archives in the country. The project now will be to catalog and preserve what we have for future use by scholars, social historians, instructors, even the major networks themselves." McDougald said, for instance, that much of the material for last year's retrospective look at TV by NBC came directly from the Peabody Collection. Because of a $100,000 grant from the National Endowment for the Humanities, and an additional 850,000 in gifts-plns-matching from NEH, the library staff and personnel from the university's Instructional Resources Center at the School of Journalism and Mass Communication have begun developing the collection into a more accessible archive of broadcast history.

Much of the collection will be preserved by re-recording older, more fragile films and radio recordings onto magnetic cassette tapes for quick access. "Concurrently, we will be re-' recording every entry that we presently have, and every future entry," said McDougald, "so that duplicates of each entry can be stored safely in another facility on the campus, diminishing the possibilty of loss through fire or theft' Though the Peabody Award is regarded as one of the most selective and prestigious of broadcast accolades, its value as a forum for gathering and assessing the very best of local and national radio-TV programming is undisputed. "It means an almost incalculable amount to the industry," observes Martin Clancy, former executive producer for NPACT, who helped produce the Peabody-winning coverage of the Watergate hearings for PBS, now a producer for CBS' Sunday Morning news-feature program. "I suppose it would be comparable to winning' a Pulitzer in the newspaper business, because its integrity as an award that of maintaining such a high standard over the years hasn't been diminished by the incredible popular growth of TV, and the loss of quality that sometimes accompanies it As an artist, the Peabody is probably more personally fulfilling because it rewards a broadcaster for producing a program that generally means a lot to himself. The success of the program, commendably, isn't judged on the commercial appeal of the product It is judged on its merit to the public.

That, I think, is pretty rare." HMte Sego Powder-fet Result Office of Consumer Affair Box39Z St loul MO 63163. BeforegoironaHcxxitrolprogranxcon.