The Journal Herald from Dayton, Ohio • 23

Apr. 30, 1981 JOURNAL HERALD 23 'Friday Part 2' Just a special effects freak show for an audience immune to violence By John Maynard Cm Nwt Sarvtc ATLANTA "I would to God thou and I knew where a commodity of good names were to be bought." Sir John Falstaff in William Shakespeare's Henry IV, Part I. You say you need a list of names? How about a list of registered beauty parlors without telephones? Blacksmiths? The names and birthdates of children whose parents earn more than $30,000 per year? Pastport holders? Owners of late-model Cadillacs? Buddhist temples? The world's 25,000 richest Arabs? Zipper manufacturers? Corporate directors' home addresses (and for a slight premium, the addresses of their next-door neighbors) Junk mail By any other name, it's just as odious The main advertising line for Friday the 13th Part 2 should be enough to impart the message to all but the most uncomprehending of moviegoers. "The body count continues," reads the announcer pn the ever-present television com according to Ed Burnett, president of Ed Burnett Consultants Inc. of New York.

Burnett, a "superbroker" of lists, got his start 24 years ago selling turntables (used for displaying large items like automobiles) via the mail. According to Burnett, about 13.6 billion pieces, or roughly 45 percent of the 30 billion pieces of third-class mail delivered last year, were direct-mail prospecting pieces. And the volume of third-class mail has grown at a compounded annual rate of about 6.2 percent since 1976, according to the, postal service. Hartford-based Advo Systems compiles and' markets a list of the addresses (but not resident names) of every house and apartment in the United States. One of the privately held company's recent customers was the U.S.

Census Bureau, which rented the company's list of 80 million occupant addresses for its data base for the 1980 census. Advo, which also mails items for its clients, last year posted some 2 billion pieces. "We are the single largest customer for the U.S. Postal Service," said Charles Hoster, group vice president of Advo Systems in charge of Its Southern region. "One out of every 10 pieces of third-class mail comes out of Advo facilities," said Hoster, who added that sales for the company have increased an average of 20 percent annually for the past five years.

While only 25 percent of the revenues from list sales are for the names and addresses of businesses, that segment of the industry is growing the fastest. "In the last five years the industrial direct marketing business has exploded," said James F. Bernard, executive vice president of Chicago-based National Business Lists. The company, the largest in its field, gleans some 10 million business names and addresses from the 4,000 telephone books and other public directories published annually. "The huge increase in the costs of making sales calls has helped our business.

Instead of sending a salesman on a cold sales call, industries today are making the first contact by mail, and If interest in shown in their wares, following up by a sales call," Bernard said. mercials, reeling off the numbers 14 through 21 as if he were counting sheep hurdling a fence. In the sequel to Friday the 1 3th, plot is dispensed with almost entirely In order to give the viewer the promised string of gruesome and inventive murders. Dialogue and story are little So, the box score: In the first section, we have a pedestrian stabbing, a meat cleaver through the head and another decapitation. As we progress, we move to the more esoteric stuff, like killing two lovers with one stroke of the blade.

Now, that's entertainment. THE SOLE REASON for making a sequel to such a squalid slice of tripe was that the original Friday the 13th, an independent film picked up by Paramount as a quick drive-in play-off, ended up as one of Variety's top-20 grossing films of the year. That was interpreted as grounds for financing a quickie sequel, though the original director and crew were unavailable. Undaunted, a new crew and director were enlisted, and the sequel was produced post-haste. The idea was to get the thing in theaters before the public had totally forgotten the original film.

Friday the 13th Part 2 is exploitive and gratuitous, but you know that. The sad thing about this film and its ilk is not the poor quality of the film, but the public It attracts. Friday the 13th Part 2 opens tomorrow at the Beaver Valley, Cinema Centre and Salem Mall theaters. It Is rated with violence, profanity, nudity and sexual situations. forms of farm animals to get their attention.

Those unlucky enough to actually remember the plot of the original film might recall that it ended with the survivor a teen-age girl, of course decapitating the murderess (Betsy Palmer) and trying to convince the authorities that the corpse of the murderess' long-drowned son rose from Crystal Lake and tried to strangle her. THE SEQUEL begins with that girl opening the fridge in search of a midnight snack and discovering Betsy's rotting head inside, planted by, guess who, the long-dead son who wasn't so long-dead after all, I suppose. It's never really explained. Anyway, Crystal Lake has been closed and renamed Camp death in honor of all the teen-agers who met their fates there, but, conveniently, a new camp is opening up down the road. It attracts the usual bevy of fresh-faced, sexually active boys and girls, who, despite the warnings, find one reason or another to cross Into the forbidden teri-tory of Camp Death.

And forever lurking in the trees and cabins is the killer, out to avenge the killing of his own sweet mother. None of this is neccessary to the film, of course, it's simply the justification that allows the filmmakers to lens a dozen or so killings. Any "review" would more accurately be a laundry list of slaughter methods. Terry Lawson on films If you so much as have a phone, own a car or rent a home, you're on one or more of 26,000 lists containing more than 5 billion names and addresses, according to the Direct Marketing Advertising Association. Last year, those lists were used to send more than 300 pieces of advertising sometimes called "junk mail" to the average household, according to the U.S.

Postal Service. And as the costs of business travel and other advertising mediums Increase, those in the direct-mail marketing industry say we can expect to receive more solicitations through the mail. Keeping advertisers supplied with names and addresses is the business of some 135 list brokers, who draw on lists from a variety of compilers. Last year brokers sold some $200 million worth at a unit price of between $20 and $100 per thousand names, more than links to get us from one bloodletttag to another. This isn horror, or suspense, or even stylish silliness.

It's hist a special effects freak show, designed for an audience that has become so immune to violence that filmmakers have to kill someone with a rotary blade and then mold the remaining body parts into Choral works highlight music week PH 1 Richard Find the dress vou want arias from Mlgnon and La Perichole. Tickets may be reserved by calling 1-382-6661. The Wright State Brass Choir, Trumpet Ensemble and Trombone Ensemble appear in a free concert at 8 p.m. Sunday in the Concert Hall of the WSU Creative Arts Center. Included on the program will be works of Buxtehude, J.S.

Bach and contemporary compositions such as Mixtures 1980 by Irwin Wagner, a jazzrock composition for 1 2 trombones and rhythm. Pianist Blanca Uribe a prize-winner in the Van Cliburn Competiton and Chopin International Competition in Warsaw appears on the Xavier University piano series at 3 p.m. Sunday In Xavier's Center Theater. The program includes works of Haydn, Beethoven, Albenlz and Ravel's Caspard del la Null Tickets are available by calling great choral works are being performed this week Carl Orff's Carmina Burana and Ralph Vaughan Williams' "G-minorMass. The Orff Is part of tonight's Dayton Philharmonic concert at 8 p.m.

In Memorial Hall. The program a repeat of last night's performance also includes Berlioz' Rakoczy March (La Damnation de Faust) and Les Suits d'Ete, Op. 7. Tickets are available from the philharmonic, 224-3521. The Williams Mass -as well as Heinz Erner Zlmmermann's Psalmkonzert will be performed at 8 p.m.

Sunday by the Day-ton Bach Society under Dr. Richard Bene-dum. The Mass is composed for double chorus, while the Psalmkonzert Is written for chorus, solo baritone, trumpets, contrabass, vibraphone and children's chorus. The baritone soloist will be Joseph Albrecht, and children's choirs from Christ and Sulphur Grove United Methodist churches will join the Bach Society In the Psalmkonzert Tickets for Sunday's performance in the Seventh-day Adventist Church, Stroop Road at Southern Boulevard, will be available at the door. Also scheduled: Pianist Max Carr and mezzo-soprano Patricia Berlin appear In concert at 8 p.m.

tomorrow at Wilmington College. The program which will be repeated at 3 p.m. Sunday will include works of Poulenc, Saint-Saens, Ravel, Debussy, Berlioz and Save 255tD Thursday, Friday, Saturday, Sunday Priscilla Presley's goal to be star, not reflection By Paddy Callstro Lm Aitwtn TknHWkMM Pn! Sm HOLLYWOOD Priscilla Presley is dressed casually in a tiger-print T-shirt and baggy, black silk trousers. For a moment, she looks like the fresh-faced California girl. With a toss of her head, she's a sultry Hollywood siren.

And she's the first to The accent is on Rock Classical Books Movies Dining ond much more, including the Best Bets for weekend fun. The Accent is on living every Saturday in The Journal Herald. hH I "I 25 off entire stock linen dresses Selected styles including jacket dresses, linencrepe combinations. Dresses on 3. 50 off jacket dresses 32.99-59.99, reg.

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When pressed, she will reveal that "marriage isn't in the picture unless, of course, we decide to have a child" and that "Michael has a wonderful sense of what looks good on him." But surely her most private topic is her 12-year-old daughter, Lisa Marie, heiress to Elvis Presley's multimillion-dollar estate. Priscilla Presley has shielded the girl from photographers for years to protect her Identity. Presley assures the world that Lisa is no Brooke Shields in the making: "She doesn't wear designer jeans or care about them. She doesn't really care about fashion yet, and I'm glad. She wears things that match, she's neat and she has a good color sense.

That's all that really matters, Isn't It? It Just Isn't healthy for kids or anyone to be too concerned with fashion." admit that she strives for this capricious, sometimes fickle, personal style. She also admits that it was her former husband, the late Elvis Presley, who taught her about that style. "He was very avant-garde In what he wore," the co-star pf ABC-TV's Those Amazing Animals reflects. Priscilla Presley rV33M ICU Ul Reg. Linen suits, rt Qiana nylon dresses from Schrader, knit skirt sets and I i more.

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Ml! Summer evorites in sizes 10-16. Active Wear on 2. 25 Off Mock Wrap Knit Dress recalling the days when the superstar wore a suit woven of 24-karat gold or leather pants with just enough give to allow for his swivellng hips. "He taught me to be free in what I wanted to wear and what I wanted to do. He encouraged me not to be stuck with one look." At 34, her blond-streaked hair and delicate hint of mascara are in sharp contrast to the back-combed mane and heavy eye liner she wore when she was Mrs.

Elvis, Mrs. King of Rock and Roll. Her fairy-tale life with Elvis began when she was 14 and he was 24. Both were living in Wiesbaden, Germany he as an army private, she as the Brooklyn-born daughter of an Air Force colonel. The rest Is history: He spotted her from afar and sent a friend to arrange an introduction.

After they dated for a year and his military service was concluded, Elvis returned to the States, proclaiming that ne couldn't live without his "Citla." He arranged for his father to bring the teen-ager to live at his Memphis estate, Graceland, where she would be chaperoned by his father and stepmother. There she attended and graduated from a Catholic girls' high school. When she turned 21, they were married in Las Vegas. Their only daughter was born a year later. Life as the wife of a legend was in full swing.

Now the young woman, who for years guarded fanatically her privacy, is out to create her own kind of limelight She hesitates no, refuses to talk in detail about Elvis. She says the wants to be star in her own right, not by virtue of her legendary last name. Independence, she asserts, is what fhe's been working on ever since she left The King." his home at Graceland and the bodyguards who had always surrounded her. Her first step toward that Independence came in 1973, Just after her highly publicized divorce, when she opened her Beverly Hills clothing boutique, a retail venture she gave up after four years. Next came acting classes, then her contract to follow In Farrah Fawcett's footsteps as the Wella Balsam girl and finally the prime-time television spot playing hostess to wild wolves, panthers, lions and tiger.

She sayi she aspires to be a feature-length film star and eventually to produce movies, but for now "TV is my challenge." "I pick all my own clothes for the show," Presley explains. There are certain restrictions, of course. I cant wear anything too delicate when I'm working with these animals nothing that shows spots." Presley says the wears no leather or fur clothes on her TV show cant have a pre gram about animals and then be seen wearicg the skiaa," she explains matter-of-faetJy), nor will she consent to model aaimal skins. 1 lave animal prints on fabric," she saya, gesturing to her owa t'ger-print tup. Richard Lewis Travel is pleased to announce our annual Autumn in Hawaii Tour, hosted by Lou Emm.

As WHIO Radio's "Voice of Dayton" Lou returns to Hawaii this September for the 9th consecutive year. Our 1981 itinerary provides for an exciting and adventure-filled two weeks. As always, visits to the four major Hawaiian Islands are included, along with numerous special events. Please call our office -today for further details and information. Remember, we don't want to leave without you! 14.99, after sale 19.99.

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