Wisconsin State Journal du lieu suivant : Madison, Wisconsin • 39

BUSINESS INDUSTRY EDUCATION SECTION PACE 19. Touch Tone Snitching Allows Push-Butt on Calls Wisconsin Telephone Co. Set Construction Record in 1970 Mini I UL LMJ J. P. Scheel B80 ULEKSITBOCaDSS Satterfield Electronics Inc.

has installed Madison's first "UHF-KAAR Community Repeater" the ultimate in personal 2-way radio communications! The central repeater antenna is located at the 900 foot level of WMTV's tower and the repeater system is located in the gle cable to carry thousands of conversations between local telephone switching centers, has made it possible for the company to reirove hundreds of line miles of aerial wire in the Madison area. About 280 telephone poles and 58 miles of aerial wire were removed on Highway east to Stoughton. The company is now removing 834 poles and 145 miles of aerial cable near County Highway east of Madison. The utility beefed up its long distance lines significantly in 1970, adding a $582,000 cable from Madison to Baraboo. Over 50 manholes and 30 miles of underground of cable were used in the project.

Long distance circuits via micro-wave were added to routes leading to Oshkosh, West Bend, Racine, Water-to wn, Waukesha, Kenosha, and Milwaukee. Central office facilities were improved with the opening of a high speed switching plant, known as ESS, at the Main Street office. Three additions to the plant will be built by 1975, increasing its telephone handling capacity from 12,000 to 25,000. Costing $2.5 million, the ESS facility will provide such customer services in the near future as speed calling, call forwarding, and three-way calling. Calling volume in Madison increased to 736,000 a day in 1970, a gain of about 25,000 calls a day from the 1969 total.

Madison ranks second only to Milwaukee in both calling volume and total Wisconsin Telephone. o. capped a record year of con-, struction here in 1970 with completion of a modulated switching system which makes push-button dialing, known as Touch-Tone calling, available to most of the firm's customers in Madison. Touch-Tone service, which can place a call about twice as fast as standard telephone sets, became operational cn Jan. 1.

It utilizes a new telephone which 1 a the present rotary dial with a group of 12 push buttons. The new phones emit musical tones, required to transmit a number, when the buttons are depressed. Madison District manager J. P. Scheel said the Touch-Tone control center generates a low melodic hum which replaces the old dial tone buzz on both the dial and new push-button sets.

Scheel said Touch-Tone calling makes possible a wide variety of new services now in the experimental stage. Included are remote banking, remote control of household appliances, and shopping via computer. Total investment in plant and equipment here rose to $67.3 million in 1970, up more than $15 million from the previous year. The company payroll reached $8.5 million for its nearly 1,200 employes in Madison. Now set for limited occupancy by mid-summer, the firm's service center complex on West Washington Avenue accounted for the largest single item in the entire Wisconsin Telephone Co.

budget last year. Company engineers report transmitter room of WMTV. SYSTEMS MANUFACTURED BY KAAR ELECTRONICS CORP. E.F. JOHNSON COMPANY the 10-story twin tower structure is being built on schedule with the possibility that sev-eral departments may become operational a month ahead of the July target date.

An automated switchboard, eliminating the need for operators to manually plug in connections, is planned for the new facility in the future. Long distance rates and calling times will be recorded on magnetic tapes. The setup will cut space requirements by 25 to 50 per cent. Extensive cable installations were needed to meet growth of the telephone population which reached 150,500, an increase of more than 4,000 telephones since December, 1969. More than 140 miles of cable valued at over $1 million was installed in the Madison area in 1970, about 80 per cent being placed underground.

Included were projects on Mineral Point Road, West Wilson, South Hamilton, and South Carroll Streets; and a $31,000 cable job which will serve 275 planned lots in the Wildwood subdivision. A device known as the T-l carrier, which enables a sin 4 NOW OPERATE THRU THE REPEATER. 100 Miles Mobile to Mobile Coverage is now Possible! I i if i i VVf Versatila mobile Belt-worn portable Another First in Madison Satterfield Electronics uses Tte in Sound Systesia Qsssgn FM Voice Is Added By WMAD Altec's Hewlett Packard 91 OOB Computer receives input from all of Altec's "Acousta-Voice" Contractors. Satterfield Electronics is on the team of ALTEC "ACOUSTA-VOICE" contractors, industry trained in computer planning and designing of sound sys- terns. We are equipped it wiin me laresr 3b Packard audio fren- quencyspectrum analy- such broadcast special national features daily.

They include Paul Harvey news twice a day, Edward P. Morgan with opinion daily, special weekend news and sports reporting and opinion, and daily sports news. Early in the year, WMAD general manager Daniel C. Palen was elected chairman of the five-member ABC Entertainment Network Board of Affiliates. and evening to midnight of progressive country music, often called the "Nashville" sound.

WMAD-AM went on the air in August, 1964, at 1550 on the dial. The station plans to carry both the daytime and evening games of the i 1 a Brewers. The two stations are affiliates of the national ABC Entertainment Network and as During 1970, a i 's WMAD radio became a parent. That day WMAD-FM, started and owned by the AM station, began broadcasting from transmitters in Middle-ton. The new FM partner at 106.3 carries AM programming simultaneously during the day but is on its own after sundown when AM goes off the air.

The AM and FM combination gives listeners a full day VOICE" equalization. mmm, After serving Madison 46 years and the sale of 150,000 vehicles, we present IUW! i' Now under construction at 2303 W. Beltline Highway in Madison It took 46 years, 150,000 vehicle sales and hundreds of dedicated people to bringyou Wisconsin's largest automobile dealership facility. Soon it will be a reality! -The netcKayser Ford building on the West Beltline (just afeto blocks west and across the street from Treasure Island) will offer you a lot of new convenience. By consolidating all of our divisions under one roof, we will be far more efficient That means lower overhead for us and extremely attractive prices for youin service, renting, and leasing! iii rfc- humph So watch for our opening this spring, lou'll find a lot of belter ideas from Kayser Ford.

yr TOTAL TRANSPORTATION HEADQUARTERS with complete emphasis on efficient car and truck sales and service! Auto Trim Top Shop 30 Body Paint Stalls 25 Truck Service Stalls Radiator Repair Shop Truck Trailer Body Repair Affiliated Companies: Kayser leasing Corporatioa fygard SteenKayser Tire Center Car and Truck Rentals of Madisoa 43 Car Service Stalls Modern Lubrication Facilities 2 Truck Dynamometers 23,000 Sg. Ft. Genuine Ford Parts Custom Engine Rebuilding Front End Frame Machines Convenient New Car Showroom Display Area Finance Insurance Dept. Low Cost Daily Service Rentals Ciant Used Car Lot Used Truck Sales Car Truck Leasing New Truck Sales Dayton Tire Distributor Parking for 740 Vehicles Wholesale Parts Section Present address: 702 E. Washington Avenue Future address: 2303 W.

Beltline Highway.