The Indianapolis News from Indianapolis, Indiana on February 19, 1916 · Page 10
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The Indianapolis News from Indianapolis, Indiana · Page 10

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Indianapolis, Indiana
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Saturday, February 19, 1916
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m ittCJLM ti M 10 THE - INDIANAPOLIS ; NEWS, SATURDAY, FEBRUARY 19, 1916. - i "7 " '' ' ' 1 11,1 1 " " " 11 I ... 1 1 AUTOMOBILE MEN V1LL t . , ... , , , , , , ' LONG REMEMBER 1915 fev ' GREATEST YEAR OF INDUSTRIAL T , V f j St ' t i t t ' V II - PROGRESS 8AYS J. J. I 5 V V 5 C V 5 J J J - If V - ' cole. . ( 1 V J I : J I : ; . I.I I .' "TOn the last of the twelve ehimes ; 5 5 V V . V' ! i V V ; , 7 III M SB M A V - fl.r 4 - - - , a Villi -I. ! S S i :V;;- V 'I :: ! W: i - fefe I W ., Hi I dustry." said J. J. Cole, president of the 1 1 1 . J J -" I Vv X, f'-X ' I V- -'V V . ' J IB1 ' . 5 V. - - X ' - y I ' ., - III , 1 r-:Jl.M.lLv.-JlJlSlLrliP i I 'Deinriainia Indianapol produced thisyear one of the world's finest motor cars. As the direct result of the country's motor shows ,$730,000.00 was paid by users to securp thi3 rctnarkablenew Marraoa model. 101 of these carVwere sold in New York City, where the world's best cars compete. You 1 n Indianapolis can. see the new Mar-raon part by part as it coes through the faou -tory. And anyone who 'sees1 that, sees'the'reason why this new car sets the 1916 standard. You will be still more proud of your city when you see this, new 34 and you'll be. glad to have suchacar represent it.' This advertisement is an invitation to visit the Marmon factory. We want to show you how this car is built and what the Mannoa.34 can do. Lori! Brtnch: NORDYKE & MARMON COMPANY Comer New York and Meridian Struts. IndInpoU. lod. Ttlepbones: Old,iIaiaiiS4; Kw,3ui . D. R. Craig Co., Lafayette, Ind. Terre Haute Auto Co., Terre Haute, lad, . C. F. C!erelandt Evauville, IndL; CARAYAtS OF NEW CARS illill GEST HIGH hi mm j DEALERS WILL CE FORCED ! DRIVE AUTOS FROM THE j FACTORIES. TO t'n!ef!g there Is an unexpected hanfe or the better In the matter of obtaining frf'ght cara It mky this year be necea- ary to elation corner policemen at the crossroads throughout the country. According to J. K. Trotter, Indianapolis liuick manager, mho haa Juut returned from the factory at Flint, the ahortage of freisht cars is nowt greater than ever before, and there are no Indication of Improvement In this condition. As a result the liuick company has been sending: cars away from the factory overland at an average of 100 a day. Thia haa been made poalt!e by tha frozen Michigan roada, hut the plri may have to be abandoned during; tbe spring thaws. Thouaanda of freight cars at seaboard. . loaded with w ar munitions of all kinds and a shortage of ships of all kinds are re-uponslblfi for the car shortage. The war- rlnj rations have practically monopolized American shipping; equipment. Aa a re-1 u!t. the Buick Motor Company haa been furced to rescind a rule agatnet driving;! cars away from the factory, and the Jn-i t:catlons are that purchasers willing to iio thia wlil be warmly welcomed. In the rat the buyers wishing to go to - the fai-fry for their cars have been frowned on fur the reason that they have se-rtoimly Interfered with the schedule of operations, hut the national car short-as has mads the manufacturers less ln-ciriender.t. Long Tripa Benefit Cars. The jiew arrangement will really favor purchaser?, for the reason that In many instances the new car will first be driven h coup!,of hundred miles or more by a l skilled mechanician and. when delivered finally will be turned up in the finest running order. With the hundreds of factories throughout tUe country similarly affected the result can be easily imagined and the ad-fiiUon?l weir and tear on the highways will !: furnish food for thought. Ameri-t tan m"tor car manufacturer have over-;ome to a considerable degree the handl- iR;s orkfii by a thorta.e' of materials, : iue to the European war. but there aj-roir to be no- ea.y solution to the frrUht car shortage as long as the war continues, x Will Manage New Kelly- ' Springfield Headquarters r JE. REHM. The Kelly-Springfield Ire Company of Indiana announces the peeing, Monday morning;, of a hew store and service station at 427 North Meridian street, where motorists will find a complete stock of Kelly-Springfield tires, automobile accessories and a fully equipped electrical equipment service station. J. E. Rehm, who formerly had charge of the tire department of the Central Rubber and Supply Company, 120 8. Meridian street, state distributors of Kelly-Springfield tires, will be manager of the new store. '"Motorists will find a complete stock of Kelly-Sprlngfleld tires at ourf new store. said Mr. Rehm, "together with automobile-accessories. . We will operate also an electrical equipment service station for the benefit of customers which will be in the charge of a -competent electrical engineer. There are several new features of our service which we believe will be appreciated by every motorist and which have never before been offered In Indianapolis. It will b a pleasure for us to demonstrate the advantages of our service to automobile owners Monday or any other day thereafter." Bruce Osthimer, formerly with the B. F. Goodrich Company, is salesman for the Kelly-Sprlngfleld Tire Company of Indiana, and H. L. Shepherd Is stenographer and bookkeeper. C. u. Miller, who wis for two years associated with the Westlnghouse station here. Is in charge of the electrical equipment service department. C - - P ierc e -Ar r o w Ownership of this Car implies a recognition of mechanical, perfection, a discriminating sense and appreciation of elegance " and jhe ability to, possess. i! Fred R O'Brien Motor Co. 541 North Capitol Avenue " . INDIANAPOLIS "When the last of the twelve chimes which tolled at midnight! on December 21, 1915, had sounded, the curtain was rung; down on tha-year of greatest progress greatest production In tha motor car Industry," said J. J. Cole, president of tha Cola Motor Car Company, recently. "And though tha new year promises even to exceed the last In Its prosperity and development, those who have been la- tlmately associated with tha automobile business can not soon forget tha year just passed. "Looking: bsck at it, we view it as a year full of the most startling and important developments. At its very beginning came the announcement of tha American multiple cylinder r motor cars. Europe had long been experimenting with this type of automobile. To be sure, Europe had begun to manufacture them but In small quantities. With the opening of 1915. the American automobile pioneers gava out tha word that they had discovered tha way to build them commercially In large quantities and at a price that would place them within the means ot the many. At last, the dream of tha motor csr builder and buyer had been fulfilled! "What happened?" "The American public, quick to recognize advancements and improvements, displayed an eagerness to Investigate this latest motor car achievement. "Experienced motorists everywhere placed orders for the cara They tried and tested them more than they had ever tried and tested any other automobile placed at their disposal. And finally, after months, of service, when they gave their verdict. It was enthusiastically favorable. The result was that during 1915 of the automobile selling at $1,700 and upwards, more than 75 per cent, were of the multiple cylinder type. Naturally, we are proud that the Cole eight was one of the two pioneers In this field. "This year, instead of a few "V type multiple cylinder cars, there are more than a score of them on the market. The few, year-proven In tha hands of owners, are mounting higher than ever In public favor. The new ones, too, are coming in for thelr share of successful selling. Competition Keen. "Never In the history of the industry was competition quite 'so keen as during the last year. The motor buying public, has been "more concerned ', than ever before. Every effort on the part of the manufacturer to improve his product and at the same time bring it nearer the reach of the greatest number of possible purchasers is more appreciated than ever before, and Is being compensated with an appreciable iscrease in sales. "The year 1S15 marked the turning point In the Industry. At its completion one might truly say that the automobile business had come into its own. Like the boom town that after a year or so of stimulated progress, settle down to make a metropolis of itself by energetic, systematic, mature effort, so has the motor car Industry passed through its 'press agent' stage, and is now down on bedrocka business In every sense of the word, in which business methods alone prevail and selling is governed by forethought and reason. "Believing this, the Cole Motor Car Company had made Its plans accordingly. It has taken a big step forward, in production. It plans a greater output this year than ever before. It has expended every effort to luild its product as well as trained experts can make it and at the same time place it nearer the reach of the createst number of possible purchasers. That we have been traveling the right road Is proved by tha recent automobile shows. We can trace to them a 300 per cent, increase In sa;les over those of any previous year, and every indication is that our business will multiply months tnat are to come. ' during the STUDEBAKER GOLD CHASSIS ASSURED FOR LOCAL SHOW ' The Studebaker gold chassis, The most expensive chassis ever built, will arrive in fhdlanapolis In time for the opening of the automobile show. It will be received by the Brown-Rowan-Buck Auto Sales Company. Studebaker distributers, and placed with Us exhibit in the Coliseum. Kiillt ana finished at a cost of more than 125.000. the Studebaker gold chassis proved the sensation of the New .York and Chicago shows. Men who have attended the big automobile shows from tha beginning say they never were treated to such, a surprise aa this chassis, finished from stem to stern In purest gold. Mora than 350 ounces of pure gold were used, and nearly 3.000 parts are finished in srold. Only one firm in the country had the facilities to undertake tha job. and even this firm. Tale ' Towns, had to build special fifteen-foot vats and other equipment. In addition to Toeing the most expensive chassis at any motor show, this Studebaker chassis is costlier by far than any complete car, in the history of automobile shows. - The gold chassis does more than simply repose in its majesty. Cut out, it reveals the vital mechanism of the car in a way that is a liberal education to those Interested In seeing how the mechanism of an automobile works. The gold finish lights up the little details of the chassis and shows the refinement of finish and perfection of manufacture. It enables all who see It to obaerve its simplicity of construction and accessibility, as well as cleanness of design and carefulness of construction. New Era ,1s Popular The New Era, which made its appear ance in the local market some time ago. is being' widely heralded aa one of the most popular niakewj that has been shown on Motor R.w in a leng time. The New Ei a Sales-Company of Indiana, with fcalesrooras, and offices at 421 North Capitol avenue, has shown the car to many people during the last week with very satisfactory results. In placing the New Era on the market the New Era Engineering Company, of Jollet. Ill-, warrants PIERCE-ARROW SHOWS NEW BODY MODEL ; .A new body model that is attracting a great deal of attention and favorable comment is the new Fierce-Arrow our-passenger. The car differs vary much in design from other : Fierce-Arrow models, but is nothing mora or less than a four-passenger touring car built on a runabout chassis. i . Tha sides of tha body are low, with low seats. The rear seat is wide enough to. hold two rassenyers with plenty of room for two and a child. The rear seat is only far enough back of the front seats for comfortable foot -room. The rear end of the body is sloped back to cover the chassis and part of the gasoline tank, similar to the three-passensrer-runabouts. Unlike tha regular touring; cars, this body does not have a. bait around tha uppar part, though, tba too edge rounds In like tha five and seven-passenger cars. This is a car that will especially appeal to tha man who wants to do his own drivlar. - Tba seats,' ara lowered and tha rake of the steering wheel Is about tha same as on the standard runabout. , The whola effect la of low built, graceful, dashing composition of moat advanced and atriking type. It haa a lot of life and high clasa sportsmanship, but every detail la restrained by tha rood taata charaeteeistlo of Pleioa Arrow methods. Traiinil oaiS In the entire history of the automobile industry no car has ever had such a re-. markable success, in so short a time,.as the Dort. j fr! Nine months. aro the Dort factory at Flint was shipping just two cars a day. V - Today it is not an .unusual thing for this same factory to receive orders for solid ; : trainloads of Dort Jcars to be shipped to single distributers, and the Dort factory is taking care of these orders promptly. Built by an organization, which for the past 30 years has been favorably known throughout the country, as builders of the famous "Blue Ribbon" vehicles, the Dort had a sponsor in the old Durant-Dort Carriage Com-: pany, of which the Dort Motor Car Company is an outgrowthl ' r I ' ; But today the Dort needs no sponsor. It stands by itself for itself as a car that has made good froni the day it was first put on the market.-; : - ; - ; :; : i The proof of this is'shown by-the way in which the public is buyihg-Dorts. 1 , i v See the Dort at the Indianapolis Show February 28th to March 4th Study the specifications and examine the car. 'Its sturdiness and superiority will immediately b'e evident to you. Here is a Five-Passenger Touring Car of 105-inch '.-wheel base," completely equipped and absolutely dependable. ; v- t Its high speed, long stroke motor possesses wonderful power and flexibility. The dual exhaust feature eliminates back pressure, v The cooling system is most efficient. : Large water jackets surround each cylinder and each valve cage. .This insures .a cool motor under every condition of hard and fast driving. ' The Dort also has the well-known ;C6nnecticu battery type ignition, which : delivers the hottest spark at low speeds and on hard pulls. This means power when you need it. ; Westinghouse Electric Starting and Lightintr Famous Ben. dix drive. ( : '. . .' ;i- - f ' Extra long 50Vfe-inch Armstrong cantilever rear springs give great riding comfort and economy on tires. - . ' -if- . v- , . : The Dort combined brake and clutch, automatic release of emergency brake, aeroplane fan, one-m;an top of genuine mohair with Bair top holders, crown fenders, ielectric horn with knee button, are 'big car" touches which lift the Dort into exclu-siveness. , -: --Ii - - r The Dort is a car which we can recommend to our best customers to the full strength of our reputation. DISTRIBUTER 425 N. Meridian St. Indianapoli, Ind. Dort Motor Car Co. FLINT, MICH. each car to be free from defects in material and workmanship under normal use Bii-I Kcivice. aeicetng to make good at its factory any part or parts that within ninety days prove defective. The new car nutrka a departure in -some ways from automobile construction and will undoubtedly be one of the big attractions at the comln.-j auto show. ONDERFU mm BY OVERLAND COMPANY RIDES THIRTY MILES AN HOUR WITHOUT ADVANCING AN INCH TOLEDO. February 18. When tha last freight train pulled out of tha big" Overland yards on January 31, it was found that a new shipping record had been established by the "Willys-Overland Company. Exactly 722 automobiles had been shipped during the day.- . This is not only the high water , mark for the. big Toledo factory, but it stands as a record 'never before equaled by "any other manufacturer of medium or' high J priced cara - In the hight of the spring selling season a day's shipment of 727 cars would be considered a remarkable performance even in this time of tremendous produc tions. But when that number of automobiles Is shipped out to purchasers In tha dead of winter,- with half tha country buried in snow. It Is nothing short of phenomenal. Tha cara were routed north east, south and west - and Overland officials- declare that this early activity on the" part of tha purchasers is but a . forerunner of what my be expected this spring. All Indications point toward the greatest year in the history of automobile, industry and dealer in every section of the country are making preparations for the busiest selling season tn their lives. Demand Increasing. The Increasing demand for the Overland product Is startling, even to those In cloaa touch with tha situation. In January, 1915, tha total number of cars that left tha factory amounted to 4,613. while during tha month Just ended tha shipments amounted to 12.333. The Increase was even greater during tha earlier months of tha 191S season aa compared to tha corresponding months of the previous year. ..... A year ago tha dally shipments from tha Overland factory averaged 150 cars, or lesa than one-fourth of its present output. In one year John N. Willys, president of the company, haa Increased the msnufacturing facilities so that it is now poshle to . build 1.000 machines evrrr twenty-tour hofcrs. The present floor si ace available for manufacturing purpose Is 103 acres.', or 4 4$6,fe0 square feet. This la fourteen times tha aise ot tha original plant when taken over by Sir. VlUye eight years ago and at that time the factory was one of tha laxsMt ta tha laduatry. r ' 1 '---- v s ....... . i :' . N - I IS L.YLE REED. Kot. content with bicycling In all kinds of-weather. Lyle Reed uses a special contraption to ride his bicycle when not on tha streets. - Reed has quite a reputation as an amateur racer and tried to obtain a partner for the grind at Chicago, but was not successful. Bead's home trainer glvs one tha same sensation as riding on tha road, -tha only difference being that the "road mores Instead of tha rider. There la no sun-port for the bicycle, so . that If the rider should wabble too much he is due for a stiff fall. Just as ha would be on the road. If anything the fall from 'the trainer would be worse. The rollers are eight inches in diameter and twenty-four inches long. A specially constructed belt of cotton rope runs from the front roller to the first rear one. The rear wheel sits on and between the two rear rollers. Reed has become so expert that he can pedal mount and ride right oft. Tha only it to tha speed la tha stamina of the rider. . Reed has dona practically thirty miles an hour for short stretches, and says ha can ride all day at twenty miles an hour. Reed lias been obtained a a epecial attraction for every night of the Indiana cycle show, at Tomllneon hall, on February 24. 25 and 25, and will give two performances each night. The spectators will be permitted to guess how far ha rldea each night. t NEW AUTO COMPANY. KALAMAZOO. Mich., February 13 The States Motor Car Manufacturing Company, capital $600,000. has been organised here, and will engage In the manufacture of four and eight-cylinder pleasure cars and a light delivery wagon. The company has secured an up-to-date plant wtthr340,0Q0 square fet of floor space, and ollveriee of cara will begin about April 13- Tha officers of the company are: John A. Pyl, Kalamaxoo president; James IT. Johnson, South Haven, vice-president; B. R. Barber, Kalamazoo, vice-president; Samuel Hoekstra. Kalamazoo, secretary-treasurer. The directors arV: t John A. Pyl. B. R. Barber. H. E. Johnson, Oeorge B. Pulfer, Kalamaxoo; W. B. gmith, Toledo; James 11. Johnson. South Haven; Ira Cadwallader, Fostoria, O. : KEELEY SALES COMPANY PLANS BIG EXTENSIONS Shipping cars by tha trainload to single distributers this is the enviable record of tha Dort Motor Car Company, of Flint, Mich., manufacturers of the Dort Model Five touring car. , . - - It is all the more remarkable when one considers that, on May J. 1915, the Dort factory at .Flint was shipping only two cars a day. -'. ,: . i A search back over -the annals of tb Industry fails- to reveal any similar instance of rapid production Increase. ' This remarkable showing Is due to the indomitable will of J. D. Dort. president of the Dort Motor Car Company, and his two able assistants, John D. Mansfield, sales manager of the company, and Dave Averlll, general manager, in charpe of the production of cars. It gos wiihoiK. saying that the final judire of all automobiles, the public, was quick to set Its aeiii of approval on the Dort as a car of im. usual .excellence at a price well within reach of the average buyer. - Tndiana people know I h ; manufacturer of tb-i Dort. The company is -atf outgrowth of the lurant-lxrt .Carriage Com.' pany, for thirty years makers of the famous Blue Ribbon line of buggies. Q. II. Keely. of the O. 11. Keely Fa! Company, Dort distributers In Indians -poll, reports that the first solid trainload of iJorts Shipped this year moved on Thursday of last week to Ihe Dort distributer at Minneapolis. This was a solid trainload of over thirty-five carloads and contained some ?V Dort touring csrs. . -Consider what this means in the attitude of the men who sell Dort cara toward their car and their belief in Its sals possibilities.' Here is one of a number of dealers who is putting up m67e than $120,000 In cash to pay for a single ehtp- ment of cars into his territory. These men know what they are doing. Thy krow.they can move several times thl number of lu-t cars durlnj the coming spring, and they are not going to take any chance of a poeelble shortage. Keely is making arrnnpemeiUs for 1in- ing up the pret-nt Dort ddlrs in his distributing terrltorv and taking tp for the securing of a carefully picked group of Dort dealers to reprsent the car where there ara no dealers now. Only a limited number of dealers can be accommodated this season, and they :must be of the highest class. GEARED amroAO It takes a Live Tire to stand the "Gaff!" . The natural way to wear out a tire is on your; car. The usual way is in the tire factory. Where all the life-giving lubricants are burned out cf the fabric and the toujhness and endurance ara cooked out of the rubber during vulcanization. Such a tire is dead. Thm exctfsiVa t.'Jltr l-.'tthoJ ncoiJi this. It every inch of thm fire's mtUagm mr for terviem on your car.' Tfiia it ushy 1VVVV' ROAD V -V- go farther, I ait longer and prove most economical. MILLER UUBBLri CO. -- 423 N. jileridian Street. The Miller Rubber Co., AT.-rcn

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