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The Times-News from Twin Falls, Idaho • 47

Publication:
The Times-Newsi
Location:
Twin Falls, Idaho
Issue Date:
Page:
47
Extracted Article Text (OCR)

Thursday, December 6, 1984 Times-News, Twin Falls, Idaho E-3 Transformers, GoBots most popular Toy maker apologizes Robot toys a hit, but difficult to find for schizophrenic doll has not abated. "Transformers and GoBots are top sellers," says Margo Infantino, spokeswoman for Gimbel's Department Store in New York. "They are right up there with Cabbage Patch dolls." But, she added, "the Cabbage Patch has it on everything." Store owners report other popular toys this year are action figures, such as He-man and G.I. Joe. Action figures "let children use their imagination," said Morinda Christopher, director of corporate communications for the Toys Us chain.

Andrea Claster, assistant general manager at FAO Schwarz's Fifth Avenue store in New York, said that "one of the main questions we get is 'where are the Transformers'?" She said children enter the store with a "mesmerized look. It's like a magnet dragging them back of the store where we have them. wants to know the direct line to the Transformers." INDIANAPOLIS (AP) A toy maker, saying it used "poor judgment" in marketing a new doll as a paranoid schizophrenic enemy to G.I. Joe, is trying to make amends by donating money to mental health research. The action and an apology Tuesday by Hasbro Industries Inc.

were prompted by complaints from several mental health associations about the Zartan the Enemy doll. The plastic doll is described on the back of its box as an "extreme paranoid schizophrenic (who) grows into various multiple personalities to such an extent that the original personality becomes buried and forgotten." Officials of the Mental Health Association of Indiana complained to the Pawtucket, R.I., toymaker that marketing the doll in that way reinforces public misconceptions that all mentally ill people are hostile and violent. Hasbro vice president Donald M. Robbins said Tuesday the company has not yet determined how much money will be donated for research or which organizations will receive contributions. "This is just to show we're concerned about mental illness and we certainly did not mean any harm," he said.

"It (calling the doll schizophrenic) was just an error that was made a poor judgment and we're embarrassed by it. "We hope to make amends to the mentally ill by donating money to help alleviate the illness." Hasbro also agreed to remove wording about schizophrenia from future editions of Zartan's packaging, although dolls already containing the wording will not be recalled. Paul C. Messplay, executive director of Indiana's mental health association, said Hasbro's decision to donate money for mental health research was "a very positive reaction." "I think this is a most tangible method of apologizing for an irresponsible act," Messplay said. "I must say, I'm encouraged by their responsiveness to this issue and I trust this will give a message to other manufacturers.

Perhaps we won't see something like this happening in the future." Hasbro officials estimate that just under 1 million of the $8.99 Zartan dolls one in a series including the soldier doll, G.I. Joe. have been distributed nationwide. The doll, recommended for children ages 5 and older, can be played with as an adversary to G.I. Joe, product literature says.

The Associated Press Shoppers around the country are scrambling for Transformers and GoBots "the little boy's Cabbage Patch" but the vehicle-turned-robot toys are hard to find despite frenzied production in Asia. "We have 25 factories in Tokyo working on nothing but Transformers," says Michele Litzky, a spokeswoman for Hasbro. "The demand is great," she said. "We knew several months ago that we were not going to meet all the orders that have been placed. There is just a limit on how much you can manufacture." Hasbro will have shipped 10 million Transformers worth $80 million by the end of the year.

Tonka reports that 15 million GoBots, worth $100 million in retail sales, have been sold so far. i "There's a shortage but I think we're in pretty good shape," says a spokeswoman for Tonka. "As soon as it gets to the store it's sold out, but it's getting to the store." But she said, "There is none of the craziness that went on over the Cabbage Patch." She was referring to the Cabbage Patch Kids dolls that were the hottest Christmas toy a year ago. However, customers racing to purchase Transformers at a Fairfax, department store last Sunday trampled a woman, who suffered a sprained ankle. Told of the incident, Leon Feuerberg, manager of World of Toys in Bellevue, said, "We're more laid back in the Northwest and we manage to stay away from those kinds of problems.

We didn't even TWIN FALLS 210 2ND AVE. S. 733-0132 have that kind of problem with Cabbage Patch dolls." Nevertheless, he said the store was completely sold out of Transformers and GoBots. Asked why he thinks the toys cars, trucks, planes and guns that turn into robots are so popular, Feuerberg replied, "It adds an extra dimension to playing. You've got a robot and a car or a robot and a plane.

There's lots of imagination at play and that's what's captured the hearts of everyone." The Greater Washington Chapter of Americans for Democratic Action reports in its annual toy survey that the most popular toys this year are Cabbage Patch Kids, Transformers, GoBots, Care Bears, My Little Pony, Trivial Pursuit, Rainbow Brite, Barbie, Secret Wars, Super Powers, Masters of the Universe and G.I. Joe. Transformers and GoBots come in a variety of models and cost between about $2.97 and $39.99, depending on the model and the area where it is sold. "It's the hottest item this year for boys," Al Olczak, manager of the Kay-Bee Toy and Hobby Shop in Buffalo, N.Y. "We're out of them most cf the time.

past weekend about 50 customers a day asked me personally about them," he said. "And every other phone call we get is about them." "Everything is gone," Anita Blocker, a clerk in the toy department of a Sears store in Dearborn, said of the two robot toys. "We have sold a ton, we could sell a ton more," she said. "They're the little boy's Cabbage Patch." Demand for Cabbage Patch Kids -A -A TWIN FALLS STORE ONLY Idaho grown in our Idaho climate Plantation raised for beautiful ft shapes Freshly cut Up to 9' tall jjj Evidence suggests big water wall hit Hawaii i SCOTCH PINE TIMES-NEWS CLASSIFIED ADVERTISING PHONE 733-0931 Grand Fir 1 at SAN FRANCISCO (AP) A skyscraper-high wall of water crashed into the Hawaiian Islands 100,000 years ago, stripping soil from ground 1,200 feet above sea level, says a study by the U.S. Geological Survey.

The wave probably was caused by a tremendous undersea landslide crashing from the Hawaiian submarine ridge to the sea floor below, USGS geologists and brothers George and James Moore said Monday at the American Geophysical Union's fall meeting. "An uneven area of the sea floor about 25 miles south of Lanai may mark the remains of the submarine slide that caused the giant wave," the Moores said in a scientific paper. "The head of the slide had an area of about 3-by-15 miles, and the total volume of rock in the slide is more than 70 cubic miles. "When the slide moved abruptly down into deeper water, perhaps triggered by a local earthquake, a temporary depression formed in the surface of the sea above the head of the slide," the Moores said. "Sea water then rushed in from surrounding areas to fill this void.

The onrushing water gained enormous momentum and continued toward and up onto the islands." The Moores said an undersea volcanic eruption or a meteorite smashing into the Pacific Ocean also could have caused the giant wave, though they favor the landslide explanation. The brothers reached their conclusions about the wave after studying gravel deposits of lava boulders mixed with blocks of coral found on the slopes of Lanai, Oahu, Molokai, Maui and Hawaii. They found the gravel represented a single geologic event. Geologists previously believed the gravels represented changing coral-rich shorelines as sea levels or island heights, varied over time. 1 "A person spending a lifetime at the coast of Hawaii would have less than one chance in a thousand of being af-.

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Pages Available:
873,263
Years Available:
1908-2024