Panama City News-Herald from Panama City, Florida on August 15, 1954 · Page 34
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Panama City News-Herald from Panama City, Florida · Page 34

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Panama City, Florida
Issue Date:
Sunday, August 15, 1954
Page:
Page 34
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,Ji FRILLS ROME -- I f Brioni has its way, the well-dressed male will soon win equal righcs in chis matter or' clothes. The House of Brioni. w h i c h clothes Tyrone Power and R i c h a r d Cohti. Robert Q. Lewis and prosperous Fiondians. feels chat men deserve equal attention from designers and fabric people, in order to appear as attractive as possible. Brioni, whose American business is handled by an exceedingly c h a r m i n g , but definitely masculine y o u n g man named Angelo Vitucci, is doing its best to glorify the male in a socially acceptable m a n n e r . Handloomed silk s h a n t u n g s , woven by Brioni's · people in the north of Italy, are che specialty of the house. They are also most popular with Floridians who make up a respectable proportion of the 6,000 Americans who trot over to Brioni's to order their wardrobe. No, you cannot order a suit by mail from Brioni. Gay Gastone Savini, head of the house, insists on three ficdngs so that the suit will be displayed at its best. Suits are made to order in 48 hours here, although 70 per cent of che work is done by hand. Robert Q. Lewis just ordered seven, to carry him through a hectic season of TV and personal ap- By PAULA CLARK pearances. The suits, by American standards for custom-tailored variety, are quite inexpensive, ranging from $100 to SI 10 each, delivered in I t a l y , or course, on the Via Barbarini. where you select your fabrics. Brioni showed a new a u t u m n collection for g e n t l e m e n at the Florence, Italy, showings the end of J u l v . The s h o w i n g s drew fashion writers and buyers from two continents. It's easy to see why Brioni is getting a tirm hold on the American male who.likes custom tailored suits. Fashionable males who take t i m e out for B r i o n i ' s w h i l e in Rome will be able t o - o b t a i n beautiful handwoven shantungs, lightweight and almost sheer, made up in the " n a t u r a l line' 1 with slim lapels, slender cuffless trousers designed to make even the d u m p y took tall and slim. A new dinner coat has been designed to travel with ease, since the peaked lapels are bound with silk. No satin lapels to wrinkle, you see. The coat is made of alpaca. Brioni makes any type of suit from Brooks Bros, type to zooc suits, if the customer insists. '"Mainly," comments Signer Vitucci. "our suits are designed to camouflage figure faults, like bow legs or other unfortunate handicaps."' No cuffs on Brioni's trousers. I r s not a matter of saving cloth but saving appearance. Uncuffed trousers, explains Angelo, give a clean, u n c l u t t e r e d iook and are more hygienic besides, since they do not catch dust. If you t h i n k there can be nothing new in men's s h i r t collars, wait until you see Ekioni's collars w i t h cropped p o i n t s t h a t give three angles on each side of the tie instead of the t r a d i t i o n a l one. Brioni recently started making b e a u t i f u l l y tailored suits in this same s i l k s h a n t u n g for women. Fiery A n n a M u g n a n i , the Italian film star, is already a steady customer. E v e r y t h i n g we've heard, incidentally, about the beautiful chic I t a l i a n b e a u t y is true.- On the f a s h i o n a b l e Via Veneti, for e.x- ample, where the wide streets are lined w i t h outdoor cafes, you see more lovely women than we ever saw concentrated in one area. The Italian beauty likes- black, E articularly, for . d a y t i m e and each wear. The handmade, backless s a n d a l s in all heel heights appear in all the fashionable spots, from the Lido in Venice to Capriccio in Rome. PRINCESS conceals its day-to-dusk print tops a flattering, sleeveless top versatility with a clever new banded . with a molded, banded jacket. It's 'jacket, the costume designed by Mar- a jacket dress that looks like one- joe of Miami, hi Et'srfast "Satina." piece until the topper is removed, the understated costume In geometric Style No. 407. Sizes 7-17 and S-18. SAVE CO.D. CHARGES--PREPAY YOUR 090EXI CROWN COTTONS 21 5. Main Si., Ocola, Flo. P'fase send me my Hartie Leeds Dress. JIZI COLO* 2ft COLO* ) Enclosed is my checV Q Money Order Q Add 25c for postage and handling. Send C.O.D. [J S i deposit required on C.O.O. orders !o be deducted from bill. GINGHAM PLAID DRESS FOR FOR fOR TOWN RESORT WEAR TRAVEl By HATTIE LEEDS They're cool, crisp, colorful--and it will p r o b a b l y be the most reached for dress in your closet. You will wear this versatile cotton now and all through the year. !n rich navy, stunning green and autumn brown. Sizes 12 to 20 or |4'/j to 22!/i. This combed woven gingham is crease-resistant and pre-shrunk. of course. Your money will be cheerfully refunded if you are not thrilled with this fabulous dress. ONLY 5.98 EXCLUSIVE BUT NOT EXPENSIVE. Ocala · Palafka JUST SQUEEZE IT! This newly patented brush does away with the old fashioned method of messy tubes and soaps. The Shaving Cream Container is actually part of the brush. There is no waste of time and cream. Merely discard container base and insert fresh container of shaving cream. There are more than 100 shaves in each refill. Fully guaranteed for one year. INTRODUCTORY OFFER! With 100% Pure Badger Bristles Reg. $7.50 QNLY $4.50 With Nylon Bristles Reg. $5.95 ONLY $3.75 REFILLS - 2 for $1.00 ' FOUNTAIN SHAVING BRUSH CO,., Not Inc. 145 Central Ave., Stl Petersburg, Fla. Please send Fountain Shaving Brushes fj Badger Bristles - - - - at $4.50 fj Nylon Bristles - at $3.75 D Refills at 2 for $1.00 Add 3% Sales Tax if address is in Florida. C.O.D. and Postal Charges not included on C.O.D. orders. NAME ADDRESS ·. '...'.. CITY : , STATE PAGE 10--All Florida Magazine

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