Chicago Tribune from Chicago, Illinois • 71

Chicago Tribune, Sunday, June 2, 1991 Section 3A 7 NBA Finals NBA FINALS '91 Tcp-rated NBA games 1990-91 regular season, on NBC flat si Pih VV II I f( JIM No. Game Date Time RtgShare 1 Detroit Chicago 122590 6.320 Chicago Boston 33191 6.323 3 Detroit (3) Chicago 42191 6.116 4 Lakers Detroit 22491 5.913 5 Lakers Boston 12791 5.514 Chicago Lakers 2391 5.514 All-time NBA broadcasts Rating No. Network Event Teams Date share 1 CBS NBA Finals, game 7 Lakers vs. Detroit 6-21-88 21.237 2 CBS NBA Finals, game 7 Lakers vs. Boston 6-12-84 19.322 3 CBS NBA Finals, game 5 Lakers vs.

Boston 6-11-87 18.933 4 CBS NBA Finals, game 4 Lakers vs. Boston 6-9-87 18.931 5 CBS NBA Finals, game 6 Boston vs. Lakers 6-14-87 17.343 SK NB C's biggest fear? Aooount ame as Lakers' iy Steve Nidetz ute openings that we do. That's where we'll do a lot of the setups ftadioTV sports columnist to this very special matchup. It's an NBA Finals matchup lade in TV ratings heaven, al "The one thing we want to be sure to do in cnicago is me piay- though NBC Sports executive er introductions, lhey are so jroducer Terry Neil blames eood that while there's an ureen cy in getting the game tipped off, we just can miss tnem.

it pretty good theater." While its plans aren't as elabo the devil. i Chicago and Los Angeles, two 'of the top three television Imarkets in the nation. Michael Jordan and Magic Johnson, the Jwo most exciting players in the game. At stake: the championship trophy. rate as NBC'S, WLUP-AM will provide its usual wall-to-wall cov erage, with Chet Coppock filling 2'2 hours of pregame and an I Isn't this why NBC signed that hour of postgame shows, not Only at the Stadium, but also on $600 million contract lour-year, Last year? the road.

And Johnny Kerr will get his wish. The Bulls broadcaster wanted to reach the finals this year because it will be the last time he and partner Jim Durham probably will be able to broadcast the XL lOf Regular Rate APR $10,000 to $500,000. For all sorts of major choose from-each different enough so that ones Just bound to suit you. To find out more Then why isn't O'Neil smiling? Because the Bulls might sweep the Lakers, and the network doesn't start chalking up the big advertising dollars until a sixth or seventh game. "We're the worst kind of nonpartisans," says O'Neil of his network brethren.

"All we care about is a lengthy series. I mean that truly. People ask if it would be better for Chicago to win this time and start kind of a mini-dynasty, or would it be better for Chicago to continue the quest, to sjay hungry as you go into next season. 1 "My answer always is: As long as it's a lengthy series, I'm not sure we care what happens." -Not that O'Neil isn't thrilled about the marquee showdown. "I told NBC Sports President Dick Ebersol it's like we made a pact with the devil," says O'Neil.

"We agree to take all these blowouts and all these sweeps in return for Magic vs. Michael. And it'll be worth every ounce of anxiety we had in the early rounds. It will if the series goes more than the four or five games the Bulls have been used to since the playoffs began. "From an advertising sales toint of view, we need to average ive games a series," says O'Neil, ''which is a pretty conservative estimate." With the Lakers taking out the Trail Blazers in six games, according to O'Neil's calculations, that put NBC even.

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Kerr will stick to the television side, while Durham will return to radio only. And NBC's contract prohibits local telecasts of the finals. SportsChannel will continue to cany special Bulls pregame and postgame shows around the home contests, along with coach Phil Jackson's postgame press conferences at the Stadium. The coverage will have to fit into the station's commitment to the White Sox, however. Even "NBA Inside Stuff" plans to jump on the glamor bandwagon.

Hosts Ahmad Rashad and Julie Moran will be on location for the two weeks if the finals last that long. This week's show, for instance, was of special interest to Bulls fans. Erstwhile comedian John Salley (who moonlights as a member of the Pistons) faced his toughest crowd when he ventured to Chicago for a series of man-on-the-street interviews on whether the city is ready for a winner. "That's the great thing about this for Chicago," says O'Neil. "The long hunger that has gone on for all these years." So, Bulls fans, check the menu.

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"The only way for those Bulls teams to win was to hold the opposition not to under 100 points, but under 90." The network's usual pregame show, "NBA Showtime, will be limited to Sundays because of the late start of the prime-time contests, although Bob Costas and Pat Riley will be on-site. "There really won't be any pregame show," O'Neil says. "Instead, we'll have the teases, the videotaped 50-second-to-a-min- Special Package Prlco $899. Arlington Haights 930 W. Dundee 708394-4770 Highland Park 1741 Second Street 708433-6010 New Chicago Location! 3009 N.

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