The Los Angeles Times from Los Angeles, California • 84

ORANGE COUNTY BUSINESS Tuesday, September 21, 1982 BoftAnflelerfSflme CC Part IV A Irvine Co. Ties Project toGuarantees Wants City to Promise Si-Billion Center Won't Be Halted By TOM FURLONG, Timet Staff Writer "On the plus aide, it gives the company the flexibility it needs to build Irvine Ccritor. But on the minus side it removes future city councils from having any say over this project," he said, "That makes me a little uneasy." In effect, Agran said, such a development contract would preempt local zoning regulations and be binding on all future city councils. Escape Clause Sought Even a future referendum by voters probably couldn't halt the plan, the mayor said. But, he added, the city does want escape clauses written into the contract so that negotiations could be reopened in 10 years if the development were causing too many problems.

The planned development which would be a blend of office buildings, restaurants, movie houses, medical buildings and a large regional shopping center would be located in the triangle formed by the San Diego. Santa Ana Please see IRVINE Page noting that it was only within the past two years that such agreements were approved by the California Legislature, The Irvine Co, was stung earlier this year when it was forced to abandon a $120-million-plus expansion of Newport Center in Newport Beach. That decision was made after anti-expansion forces gathered enough signatures to qualify the issue for a local referendum, even though the Newport Beach City Council had approved the plan six months earlier. Negotiations Under Way Kremer said a development contract is now being negotiated between the Irvine Co. and the City of Irvine a contract that should come up for approval early next year and "might become a landmark (for large developments) in the state," he added.

Irvine Mayor Larry Agran confirmed that the talks are going on, but added that he has mixed feelings about what the company is seeking. Irvine Center the $1 -billion, 470-acre commercial mecca that the Irvine Co. wants to erect at the confluence of the San Diego and Santa Ana freeways won't be built unless the City of Irvine guarantees that the company will be able to complete the 20-year project as planned. That surprising disclosure came Monday during a speech that Peter Kremer, president of the Irvine delivered to a meeting of city planners in Anaheim. Won't Build Without Accord Kremer said the only way for the Irvine Co.

to build a project as large as Irvine Center in today's regulatory and public environment is for the city to sign a so-called development agreement. Such an accord would mean that future city councils or future referendums will not be able to halt the project in midstream, company officials said. Such a development contract would be the first of its kind in Orange County, officials believe, Yves Saint Laurent Puts His Initials on New Mall Shop By CAOL McGRAW, Timet Staff Writer Michel and Michele Friedlich, seated in their elegantly simple black and silver showroom, admit they are nervous about opening their Saint Laurent Rive Gauche boutique this Thursday at South Coast Plaza. tBut the jitters aren't generated by a fear that the recession wtll keep the customers away from the expensive designer wear the $450 silk blouses, the $800 suits, the $2,000 evening gowns. They are worried they might not have enough merchandise to meet the demand.

Already, enterprising customers have slipped inside during remodeling for -the new store and placed orders. And other Rive Gauche boutique owners have tried to buy some of the Friedlichs' merchandise to fill out their own dwindling collections of styles from the famous French designer Yves Saint Laurent. i A research study has shown that the Costa Mesa location is an ideal market for Rive Gauche French for the Bohemian Left Bank area of Paris), says Friedlich, and the reason he. did not stock items extensively for the opening is because he first wanted to gauge the size needs of his clientele. Yves Saint Laurent which is part of the French corporation of the same name, has grown considerably in the past two years, reflecting the demand for high-priced designer wear.

There were just 10 stores nationwide in 1980. There will be six openings this year, bringing the total to 24, according to Didier Grumbach. president of the U.S. operations. Worldwide there are 150 boutiques.

Retail sales in the U.S. last year were more than $40 million, Grumbach said, with individual stores making from $600,000 to more than $1.5 million each. The corporation owns only four of the U.S. boutiques. The others are owned by entrepreneurs, like the Friedlichs, who have exclusive right to the Saint Laurent merchandise, including not only clothing, but jewelry, shoes and other accessories.

The U.S. market has been especially lucrative in recent months as the dollar gained in strength against the French franc, allowing the French collection to compete more readily with American designers' prices. Grumbach says. -Moreover. Grumbach said Saint Laurent has been successful in this country despite the recession because consumers are buying fewer but more expensive clothing items, often referred to as "classic" or "investment" lines of apparel.

County's 1st Commercial Station Ends 14-Year Effort KDOC-TV Tunes Up for Oct. 1 Premiere By MICHAEL A. HILTZIK. Times Staff Writer DONKELSEN Lot Angeltt Time Didier Grumbach, president of U.S. operations for Yves Saint Laurent stands in front of the firm's new store at South Coast Plaza.

In recents years, the Rive Gauche fall collections have been available in the U.S. stores in June, and this early merchandising has paid off. Grumbach says, because customers buy more when they buy sooner. Americans will buy the fall collection as soon as it hits the racks, unlike Europeans who wait until September to buy their winter wardrobes. The U.S.

boutiques carry only the Rive Gauche line of the designer. The more exclusive haute couture items, which retail for $2,000 and up, are custom-made and can be purchased only from Saint Laurent's Paris salon. Yves Saint Laurent got his start at what was then the world's most famous fashion house, Christian Dior. Grumbach in 1958 was named by Dior to be his successor. However, after a stint in the army.

Saint Laurent started his own fashion house in 1962. His first U.S. boutiques were opened in 1969. Among the many fashion looks Saint Laurent has inspired over the years were the "safari." "trapeze, the pea jacket, pop and Mondrian dresses, smoking jackets and blazers. "Yves Saint Laurent is never outdated, never passe.

I know women who are still wearing things from his 1967 collection," Grumbach says. rante. Fess Parker and 10 others formed the Golden Orange Broadcasting Co. and applied for a license from the Federal Communications Commission. Adequate Location Seven years later the investors won the FCC's imprimatur; it took another seven years for the would-be broadcasters to settle on an adequate site for their transmission tower and to complete the FCC's paperwork.

In the meantime, some stockholders, including Parker, dropped out. Durante died, but his holdings were assumed by his estate. Most recently, the station's main uncertainty has been its programming. Latham has filled much of the daytime with "the usual kind of syndicated series." There will be two locally produced programs focusing on Orange County events, including one evening show concentrating on a single Orange County issue every night. similar to the public television news program "The MacNeil-Lehrer Report." Latham said.

For the remainder of the evenings and prime time, he has tried to line up "all the sports that we can" mostly thanks to California State University, Fullerton, which has agreed to allow KDOC to broadcast football, basketball and baseball games. Among the initial offerings may be the Oct. 1 football contest between Cal State Fullerton Please see KDOC, Page Armed with a lineup that includes such old television standbys as "Corner Pyle. USMC." and "The Virginian," as well as local college sports and a lot of movies and after a wait of some 14 years Orange County's first commercial TV station is preparing to go on the air Oct. 1.

KDOC-TV Channel 56 will broadcast for 18 hours daily, from 7 a.m. to 1 a.m., with a signal that should blanket Orange County and reach from Inglewood to Escondido, according to Jack Latham, a former KNBC-TV anchor -man who is serving as the fledgling station's general manager. That will also be the climax of a process that began in 1968, when entertainers Pat Boone. Jimmy Du Call your nearest I COMPUTIOUE -fTMT-- 1 1 1 1 IT'SllLME YOU GOT IT ALL J' f- -iii'i- n.r.Tii.1) a cz3Q mm TOOETELEM. i sf vSnrt rf kf THE APPLE III PROFESSIONAL SOLUTION.

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