Chicago Tribune from Chicago, Illinois • 57

Chicago Tribune, Wednesday, May 30, 1984 Section 5 5 Tempo Ch. 66 debut: Broadcasting on the open UHF band Dear Abby HEN WFLD-Ch. 32 spent millions get on the air in the mid-1960s, problem was getting viewers look for it on their UHF dials. uu one to Jon Anderson TV critic "You've got to start with teens and young adults," says Pruett, "because they're the first people who will try to find you. They'll go anywhere on the dial.

Older people are more stuck in their ways. They feel if it's not channel 2, 5, 7, 9 or 11, it's not television." ALREADY PROVING some of these points is WPWR-Ch. 60, with a current program schedule heavy with movies, kid shows and music videos. "Our film library looks like a video store," says program manager Neal Sabin, noting that the station has 2,000 movies on tape. Working out of an Aurora office complex, WPWR is still without a studio one will be operational in August.

But the station managed a creditable job with an arthritis telethon hosted by WMAQ-Ch. 5 anchor Deborah Norville from Chicago's Brickyard Shopping Mall in April, raising $70,000, and has its own ambitious plans for fall. Among them: a Fox Valley newscast, community programming and its own entertainment shows. The station has had its successes. Its afternoon music video program has a strong teen following and draws 500 letters a week; its Sunday morning cartoon lineup does well; all weekend ad space was filled this month and, on May 13, the station's Sunday noon movie.

"The Three Stooges in Orbit," placed second in the Chicago market, beaten only by Charlie Chan on WGN-Ch. 9. The station also was the first to revive an old cartoon series by "The Jackson Five," now seen throughout the country. Another recent find: an old "Gumby" cartoon series, which the station feels will soar in popularity next spring, after Disney Studios releases a new movie Dased on the clay figure. Owned by printing executive Fred Eychaner whose Newsweb Corp.

prints the Reader, a Chicago alternative newspaper, WPWR sees nothing strange about being on the air only half the day. "Prime-time is not necessarily best for an operation like ours," says program manager Sabin. "At night, we'd be competing against the network offerings. For us, fringe times, such as afternoons, are better." The other Channel 60. WBBS, now is building a studio in a rehabbed office building at 312 W.

Randolph St. Programming principally in Spanish, the station has one major English-language production: Chicago's only late-night live-TV entertainment show, "Chicago," at 11:30 p.m. Fridays. The place is a mixture of dreams and improvisations. The studio will not be ready until fall, but that didn't stop WBBS' enterprising technicians.

With inventiveness typical of Chicago's new-breed TV stations, they handle the "remote" by dropping cables five floors down an atrium to the building's basement-level Beverly Hills Cafe and do the show from there. or at least enough of them to attract adverti? ing and pay the bills. These days, viewer are more adventuresome and the cost of starting a TV station is one-third of what it once was thanks to improved technology. That may explain why three fledgling stations are pioneering a new area for Chicago TV the high end of the UHF dial, the video equivalent of the land beyond O'Hare. Times were when Chicago television's version of "the civilized world" ended at Channel 44.

Now a lot of people have found Channel 60, which, in a first for the Chicago market, has not one but two stations. Aurora-based WPWR-TV uses the frequency from 2:30 a.m. until 7 p.m. Chicago's WBBS-TV telecasts through the evening, mostly in Spanish. Friday, the frontier will be pushed six notches higher.

WFBN-Ch. 66, the former Spectrum pay-TV channel, will convert to 18 hours a day of music videos for the summer, with a full programming schedule to debut in September. ALL THREE stations broadcast from the top of the John Hancock Building, reaching every TV set within 60 miles. They're free. And they're feisty.

Jeans' birth control limited By Abigail Van Buren PEAR ABBY: This letter concerns an argument with my roommate. She claims that she read a letter in your column in which a girl got pregnant without taking off her clothes, and that the guy was also fully dressed. She said they were wearing jeans. My roommate very often gets confused about things she has read or heard; so I called Planned Parent-" hood and another family planning clinic to prove her wrong, and they could hardly answer me for laughing. I told her this, but she still believes a girl can get pregnant while fully clothed.

If this is true, please print the letter again. Can't Believe It Dear Can't: You had better believe "I have a tendency to shoot off my mouth about this, but as an industry, television is the laziest one I know," proclaims Channel 66 chief Steven Pruett. "There are only three or four big competitors. That's not a ball game. Let's get more guys in.

Let's have more creative ways to program. There's room for Pruett notes that Chicago television ad revenues increase every year, from 10 to 14 percent, but Chicago's number of commercial stations actually has decreased in the last decade. "These guys have been enjoying an increased volume of dollars without any more competition." Pruett's strategy: to hook younger viewers with music videos, then add movies and first reruns of "Dallas," "Hawaii Five-O," "Gunsmoke," "Columbo," "McMillan Wife," "Banacek" and "McCloud," using some programming nuances to attract the busy 25-to-45-year-old "baby-boom generation." Inveterate prophet focuses his crystal ball on political arena March of '83, then lost 16 percent through the rest of last year. "We missed part of the recent market downturn," he concedes. "We didn't get out at the top, but we got out in time to avoid large losses.

When he is wrong, he lets his newsletter subscribers know about it. "Many times there'll be a column that is headed, 'Ruff I say, 'Hey, we've blown this Some get mad and may cancel, but most people appreciate my taking it on the chin. Look, there is no way to middle class." CONSERVATIVE CANDIDATES being supported include Reps. Jim Hansen and Howard Nielson of Utah and Rep. Phil Gramm, who's running for John Tower's Senate seat in Texas.

"Our criteria are that they have to be a free market-oriented type, with good voting records against regulation and government Meanwhile, Free the Eagle is fighting to defeat such measures as a proposed export-import bill that would prohibit the importation of Krugerrands into the United States and stop American businesses from investing in South Africa. Ruff's stand on that country, in fact, has added to his critics' ammunition. In advocating investment in gold-mining stocks in "Making one." He says one must develop two different kinds of investment attitudes to deal with each cycle, with only two investments worth holding during both: Precious metals and income-producing real estate. Inflation, he writes, will hit 25 percent before 1987. "Don't get mad at me," he now says, "if it's only 20." He is an advocate of buying "junk silver" coins those circulated 90 percent silver quarters, dimes and half dollars minted before 1965, as well as cold bullion coins, as a "core survival' defense against what he calls the "worst case calamity" limited nuclear war, sudden hyperinflation, collapse of the banking system.

ALONG WITH THAT, he is a champion of food and commodity storage-rStashing a year's supply of 'The press has pictured me as a dour prophet of gloom and doom. I can be gloomy if it's merited, but optimistic as Howard Ruff Continued from first Tempo page Ruff himself lives near Provo, Utah. He is also the business news commentator on the nationally-syndicated TV show "Newscope" not seen in this area and the author of "How to Prosper During the Coming Bad Years," which has sold more than 3 million copies since its publication in 1978. And, not incidentally, he is a self-made millionaire who has come back from bankruptcy, a dedicated Mormon, speed-reader, father of 10, grandfather of 7 and foster father to 8. A FORMER professional singer who once performed with a Gilbert and Sullivan repertory company, he has also turned out "Howard Ruff Sings," an album of what he calls "old, inspirational warhorses" such as "The Impossible Dream," "You'll Never Walk Alone" and "My Way," as well as such appropriate numbers as "If I Were a Rich Man" and "Money, Money, Money." "Over the years the press has perpetuated the stereotype of me as a dour prophet of gloom and doom," he says.

"I thought, 'Well, I'll confuse them and make a fun album that expresses the way I really think about things. I can be gloomy if it's merited, but optimistic as well. You know, prophets of gloom don't go around having babies his youngest -child is 16 months old when they're my age. I even had to change the name of my newsletter from 'The Ruff I got tired of talk-show hosts asking, 'Just how rough are times going to be, Howard? In recent years, Ruff has entered the political arena. In 1980 he formed a political action committee, Ruffpac, and a lobbying organization, Free the Eagle, and personally helped raise more than $1.5 million for candidate Reagan.

Right now, he says, Ruffpac is spending about $400,000 a month on the presidential campaign and will contribute $4 million to $5 million more on about 20 or 25 races in the Senate and 42 in the House. Most of the 10,000 PAC investors, he says, are small contributors who represent "America's investing how benefits to the "truly needy" have increased under his administration, to which Ruff adds: "When fovernment plays Robin Hood, robing from the rich and the middle class to give to the poor, we must remind ourselves that Robin Hood was not necessarily a romantic hero who looked like Errol Flynn. Robin Hood was a thief." Meanwhile, Ruff will continue to raise funds for his man in the White House. "I'm going to support him vigorously, despite the fact that, in economic matters, I'd give him a B-minus. I don't believe Ronald Reagan has failed, but that it's out of his control.

His tax cuts were offset by tax increases, bracket creep, Social Security tax increases. "I THINK THE President made a lot of promises that he found were not his to keep. He was sincerely dedicated to closing the deficit, reducing government spending. And here his deficits will be almost as great as all of those accummulated by his predecessors back to George Washington. The problem is, in the heat of campaigns, presidential candidates forget that they are not running for the position of God.

Congress is God." As for his own career, Ruff knows he is still widely considered to be a maverick, and an outsider in the inner-economic establishment. "Not only have I never been a member of the club," he says, "but they've done their best to pretend I don't even exist." Still, he says, "How to Prosper" has sold more copies than any financial book in history. He attributes his popular success to being able to write simply and clearly and cut through the "gobbledygook." "One thing I do when I write about a complex issue is first pass it through my kids. If they don't understand it, it's back to the drawing board." They also do their best to keep him humble. "Nobody in our family is allowed to get an inflated opinion of his importance.

A while back my daughter told me, 'Dad, just remember, when Mozart was your age, he'd been dead 15 'Many times there'll be a column in his newsletter that is headed, "Ruff Gooffs." I say, "Hey, we've blown this one." Howard Ruff it because it's true. The item your roommate was referring to is as follows: DEAR ABBY: I have been told by friends that it is possible to get regnant through your jeans. I can't elieve this! I am a virgin, just turned 15, and know I am going to be more involved with guys now that I'm dating. If this is possible, 1 am scared to death to get very close to any guy. I need to know as soon as possible.

I hope you won't think this is a dumb question. Worried in El Paso, Tex. Dear Worried: It is not a dumb question. It's a very intelligent one. A lot of kids get aroused just by lying close to each other while kissing.

Then they just naturally proceed to the next step, which is petting. It's not possible to get pregnant through one's jeans, but sometimes kids remove some of their clothing because it's "in the way," or they burrow underneath it to explore each other's bodies with their hands. This is known as heavy petting, or "doing everything else but." The technical and legal definition of sexual intercourse is "penetration." (The male's sex organ must penetrate the female's. However, as impossible as it may sound, in the medical literature can be found cases where there has been no penetration the girl remained a virgin, but after engaging in heavy -petting she found herself pregnant. How can that be? Simple.

The boy and girl were lying very close to each other unclothed, doing "everything but," when a small amount of sperm leaked out near not inside, but very close to the girl's vagina. The sperm got into the moisture around the vagina and found its way up into it, and fertilized the egg! The above is from my booklet, "What Every Teenager Ought to Know." It may be obtained by sending $2.50 to Abby, Teen Booklet, P.O. Box 38923, Hollywood, Calif. 90038. DEAR ABBY: You rate four gold stars for your article on the importance of washing one's hands.

I cut it out and put it on the refrigerator door for everyone in my family to read. I am amazed at the number of people who come home from shopping and immediately begin to prepare a meal without washing their hands. And how about all those fast-food places where employees handle the food, handle the money, then back to the food? I have spoken to several of them about this, and they looked at me as if to say, "So what's wrong with that?" Let's wash up, America! All Washed Up in Atlanta Problems? What's bugging you? Unload on Abby, P.O. Box 38923, Hollywood, Calif. 90038.

For a personal reply, please enclose a stamped, addressed envelope. invest successfully without taking losses along the way. Anybody who doesn't understand that is going to get killed in the market." Ruff freely reinterprets his own predictions. In "Survive and Win in the Inflationary Eighties" 1981, he wrote: "I expect gold to be $2,000 to $3,000 an ounce by the end of 1983 Currently, it is about $385. He now denies he ever wrote it.

"That forecast has been so distorted it haunts me wherever I go. What I said was that by the end of the decade we'd see it in the range, and that I expected to see it moving by the end of '83." In his latest Book, he still predicts gold will hit $2,000, but doesn't give a time frame. IN "HOW TO Prosper During the Coming Bad Years," he predicted that in the future there would be price controls, a collapse of private and government pensions including Social Security and "an international monetary holocaust which will sweep all paper currencies down the drain and turn the world upside down." "That'll be true," he says. "All paper currencies will die eventually. But you have to define collapse properly.

It can mean that you can get your money, but that it may not buy anything. That you'll get your Social Security checks, but they may not buy anything. Currency collapse means inflation. That's all." In his new book, Ruff talks about the "Malarial Economy" alternate bouts of inflation fever and recession chills, "with each inflation phase reaching new highs, and each recession deeper than the previous Money" subtitled "Winning the Battle for Middle-Class Financial he states that, compared to other countries on that continent, South Africa is "an island of stability in a sea of human chaos" and that "much of the 'petty apartheid' is a thing of the past." "I ve gotten some flak for that," he says. "But 1 iaven't figured out how putting a ack gold miner out of work advances the cause of racial equality." AS A FINANCIAL seer, Ruffs record has been mixed.

He says the portfolio he recommends averaged annual gains of 50 percent between 1975 and 1980, then lost 16 percent between '80 and '82. It gained 129 percent between June of '82 and dehydrated and freeze-dried foods, as well as everything from toilet paper to spark plugs. For taking such a stand, he says, "the media leaped to the conclusion that I was part of 'the-end-of-the-world-is-at-handshoot-the-starving-hordes' crowd, which certainly isn't true. My plan is based on the possibility of generalized shortages; but even more so, on 'the assumption that the individual might lose his job or have his small business go broke. And if the bad times should come, he doesn't have to stick his hand in someone else's pocket for charity." Predictably, Ruff has little use for the government's "entitlement" programs.

He writes that even Ronald Reagan bragged on television about Chicago AM stations Wednesday AMFM highlights MORNING 5:00 WBEZ FM 1.S)-MORNINQ EDITION, local news and weather. AM 780J-ORIVE NEWS AND INFORMATION. FM 104J-STU EVANS SHOW. Country Music, news and weather. IM-WVVX FM 103.1) CLASSIC GOLD.

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