Chicago Tribune from Chicago, Illinois • 88

"i 7 "2 4 Sections- Chicago Tribune, Friday, May 7, 1982 Stock futures boom at NYFE IC Industries sells, adds units -li'-X- GF, Wyler betting sugar free worth cost 4 -v. tracts, respectively vV 'd IC INDUSTRIES INC. is changing Ks corporate mix by disposing of four business units and acquiring three, shareholders of the Chicago firm were told Thurs-' delivery, trucks, and Black Diamond, which makes over-the-road trailers, arf to be liquidated, The three planned acquisitions, which are to become units oi rei tow William' B. Johnson, chairman and Cutcher Canning a Westwego, i BLaurie COhen ONCE ON THE CRITICAL list, the New. York, Futures Exchange staged a dramatic recovery Thursday with the opening of trading in.

stock index futures. The New York Stock Exchange unit 8,161 contracts were a record. first-day volume for any stock-index contract; The two other exchanges offering the new futures, the Kansas City Board of Trade and the Chicago Mercantile Exchange, had opening-day activity of 1,821 contracts-and 3,963 con- i'l was very, very pleased with the way the market traded all day," said NYFE president, John Kelley. "We would' have been, happy "with 3,000 on the starting A total of about 150 i traders packed the trading pit, accord- ing to exchange.officiafe. Exchange officials say that -stockex-" change specialists for the first time are active participants on the futures market, with more, than half of the NYSE's 62.

specialist firms represented nn. NYFE by full time traders 1 chief executive said at the annual canned shrimp company; Henry McGrew meeting In Beverly Hills, Calif. that Printing IncM a Kansas City, Mo.i operations were sold -jn the4Mast two. specialty printer" and William Un-weeks and that two other operations are I derwood a Westwood, special-to be liquidated. ty foods firm.

1 Sold were John Gillen Manufacturing Johnson said the quarterly dividend which makes machine keys, and Sea 4 rate is to be raised 4 percent to 57 cents George r. 'hj i Lazarus common share, effective July 1 for stock liolders as of June 11. Nymph, an aluminum boat manufactur- er. Midas Truck Bod maker of ,1 A Registration Statement relating to these tef prints has beenfiteH with the Securities and Exchange CommissiUti but has not yet become effective. These securities may hot be Sold nor mav qffersilo bfiy be accepted prior to Hhe time the Registration Statement becomes effective, This advertisement shall not, constitute an offerlo sell or, the solicitation of an offer to buv nor shall there he anv sale of these any.

State in which such vjjer. solicitation or sale would be unlawful prior 1o-registration or qualification under tht securities laws of anv such State, i' i Cenenri-pfiihe State qf Sieve York nor the Attomrx Oeneral or the Bureau of Securities of the Swt htwJersem pasted on or-nuhrstd the menu, qf.ihtt vftemtt -Am repmeikalm to ike-tomrart wiAmH. RUTI EQUITIES, INC. brand. Uther products Paulucci acquired from Multi-National on behalf of his Jeno's a pizza and snack foods firm, were Gino's (a West Coast pizza).

Creative Crust (a shelf-stable pizza crust): and the Cresta brand Mexican entrees, a line distributed in the western half of the country. Paulucci recently acquired a plant in Wellston, Ohio. He said that facility, presently producing Jeno's pizza, might also manufacture John's and other items acquired from Multi-National. Jeno's also is manufacturing its products at its Duluth headquarters. new creative boss What is the role of an agency's creative boss? To Curvin O'Rielly, newly appointed executive creative director of Ogilvy Mather-Chicago, "it's being a cheerleader! a cattle prod and a jewelry maker (polishing up ads)." O'Rielly, whq also became an agency senior vice president, believes heading a creative department, is "pushing and challenging the to produce print and broadcast advertising that's a little bit better, "maybe 10 percent to 20 percent better" than what was accepted as the best.

His appointment! moving him here from Batten, Barton, Durstine Os-born-New where he was senior vice president and a creative director, was reported in this comumn Thursday. i. GENERAL FOODS Kool-Aid operation and Borden Wyler unit, long-time adversaries in the powdered -drink mix business, soon will be bumping heads with sugar-free products. "But we'd sure like to know whether a sugar-free (mix) is worth the time and money we're putting into it," an': official of one of the companies says -quite candidly. The problem is that a sugar-free mix will cost more than a pre-sweetened powder.

Whether adults and children will be willing to spend more for a sugar-free powder is a big question. GP'S ENTRIES the company has three sugar-free brands test markets and Wyler'i sugar-free product jiH will have an aspartame-based sweetener (Nutrasweet) being produced by G.D. Searle Nutrasweet is more expensive than sugar at this time. General Foods long has dominated the powder drink mix business. Its Kool-Aid (a late 1920s acquisition) and Country a lemonade brand introduced nearly a decade ago, account for 45 percent of an annual market estimated at $725.

million at retail. WYLER IS BELIEVED to have a 25 percent share while the powdered mix business of Hawaiian Punch Know, a 1 brand of RJR Industries, Del Monte unit) probably has 10 percent. There are some other labels including generics that are showing sales strength. u-, Sugar-free and sugar-free Country Time lemonade will be moving Into test markets soon, including Mil-waukee. The Kool-Aid sugar free being introduced to test markets comes in tropical punch, cherry, grape, lemonade and orange flavors.

The first two flavors, Incidentally, are the top sellers in the regular Kool-Aid line, both pre-iweetened and unsweetened. Additionally, General Foods is moving sugar free Crystal Light, a new pow- dered drink mix label, into several test markets, including Evansville. This label will be sold in iced tea, fruit punch, orange, lemon-lime and lemonade flavors. Wyler confirms it will have a sugar-free version but won't disclose test RUTI recently formed for the purpose of acquiring, developing and managing a diverse portfolio of primarily real estate properties with the view towards converting or developing such properties to or for timeshare usage, expects to offer to exchange on a generally tax-free basis Sunder Section 351 of the Internal Revenue Code) shares of us Class A Common Stock for interests in real estate properties located in (he United States which meet its standards. Thd Company, is seeking: 2.

Interests in specific "entities (including limitbd and general partnershipsland corporations) whose assets consist T.ii substantially of.lntecdsts i-real estate pVctoerties; anil'lf rX''JC'-- j. i'-k a lesser extent interests in non-real estate'propejtFS, stm'n sfiips.aml airptames.enfitfes (wiring sucji inteVests, I as well as mortgage C-'yt-r- -V" 1 The real properties the Company hopes to acquire are expected to be adaptable to tjmeshare usageiand to ipclude a geographically dispersed mix of apartment buildings, pffTce; buildings, mobik home.barks;and to a lesser extent, lindeVclopei rand and mortgages." "5 The Company also expects to offer rights to subscribe for Warrants to purchase shares of Its Class tmmpn Stock to persons' or entities exchanging interests described above in the Exchange Offer, i fiS'c 'i-l To receive your free copy the Preliminary 'Prospectus, call or write the Company as indicated below. Preliminary Prospectus contains important information' which should be read before a decision is made to submit property interests for review and evaluation by" the -), 1 '3 II- -W fclj mmmml' iaim P.rerlirntl fYRiellu Gentlemen: I would liketo know more about RUTI EQUITIES, INC. and how to submit property for possible inclusion in the Exchange Offer. Please l-send me a free Pftliminary Name RUTI Equities, Inc." 90 Park Avenuet New York, New York 10016 (212) 661-1100 Address.

City markets. Jeno's lands John's Jeno Pauluccl has finally landed John's pizza as well as trademarks of other products from Multi-National Investment confirming previous stories in this column. Also included in the purchase is the AJP Food Products plant in Chicago Heights but Pauluccl said-he wasn't sure if that facility would continue to produce the John's pizza State. Zip O'Rielly, a former Chlcagoan who once worked at Interpublic's Chicago Group (a think-tank on new products and problem solving), has top creative credits from stints with other New York agencies. He succeeds Joel Rapbaelson, 53, a senior vice president, who had been working on another job of Ogilvy Mather International special assignments.

Rapbaelson also will be avail-Continued on page 5 Business Phone Home Phone '-'I A' 1 1 i i 4 'Vr, i' 3 3 4 mer Ajl Aur a i.