Chicago Tribune from Chicago, Illinois • 26

6 Section 2 Chicago Tribune, Thursday. June 3, 1982 Treasury Securities Vednesday, Jura 2, 1982 Capri Sun blazing in the ta Hill AkrtHifirhnVM Rata Mai. ana AskadSiaOgYld 9 23 W.J7 .1 To9 99.23 99.27.,... 10.43 11.31 1129 Bid AskKOeWChgYW 91 24 96 II- i 13 87 8312 14.12 Til 13 04 i .4 10 73 Rale Mat. dale 13 Mar lSa 3.25 May 1985 4 25 May 197545 10.31 May 1915 M.13 May 1915 a 14.31 May 1985 a w.ll 99.15 1 .95 a.

i Malum 10 .13 ao 21- 93 24 94.2 16 a 17.4 59.1 59.24- .13 13.31 .11 13.39 A 13.61 .1 13.61 .12 13.04 A 5.05 JlM 1982 Jill 1982 II Jul 1982 a Am 198211 Am 1982 a Aug 1982 a 5 1982 a Sea 1982 a Oct 1982 a Not 1982 a i 99.10"j 1221 99.17 99.21- 1 12.25 82.12 12 9U1 92.7 4 I0O10I00.14 101.10101.24-4 100.4 100.14 84 9 16.17-. I 00 to ao a la.uu jua 1985 a ve.ii va 99.22 99 26- 04 1 41.10 13.14 63.12 43.20 .24 13.26 46.4 46.14 .22 13.32 1985 a IfcH 25 Am 9.63 Am KM 07 Vf OS 4 104.11 104.26 '3 I9t5a 13.47 13.94 13.41 1382 13.57 13.74 1402 13.79 13.93 13.79 13.90 13.51 13.M Oj'ia aiax 86.20 14 284 95.14 95.224 .14 13.72 13.77 1.2$ II ta I. 13 t.ot II. 1) II 81 12.13 Ml 15.13 13.61 00 U.M t.2S 12.63 7J8 1143 I5.6 3.25 t.m 14.63 Ui 44 444 97 97.4' 110.30111.4 JJ 11.1 13.79 -A 14.05 i. pea i95 10 Mar 1995 12.63 May 1995 11.50 Nor 1995 7.00 Mar 1993-91 I.

50 Nor 1991 ISO Mar 19999 7.81 Feb 199540 t.M Am 19954) II. 75 Feb 2001 13.13 Mar 2001 1.00 Am 19944)1 13.31 Am 2001 15.75 Nor 200! 14.25 Feb 2002 I. 25 Mar 2000-05 7.63 Feb 200247 7.4J Nor 2002-07 Am 2003-01 .75 Nor 200341 9.13 Mar 2004-09 10.31 Nor 20009 II. 75 Feb 2005-10 10.00 Mar 2005-10 12.75 No 2005-10 100.10100.11 .1 91 30 99 4 100.1 100.9 .2 2.24 13 .) George, Lazarus 100.13 100.17-.2 12.70 91.4 981 12 63 101.2 101.4 12.W 100.1 100.12 13.01 .96.17 96.21- .1 13.14 I0O 10 100.14-. 13.24 4 13.83 .11 13.23 102.11102.244 44.4 44.124 99.11 9920..,.

13.54 40 a 61.4 40 12.85 (- .11 13 62.11 43.2 il nq. i9S2 a Nov 1982 a 1982 a 0 1982 II Jan 1983 Fee 1983 a No 1983 a Mar 1983 a War 1983 a Apr 1913 a Mar 1963 a May 1913 a Mar 1983 a Jim N2M3 Jun 1913 a Jua 1983 a Jul 1913 a Am 1913 a 1W 23 109.29 13.41 95.14 95.20- ,1 12.93 aa 51 oaic im 44.4 44.144 44.1) 44.234 49.4 49.124 77.14 77.244 JO 13.34 .25 13.35 40 13.34 .14 13.44 wim.i-'.t nn 0 20 81 11.19 99.20 99.2J- 13.91 106.1 104J 3 14.21 4.3 14.11-4 13.42 95.21 96.12 13.82 94.24 95 .1) 13.42 100 100.1 13.93 99.3 99.7 4.J 13.92 71.2 71.11 .4 13.21 94.14 94.22 13.74 97.14 97.22 A 13.13 McGraw-Hill, Is a University of Illinois graduate. Alexander, who joined McGraw-Hill in 1955, had been publisher of Business Week the last six years. Phil Reynolds moves from the Chicago sales staff of Families to Peoples magazine's sales office here day. Meanwhile, Bill Walker, another recent Families sales staffer, will rejoin Petersen Publishing Chicago office as associate manager-automotive (in-: eluding the firm's Motor Trend and Hot Rod publics- tions).

He reports to Dennis Banner, Petersen's regional ad director, who has the magazine's Chicago, Cleve-' land and Dallas offices under his command, On the move: Bill Biderbost, a vice president of Needham, Harper Steers, promoted to a creative director of the agency's Chicago office Ellen O'Con- nor promoted to senior VP-operations, Feldman McPherson Topin Susan Isoe joined Ekco Housewares Co. as a product manager Larry Hayward named an account supervisor, Alexander Marketing Services Inc. Strictly Personal: Birthday greetings to Norton O'Meara, Cathy Hurless, Bill Voss and Don Julian. New Yofk adman Carl Ally and Tatham-Laird 7 17.1 74.30 754 94.4 .14 13.52 .20 13.4) .13 13.57 .13 13.61 11. NOV 1983 a 14.13 Dec 1915 1 13 50 'Feb 1916 a 14.00 Mar ,1986 a 7.H May lM a 13.75 Mar 00 Am- 19861 6.13 Nor 1914 13.N Nor 1916 a 16.13 Nov 1986 a 9.00 Feb 1987 a 12.73 Feb 1917 a 12 00 May 1917 a 14.00 Mar 1917 a 13.75 Am 1917 .7.63 No 1917 a 12.

Jan l9Ua 13.25 AM 1981a 25 Mar 1981 a 14.00 Jul 1981a 15 a Oct 1911 a ..75 Nov 1981a 14.63 Jin 1919 a 14.3 Apr 1989 a 9.25 Mar 1919 10.75 Nor 1919 a 3 50 Feb 1990 8 25 Mar 1990 10.75 Am 1990 a 13 00 Na loon 101. IB 101. ij.bb may zwe-n 14.00 Nor 2004-11 102 78 103 i .14 13 A Treasury note. Bid and atkad ark-M I 92.12 .1 1I.X 95.24 95.lt- 13.12 101.3 101.7 .1 13.37 102.11 102.13-J 13.57 J5.lt 95.14- .1 13.43 91.2 98 6 13.56 10! 26102 28-J 13.66 95.14 95.11 .1 13.52 102.17 102 25- .4 13.64 102 2 102.10 .4 13.64 II 09 lox In dollari and 32ndi. SoMect to Fadtral taui but not State Incoma tain, Source- Fadtral Rasorm oar.

79.10 79.24 .9 100.2 100.4 i A 105 105.4 A TO an 0 J. 13.24 13.95 14.13 13.41 1406 ut iww a Aw 1983 a Se "83 a Sea 1983 a Oct 1913 a Not IWi No 1983 a 102.1 10112 10l.l4IOl!24 .4 13.97 13.15 13.45 1 in at 1 .9 95.4 95.14- 91 98.4 -J Mil MH til! tV20 1347 BHra BK) AakYW Dim 1357 Out BldAakYk) .25 11.N MB .75 16.00 15.50 7.0O 9.90 12.13 10.50 13.00 1500 7.25 15.13 14.13 14.25 13.11 9.25 13.25 13.75 15.75 ".91.30 99.6 -Vf 1159 101.15101.23-.7 13.11 K.W U.JU .19 4.14 75.7 74.7 4 13.14 15.24 44 2 .1 11.62 12 80 .91.12 91.20 .1 90.14 A 1J.3 14 0 It 71 J. 102.23102.31 13l 14.50 Mar 1991 a tOK1710K25-m imi. 11.94 13.95 13.51 13 SA 100 29 104.19104.21 .7 13.96 101.11101 13.90 la.W AUt 1991 a 14.25 Not 1991 a 14 A3 Fob 1004 ini'uinlSij. a 1V01 99.25 100.1 .1 .1 13.51 13.73 Mar 1992 a 99J5 99J9 .12 llM 2.19 13.3 .5 4.54 4.23 Am 1987-92 Ok 1983 a Dec 1983 a Jan 1984 a Fee 1914 a Feb 1914 a Mai 1984 a Mat 1914 a Apt 1914 Mar 1984 a Mw 1914 a Man 1914 a Ma 1914 a Jim 1914 a Am 1914 Am I9t4a Am 1914 a Sea 1914 a Nn 1914 a No 1984 a Dec I9ua Feb I9t5a Feb 1985 a 10.9 111411.961J4J 10- 14 12.1411.9412.61 121 12.1411.9112.74 10.24 12.1411.9t12.77 1M 12.1411.94 12.71 11- 12 12.1411.9I12.S3 11- 11 12.18 12.00 12.lt 11.24 12.1112.0212.94 12- 12.0112.0012.95 1230 12.13 11.97 12.94 1983- 1-27 I2.10I1.4412.9J t-24 12.1211.96 13.0) 3-24 12.1311.9713.11 21 12.1712.0513.31 19 12,04 11.9! 13.32 199 4-10 11.9911.7)11.9) 17 2.6812.50 12.7) 6- 24 1.73 11.51 11.75 7- 1 1.7111.4311.49 7-1 14911.6911.99 7-15 1.9311.7112.03 7-22 1.9011.6112.03 7-29 14711.4512.03 .9211.7012.11 1.95 11.73 1M7 19 2.0011.7112.25 -24 12.0111.1512.35' 9- 2 12.0612.0012.54 9- 9 2.0911.91 12.41 9-16 2.0911.91 12.51 f23 12.08 11.9012.53 0 12.07114912.54 43.14 44' j) UilO 41.19 49.1 4.

.20 11.39 66 A7 10 .94 14 SHASTA BEVERAGES' new Capri Sua Is really doing number In the single-strength fruit drink busi-1 ness. Moved Into new markets this spring, this noncarbo-nated fruit drink packaged in a foil pouch reportedly has been selling at least IV i truckloads a day at area Dominick'i and Jewel stores combined. That astonishing volume an estimated 2,800 cases should make the folks very happy at Shasta's parent, Consolidated Foods Corp. "It's the hottest item I've seen for a new drink of this type since I've been in the business," says a veteran Chicago supermarket chain executive. THE PORTABILITY and convenience iftf package, Its novelty (the free-standing pouch comes with a plastic straw), extensive promotion and "hitting the market at the right time" are cited as major reasons for Capri Sun's popularity.

1 Capri Sun, which was tested initially two years ago in orange, lemonade, apple and fruit punch flavors, had been doing well in tests and had expanded markets by the beginning of 1962. This spring Capri Sun was moved into the Cnicago market and other areas accounting for about SO percent of the country. In only half the country, Capri Sun by early May had an 8.5 percent market share of a $750 million-a-year fruit drink business that Includes such heavy hitters as Coca-Cola Foods' Hi-C and Del Monte's Hawaiian Punch. (All the drinks are 10 percent fruit Juice.) PRIOR TO CAPRI Sun's expanded distribution, Hi-C had 24 percent and Hawaiian Punch had 10 percent While officials of San Francisco-based Shasta say they have expanded the market with Capri Sun, indications are that this new item has carved into the business of Hi-C and Hawaiian Punch and other single-strength Juice labels. i "The powder drink mixes (like Kool Aid and Wyler) also have been hurt by Capri says another; Chicago grocer.

Capri Sun's Chicago area market share of the fruit' drink business presently exceeds 15 percent. ONCE CAPRI SUN becomes a national product further distribution will be completed by yearend the drink figures to be right up there with Hi-C and Hawaiian Punch In market shares. Shasta is working on a new grape flavor that will be Introduced later this year or in early 1983. Capri Sun's success will force the competition to counter with other packaging including aspectic' (shelve-stable) packs and promotional strategies. 99 4 99.12 13.64 ,90.2 91.30..

.7. 1379 103.1 103.12- ,1 13.72 91.22 .1 13.61 17.31 .1 12.26 IJ.I .2 13.02 J9.1 A 13.66 94.21 96.31 A 13.69 101 101.4 13.82 104.5 104.9 .1 13,88 100.7 H0.1S .1 13.71 75 9 79 A I na 4.00 Feb 1988 91 4.75 Feb 1993 7.W Feb 1991 7.50 Am 1981-9) 1.63 Am 1993 63 Nor 1993 9.00 Feb 1994 4.13 May 1919-94 1.75 Am 1994 10.13 Nor 1994 1.00 Ftfe 191) its 7.25 13.25 12.13 14.30 16.00 14.00 1.00 14.61 71.2) 71.31- 1150 73.17 73.25 .15 11.52 2.23 t3 1.7 .15 4.13 .14 13.52 '9A 71 71. 7910 10 lax '11 ii'ct M.iq HJt- .1, 111? Sublact tai FcrJaral laia fine ul 101.10 101 1.11-.3 13.11 2.20 13.4-4 Ui Slalo laioi. Shasta has a licensing agreement from a West German firm to sell Capri Sun in this country. Capri Sonne is one of the most successful packaged beverages in Europe.

Needham, Harper 4 Steers-Chicago is the agency for Capri Sun and other Shasta. Newsweek picks 7 finalists NEWSWEEK MAGAZINE has chosen seven finalists to compete for its $1.5 million to $2 million-a-year account recently terminated with Foote, Cone Bel-ding-New York. According to sources, the contenders, all shops in New York, are McCaffrey McCall; Scali, McCabe, Sloves; Ammirari Puris; Smith Greenland; ChiatDay; Rosenfeld, Sirowiti Lawson; and Leber KaU Partners. There'll be even more Coats i' COATS, COATS. COATS the Loop-based worn-en's apparel and sportwear retail discounter, is mapping plans for an expansion into the suburbs.

On Aug. 1, the retailer expects to open a unit at Plaza del Prado in Glenview. Coats, Coats, Coats also is actively shopping for another suburban location, probably on the North Shore. And how did Coats, Coats, Coats become the banner five years ago even though the retailer was stocking other apparel besides coats? "It sounded like a catchy name, so we went with says a company spokesman. There apparently are no identity problems because "business has been tremendous." Pierce is Business Week publisher JAMES PIERCE has been named publisher or Business Week as well as a.

vice president of the parent McGraw-Hill Publications CO. Pierce, 49, succeeds R.B. "Bernle" Alexander. 4, who assumes responsibility for special projects at McGraw-Hill Publications executive staff until his retirement later this year. Pierce has been publisher of McGraw-Hill's Aviation Week Space Technology.

Pierce, a 23-year veteran of WaMJ fT, jLX li Lvv I Board of Trade sales Other grain markets iVktrac ryp hcacarte urwaiJ nc Biderbost Isoe Reynolds Reynolds PayrAarri 9trc4t of Mm ik ntooo rJunol, 1982 ptratno and aoytraana an buahatal Otrwr J9V Sap iiiuhIvi Total 9AVZ, 1alT jI Vi! Who 43.885 13,005 9,290 86,180 data Brrjwnaij.r'irili, 1-9 Capital Food, 5c 7.1 Ccopar Laba, 20o 7-1 7-1 Walt Dwnay Pdtna. 30o S-5 Falrchllcl Indua. 20c 8-25 lit Ufrkm 2te 7-31 IFd. 28c In Brav. 1 8ap igr'k 39SM 386 11 too 396 3.S4K 396 i1V Mar 4.06' 404V4 4041tj j0O4 Kara City iMi5J)0O km doiava torn 13920 20,130 107,136 2S0.58S Oatl 6,860 3,145 IjSO 11,256 SOna.

114,665 14,260 66,260 195.216 3414 382 362M i114i tarmiotal 633,235 Odmi onln tisdM 3.73V7. 3.e9V 371V7J j02b fx Dae (V1S t14 6- 16 0-19 7- 2 t14 t30 e-u s-10 7-20 7- 2 6-14 e-14 t24 8- 14 31' 3S7Vt 3m jQ2'Aj VVhajit 134,365 54.255 64,420 253.040 4.094 tXSfl 4.04 J2V1 Kudner's BUI Ross are headed overseas as the only American judges in the Cannes Film Festival in mid-June. Tf alil interesting to find out how the Federal Express TV commercials, standout work by Ally's agency, Ally Gargano, fare in the competition. In any case, high-flyer Ally (who has logged 14,000 hours) won't be taking his Aerostar twin-engine for the overseas trip (though he has flown it to Europe in the past). Ally is chairman of his agency.

Ross, a long-time creative executive with J. Walter Thompson re-: cently became Tatham's chief operating officer. On Tap: Keith Reinhard, president of Needham, Harper Steers-Chicago, is the speaker at the annual luncheon meeting of the Off-the-Street Club of Chicago June 16 at the Westin Hotel: The public is invited. For information, contact the club at 2364850. torn aaa.110 68.905 264,990 578,006 Oat 23,126 14,765 8,515 43,405 Sbrta.

200,015 37,720 165,000 402,735 Grand total 1,277,165 Hnanr-M matrtc ion: 126.10 125 69 12600 .90 126.40 12520 12540 J30 127.00 12660 127X70 JJO e-30 7-2 HO 2 7- 1 8- 2 T-22 7-1 bipeolodua, q6c tiatl Truat. 2Sc Canad Pad! lighting, qfo PannwaJI, sse PhHbro-Salo. 23140 RCA Corp, q22Vae Toya Ua, J-4or-J atk VVaart. Nab), 27o JJy tteoo 160.00 18020 -uto 1670 165X10 1650) -2J0 ft. 12200 12170 12160 60 WrMptaj rinaaad In rraMrle tone Scytaaam njatpta for July andAuguat.

Government finances iaw m. rnrw Earnings. uu OSDXJU wrjDO 7.10 36340 348 00 35140 -440 364.00 348.70 362X70 -33) MM ki malrte ton: 14840 14620 14640 .90 Fkit quarlar ondod Marell 31 uraata 4QA9 TrjtalpubfcdoW Bond averages r-f Tir ti unrliliil 1 1 il intaracnrjuc46scaiHAprl 6.S93 htaraMteftacaayw thru April 65,322 Frofactad daffcrt Id t2 100,496 Prolactacl rMldt Id '83 101.908 1981-720fl00 2.42 22,568,000 1.80 2.33,000 JJ6 Ae)Mtrfb) 39,990000 paraharo 3.25 PHHQplal 29.582,000- paralw 1.93 PnOraSyitcl 2,100,000 par altar JjO 9nmU arUfwi iam. mm rtochg. uncn.

0.1 lanoh. Wvaaday saa 66.7 786 919 Actual rxKlgatdatiolt 61 67,932 RcMyr thru 365J67 Feptaaamapailod'SI 334,623 OuBayatolyTthnj Aprtt. 427,576 Outlay aara oadod '61 3S2820 1982 Ngri 54 5 69.1 77.1 91J 1962 low 52.0 66.1 72.3 89.1 Yaar anrJad Aprtl 30; (B) Yaar nrJad March 31; (c) Flrat quartar ancM Mty20. 10-78 low ytau bond Wadiaaday, QoWtorMareri u.iso jaw twyt, e.V. WW, Circulation is going through the root irate case now (mm Raon Country LhrlngS rate base has climbed 87 fthrm SLJTim mjustKironths.

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