The Austin American from Austin, Texas • 6

A A-6 THE AUSTIN AMERICAN, AUSTIN, TEXAS Friday, September 28, 1951 THETA SIG'S PUBLICITY CLINIC invaluable sources of news to newsMiss Paxson stated that papers, each sponsibility reporter both has to a her definite club real to the newspaper. SHE SUGGESTED that at the beginning, fact the local season, each newspaper refor information on and style rules, and most important, for planning effective publicity schedule throughout the year. Miss Paxson also gave pointers for successful relationships with newspaper personnel. They were: remember deadlines; don't pass the buck-if you, as reporter, make a mistake, admit 1t; respect the judgment of the newspaper reporter- she is paid to know what is doing; if the paper makes a mistake, don't insist upon a correction unless it is a serious error; don't ask for "scrapbook" news; give newspaper women the same courtesy you expect of them; and remember to say thank you. FROM A LOCAL angle, Miss Nell Fenner of the American-Statesman woman's staff pointed out specific rules and regulations of "Working With a Woman's Page Staff." "News of meetings and other club events should be reported immediately, and reporters should remember they are writing news which should interest others who are not club members--not just minutes of the meeting," Miss Fenner said in emphasizing timeliness and news value.

Deadlines for getting publicity to the woman's department, Miss Fenner said, are on Thursday at 5 p. m. for Sunday copy and Wednesday at 5 p. m. for Sunday pictures; for the American, at noon the day before; and for the Statesman, at 4 p.

m. on the day preceding publication. "WHEN YOUR GROUP has a big project, come in and talk over its publicity with us; we are willing and ready to cooperate," she said. Miss Fenner also urged all reporters to sign their names and telephone numbers to each story submitted so staff members could contact them for more information if necessary. As press and public relations chairman for the Texas Federation of Women's Clubs, Mrs.

R. Max Brooks gave suggestions from a club reporter's standpoint. SHE OUTLINED seven basic rules to guide a new club reporter as follows: Learn the facts about your organization, including past activi- 'This Is How You Do Experts Tell Reporters SEPTEMBER Davinas CHILDREN'S OUTING FLANNEL GOWNS AND PAJAMAS 187. Floral print gowns, print and solid pajamas for boys and girls, sizes 2 to 6x Regularly 2.49 and 2.98. williams Children, Second Floor BY ALICE RAMSOWER News, news, news, in all its facets, from club reporter to newspaper, from radio to magazine, it is and how to prepare it, was examined, discussed questioned at Theta Sigma Phi's well-attended third annual publicity clinic Wednesday night.

Meeting in the Music Room of the TFWC Building, representatives of many of clubs, both women's and men's were told how their organizations can get Club was Miss Marjorie Discussing, "The Editor's Views on Houston first speaker on Paxson, woman's, editor of the the program. Stressing that club reporters are Everlasting As Her Love A PRECIOUS DIAMOND From 14K 6-DIAMOND PAIR SOLITAIRE TAILORED ENGAGEMENT 5-DIAMOND BRIDAL 50 $14950 $9900 RING $1.00 WEKLY $2.00 WEEKLY $1.75 WEEKLY NO CHARGE FOR CREDIT 5 DIAMOND 8-DIAMOND 10-DIAMOND DIAMONDS $5.00 WEEKLY DUETTE COMBINATION ENSEMBLE $4950 $4950 $17450 $1.00 WEEKLY $2.75 WEEKLY $3.25 WEEKLY DIAMOND ILLUSTRITIONS ENLARGED TO SNOW DETAIL 3 Mic 607 DIAMONDS $125.00 Qualitu Jewelers $2.90 I Woman's Editor Of Houston Post Honored Here Mrs. R. Max Brooks complimented Miss Marjorie Paxson, woman's editor of the Houston Post, day with a luncheon party at the Austin Club. Miss Paxon was here as one of the principal speakers at the publicity clinic held Wednesday night under the sponsorship of Theta Sigma Phi, the national fraternity Mrs.

women Brooks, in press journalism. and publicity chairman of the Texas Federation of Women's Clubs and member of the US Defense Department's new advisory committee on women in the armed forces, was also one of the featured speakers. To carry out the newspaper theme, the luncheon table centerpiece was a mixed arrangement of fall flowers accented with miniature sketches of copies of the front page of Thursday's Austin American. Other luncheon guests were Mrs. Harold G.

Robinson, Mrs. J. Robert Buffler, Miss Mary Stuart Warren and Miss Nell Fenner. Johnson City Has Hospital Benefit JOHNSON CITY, Sept. 27-(ANS) Dinner was served Tuesday to a large crowd on the courthouse lawn by the Johnson City Community.

The $177.42 raised will go towards furnishing the hospital now under construction. Mrs. Ethel Klappenbach was general chairman of the project. Ernst Peterman, Joe Crofts and Felix Jung secured tables and chairs. They were assisted by Hugo Klappenbach and William Mauldin.

Chairman of the drinks committee was Mrs. V. Striegler, who was assisted by Mrs. J. O.

Schnell, Mrs. Carl Weirich and Mrs. Charles Holden. At the serving table were Mesdames Bob McKinney, Claude McConnell, Ted Casparis, W. C.

Casparis and. Junior Feuge. Mrs. R. Hardin and Mrs.

Charles Simpson assisted by Mrs. Ernst Klappenbac were at the collecting table. CROCHETED TABLE MATS To stiffen crocheted table mats, dip them in a very heavy starch solution after washing them clean in warm soapsuds. Shape and dry the mats as usual. For extra stiffness, dip them in warm starch a second time after the first coating has dried.

mainly about WOMEN 150 Years Old? Sure--And She Wears It, Too! During the question period following the publicity clinic Wednesday night, Mrs. E. P. Conkle, who represented the Fulmore P-TA, threw an unexpected query at Moderator Esther (Mrs. J.

Robert) Buffler: "I'd just like to ask where you got that hat!" Which turned out to be the $64 question. Replied Mrs. Buffler: she was in Ohio this summer visiting an aunt who lives in a picturesque house filled with antiques- in the house is at least 100 years old except Aunt Natalie, and she's the aunt pulled out of an attic trunk a beautiful piece of black beaver. It had been brought from the East by Esther's great-aunt as part of her trousseau but had never been made up. Esther, whose passion is chapeaux, carrie dthe perfectly-preserved piece of beaver home, had it blocked and made into a stunning large-brimmed hat.

She's the first woman in Austin history ever to admit that her millinery is 150 years old. Miss Bea Foster Shower Honoree BURNET, Sept. 27. (ANS)the home of County Judge and Mrs. Earl L.

Williams, Dr. Nora Craddock and Miss Naomi Giles joined Mrs. Williams Tuesday in giving a miscellaneous shower in honor of Miss Bea Foster, recently resigned secretary of the Chamber of Commerce, fhose marriage to Louis C. Wagner of Buchanan Dam has been set Oct. 13.

Mrs. C. C. Owens served punch at a lace-covered table adorned with a bronze bowl of zinnias flanked with lighted candles. Bowls of dahlias and streamers of ivy decorated the living room.

As conversation piece, "Bea Attitudes" were found on furniture and in passage-ways. A large number of guests signed the bride's book which was presided over by Mrs. Thomas C. Ferguson, sister of the bride-elect. Taylor Marriage Slated Saturday TAYLOR, Sept.

27. (ANS) -Miss Billie Jean Schlickheisen, daughter of Mr. and Mrs. Willie Schlickheisen, and Eugene Ripple, son of Mr. and Mrs.

Joe Ripple, will be married Saturday evening at the St. Paul Lutheran Church. The double-ring ceremony will be performed by the Rev. H. C.

Ziehe and Miss Gladiola Martin will play the organ music for the ceremony. Attending Miss Schlickheisen will be her cousin, Miss Betty Lou Werchan, and J. C. Ripple will attend his brother as best man. The wedding reception will be held at the New Bern Hall.

Both are Taylor High School graduates, and Mr. Ripple is now associated with a local electrical firm. Wives of TPA Board Entertain Wives of the board of directors of the Texas Pharmaceutical Association and frineds attended Sunday morning brunch in the Commodore Perry Hotel while their husbands conducted association business at the Austin Hotel. Those present were Mrs. Stella Beck, president of the Auxiliary to the Austin Pharmaceutical Association, and Mesdames Clark C.

Cramer, Henry Burlage and C. J. M. Roesch of Austin; Mrs. R.

L. Good, Taylor; Mrs. W. W. Bullington, Clarksville; M.

M. Mobley, Fort Worth; Mrs. Howard Hestand, Sherman; Mrs. Thurman Gholston, Amarillo; Mrs. G.

D. Birdwell, Richmond; and Mrs. H. C. Patteson, San Antonio.

VFW Post, Ladies Have Joint Picnic Capital City VFW: Post 4010 and Ladies Auxiliary, held a joint picnic recently at the polo, grounds of Zilker Park. Games and contests were conducted after the supper. Honor guests were Mrs. Troy Hopper of San Antonio, department president of the auxiliary; Mrs. Norman L.

Summers of Austin, department senior vice president; Mrs. R. A. Duryea of San Antonio, department secretary-treasurer; and Mrs. Lillian Smith of San Antonio, department chief of staft.

ties, present work and future plans; learn the media available in your city for publicity, such as newspapers, radio, trade journals; establish a working relationship with your medias of information-call upon the editor; take a journalism course or read journalism books on publicity; get the news and report it accurately; cooperate with other organizations on publicity for combined project; and encourage scholarships in journalism. "A Prescription for proper Publicity" was contributed by Alan Scott of the University of Texas School of Journalism. He urged club reporters, whom he compared with newspaper correspondents in familiarize neighboring communities, to themselves with the style of the newspaper or other publication. MR. SCOTT GAVE the "ABC's of writing accuracy, brevity and clarity-as a simple formula for a reporter to use in writing a story.

In a brief discussion of club yearbooks, Mr. Scott reminded the audience of the printing costs, and stressed ingenuity in yearbook production. Magazine news was discussed by Mrs. Ruth R. Johnson, managing editor of the Texas Outlook.

As guideposts for perparing magazine material, Mrs. suggested that, first, reporters know the magazine, study the make-up and organization, and learn the mechanics, such as deadlines. SECONDLY, SHE said, "you should see a story in your club activities." For instance, she illustrated, perhaps your club has an unusual project, or one of your members has done something worth reporting. Finally, she pointed out that facts are more important to the magazine editor than fine writing. the magazine editor the you prepare, anything, terial, and she has a trained staff who can write the story." Time on the radio, and what to do with it, was the subject of a talk by R.

C. Norris, production manager of Radio House. "EVERY RADIO station devotes some time to public service, Mr. Norris said. "If your club has a justifiable cause, radio time will be given free under certain conditions," he stated.

Mr. Norris also listed certain types of programs, such as talks, interviews, round-table discussions, panels and town meetings, which might be used by clubs after they have decided on radio publicity. At the conclusion of the talks, a question and answer period was conducted by the emcee, Mrs. J. Robert Buffler, author of a number of children's books.

Annual Round-Up Set Monday By Girl Scout Association LLANO, Sept. 27. (ANS) -The Monday night at the Scout Cabin Llano County Girl Scout Association will have its annual round-up MEETINGS MEETINGS FOR TODAY Ladies Auxiliary to Austin Pharmaceutical Association, luncheon at A. D. Bolen Lodges, 12 noon.

Fidelis Chapter 963, OES, Masonic Temple, Seventh and Lavasa, 8 p. m. Austin Council of Church Women, University Presbyterian Church, 2203 San Antonio, 10 a. m. Austin Chapter, American Gold Star Mothers, Pan American Room, Driskill Hotel, at 7:45 p.

m. Pleasant Hill Home Demonstration Club, community night program, at school, 7:30 p. m. on the Llano River. At this time, torop organization and the Scout activities will begin.

All girls seven years old and become members. Eighty Girl Scouts were enrolled, last year. The also invited to the round-upround-up and each family will bring its own picnic lunch. Officers for the association are Jim Furr, president; Mrs. Ernest Schuuessler, vice president; Ernest Schuessler, finance chiarman; Mrs.

Phillip Smith, secretary-treasurer; Mrs. Shirley Williams, organization chairman; Mrs. R. P. McWilliams, training chairman; Mr.

and Mrs. Guy Clymer, cabin chairman; Dor Tinney, chairman of the ground and building committe; Mrs. Ernest Tomme, registrar; Judge R. P. McWilliams, area board member; Mrs.

Monroe Roesener, president of leaders' club; and Mrs. Travis Bawcom, reporter. A program chariman is to be elected. Mothers Club Hears Address On 'Early Spiritual Guidance' "The Christian atmosphere in the home must provided by the parents first of all," Miss Marjorie Lloyd told members of the Mothers Club of St. Martin's Lutheran Church during a Wednesday meeting of the group at the church.

Her subject was "Spiritual Guidance Begins Mrs. Osborne Hardin gave the Ernest Leonards Sr. Have 4 Houseguests Guests in the home of Mr. Mrs. Ernest Leonard 1408 West 13th, last weekend were their children, Mr.

and Mrs. L. R. Crockett of Houston, and Lieutenant (jg) Ernest Leonard who has just returned on replacement from Korea. Miss Marcia Doyle of New Orleans was also a guest.

day's prayer. Hostesses were Mesdames Paul Pressler and John B. Porter. Visitors included Mrs. M.

F. Krenek, Mrs. George McQuiston and Miss Lloyd. Members attending were Mes. dames H.

O. Althaus, J. B. Clark, O. C.

Hardin, Bird Kohn, Raymond Kelling, W. E. Lucksinger, Roy Massey, L. J. Ogden, John Porter, Paul Pressler, Peterson, W.

Stafford, E. W. Steinbring, G. W. Van Eck and J.

D. Willis Jr. Pfc. Thomas. Collins Visits Parents in Llano LLANO, Sept.

27 (ANS) -Private First Class Thomas W. Collins of Fort Meade, is home on a 15- day furlough here visiting his parents, Mr. and Mrs. Will Collins. Pfc.

Collins, who volunteered for the US Army last January, is in the Signal Corps. QualiCraft beautiful black shoes with that $2000 look! $699 Every exquisite new style! All tollowing fashion's lead! Frankly feminine, exquisitely detailed, in luxurious suede gleaming calfskins too! Come see the complete new-season collection! Your size, of course! Black Swade-Glo fabric bag, $2,98 plus 108 Why pay more? Why accept less? Baker's 708 CONGRESS ORDERS INVITED1 Add 204 postage; 6. 0. 0's, charges collection.