The Los Angeles Times from Los Angeles, California on February 11, 1939 · 7
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The Los Angeles Times from Los Angeles, California · 7

Los Angeles, California
Issue Date:
Saturday, February 11, 1939
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SATURDAY 2I0M ;!;c. FEERUARY 11, 1939. rART I. LEADERS VISIT LATEST ADDITION TO CITY'S MERCANTILE ESTABLISHMENTS ? --- r - ; . v : ! 5i if 1 ;b -Li - Is I N' " -r u u - -"in i i . ill If Ml . ' ' Pi :h ! i li, si at - . iii ! ; i i lr .-". 1 nn ; in i iu . L!u . hi i il nl . y ' sri! jf in"'::ii ir- . r , - y - u 1 -- -.v. g ; r jLrarjr . . . r-t U vS-"-- 1 ii ii j! i e ? k. 1 hi fji-Hi 7 4,1 1 f .. f S 1 V1 i If S tr ' I " I , '1 ' 4 ,5 L h it -f-: y v. .- k V ., Front view of new I. Magnin store, Wilshire Blvd. and New Hampshire Ave., Store Holds Gay Premiere Magnin's New Style Center on Wilshire Viewed by Leaders BY SYLVA WEAVER A symphony of beauty and toloE in modem architecture, the new I. Magnin store on Wil shire Boulevard was given a gala premiere opening last night before its formal opening today. v Leaders of the civic, mercantile, social, and theatrical worlds minded at the preview showing of one of the most beautiful and modern stores in the world. Be fore 8 o'clock hundreds of guests, invited to the preview, had ar rived in the classic parkway be hind Wilshire Koulevarn ana were treated to a score of magnificent views as they entered the six-story structure which was built at a cost of $3,000,000. MOTOR COURT BEAUTY The motor court itself would do honor to an early Greek design in its classic simplicity while there are tolorful California-inspired pieces of rattan furniture with gay green and orange upholstery in the parkway fr customers ' awaiting their cars. Beautiful landscaping enhances the views while two or-range trees are set at the parkway entrance to the store itself. As the hundreds of guests entered the store, they were greeted Yiy E. John Magnin, president of the company, and his brother, Grover A. Magnin, vice-president. The two brothers, who personally worked out all the details of placing departments and planning the merchandising displays, are sons of the late I. Magnin, who with his wife, Mary Anne Magnin, founded the spe cialty shop 63 years ago. Upon entering the store . from the parkway, the many formally dressed guests at the preview opening were greeted by vast ex nanses of Rose de Brignolles marble from Southern France, a marble which is a very soft pink beige shade most flattering and feminine in color. In the center of the main floor is a huge crystal chandelier set .in. a. circle while the plan of the floor itself divides the space into a large cross with special departments in each ot the four corners. CLASSIC SIMPLICITY A symphony of coral-pink beige are all the departments on the main floor which include negligees and hostess gowns, lingerie and foundations, shoes and gifts, trunks and luggage, accessories and perfumes. The glove denartment, for instance, has soft pink velvet counter tops as .well as covers for the many wal nut chairs. Each separate de partment uses deeper or lighter tones of the original pink beige of the marble with gold, crystal and shades of wood enhancing the pink. Classic simplicity is seen on the second floor which is a sym phony in light cream, beige and gold. Thick light beige rugs completely cover the floors while the satin chairs are outlined in cold. Glass and mirror-top tables DOLLAR DAY ONLY 50r Briar Pipes 1.00 ' lamolei. English and domestic tip", values to $3.50. Assorted styles, complete with regimental stripe, double line, satin tobacco pouch. SCHWAB ACHER-FREY. 7J S. Broadway '- -; 1 - " 1 , - - h " a L Jit yf , I Grover A. Magnin, vice- E. John Magnin, president president of I. Magnin 0 of I. Magnin & Co., oper-Co., merchants. ators of new store. are used throughout the store while bleached mahogany furniture adds to the lightness. Custom millinery, exclusive gowns, coats and suits are placed on the second floor, which has a lacquer mural of black panthers on gold by Jean Dunand. Indirect lighting is used throughout. Pale green with walnut and bleached mahogany accents features the third floor which holds the Ranleigh department includ ing lower-priced merchandise than the second floor. Shoes, hats, millinery are included, while a new I. Magnin departure is the baby and children's section. OPEX-AIR PATIO Rich cocoa brown with yellow and green bringing out the brown colors is featured on the fourth floor of sportswear. An open-air patio forms the center of this floor while around the patio are placed the separate departments for beachwear, riding, coats and suits. The sweater department includes scores of glass cabinets in which the colors are set in a rainbow pattern. The building, completely elec trifled and air-conditioned, is be-lieved by the builders, the Wil ham Simpson Construction Co. and Myron Hunt and H. C. Chambers, to be the most mod ern store building in the West. Formal opening of the store to the publie will be held chis morning when, although no merchandise will be sold, the beautiful edifice will open its glass doors at 9:30 o clock and close at 5:30 to open again at 8 o'clock to night and close again at 10 o'clock. Huge banks of flowers adorned every department at the opening last night. One striking flower model pictured a huge feminine shoe of white narcis sus with a platform sole of pink roses, t lowers rose from the inside of the shoe. Another unusual floral Diece was a hu?e round ball of gardenias looking like a pearl for the jewel room while the sportswear section had an archery target completely made of Durole violets. Construction of the new six-story $3,000,000 store building is a striking testimonial of the faith of I. Magnin & Co. in the future of the Los Angeles region. Always closely identified with California, the company has only nnp nf its shnna mitsiHo ho Stto f that in Seattle, Wash. The Cal ifornia stores are located in Los Angeles. Pasadena, Coronado, Palm Springs, Santa Barbara, Del Monte, San Francisco and Oakland. Section of the visitors to the new I. Magnin store on Wilshire Blvd. last night at the store's premiere. ' . Tim nhnto REPORT TO SENATE GROUP DENOUNCES RAILROAD AUDIT A.F.L Proposes N.LR.B. Change Five Member Board, Instead of Three, Aim in Reorganization MIAMI (Fla.) Feb. 10. (JP) In a strategic move to change the personnel of the National Labor Relations Board, the Amer ican Federation of Labor execu-' tive council disclosed today it will ask Congress to replace the present three-man agency with a five-member board. President William Green said the request will go to Jongress as an amendment to the Wagner Act. It will be tacked on to the series of amendments the A.F.L. already has proposed for extensive revision of the board's powers. Its enactment, Green said, will open the way for a complete reorganization of the agency whose administration of the labor act has brought charges from the A.F.L. that it is 'biased m favor of the rival C.I.O. Under the proposed reorganization a new agency wouid succeed the present board under a different name than National Labor Relations Board. The A.F.L. strategy follows that used a few years ago to effect a reorganization of the five-man Railroad Mediation Board which was given a new :itle and its personnel cut to three members. The council also shifted the site of the A.F.L.'s 193'J convention starting Oct. 2 from San Francisco to Cincinnati. WASHINGTON, Feb. 10. (JP)1 Railroad finance investigators ; reported to the Senate today that Price, Waterhouse & Co.,i New York accounting concern,' certified to stockholders of the bankrupt Missouri Tacific Railroad in 1934 a financial report that "departed from even minimum standards of correctness, accuracy and truth." The report was one of a series by a special subcommittee of the Senate Interstate Commerce Committee headed by Senator Wheeler of Montana. The accountants, the committee said, certified a 1934 Missouri Pacific trustee's report despite knowledge that $3,200,000 listed as a special deposit of the railroad company was nonexistent. Despite the discovery, the committee added, the stockholders were not informed of the situation. "As of the very date that stockholders were certified this grossly inaccurate information," the committee said, "the trustees and a few privileged insiders were told another story. It was a story composed of an ambiguous half-truth and a false entry. It did not suppress a material fact, nor did it mince words in stating the circumstances uncovered by the auditors' investigation of the Missouri-Pacific books." Misconception Seen in Wheeler Report NEW YORK, Feb. 10. (JP) George L. May of Price, Water-house & Co. said today in response to the report of Senator Wheeler's subcommittee, that it proceeded on a "fundamental misconception." He asserted that the firm in its certificate took specific ex ception to the $3,200,000 deposit item which the report said was incorrectly presented. j May said: j "I cannot conceive any Icgiti-; mate reason or public interest' that would have prompted Senator Wheeler to issue this vituperative attack on my Arm at this period. The hearings of the subcommittee on interstate commerce, of which Senator Wheeler was chairman, ended over a lyear ago. Why Senator Wheel-ier should choose this moment to file a report 15 months after the i investigation terminated is a j mystery to me." Murder Charge Dropped BAKERSFIELD, Feb. 10. (Exclusive) Murder charges were dismissed today against Carl 'Baughn, 24, by. Judge Noriega Ion grounds of insufficient evidence. Baughn was accused of slaying Brady Nales in a camp near here several weeks ago. Presbyterian Group Adopts New Name PHILADELPHIA, Feb. 10. (JP) A group who seceded from the Presbyterian Church in the United States bore a new name today to comply with a court order. Members of the Fundamentalist group picked the Orthodox Pres-hyterian Church as the designation for the sect after a six-hour debate. Wind Stops Clock in Milwaukee Tower MILWAUKEE, Feb. 10. (JP) The wind stopped the clock today. It blew with such force against the south face of Milwaukee's Big Ben, in the City Hall tower, that it broke the control shaft on which the nine-foot minute hand and six-foot hour hand rotate. Interior Decorators EXTEND CONGRATULATIONS AND EVERY GOOD WISH TO THEIR NEW NEIGHBOR J. -Play nut (B (Lc. -nine years ago Cannell & Chaffin pioneered with Bullock's -Wilshire and others in this newer shopping area of Los Angeles, believing then, as now, in its greater advantages for shopping convenience -1. Magnin & Co. we welcome you 3000 WILSHIRE BOULEVARD fa BEVERLY HILLS ongralulale I. MAGNIN & CO; AND EXTEND EVERY SINCERE WISH FOR ears tiieJ with oft and uccess ver-SJiacmng cJlorxzons ofofc crvice FEBRUARY ELEVENTH NINETEEN - THIRTY -NINE 9600 WILSHIRE BOULEVARD GRRC iTIRRTin 3279 WILSHIRE Bet. New Hampshire & Berendo TO I I. MAGNIN & CO. JL. Grace Martin offers congrat- illations and extends best wishes for continued success. Welcom e to Magnin's! teAco We are happy to join trie hosts who welcome this fine institution to Wilshire Boulevard. I. Magnin is a great name in the mercantile history of this city standing as it does for the utmost in quality and personal service. Directly across the street, we are carrying on a sen-ice institution of another kind, but one likewise backed by a name of reputation and integrity: TEXACO. Ve hope that through the quality of our performance and the convenience of our facilities, we may have an opportunity to demonstrate that here, too, is a business run on the principle: "Let the public be served!" THE TEXAS COMPANY A CALIFORNIA CORPORATION ftJl tmnii.'nnj Mm WLl Wii T- --niinr" While you shop, let Ui service your car and dcliier it to your door u-htn you are ready to leave: TEXACO SKY CHIEF GASOLINE TEXACO INSULATED MOTOR OIL TEXACO FIRE-CHIEF GASOLINE HAVOLINE INSULATED MOTOR OIL TEXACO MARFAK LUBRICATION Complete uaibmg. polishing, tire, bolt cry and dtetuory departments.

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