The Los Angeles Times from Los Angeles, California • 560

ft V1 Chicano Silent Minority Getting a Voice of its Own All IF YOU MISSED IT-SEE IT NOWI IP YOU'VE SEEN AGAIN I amm.huntm pnhm BUOT LANCASTER CIAtl r.TARTIH JEAN SECERQ JACGUEiXE OSSET GEORGE KENNEDY HELEN UAYE3 VANHEFLIN MAUREEN STAFLETC.i BARRY NELSON LLOYD NOLAN DANA WYNTER BARBARA HALE A UNIVERSAL PICTURE TECHNICOLOR ftttuctdirtTODO-AO num fund Trick Alfcum xtk4Vt4y on MOOA Gi'ovonno RaJi is featured in "Cannon for Cordoba" wi George Peppard, tlaf Va-' one, city wide Wednesday. Continued from First Page "We are 100 positive in our ap--. proach," says Emilio Delgado, the artistic director of MACCA, "and we are un- compromising in our belief that our kids will come away thinking of themselves as artists. "Nothing," Delgado says, "is going to stop us from attaining our identifica- tion in American society." i Up until even last year Chicanos in general could have been called the silent' minority an ethnic group who voiced few complaints and much resistance to change. In thef past this re-, ticence has been justifiably or not, to such things as peasant stoicism, language barriers, and a serene faith which made it possible to accept one's -plight as God's will.

Media Blamed Mdre recently Chicano spokesmen" have Warned the media for contribut- ing to the apathy. The media, they say, has been truly the massage as well as the message. "Unrealistic media portrayal and our educational system psychologically mutilates the Chicano child tnak-ing him subconsciously inferior and denying, him his rightful share ot the American dream," says a brown power position paper by Armando Rendon and Domingo Nick Reyes, executive di of thf -Mexican-American Anti- Defamation ommiittee; $-'v-l'r---7 have- only, been playing to their audien-: ces' lack of Sen; JWalter Mon- dale, chairman of the select committee on Equal Education re-cently said: "We found the best way: to get television -cameras out of the room and reporters to leave is to hold hear- ing on Mexican-American There doesn't seem to be any interest." In a study oh "Advertising and the Mexican-American Consumer," Donald L. Kanter, Ph. associate professor at -USC, suggests that blacks have 'become an example as well as a threat to Chica-.

nos attempting to break into the mass media industries. "The resentment toward the black, as such, is minimal; but the recognition of what blacks have achieved in contrast to the Mexican-American is'a' source of real'-resentment," said Kanter, who In the more militant groups, such as Andrade's Army, tempers are strained and patience Is running out. They feel that "maybe only the most extreme forms of activism will coerce the attention of newsmen." The pioneer groups, The National Mexican American Anti Defamation Committee; IMAGE (Involvement of Mexican-Americans in Gainful Endeavors) and the Motion Picture and TV Committee of MAPA (Mexican-American Political Assn.) put pressure on the system by working around various le--gal and social aspects of it. Just' three months ago these trail-blazing groups formed a coalition of Chicano organizations dealing with the media, called the National Chicano Me-. dia Council.

In the coalition with the three founding organizations are CA- RISSMA (the Council to Advance and Restore the Image of Spanish Speaking ancLJMexican Americans); Justice for Chicanos in the Motion Picture and TV Industry and the Chicano press The basic thrust of the National Chicano Media Council is to influence mass media policy makers in New Entry Info Magic Circle "As a result of our lack of results in dealings on the local level we felt we had to -have an office in that magic circle of. "network, xecutiveg. and' ad: said Ray chairman of MAPA's motion TV com-- ihiittee and director of CARISSMA. Before his death, Ruben Salazar was chairman of NCMC. The new acting chairman is -Tony Calderon, also, heads IMAGE, The group that works most closely within the upper echelons of the industry and comes in for the iriastriticism from fellow Mexican-Americans is No-sotros.

Nosotros Js a rare blend of idealism and hard-core "pragmatism in the often fiery want to improve' the image of Mexican-Americans by supplying the motion picture and TV industry with already trained Spanish surnamed technicians and actors. A workshop has been, set up at 1413 N. Wilton Place in Hollywood. President of the group's 24tt members, Ricardo Montalban, says, "We are asking that a man not be denied equal STARTS AT SELECTED THEATRES DIRECT FROM ITS RECORD-BREAKING 29 WEEK ENGAGEMENT IN HOLLYWOOD! ft (r. NOT FOR THE Ml IMMATURE ft.

rffX TWO PEOPLE THE NAKED TRUTH IN 35 AND 1C 22 Jo Nomath plays his rsf starring role, a motorcycle in "C.C and Com- pany," opening engagement on Friday atihePix Theater. HXfers-si adults suggests that because of an Anglo need in Tirol ten tc nofltNci HUNTlNGYOM I MM K5. JW isr iuca.N for a racial and cultural scapegoat, Chi- f( opportunity because his name is Gar-canos have become new nigger." cia; therefore we must provide excel- Coming out of the of unequal lence. opportunity is not easy. And almost al- "I am not a Chicano is a in 'I 3IW2 SH1NHMI WAV CAWOGA waya not a friendly climb.

Chicanoa Mexican citizen) and to say was tneir theqdselves are at odds about the best spokesman would be absurd. My only contribution to the movement is as an actor and my first duty as an actor is to be good." -s Bitter criticism has been leveled at approach. The only thread which binds ever-multiplying groups together is the universal aim improve their mass media image. It THE KST ACTOR AWARD AT VENICE FILM FESTIVAL 1WI AKIRA KUROSAWA'S. TOSHttO i 3 Feqtures' I Popular.

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